승용차용 액세서리 시장 : 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

The passenger car accessories market was valued at USD 265.27 billion in 2025 and estimated to grow from USD 279.82 billion in 2026 to reach USD 365.48 billion by 2031, at a CAGR of 5.49% during the forecast period (2026-2031).

Steady growth stems from rising SUV and crossover sales, e-commerce-led aftermarket expansion, and OEM moves toward subscription-based connected-car features. Asia-Pacific retains demand leadership, reflecting China's component manufacturing scale and India's rapid electric-mobility adoption. Interior upgrades, especially infotainment and smart-surface solutions, drive recurring revenue, while exterior categories gain momentum from lifestyle modifications and lightweight EV-compatible designs. Competitive intensity remains moderate as platform consolidations, ADAS-ready accessories, and sustainable material innovations reshape value pools within the wider car accessories market.

Global Passenger Car Accessories Market Trends and Insights

Surge in SUV and CUV Accessorizing

Sport-utility and crossover platforms increasingly dictate accessory demand, spurring the development of roof carriers, running boards, and protective cladding that sedans rarely require. Compact SUVs in urban areas accelerate personalization needs, while Chinese consumers now mirror Western accessory trends. The shift lifts exterior-category revenue yet forces ADAS-compatible redesigns so sensors remain unobstructed. Accessory suppliers certifying sensor integrity products secure premium positioning across the broader car accessories market.

Growth of E-Commerce-Led Aftermarket

Online parts portals outpace brick-and-mortar growth as AI-powered fitment tools boost conversion and reduce returns. NAPA Online alone processed 217,385 transactions in May 2025, evidencing scale economics for pure-play sites. Global reach helps smaller brands bypass distributors and tap long-tail demand. Yet digital marketplaces also facilitate counterfeit flow, prompting authentication tech investments that preserve trust and protect the expanding online slice of the car accessories market.

Counterfeit and Grey-Market Parts Penetration

Illicit parts erode consumer confidence and trigger safety recalls. The industry-led "Brakes on Fakes" campaign highlights risks from sub-standard brake components that can fail under load. E-commerce anonymity worsens exposure, particularly in price-sensitive regions. Blockchain-based provenance systems and QR-code authentication on packaging aim to curb the issue, but implementation costs strain small suppliers.

Other drivers and restraints analyzed in the detailed report include:

1. OEM Focus on Connected-Car Upgrade Cycles
2. Rising Average Vehicle Age
3. Safety-Critical ADAS Sensors Limiting Exterior Mods

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Interior accessories controlled 57.68% of the car accessories market in 2025 as consumers prioritized infotainment upgrades, premium seat coverings, and electronic security systems. The segment benefits from OEM moves toward software-defined vehicles that allow seamless integration of new features via over-the-air updates. Flooring products, thermal-comfort seat covers, and AI-enhanced ambient lighting sustain recurring sales throughout extended vehicle lifecycles.

Exterior accessories remain the fastest-growing slice at an 8.18% CAGR. LED lighting kits, aerodynamic body enhancements, and multi-sport roof rack systems appeal to SUV owners seeking personalization and utility. Demand is especially strong where off-road tourism and active lifestyle demographics intersect. Increasing EV adoption steers design toward lightweight composites that avoid range penalties, ensuring the car accessories market size for exterior products expands faster than the average.

The OEM channel retained 75.63% market share in 2025 by bundling factory-approved parts with warranty protection. Automakers leverage connected-car telemetry to market service plans and subscription-based accessory features directly through infotainment screens. This integrated approach locks consumers into branded ecosystems and helps stabilize margins across the car accessories market.

The aftermarket grows at a brisk 9.71% CAGR, propelled by e-commerce convenience, broader assortment, and competitive pricing. AI-driven inventory tools allow independents to mirror OEM-quality fitment confidence. The car accessories industry, therefore, sees a slow rebalancing as digital platforms lower entry barriers for niche brands and encourage cross-border sales, even while OEMs defend their share through software locks and proprietary data protocols.

The Passenger Car Accessories Market Report is Segmented by Application (Interior Accessories and Exterior Accessories), Sales Channel (OEM Fitted and Aftermarket), Vehicle Type (Hatchback, Sedan and More), Material Type (Plastic, Metal, and More), and Geography (North America, South America, Europe, Asia-Pacific, Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

Geography Analysis

Asia-Pacific held 63.78% revenue in 2025 and is projected to grow 7.63% CAGR through 2031. China's component manufacturing output expands exponentially and feeds OEM and aftermarket pipelines. India's electric-mobility push widens demand for lightweight modular add-ons suited to local road conditions. Japan contributes design and HMI leadership, while South Korea supports supply-chain depth for display and battery integration. ASEAN markets ride rising disposable incomes and online retail proliferation, which enlarges the car accessories market.

North America remains a vital profit center. Aging fleets and a strong DIY culture spur floor mats, lighting, and towing equipment sales. Although differing safety regulations fragment accessory homologation, Canada and Mexico anchor manufacturing and distribution corridors.

Europe confronts regulatory complexity but leverages engineering heritage. The EU's General Safety Regulation II curbs certain exterior add-ons but fosters a premium for ADAS-compatible solutions that preserve sensor integrity. Continental's 2024 aftermarket expansion added 700 SKUs, raising European market coverage by 50%. Germany and the United Kingdom dominate demand for premium interior tech, while France, Italy, and Spain emphasize cost-effective replacements. Eastern Europe's role as a manufacturing hub grows as suppliers seek proximity to EU markets under resilient trade agreements.

