스마트 홈 플랫폼 시장 전망 : 시장 점유율 분석, 산업 동향 및 통계, 성장 예측(2025-2030년)

The Smart Home Platforms Market size is estimated at USD 23.40 billion in 2025, and is expected to reach USD 51.30 billion by 2030, at a CAGR of 17% during the forecast period (2025-2030).

Key Highlights

• As consumers increasingly seek control over their living spaces, the adoption of smart home technologies is on the rise. Devices like smart thermostats, lights, locks, and security systems are becoming commonplace. While individuals under 35 are leading the charge in adopting these technologies, there is an anticipated uptick in adoption among older demographics as smart home tech becomes ubiquitous.
• Smart home platforms are weaving in artificial intelligence (AI) and machine learning, enhancing their offerings with personalized and predictive features. These advancements allow devices to adapt to user preferences autonomously. Notably, Google is embedding its proprietary AI into its smart home solutions. In August 2024, Google unveiled a significant revamp of its smart home platform, spotlighting the integration of its Gemini suite of generative AI models.
• With the rise of smart home devices, cybersecurity concerns have surged. In response, companies are channeling significant resources into fortifying security measures to safeguard user data and privacy. New cybersecurity standards are being crafted to bolster these efforts, including a product labeling system for enhanced gadget security. A notable initiative is underway by the Connectivity Standards Alliance (CSA).
• The CSA's IoT Device Security Specification serves as a foundational cybersecurity standard and certification program. Its goal is to establish a unified, globally acknowledged security certification for consumer IoT devices. Manufacturers who comply with this specification and complete the certification can proudly display the CSA's Product Security Verified (PSV) Mark. Echoing this sentiment, the FCC greenlit its own cybersecurity labeling initiative for consumer IoT devices in the United States with a March 2024 approval.
• Voice assistants such as Google Assistant, Amazon Alexa, and Apple's Siri are becoming increasingly prevalent, allowing users to engage with their smart home systems using natural language. Companies are heavily investing in research and development to boost the adoption of voice technology, aiming to make these voice assistants more human-like. In September 2023, Amazon showcased its advancements during a product launch, revealing that its Alexa voice assistant boasted intuitive decision-making capabilities, mimicking natural conversation.
• Companies are building holistic ecosystems, merging diverse smart home devices into a singular platform. This cohesive integration not only streamlines user interactions but also amplifies the capabilities of each device. Noteworthy strides have been made toward achieving interoperability among devices from different manufacturers. Protocols and standards like Z-Wave, Zigbee, and Matter are pivotal in ensuring seamless collaboration between devices. Matter stands out as an open-source protocol, allowing diverse devices to be managed across multiple brand platforms.
• Despite the advancements, the market grapples with challenges like security vulnerabilities, privacy issues, and the intricacies of device integration across various manufacturers. It is paramount to fortify security measures and alleviate consumer apprehensions regarding data privacy. Emerging markets where smart home technology is just beginning to take root present vast growth opportunities. Furthermore, as technology evolves and consumer awareness heightens, fresh prospects for product innovation and market growth are surfacing.

Smart Home Platforms Market Trends

Smart Home Software Platforms are Experiencing Demand

• There is a rising demand for software platforms that unify various smart home devices into a single, cohesive system. Both consumers and businesses are gravitating toward software solutions capable of managing and controlling a diverse array of devices, even if they are from different manufacturers. Notably, strides have been made to ensure interoperability among devices from various producers. Standards and protocols, such as Z-Wave, Zigbee, and Matter, are playing pivotal roles in guaranteeing seamless collaboration between devices, thereby accelerating the adoption of smart home platforms.
• Matter, an open-source protocol, facilitates the control of diverse devices across multiple brands. Spearheaded by the Connectivity Standards Alliance, Matter boasts backing from a vast array of industry players. This coalition spans tech giants like Apple, Google, and Amazon, as well as leading manufacturers such as Samsung and LG, as well as niche accessory brands like Nanoleaf, Eve, and TP-Link. This unprecedented unity in the industry bolsters Matter's potential for success. Correspondingly, these companies have seen a surge in revenue from their related services. A case in point is Google, which reported a robust USD 34.68 billion from its subscriptions, platforms, and devices, showcasing a consistent upward trajectory over the years.
• With the Matter standard now embedded in all leading smart home platforms-Amazon Alexa, Apple Home, Google Home, and Samsung SmartThings-there is a significant shift in the market dynamics. Devices no longer require individual certification for each platform, streamlining the process and propelling the market's growth.
• Subscription-based software models not only ensure a steady revenue stream for companies but also facilitate continuous updates and support, fueling the rising demand for software solutions. At the Consumer Electronics Show (CES) 2024, Oliver IQ unveiled its revolutionary Smart Home as a Service (SHaaS) platform. This launch was a pivotal moment in the smart home industry, introducing a subscription model that boasts unlimited support and a user-friendly app, enabling genuine automation for today's leading smart home devices.
• OliverIQ is poised to swiftly expand its SHaaS platform, providing extensive product support, unlimited online and phone assistance, in-home services, and vigilant security system monitoring. This innovative approach positions OliverIQ's SHaaS platform as a trailblazer, streamlining smart home device interoperability for consumers. Such advancements are not only enhancing the appeal of smart home software but are also amplifying the demand for cutting-edge smart home solutions.

