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시장 참여 : 필리핀의 관광과 호텔 산업 - 성장, 동향, COVID-19의 영향과 예측(2021-2026년)

Market Entry - Tourism and Hotel Industry in the Philippines: Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

리서치사 Mordor Intelligence Pvt Ltd
발행일 2022년 01월 상품코드 1005627
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시장 참여 : 필리핀의 관광과 호텔 산업 - 성장, 동향, COVID-19의 영향과 예측(2021-2026년) Market Entry - Tourism and Hotel Industry in the Philippines: Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
발행일 : 2022년 01월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

관광은 필리핀 경제에 중요한 부문입니다.

2019년, 여행 및 관광 산업은 국가의 GDP에 12.7% 기여했습니다. 우수한 여행 및 관광 정책에 의해 매년 수백만 명의 사람들이 해외로부터 방문하고 있습니다. 필리핀의 관광 부문은 경제 전체의 약 4%를 차지하고 있으며, 인프라, 접근성, 건강과 위생을 개선하고 온라인 프로모션 마케팅 전략을 강화함으로써 2019년까지 이 수치를 2배로 증가할 계획이며, 향후 시장에 기회를 초래합니다. 정부는 또한 보다 많은 외국인 관광객을 유치하기 위해 2015년에 무비자 액세스 정책을 개정했습니다. 루손섬, 비사야 제도, 민다나오섬 등의 유명한 관광지는 최근에 특히 시장의 상단에서 이미 대규모 투자가 유입하고 있으며, 공급 과잉으로 연결되며 호텔 산업의 확립을 촉진하고 있습니다.

필리핀의 관광과 호텔 산업 시장에 대해 조사했으며, 시장의 개요와 유형별, 지역별 동향 및 시장에 참여하는 기업의 개요 등을 정리하여 전해드립니다.


제1장 서론

제2장 조사 방법

제3장 주요 요약

제4장 시장 역학

  • 시장 개요
  • 시장 촉진요인
  • 시장 억제요인
  • PESTLE 분석
  • Covid19의 시장에 대한 영향

제5장 시장의 수요 분석

  • 사회경제적 수요
  • 인구통계의 장단점
  • 지출 패턴
  • 타깃 시장 식별

제6장 시장 세분화

  • 유형별
    • 비지니스 관광
    • 바캉스 관광
    • 생태관광(Eco Tourism)
    • 문화 관광
    • 모험관광
    • 이벤트 관광
    • 크루즈 관광
    • 의료관광

제7장 시장 참여

  • 시장 참여 전략
    • 시장 참여 목적별 참여 모드
    • 경쟁 분석
    • 가격 전략
    • 공급망 분석
  • 시장 참여 관리
    • 기업의 등록 방법 - 플로우차트
    • 등록
    • 폼과 문서의 리스트
    • 정부에 의한 제품 관리 가이드라인

제8장 시장 기회 및 향후 전망

제9장 부록

제10장 면책사항

KSA 21.05.27

Tourism is an important sector for the Philippine economy. In 2019, the travel and tourism industry contributed 12.7% to the country's GDP. Good travel and tourism policies enable millions of international visitors annually. Tourist arrivals to the Philippines slumped by 73% during the seven months of 2020, giving the country 1.3 million visits, according to a Philippines News Agency report.

The Philippines lost around PHP 400 billion (over USD 8.3 billion) in tourism revenue in 2020 due to the sudden fall in tourist arrivals amid the COVID-19 pandemic. In the Philippines, the government closed the airports in Luzon on March 20, as part of the Enhanced Community Quarantine (ECQ) that started on the island on March 16. The tourism sector has already felt the negative impact of the pandemic on its performance much earlier. In other countries, travel restrictions and measures started as early as January of this year and have impacted Philippine international tourist arrivals. Domestic tourists, on the other hand, also limited their travel due to fear of contracting COVID-19. The Department of Tourism reported that international tourist receipts in the first quarter of the year declined to PHP 85 billion, 36% lower than the revenues in the same period last year.