1. Adient PLC
2. Grupo Antolin
3. Panasonic Holdings Corp.
4. Faurecia SE
5. Lear Corporation
6. Continental AG
7. Denso Corporation
8. Harman International
9. Robert Bosch GmbH
10. JVCKenwood Corp.
11. Alps Alpine Co.
12. Magna International
13. Pioneer Corporation
14. Garmin Ltd.
15. Covercraft Industries
16. Webasto SE
17. Thule Group AB
18. 3M Company
19. Katzkin Leather
20. Valeo SA
21. Gentex Corporation
22. Momo Srl
23. Visteon Corporation
24. Yokohama Wheels
25. Clarion Co.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Surge In SUV and CUV Accessorizing
  • 4.2.2 Growth Of E-Commerce-Led Aftermarket
  • 4.2.3 OEM Focus On Connected-Car Upgrade Cycles
  • 4.2.4 Rising Average Vehicle Age In Core Markets
  • 4.2.5 Lightweight Modular Accessories For EV Range-Boost
  • 4.2.6 Smart Interior Surfaces (HMI/Gesture) Adoption
• 4.3 Market Restraints
  • 4.3.1 Counterfeit and Grey-Market Parts Penetration
  • 4.3.2 Reduced Parts Count In BEVs Curbing Demand
  • 4.3.3 Safety-Critical ADAS Sensors Limiting Exterior Mods
  • 4.3.4 Raw-Material Price Volatility (Plastics and Alloys)
• 4.4 Value/Supply-Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Porter's Five Forces
  • 4.7.1 Threat of New Entrants
  • 4.7.2 Bargaining Power of Buyers
  • 4.7.3 Bargaining Power of Suppliers
  • 4.7.4 Threat of Substitute Products
  • 4.7.5 Intensity of Competitive Rivalry

5 Market Size and Growth Forecasts

• 5.1 By Application
  • 5.1.1 Interior Accessories
    • 5.1.1.1 Infotainment Systems
    • 5.1.1.2 Floor Carpets and Mats
    • 5.1.1.3 Seat Covers
    • 5.1.1.4 Electrical and Electronic Systems
    • 5.1.1.5 Security Systems
    • 5.1.1.6 Others
  • 5.1.2 Exterior Accessories
    • 5.1.2.1 LED and Auxiliary Lighting
    • 5.1.2.2 Alloy Wheels
    • 5.1.2.3 Body Kits and Aero Parts
    • 5.1.2.4 Roof Racks and Carriers
    • 5.1.2.5 Window Films and Tinting
    • 5.1.2.6 Covers (Car, Wheel, Spare-tire)
    • 5.1.2.7 Crash Guards and Bull Bars
    • 5.1.2.8 Others
• 5.2 By Sales Channel
  • 5.2.1 OEM Fitted
  • 5.2.2 Aftermarket
• 5.3 By Vehicle Type
  • 5.3.1 Hatchback
  • 5.3.2 Sedan
  • 5.3.3 Sports and Luxury Cars
  • 5.3.4 Compact SUV and CUV
  • 5.3.5 Mid and Full-size SUV
  • 5.3.6 Pick-up Trucks and Light Trucks
• 5.4 By Material Type
  • 5.4.1 Plastic
  • 5.4.2 Metal
  • 5.4.3 Leather
  • 5.4.4 Others
• 5.5 By Geography
  • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Rest of North America
  • 5.5.2 South America
    • 5.5.2.1 Brazil
    • 5.5.2.2 Argentina
    • 5.5.2.3 Rest of South America
  • 5.5.3 Europe
    • 5.5.3.1 Germany
    • 5.5.3.2 United Kingdom
    • 5.5.3.3 France
    • 5.5.3.4 Italy
    • 5.5.3.5 Spain
    • 5.5.3.6 Russia
    • 5.5.3.7 Rest of Europe
  • 5.5.4 Asia-Pacific
    • 5.5.4.1 China
    • 5.5.4.2 India
    • 5.5.4.3 Japan
    • 5.5.4.4 South Korea
    • 5.5.4.5 Rest of Asia-Pacific
  • 5.5.5 Middle East and Africa
    • 5.5.5.1 Saudi Arabia
    • 5.5.5.2 United Arab Emirates
    • 5.5.5.3 Turkey
    • 5.5.5.4 Egypt
    • 5.5.5.5 South Africa
    • 5.5.5.6 Rest of Middle East and Africa

6 Competitive Landscape

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (Includes Global Level Overview, Market Level Overview, Core Segments, Financials as Available, Strategic Information, Market Rank/Share for Key Companies, Products and Services, and Recent Developments)
  • 6.4.1 Adient PLC
  • 6.4.2 Grupo Antolin
  • 6.4.3 Panasonic Holdings Corp.
  • 6.4.4 Faurecia SE
  • 6.4.5 Lear Corporation
  • 6.4.6 Continental AG
  • 6.4.7 Denso Corporation
  • 6.4.8 Harman International
  • 6.4.9 Robert Bosch GmbH
  • 6.4.10 JVCKenwood Corp.
  • 6.4.11 Alps Alpine Co.
  • 6.4.12 Magna International
  • 6.4.13 Pioneer Corporation
  • 6.4.14 Garmin Ltd.
  • 6.4.15 Covercraft Industries
  • 6.4.16 Webasto SE
  • 6.4.17 Thule Group AB
  • 6.4.18 3M Company
  • 6.4.19 Katzkin Leather
  • 6.4.20 Valeo SA
  • 6.4.21 Gentex Corporation
  • 6.4.22 Momo Srl
  • 6.4.23 Visteon Corporation
  • 6.4.24 Yokohama Wheels
  • 6.4.25 Clarion Co.

7 Market Opportunities & Future Outlook