North America is Driving the Market

• Smart home technologies are most widely adopted in the United States and Canada. US and Canadian consumers are increasingly turning to solutions that offer home automation, enhanced convenience, robust security, and efficient energy management. A growing number of Americans now own at least one smart home device, with notable upticks in the adoption of smart security cameras, sensors, and alarms, which is driving the use of smart home platforms.
• There is a growing trend toward offering smart home platforms as a service within the region. Subscription models allow consumers to access premium features, regular updates, etc. Companies like Control4 are leading automation systems for businesses and homes, offering smart home systems that are personalized and unified to automate and control connected devices, including lighting, audio, video, climate control, intercom, and security.
• Voice assistants, including Amazon Alexa, Google Assistant, and Apple Siri, have become commonplace. AI-driven features, such as voice recognition and natural language processing, are evolving, allowing for more intuitive interactions with smart home systems. Data from Vorhaus Advisors, based on a survey conducted in 2024 of 1,947 US respondents aged 18 and older, revealed that 61% owned a connected smart TV, 26% possessed a voice-activated device, and 16% had smart lighting solutions.
• As energy efficiency and sustainability gain prominence, there is a surge in demand for smart devices. These include thermostats, lighting, and appliances that not only curtail energy consumption but also trim down utility bills. Leading the charge, devices like Google's Nest Learning Thermostat are revolutionizing energy efficiency in US homes, subsequently propelling the adoption of smart home platforms.
• Unlike conventional programmable thermostats, these advanced devices harness real-time data to fine-tune energy usage, taking into account variables such as weather, user preferences, and energy pricing. A Schneider Electric Canada survey revealed that 79% of Canadian homeowners recognize smart home technology, and 78% believe it can help them cut electricity bills.
• Industry leaders are crafting advanced software platforms that ensure seamless integration and control over a multitude of smart home devices. Many of these platforms come equipped with cloud-based services, allowing remote access and sophisticated data analytics. In addition, there is a burgeoning trend of offering smart home technologies on a subscription basis, enabling consumers to access a suite of functionalities, further fueling the market's growth.

Smart Home Platforms Industry Overview

The smart home platforms market is fragmented and characterized by numerous players, ranging from established technology giants to innovative startups. Major tech companies like Amazon, Google, and Apple lead the market with comprehensive ecosystems and integrated solutions. Rapid technological advancements, including AI and IoT, intensify the competition, driving continuous innovation and differentiation.

• July 2024: LG Electronics Inc. announced its acquisition of Athom BV, a home automation firm based in the Netherlands. This move was part of LG's strategy to bolster its smart home ecosystem. LG intends to merge Athom's vast connectivity capabilities, which connect a multitude of appliances, sensors, and lighting devices, with its own AI-driven LG ThinQ platform. Through this integration, LG envisions an AI-centric home, empowering customers to utilize generative AI for managing their appliances and IoT devices, thereby crafting a personalized living environment that aligns with their individual preferences.
• February 2024: In a strategic move to elevate the smart home experience, Ayla Networks, a leading smart home platform provider, partnered with Meari Technology, a global leader in camera and video product manufacturing. This alliance bolstered Ayla's extensive product lineup with top-tier video solutions. By merging cutting-edge video technology with a diverse array of smart devices, the partnership aims to provide a more cohesive and enhanced home automation experience.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.2.1 Bargaining Power of Suppliers
  • 4.2.2 Bargaining Power of Consumers
  • 4.2.3 Threat of New Entrants
  • 4.2.4 Threat of Substitutes
  • 4.2.5 Intensity of Competitive Rivalry
• 4.3 An Assessment of the Impact of Macroeconomic Trends on the Market

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Increasing Consumer Demand
  • 5.1.2 Technological Advancement
• 5.2 Market Restraints
  • 5.2.1 Security and Privacy Concerns
  • 5.2.2 Interoperability Issues

6 MARKET SEGMENTATION

• 6.1 By Application
  • 6.1.1 Lighting Control
  • 6.1.2 Security and Access Control
  • 6.1.3 HVAC Control
  • 6.1.4 Entertainment Control
  • 6.1.5 Other Applications
• 6.2 By Connectivity
  • 6.2.1 Wi-Fi
  • 6.2.2 Zigbee
  • 6.2.3 Z-Wave
  • 6.2.4 Bluetooth
• 6.3 By Geography
  • 6.3.1 North America
  • 6.3.2 Europe
  • 6.3.3 Asia
  • 6.3.4 Australia and New Zealand
  • 6.3.5 Latin America
  • 6.3.6 Middle East and Africa

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 Amazon.com Inc
  • 7.1.2 Apple Inc.
  • 7.1.3 Google LLC (Alphabet Inc.)
  • 7.1.4 Microsoft Corporation
  • 7.1.5 Philips Hue
  • 7.1.6 ADT Security
  • 7.1.7 Honeywell International Inc.
  • 7.1.8 Robert Bosch Smart Home GmbH
  • 7.1.9 Arlo Technologies
  • 7.1.10 Inter IKEA Systems BV
  • 7.1.11 Lutron Electronics Co. Inc.
  • 7.1.12 SimpliSafe Inc.
  • 7.1.13 Vivint Inc.
  • 7.1.14 Crestron Electronics Inc.
  • 7.1.15 Netatmo (Legrand)
  • 7.1.16 Xiaomi
  • 7.1.17 Ecobee
  • 7.1.18 Insteon
  • 7.1.19 Savant Systems Inc
  • 7.1.20 Leviton Manufacturing Co. Inc.
  • 7.1.21 Brilliant

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET