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고양이 화장실 시장 : 성장, 동향, COVID-19의 영향 및 예측(2021-2026년)

Cat Litter Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

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발행일 2022년 01월 상품코드 1005788
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고양이 화장실 시장 : 성장, 동향, COVID-19의 영향 및 예측(2021-2026년) Cat Litter Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
발행일 : 2022년 01월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 고양이용 화장실 제품 시장 규모는 예측기간(2021-2026년) 중 6.5%의 CAGR로 확대될 것으로 예측됩니다.

세계에서 만연하고 있는 covid-19 팬데믹에 의해 원재료 조달, 노동력 부족, 무역 제한 등 업계의 다양한 업무가 정지하고, 공급망이 혼란해졌습니다. 그러나 애완동물 주인이 애완동물을 돌보고, 필요한 설비를 제공할 필요성이 E-Commerce 부문의 매출 증가를 통해 부문의 성장을 지지했습니다. 이것은 예측기간 중 더욱 성장할 것으로 예상됩니다.

북미는 2019년에 최대 시장 점유율을 확보했습니다. 이 지역에서는 고양이 주인 수가 증가하고 있기 때문에 이 지역은 계속해서 주요 시장이 되고 있습니다. 미국이나 캐나다 등의 국가는 이 지역의 주요 시장입니다. 고양이를 기르고 있는 세대수 증가는 그에 대응하는 고양이 화장실 수요 증가로 이어집니다.

또한 고양이용 화장실 시장 확대는 고양이 개체수 증가와 다수의 고양이를 기르고 있는 세대수 증가에 의해 촉진되고 있습니다. 그로 인해 고양이용 화장실 제품 수요가 증가할 것으로 예상됩니다. 또한 셀프 클리닝 고양이용 화장실은 고양이 주인의 시간적 제약에도 불구하고, 고양이 위생 상태를 유지하는데 도움이 됩니다. 기후는 화장실 구입에 명확한 영향을 미치고, 판매는 우기와 동계에 많아집니다. 고양이 주인은 악천후의 경우에는 고양이를 외출시키지 않습니다. 그로 인해 고양이 화장실 수요가 더욱 높아지고 있습니다.

세계의 고양이 화장실(Cat Litter) 시장에 대해 조사했으며, 시장 개요와 함께 제품 종류별, 원재료별, 유통 채널별, 지역별 동향 및 시장에 참여하는 기업 개요 등을 제공합니다.

목차

제1장 서론

제2장 조사 방법

제3장 주요 요약

제4장 시장 역학

  • 시장 개요
  • 시장 성장 촉진요인
  • 시장 성장 억제요인
  • Porter's Five Forces 분석

제5장 시장 세분화

  • 제품 종류별
    • 응고형 점토
    • 기존
  • 원재료별
    • 점토
    • 실리카
  • 유통 채널별
    • 전문 펫숍
    • 인터넷 판매
    • 하이퍼마켓
    • 기타
  • 지역별
    • 북미
    • 유럽
    • 아시아태평양
    • 남미
    • 중동과 아프리카

제6장 경쟁 상황

  • 가장 많이 채용된 전략
  • 시장 점유율 분석
  • 기업 개요
    • Mars Inc.
    • Nestle SA
    • Church & Dwight Co., Inc.
    • The Clorox Company
    • Dr. Elsey's
    • Oil-Dri Corporation of America
    • Pestell Pet Products
    • ZOLUX SAS
    • Cat Litter Company
    • Healthy Pet

제7장 시장 기회와 동향

제8장 업계에 대한 COVID-19의 영향 평가

KSM 21.05.28

The cat litter market is valued at USD 4,289.9 million and is projected to reach USD 5,872.5 million registering a CAGR of 5.4% during the forecast period (2021 - 2026). Accordingly, the prevailing COVID-19 pandemic across the globe has impacted various aspects of the industry, such as procurement of raw materials, labor shortages, and restrictions in trade resulting in supply chain disruptions. However, the need for pet owners to take care of their pets and provide necessary facilities has bolstered the growth of the segment through increased sales in the e-commerce segment. During the pandemic, companies continued to face unprecedented volatility with transportation as well as ingredient and packaging supply. Although companies are producing and shipping more than ever before, there is a high demand for pet products, including litter. This is further anticipated to rise during the forecast period.

Geographically, the market in North America accounted for the largest market share in 2020, owing to the high demand by the pet owners, for innovative products to maintain the hygiene of the cats. Being the largest pet food market in North America, the US pet food market's growth is attributed to the increase in pet ownership.Furthermore, the expansion of the cat litter market is fueled by a rise in the cat population and an increase in the number of multi-cat households. This is anticipated to drive the demand for cat litter products. Moreover, self-cleaning cat litter helps maintain cat hygiene despite the time constraints of the owners. The weather has a clear influence on litter purchases, as the sales are more during rainy and winter seasons. Cat owners do not allow cats to go out due to harsh and adverse weather conditions, which is further boosting the demand for cat litters. Additionally, the increasing expenditure by cat owners on petcare products is another factor that is likely to result in the growing demand for cat litter. Recently, cats have become beloved family members. Pet owners want their pets to be healthy, happy, and clean. The demand for corresponding care products is growing rapidly worldwide.

