차량용 디스플레이 패널 - 시장 점유율 분석, 산업 동향 및 통계, 성장 예측(2024-2029년)

The Automotive Display Panel Market size is estimated at USD 20.75 billion in 2024, and is expected to reach USD 28.84 billion by 2029, growing at a CAGR of 6.80% during the forecast period (2024-2029).

Key Highlights

• The automotive display panel market is witnessing robust growth due to increased demand for semi-autonomous and autonomous vehicles, improved consumer experience in vehicles, and high growth in luxury and high-end car segments, mainly in emerging markets. Consumers increasingly expect sophisticated vehicle infotainment systems, including touchscreens, navigation systems, and connectivity features.
• Automotive display panels serve multiple vehicle functions, providing information such as speed, fuel levels, navigation directions, and entertainment options. They also contribute to safety by displaying warnings and alerts for issues like low tire pressure or engine malfunctions. Additionally, they offer settings for various features like climate control and audio systems.
• Before microLED technology becomes mature for commercial use, miniLED-backlit LCD panels compete with OLED panels for application to high-end automotive displays. Market vendors are also innovating their offerings to provide solutions across various vehicles. For instance, LD Display announced plans to develop hybrid OLED panels for lower-cost cars.
• Hybrid OLED panels combine the strengths of OLED (organic light-emitting diode) and LCD (liquid crystal display) technology. OLED displays offer impressive visual quality with deep blacks, vivid colors, and excellent contrast. However, the manufacturing costs of OLED panels are traditionally higher than those of LCD panels. By integrating LCD elements into their hybrid OLED panels, LG Display aims to deliver superior visual performance while reducing production costs.
• Stricter safety regulations push automakers to include more advanced driver assistance systems (ADAS) in vehicles, often requiring display panels to convey critical information to drivers. In February 2024, UNECE's Working Party on Automated/Autonomous and Connected Vehicles adopted the draft of a new regulation that states provisions for the approval of vehicles with driver control assistance systems and provides minimum safety requirements for vehicles equipped with the advanced driver assistance system, such as lane keep assist.
• Similarly, the Indian government has been stressing enhanced car safety for years. After the mandatory six airbags rule, slated to be implemented in October 2024, the government contemplates making certain ADAS features mandatory on Indian cars. As per a recent report published in PTI, the Ministry of Road Transport and Highways (MoRTH) has drafted a new proposal to reduce road accidents in India. Such trends are expected to drive the market growth during the forecast period.
• Advanced display technologies can be expensive to implement, which may increase the overall cost of vehicles. This could deter price-sensitive consumers or manufacturers looking to keep production costs low. Also, integrating display panels into vehicles adds complexity to the manufacturing process and may require additional training for maintenance and repair technicians.
• Also, the ongoing Russia-Ukraine war has significantly impacted various industries, including the automotive sector. The disruption caused by the war has affected the growth of the automotive display panel market in several ways. The war has also caused shortages of raw materials in the automotive industry. Ukraine and Russia are major producers of commodities like aluminum and rare gases, essential for automotive manufacturing. The disruption in the supply of these raw materials has further affected the production of automotive display panels.

Automotive Display Panel Market Trends

The Heads-up Display Segment is Anticipated to Hold a Significant Market Share

• The head-up display or heads-up display, also known as a HUD, is a transparent display that displays data without requiring users to look away from their usual viewpoints. Head-up displays have been popular since the mid-20th century and were primarily used in aircraft. However, during the 1950s, attempts were made to test this technology for cars.
• Head-up displays were available in luxury cars earlier, but OEMs have made them standard even in economy cars. Japanese manufacturer Toyota launched a Camry with the largest windshield HUD compared to other cars. Toyota has also made windshield HUD as a standard for its Prius model.
• By providing real-time information in the driver's field of view, HUDs enhance the driving experience, making it more convenient and intuitive for drivers to access important data without taking their eyes off the road. According to WHO, around 1.35 million people die every year as a result of road traffic crashes. The HUD is a driver assistance system that reports timely events that conceal a potential risk to drivers and pedestrians.
• In May 2023, Cadillac Lyriq introduced an augmented reality heads-up display through a collaboration with Envisics, a startup, to incorporate a remarkable feature: an augmented reality (AR) head-up display. This innovative addition exemplifies Lyriq's commitment to integrating new technologies into its design.

