라틴아메리카의 페인트 및 코팅 : 시장 점유율 분석, 업계 동향, 통계, 성장 예측(2026-2031년)

Latin America Paints And Coatings Market size in 2026 is estimated at USD 9.17 billion, growing from 2025 value of USD 8.74 billion with 2031 projections showing USD 11.66 billion, growing at 4.93% CAGR over 2026-2031.

The expansion aligns with resurgent construction activity, accelerating automotive output, and multi-country infrastructure renewal. Brazil anchors demand through its diversified industrial base, while Mexico gains momentum from near-shoring investments and the build-out of export-oriented manufacturing corridors. Portfolio upgrades toward low-VOC and UV-cured technologies help suppliers defend margins in the face of petrochemical price swings. Competitive intensity rises as multinationals deepen local manufacturing and distribution footprints, whereas regional specialists leverage cost agility and intimate customer ties to hold share.

Latin America Paints And Coatings Market Trends and Insights

Resurgent Residential and Commercial Construction Activity

Construction spending recovers to pre-pandemic levels, lifting architectural sales volumes across the Latin America paints and coatings market. New housing projects in Brazil's Northeast and the restart of delayed commercial towers in Mexico City widen the customer base. Developers specify low-VOC interior paints to meet stricter building codes, prompting formulators to accelerate water-borne innovation. Retail repaint cycles shorten as consumer confidence rebounds, boosting demand for premium interior finishes with stain-blocking features. Producers optimize supply chains by staging tinting facilities closer to fast-growing secondary cities.

Growing Demand from Automotive Industry

Vehicle assembly in Mexico approaches historical peaks as global OEMs relocate platforms to capitalize on USMCA tariff advantages. The surge lifts OEM basecoat volumes and refinish demand for collision repair, enlarging the Latin America paints and coatings market. Electric-vehicle battery housings require thermal-management coatings, creating new high-margin niches. Brazil's automotive cluster attracts record inbound capital, including Toyota's USD 2.22 billion line modernization and Stellantis' USD 2.74 billion capacity upgrade. Coating suppliers lock in multi-year supply contracts by offering color-matching labs adjacent to assembly plants.

Petrochemical Feedstock Cost Volatility

Naphtha-linked raw-material swings compress gross margins for resin and solvent purchasers. Currency depreciation in Argentina and Chile exacerbates imported monomer bills, pushing formulators to hedge through forward contracts and spot cargo swaps. Some regional players pursue backward integration into resin synthesis to stabilize input cost. Others blend recycled solvents to temper volatility but face consistency challenges that can trigger batch rejects. Margin pressure feeds consolidation as smaller producers seek larger balance sheets.

Other drivers and restraints analyzed in the detailed report include:

1. Increasing Infrastructure Modernization Projects
2. Industrial Expansion Creating Demand
3. Stricter VOC and HAP Emission Norms

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Acrylic systems generated 43.78% of revenue in 2025, anchoring the Latin America paints and coatings market through broad specification in interior, exterior, and protective segments. The formulation versatility allows quick tweaking of sheen, scrub resistance, and tint accuracy, keeping the class entrenched despite rising environmental scrutiny. Polyurethane chemistries, though smaller in base, chart the steepest 5.91% CAGR as OEM clear-coat performance and industrial asset durability needs intensify. Hybrid acrylic-polyurethane blends blend hardness with flexibility, supporting the premium segment.

Suppliers seek bio-based polyols to align polyurethane lines with sustainability targets, but price parity remains elusive. Epoxies retain stronghold in floor and marine systems where chemical resistance overrides color retention concerns. Alkyds shrink slowly, confined to price-sensitive consumer segments yet shielded by compatibility with existing spray equipment. Polyester resins serve powder coatings for appliances and metal furniture, while vinyl and VAE emulsions fill specialized decor niches that prize low odor.

The Latin America Paints and Coatings Market Report is Segmented by Resin Type (Acrylics, Epoxy, Alkyd, Polyester, Polyurethane, and More), Technology (Water-Borne, Solvent-Borne, Powder Coating, UV Cured), End-User Industry (Architectural, Industrial, Automotive, Wood, and More), and Geography (Brazil, Mexico, Argentina, Colombia, Chile, Peru, Rest of South America). The Market Forecasts are Provided in Terms of Value (USD).

List of Companies Covered in this Report:

1. Akzo Nobel N.V.
2. Allnex Gmbh
3. Axalta Coating Systems LLC
4. BASF SE
5. Benjamin Moore & Co.
6. Iquine
7. Jotun
8. Lanco Paints
9. Pintuco S.A.
10. PPG Industries Inc.
11. Renner Herrmann S.A.
12. The Sherwin-Williams Company
13. WEG

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Resurgent residential and commercial construction activity
  • 4.2.2 Growing demand from automotive industry
  • 4.2.3 Increasing infrastructure modernisation projects
  • 4.2.4 Industrial expansion creating demand
  • 4.2.5 Cool-roof coating mandates in tropical cities
• 4.3 Market Restraints
  • 4.3.1 Petrochemical feedstock cost volatility
  • 4.3.2 Stricter VOC and HAP emission norms
  • 4.3.3 Logistics bottlenecks and container shortages
• 4.4 Value Chain Analysis
• 4.5 Porter's Five Forces Analysis
  • 4.5.1 Bargaining Power of Suppliers
  • 4.5.2 Bargaining Power of Buyers
  • 4.5.3 Threat of New Entrants
  • 4.5.4 Threat of Substitutes
  • 4.5.5 Competitive Rivalry

5 Market Size and Growth Forecasts (Value)

• 5.1 By Resin Type
  • 5.1.1 Acrylics
  • 5.1.2 Epoxy
  • 5.1.3 Alkyd
  • 5.1.4 Polyester
  • 5.1.5 Polyurethane
  • 5.1.6 Other Resin Types (Vinyl and VAE, etc.)
• 5.2 By Technology
  • 5.2.1 Water-borne
  • 5.2.2 Solvent-borne
  • 5.2.3 Powder Coating
  • 5.2.4 UV Cured
• 5.3 By End-user Industry
  • 5.3.1 Architectural
  • 5.3.2 Industrial
  • 5.3.3 Automotive
  • 5.3.4 Wood
  • 5.3.5 Packaging
  • 5.3.6 Transportation
• 5.4 By Geography
  • 5.4.1 Brazil
  • 5.4.2 Mexico
  • 5.4.3 Argentina
  • 5.4.4 Colombia
  • 5.4.5 Chile
  • 5.4.6 Peru
  • 5.4.7 Rest of Latin America

6 Competitive Landscape

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
  • 6.4.1 Akzo Nobel N.V.
  • 6.4.2 Allnex Gmbh
  • 6.4.3 Axalta Coating Systems LLC
  • 6.4.4 BASF SE
  • 6.4.5 Benjamin Moore & Co.
  • 6.4.6 Iquine
  • 6.4.7 Jotun
  • 6.4.8 Lanco Paints
  • 6.4.9 Pintuco S.A.
  • 6.4.10 PPG Industries Inc.
  • 6.4.11 Renner Herrmann S.A.
  • 6.4.12 The Sherwin-Williams Company
  • 6.4.13 WEG

7 Market Opportunities and Future Outlook

• 7.1 White-space and unmet-need assessment