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중동의 가금류 시장 : 성장, 동향, COVID-19의 영향, 예측(2021-2026년)

Middle East Poultry Market - Growth, Trends, COVID-19 Impact, and Forecast (2022 - 2027)

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발행일 2022년 01월 상품코드 1005797
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중동의 가금류 시장 : 성장, 동향, COVID-19의 영향, 예측(2021-2026년) Middle East Poultry Market - Growth, Trends, COVID-19 Impact, and Forecast (2022 - 2027)
발행일 : 2022년 01월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

중동의 가금류 시장 규모는 2020년 268억 7,173만 달러에 달했고, 2021-2026년간 6.08%의 연평균 복합 성장률(CAGR)로 성장할 것으로 예상됩니다.

  • COVID-19 팬데믹에 의해 대부분의 푸드서비스가 폐쇄되거나 축소되었기 때문에 아랍에미리트(UAE), 사우디아라비아를 포함한 중동 국가에서 가금류, 기타 식품 및 음료 제품 판매와 소비가 방해를 받았습니다. 그러나, E-Commerce를 통한 가금류을 포함한 식품 판매는 팬데믹 기간의 시장 침투를 지원하는 결과가 되었습니다. 두바이를 거점으로 하는 Choueiri Group이 시행한 온라인 조사에 근거한 통계에 의하면, 2020년 4월에 인구의 55%가 온라인 채널을 통해 식료품을 구입한 것으로 밝혀졌습니다. 그에 반해 바이러스 유행 이전에 온라인 구입을 실천하고 있던 것은 6%에 불과했습니다. 이것은 이 국가에서의 기술적인 큰 변화를 나타내는 것입니다.
  • 중기적으로는 동물성 단백질 수요 증가와 소비자 사이에서의 저지방 고단백질 식사 선호 증가에 의해 가금류 고기 소비가 현저하게 증가할 것으로 예상됩니다. 현대 무역 채널이 계속 확대되면서 냉장/냉동 가금육 수요는 예측기간 중 빠른 속도로 증가할 것으로 예상됩니다.
  • 중동 지역 전체의 가금류 시장은 기상 조건과 경작지 이용 가능성 하락이 시장 성장을 방해하기 때문에 수입에 계속 의존할 것으로 예상됩니다. 그러나 가금류 유전자를 강화한다는 점에서 연구개발은 순조롭게 진행되고 있고, 달성되면 특정 국가는 국내 소비에 충분한 양을 생산할 가능성이 있습니다.

중동의 가금류(Poultry) 시장을 조사했으며, 시장 개요, 시장 성장 촉진요인 및 저해요인 분석, 시장 기회, COVID-19의 영향, 제품 종류·유통경로·지역별 시장 규모 추이와 예측, 지역 분석, 경쟁 구도, 주요 기업 프로파일 등의 정보를 제공합니다.

목차

제1장 서론

제2장 조사 방법

제3장 개요

제4장 시장 역학

  • 시장 성장 촉진요인
  • 시장 성장 억제요인
  • Porter의 산업 분석

제5장 시장 세분화

  • 제품 유형별
    • 신선
    • 냉동
    • 냉장
  • 유통경로별
    • 온트레이드(푸드서비스)
    • 오프트레이드
  • 지역별
    • 사우디아라비아
    • 아랍에미리트(UAE)
    • 쿠웨이트
    • 카타르
    • 오만
    • 바레인
    • 기타 중동

제6장 경쟁 구도

  • 주요 기업이 채용하는 전략
  • 시장 점유율 분석
  • 기업 개요
    • Emirates National Food CC LLC(Al Rawadh Foods)
    • Arasco
    • BRF SA
    • Al Watania Poultry
    • Almarai
    • JBS SA
    • Al'Saffa Foods SAOG
    • Al-Jazeera Group
    • Al Islami Foods
    • Al-Kabeer Group ME
    • Fakieh Farms(Fakieh Group)
    • Tanmiah Food Group

제7장 시장 기회와 동향

제8장 업계에 대한 COVID-19의 영향

LSH 21.06.09

The Middle Eastern poultry market was valued at USD 26,871.73 million in 2020, and it is projected to record a CAGR of 6.08% during the forecast period, 2021-2026.

