통합 커뮤니케이션 및 협업 시장 : 시장 점유율 분석, 산업 동향 및 통계, 성장 예측(2025-2030년)

The Unified Communications And Collaboration Market size is estimated at USD 186.05 billion in 2025, and is expected to reach USD 634.29 billion by 2030, at a CAGR of 27.8% during the forecast period (2025-2030).

Traditionally, demand for unified communication and collaboration has been dominated by single products. Businesses used to select their own products for particular needs. For example, organizations bought email servers for messaging, team rooms for teamwork, portals for organizational information sharing, and PBX and voicemail for telephony services. Customers are making strategic technology decisions to deploy unified communications and collaboration environments based on the entire collaboration stack's capability, richness, and integration.

Key Highlights

• Companies that choose collaboration and communication products often do so based on the platform's future direction. Selecting the right platform helps companies reduce IT costs, management overhead, and integration challenges. Moreover, a holistic platform approach substantially benefits end-user training, adoption, and business value.
• The advent of cost-effective cloud-based solutions has increased healthcare providers' adoption, often categorized as having minimum IT budgets. With the subscription-based united communication services, the healthcare contact centers establish their PBX (Private Branch Exchange) systems and seamlessly address multiple customer requests from various sites.
• Various individual and B2B data-intensive applications, such as AR, VR, and video applications, are emerging. The industries such as IT, telecom, BFSI, healthcare, retail, media and entertainment, and many others have different types of video conferencing essentials, including high bandwidth, low power, ultra power latency, and high speed.
• Remote work mandates create an unprecedented opportunity for service providers to promote software-based communications as a critical enabler of business continuity and demonstrate the flexibility of unified communications as a service (UCaaS) and cloud services regarding capacity adjustments and service delivery (irrespective of location). This trend is expected to support market growth.
• The high installation costs of UCC systems are one of the greatest problems SMEs confront. Integration of multiple communication channels onto a single platform necessitates substantial investments in infrastructure, software, and hardware.
• The COVID-19 pandemic hastened the transition to remote work, compelling businesses and organizations to adopt virtual collaboration tools to ensure business continuity. Demand for video conferencing, instant messaging, and other communication and collaboration technologies has skyrocketed as more employees work from home

Unified Communications and Collaboration Market Trends

Retail Sector to Witness the Growth

• In order to increase sales, analyse customer information and improve the user experience by lowering costs and improving network performance, retailers are taking advantage of cloud technology. For example, the benefits to retailers are enhanced by Unified Communications as a Service UCaaS for Voice and Other Collaboration Tools, WiFI Networks Enabled Network As A Service SDNA for Centralized Data Services Across All Retails,and Software Wide Area Networks.
• In the retail sector, RFID technology is still increasing. As a proximity technology, RFID has an innate synergistic effect. In the field of pricing and inventory management in the checkout line, it has been extensively tested as a customer service tool. RFID is also intended to be a device recognition and authentication mechanism for the next generation of mobile or handheld devices, like recognising customers who are coming into stores in order to deliver tailored experiences based on their tastes. Only information can be used to leverage the impact of a customer experience at this scale. Unified communications technologies that integrate customer, sales and inventory operations in a single telephone, computer or point of sale system are the locus for retailing.
• Rapid changes in customer purchasing patterns have led to a dynamic shift in the retail sector from an individual point of interaction to omnichannel via the Internet or social media. Increased consumer demand has led to the need for an enhanced shopping and customer service experience across all channels, which is in line with the requirement of innovative communication tools that will enable automated retail business processes.
• In order to guarantee a smooth functioning of its business, clothing retailers' online stores may switch from the traditional cloud model for several activities in order to take advantage of different cloud models. In order to process orders and manage the scalability of resources, public cloud resources could be used. On the other hand, working on legal regulations, including essential data, such as customer payment details, which require strict management, could be done using a private cloud model.
• Furthermore, According to the Kantar 2023, Amazon was ranked as the world's most valuable retail brand, with a brand value of around 175 billion U.S. dollars Offerings products in the area of Internet retailing, computers, consumer electronics, digital content and other locally relevant services like shopping discounts. The demand in the market studied could also be stimulated by such an increase in retailers.