Key Market Trends

Increasing Pet Humanization

The growth in the population of pet cats and the increase in the number of multi-cat households are the factors driving the demand for cat litter. In addition, it is becoming easier to take care of cats with the introduction of efficient products in the market. Therefore, self cleaning cat litter helps to maintain the cat's hygiene, despite the time constraints of the cat's owner. According to a survey by the American Pet Products Association, there was a significant rise in cat population in the United States, from 73 million in 2000 to about 95 million in 2017. This number is increasing, and it is expected to increase during the forecast period. The shift from pet 'ownership' to pet 'parenting' has been a crucial trend in the market studied, particularly in the developed countries. About one-third of the households in the developed countries own a pet. This concept of pet humanization led to an increase in health consciousness and generated a demand for pet products, such as cat litter. According to the European Pet Food Industry Federation (FEDIAF), the cat population in the region has been on the rise over the past years. The cat population increased from 102.7 million in 2017 to 110.1 in 2020. Thus, the increasing number of pet owners worldwide and the increased per capita income facilitated pet humanization. This factor is expected to drive the market for sanitation products, like cat litter, among health-conscious pet owners.

North America Dominates the Market

North America had the largest share in 2020. Due to the increasing number of cat owners in the region, the region continues to be the leading market. Countries such as the United States and Canada are the major markets in the region. According to the American Pet Products Association's survey for 2019-2020, 42.7 million households, which is 40.0% of the population in the United States, own cats as pets, owning 94.2 million cats. Approximately USD 1,000 is spent annually for the well-being of pet cats. According to Boxscoop Designs Inc., Canada, the yearly expenditure for cat litter, such as corn, grass, and walnut, for one large cat is USD 90, USD 87, and USD 75 respectively for Boxscoop cat litter, and is USD 147 for clay litter. There is also an increased number of e-commerce stores offering various pet care products, including cat litter. For instance, according to Amazon.com, the online retail of pet care products in Mexico was recorded at USD 0.48 million in 2020, rising by14.3% from the previous year. Hence, these aforementioned factors are anticipated to drive the market in the region during the forecast period.

Competitive Landscape

The global cat litter market is fragmented with the major players occupying minimal share in the market studied, and others accounting for major share. The top players in the market are Mars Inc., Nestle SA, Church & Dwight Co Inc., Oil-Dri Corporation of America, and The Clorox Company. Manufacturers are focusing on strategies such as mergers and acquisitions to increase their market shares.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
  • 4.3 Market Restraints
  • 4.4 Porter's Five Forces Analysis
    • 4.4.1 Threat of New Entrants
    • 4.4.2 Bargaining Power of Buyers/Consumers
    • 4.4.3 Bargaining Power of Suppliers
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Clumping
    • 5.1.2 Non-Clumping
  • 5.2 Raw Material
    • 5.2.1 Clay
    • 5.2.2 Silica
  • 5.3 Distribution Channel
    • 5.3.1 Specialized Pet Shops
    • 5.3.2 Internet Sales
    • 5.3.3 Hypermarkets
    • 5.3.4 Other Distribution Channels
  • 5.4 Geography
    • 5.4.1 North America
      • 5.4.1.1 United States
      • 5.4.1.2 Canada
      • 5.4.1.3 Mexico
      • 5.4.1.4 Rest of North America
    • 5.4.2 Europe
      • 5.4.2.1 Germany
      • 5.4.2.2 United Kingdom
      • 5.4.2.3 France
      • 5.4.2.4 Russia
      • 5.4.2.5 Spain
      • 5.4.2.6 Rest of Europe
    • 5.4.3 Asia-Pacific
      • 5.4.3.1 India
      • 5.4.3.2 China
      • 5.4.3.3 Japan
      • 5.4.3.4 Rest of Asia-Pacific
    • 5.4.4 South America
      • 5.4.4.1 Brazil
      • 5.4.4.2 Argentina
      • 5.4.4.3 Rest of South America
    • 5.4.5 Middle-East and Africa
      • 5.4.5.1 United Arab Emirates
      • 5.4.5.2 Saudi Arabia
      • 5.4.5.3 Rest of Middle-East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Mars Inc.
    • 6.3.2 Nestle SA
    • 6.3.3 Church & Dwight Co. Inc.
    • 6.3.4 The Clorox Company
    • 6.3.5 Dr. Elsey's
    • 6.3.6 Oil-Dri Corporation of America
    • 6.3.7 Pestell Pet Products
    • 6.3.8 ZOLUX SAS
    • 6.3.9 Cat Litter Company
    • 6.3.10 Healthy Pet

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 AN ASSESSMENT OF THE COVID-19 IMPACT ON THE INDUSTRY

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