The Philippine tourism sector accounted for approximately 4% of the total economy and planned to double the figure by 2019 by improving infrastructure, accessibility, health and hygiene, as well as enhancing online promotional marketing strategy, leading to opportunities in the upcoming markets. The government also revised its visa-free access policy in 2015 to attract more foreign tourists. Famous tourist destinations like island groups of Luzon, Visayas, and Mindanao have already seen a large influx of investment in recent years, especially in the upper end of the market, leading to excessive supply, promoting the establishment of the hotel industry.

Key Market Trends

Overall Growth in Foreigners' Spending

Total expenditures by foreign tourists have been on the upswing in the Philippines. A foreign visitor typically spends USD 1062 per trip compared to USD 800 a few years ago. The average daily expenditure of foreign tourists in the Philippines was USD 109.65 and average length of stay by foreign tourists in the Philippines was 9.05 nights in 2018. Revenue from foreign visitors, so-called inbound tourism, now ranks as the Philippines' third-largest export; it has surpassed data processing, which ranked third two years before. About one-quarter of tourists' expenditures were allocated for accommodation, a share that has been growing in recent years; meals and shopping take up the next largest shares.

New Gateways and Improving Infrastructure.

Transforming domestic airports into global gateways for the country has facilitated growth in international visitors, of whom 99% arrive by air. Upgrades to airports in Davao City and Iloilo City in the past few years have enabled direct charter flights from Singapore and Hong Kong. Clark serves scheduled flights from Doha, Hong Kong, Kuala Lumpur, Macau, Seoul, and Singapore, as well as domestic destinations. Renovations to Legazpi City's Bicol Airport, 470 km south of Manila, were expected to enable direct charter flights from China in 2016. The airport will open up the Bicol region, its national park, the active volcano, and whale shark sight-seeing. Meanwhile, long accustomed to serving both scheduled and charter flights from throughout East Asia, Mactan-Cebu Airport, in 2016, was slated to begin receiving long-haul flights when three Philippines Airlines begin flying between Cebu and Los Angeles, California. More direct international flights to Cebu, Boracay, and Davao are also on the way.

Competitive Landscape

The report covers major international players operating in the tourism and hotel industry in the Philippines. In terms of market share, few of the major players currently dominate the market. However, with factors such as technological advancements and service innovation, infrastructure development by local government and other facilities is attracting businesses and tourists.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support



  • 1.1 Study Deliverables
  • 1.2 Scope of the Study




  • 4.1 Market Overview
  • 4.2 Market Drivers
  • 4.3 Market Restraints
  • 4.4 PESTLE Analysis
  • 4.5 Impact of COVID-19 on the Market


  • 5.1 Socio-economic Demand
  • 5.2 Demographic Strengths and Weaknesses
  • 5.3 Spending Pattern
  • 5.4 Target Market Identification


  • 6.1 By Type
    • 6.1.1 Business Tourism
    • 6.1.2 Vacation Tourism
    • 6.1.3 Eco-tourism
    • 6.1.4 Cultural Tourism
    • 6.1.5 Adventure Tourism
    • 6.1.6 Event Tourism
    • 6.1.7 Cruise Tourism
    • 6.1.8 Medical Tourism


  • 7.1 Market Entry Strategy
    • 7.1.1 Types of Entry Modes by Market Entry Objectives
    • 7.1.2 Competition Analysis
      • Porter's Five Forces Analysis
      • Threat of New Entrants
      • Bargaining Power of Buyers/Consumers
      • Bargaining Power of Suppliers
      • Threat of Substitute Products
      • Intensity of Competitive Rivalry
      • Market Share
      • Strategies Adopted and Recent Events
    • 7.1.3 Pricing Strategy
    • 7.1.4 Supply Chain Analysis
      • Trade (Import-Export)
      • Distribution Network and Retail Analysis
  • 7.2 Market Entry Administration
    • 7.2.1 How to Register a Company- Flowchart
    • 7.2.2 Registration Process
      • Ministries Involved
      • Criteria and Conditions
    • 7.2.3 List of Forms and Documents
    • 7.2.4 Product Control Guidelines by the Government



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