North America Holds the Largest Market Share

• North America is expected to cater to a significant market share with its major production sites. The region's automotive industry is one of the most important in the world due to the size of the domestic market and the use of mass production techniques. Over the past decade, the region's auto industry has grown dramatically from manufacturing to distribution, changing consumer preferences and new technology, pushing the industry into a historical change.
• The region is home to various companies like Honda, Toyota, Ford, Chevrolet, and Tesla. It has been a pioneer in the automotive industry, especially in terms of automation, thus creating new opportunities for the vendors operating in the region. According to CAR - Center for Automotive Research, US motor vehicle production will reach 11.7 million units by 2025.
• Further, the government in the region is taking initiatives to implement ADAS features, boosting the market demand. For instance, Transport Canada posted an online notice seeking feedback on updating its regulations to include advanced driver assistance systems (ADAS). Specifically, Transport Canada is looking at whether advanced driver assistance features should be required by rules or left unregulated and meet a minimum set of requirements if they're on a vehicle.
• According to the notice, new safety requirements for ADAS would take the form of new Canada Motor Vehicle Safety Standards. That could apply to school buses, commercial trucks, and other vehicles such as motorcycles, cars, trucks, and passenger buses. Requirements could vary by vehicle type.
• According to BEA, at under 1.07 million unit sales, light trucks remained the most significant US auto market segment in May 2023, down from over 1.07 unit sales in April 2023 and up by approximately 23.06% Y-o-Y. Such trends are expected to boost the market for North American automotive display panels during the forecast period.

Automotive Display Panel Industry Overview

The competitive landscape of the automotive display panel market is fragmented due to many existing and emerging players. The technological developments in the automotive industry are expected to fuel the rise in investments and product innovations. The competitors proactively address the challenges by crafting strategies that can have the best overall effect on the market's progress. The market growth opportunities have ample scope for development in the forecast period.

January 2024 - LG Display showcased a series of ultra-large automotive display solutions, including the world's largest automotive display, to accelerate innovations for future cars at CES 2024. In addition, the company introduced three concept cars with automotive display solutions optimized for each phase of software-defined vehicle development.

January 2024 - At the Consumer Electronics Show in 2024, Continental AG displayed its Crystal Center Display for the first time. In the world's first, the premium automotive display is fully integrated into a sleek crystal housing, opening up new possibilities for integrating minimalist luxury into the vehicle's interior with its frameless and transparent appearance. The 10-inch display is equipped with the latest microLED technology, allowing unprecedented brightness and contrast.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Technological Trends
• 4.3 Industry Supply Chain Analysis
• 4.4 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.4.1 Threat of New Entrants
  • 4.4.2 Bargaining Power of Buyers/Consumers
  • 4.4.3 Bargaining Power of Suppliers
  • 4.4.4 Threat of Substitute Products
  • 4.4.5 Intensity of Competitive Rivalry
• 4.5 Impact of COVID-19 Aftereffects and Other Macroeconomic Factors on the Market

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Increasing Demand for Connected Cars
  • 5.1.2 Stringent Government Regulations to Reduce Car Accidents
  • 5.1.3 Increasing Focus to Provide AR Experience
• 5.2 Market Restraints
  • 5.2.1 High Cost and Complexity

6 MARKET SEGMENTATION

• 6.1 Display Panel
  • 6.1.1 By Technology
    • 6.1.1.1 a-Si LCD
    • 6.1.1.2 Oxide LCD
    • 6.1.1.3 LTPS LCD
    • 6.1.1.4 AMOLED
• 6.2 Display Console/Cluster
  • 6.2.1 By Application
    • 6.2.1.1 Instrument Cluster
    • 6.2.1.2 Center Stack
    • 6.2.1.3 Heads-up Display
    • 6.2.1.4 Other Applications
• 6.3 By Geography
  • 6.3.1 North America
  • 6.3.2 Europe
  • 6.3.3 Asia
  • 6.3.4 Australia and New Zealand
  • 6.3.5 Middle East and Africa
  • 6.3.6 Latin America

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles - Display Panel
  • 7.1.1 LG Display
  • 7.1.2 Samsung Display
  • 7.1.3 BOE
  • 7.1.4 Tianma
  • 7.1.5 Japan Display
  • 7.1.6 Innolux Corporation
  • 7.1.7 AUO
  • 7.1.8 Sharp Corporation
  • 7.1.9 Century
  • 7.1.10 IVO
• 7.2 Company Profiles - Display Console/Cluster
  • 7.2.1 Continental
  • 7.2.2 Nippon Seiki
  • 7.2.3 Denso
  • 7.2.4 Visteon
  • 7.2.5 Marelli
  • 7.2.6 Bosch
  • 7.2.7 Yazaki
  • 7.2.8 Faurecia
  • 7.2.9 Desay SV
  • 7.2.10 Foryou General Electronics

8 VENDOR RANKING ANALYSIS

9 FUTURE OUTLOOK OF THE MARKET