North America is Expected to Witness the Growth

• A variety of communication and collaboration tools are offered to enterprises by the rapidly expanding Unified Communications and Collaboration UC&C market. The market has grown significantly over the past few years, mainly as a result of increasing demand for teleworking solutions and adoption of cloud technologies. North America, with a significant share of the UC&C market's revenues, has become an important participant on this market.
• The high rate of technology adoption and emphasis on innovation in North America have made it mature UC&C market solution. Microsoft, Cisco, and IBM, pioneers in the UC&C market, are headquartered there.
• These businesses have made substantial investments in research and development to create innovative UC&C solutions that meet the evolving requirements of businesses.
• Due to its large and diverse economy and high concentration of businesses in a number of sectors, North America is a favourable solution for the UC&C market. Communication and collaboration solutions that increase productivity, reduce costs while increasing consumer involvement are sought by these businesses. UC&C solutions offer businesses a comprehensive set of tools to achieve these goals, making them one of the most popular options among North American companies.

Unified Communications and Collaboration Industry Overview

The unified communications and collaboration market is consolidated and witnessed rapid innovation, industry consolidation, and a shift toward team and workstream collaboration. In recent years, the need to have a complete UC&C platform caused many vendors to consolidate because acquiring the customer base was the fastest way to accomplish this. The significant players operating in the market focus on new product development techniques to strengthen their product portfolio and increase customer acquisition.

• In November 2023, Momentum,has announced that it has completed its acquisition of G12 Communications, By joining forces with G12, company would to deliver premier voice-enabled collaboration solutions that empower organizations and the modern workforce to thrive in an increasingly digital and collaborative world
• In October 2023, Cisco has announced an AI strategy that the company is making good on with a smattering of generative AI-based features and functionality into the Webex platform. The company highlighted several new device options, promoted its Apple partnership, and even discussed how teamwork and interoperability with third-party collaboration providers, such as Microsoft Teams,

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.2.1 Bargaining Power of Consumers
  • 4.2.2 Bargaining Power of Suppliers
  • 4.2.3 Threat of New Entrants
  • 4.2.4 Threat of Substitute Products
  • 4.2.5 Intensity of Competitive Rivalry
• 4.3 Assessment of COVID-19 on the Industry

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Emergence of Pay-as-you-go Model Driving the Demand over Legacy UC Solutions
  • 5.1.2 Changing Workforce Dynamics Leading to the Emergence of New Forms of Enterprise Collaboration
  • 5.1.3 Growing Demand from SME's Expected to Drive Adoption
• 5.2 Market Challenges
  • 5.2.1 Management and Integration Challenges Remain a Concern for Traditional UC

6 TECHNOLOGY OVERVIEW

• 6.1 Evolution of UC&C
• 6.2 Cost Comparison of Various UC&C Offerings
• 6.3 Emerging Case Studies - Contextual Collaborations, Enterprise Social Networking and Other Internal Communication Tools

7 MARKET SEGMENTATION

• 7.1 By Deployment Type
  • 7.1.1 On-premise/Hosted
  • 7.1.2 Cloud (UCaaS)
• 7.2 By Type
  • 7.2.1 Business VOIP/UC Solutions
  • 7.2.2 Enterprise Collaboration
  • 7.2.3 Contact Center Services
  • 7.2.4 Customer Interaction Applications
  • 7.2.5 Other Types
• 7.3 By End-User Industry
  • 7.3.1 Retail
  • 7.3.2 BFSI
  • 7.3.3 Healthcare
  • 7.3.4 Public Sector
  • 7.3.5 Others End User Industries (Logistics, IT & Telecom, Etc.)
• 7.4 By Geography
  • 7.4.1 North America
  • 7.4.2 Europe
  • 7.4.3 Asia-Pacific
  • 7.4.4 Rest of the World (Latin America and Middle East & Africa)

8 COMPETITIVE LANDSCAPE

• 8.1 Company Profiles
  • 8.1.1 Avaya Inc.
  • 8.1.2 Cisco Systems Inc.
  • 8.1.3 RingCentral Inc.
  • 8.1.4 Verizon Communications Inc.
  • 8.1.5 Mitel Network Communications
  • 8.1.6 Polycom Inc. (Plantronics)
  • 8.1.7 NEC Corporation
  • 8.1.8 AT&T Inc.
  • 8.1.9 GoToConnect
  • 8.1.10 8x8 Inc
  • 8.1.11 Zoom Video Communications Inc.
  • 8.1.12 3CX Ltd.

9 INVESTMENT ANALYSIS

10 FUTURE OF THE MARKET