Key Highlights

  • The COVID-19 pandemic hampered the sale and consumption of poultry and other food and beverages products in the Middle Eastern countries, including the United Arab Emirates and Saudi Arabia, as most of the food services either shut or decreased their operations. However, the sales of food products, including poultry, through e-commerce resulted in supporting the market penetration during the pandemic. Statistics based on an online survey conducted by Dubai-based Choueiri Group revealed that in the month of April 2020, 55% of the population purchased grocery items via online channels. On the contrary, only 6% used to practice online buying before the outbreak, which depicts the vast transformation of the country technologically.
  • Over the medium term, the increase in the demand for animal protein, along with the increasing preference for low-fat and high-protein diets among consumers, is expected to lead to a remarkable increase in the consumption of poultry meat. As modern trade channels continue to expand, the demand for chilled and frozen poultry meat is expected to increase rapidly during the forecast period.
  • The poultry market across the Middle East is expected to stay import-dependent due to weather conditions and lesser availability of arable land, which hinders the market's expansion. However, R&D in enhancing the poultry genetics, and specific countries might produce enough to suffice domestic consumption.

Key Market Trends

Growing Demand for Poultry in the Food Service Sector

The food sector has been prominent across the most international ground, and it witnessed a strong acceptance among Middle Eastern consumers. The foodservice sector surfaced as one of the most promising sectors in the region and grew exponentially over the past years with increasing investments, indicating the potential for future growth. For instance, in partnership with Pearl Investments, in 2016, the US fast-food chain, Smashburger, began its expansion in the United Arab Emirates and Qatar and planned to open 26 restaurants across the two countries, the United Arab Emirates and Qatar, over the next several years.

The growing demand for poultry meat, including processed burgers and sausages, is expected to lead to significant penetration across the foodservice sector through the QSR segment. Moreover, poultry meat is anticipated to be one of the most preferred choices among consumers due to regular protein intake and readily available products across retail shelves and restaurant menus.

Increasing Domestic Poultry Production and Imports

According to a report by the Ministry of Development and Planning Statistics (MDPS) for 2013-2017, Qatar gained some self-sufficiency in poultry meat, at 10%, while for eggs, it was 14%. Most of the demand in the region is met through imports. Governments in the Middle East continue providing various types of assistance to domestic poultry farms. For instance, in January 2020, the Saudi Arabian government removed most subsidies on imported animal feed, and in the case of poultry, moved to subsidies based on production. Thus, the increasing domestic poultry production, driven by increasing government initiatives and supported by imports, is expected to boost the market for poultry products.

Competitive Landscape

The Middle Eastern poultry market is competitive, with numerous domestic and regional players distributing their meat offerings. Leading market players are strongly competing in terms of product portfolios, quality, and certifications, with competitive strategies like expansions and partnerships. Moreover, the market depicts a wide presence of unorganized butchers and meat shops catering to the market on a domestic level. The poultry meat market is dominated by key organized players operating on a large scale in the Middle East. Al-Watania Poultry, Fakieh Farms (Fakieh Group), Almarai Company, and Tanmiah Food Group are the leading market players. To widen their scope of operations and expand the business opportunities, leading meat manufacturers are expanding their meat business in the region by increasing their production units and launching their new product lines to gain a competitive advantage.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Study Deliverables
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitutes
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Fresh
    • 5.1.2 Frozen
    • 5.1.3 Chilled
  • 5.2 Distribution Channel
    • 5.2.1 On-Trade (Foodservice)
    • 5.2.2 Off-Trade
      • 5.2.2.1 Specialty Stores
      • 5.2.2.2 Hypermarkets/ Supermarkets
      • 5.2.2.3 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 Saudi Arabia
    • 5.3.2 United Arab Emirates
    • 5.3.3 Kuwait
    • 5.3.4 Qatar
    • 5.3.5 Oman
    • 5.3.6 Bahrain
    • 5.3.7 Rest of Middle East

6 COMPETITIVE LANDSCAPE

  • 6.1 Strategies Adopted By Leading Players
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Emirates National Food CC LLC (Al Rawadh Foods)
    • 6.3.2 Arasco
    • 6.3.3 BRF SA
    • 6.3.4 Al Watania Poultry
    • 6.3.5 Almarai
    • 6.3.6 JBS SA
    • 6.3.7 Al'Saffa Foods SAOG
    • 6.3.8 Al-Jazeera Group
    • 6.3.9 Al Islami Foods
    • 6.3.10 Al-Kabeer Group ME
    • 6.3.11 Fakieh Farms (Fakieh Group)
    • 6.3.12 Tanmiah Food Group

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE INDUSTRY

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