친환경 건축자재 시장 : 시장 점유율 분석, 산업 동향 및 통계, 성장 예측(2026-2031년)

The Green Building Materials Market is expected to grow from USD 298.52 million in 2025 to USD 327.25 million in 2026 and is forecast to reach USD 518.64 million by 2031 at 9.62% CAGR over 2026-2031.

The outlook reflects sustained policy pressure for zero-emission construction, rising corporate net-zero commitments and rapid scaling of low-carbon material technologies. Regulatory alignment between the European Union, the United States and other major economies is eliminating historical fragmentation, enabling global manufacturers to capture scale efficiencies and accelerate product innovation. Demand is further supported by financial incentives that narrow the price gap with conventional products, while digital material-tracking tools are beginning to monetise end-of-life value streams. Together, these forces are triggering the fastest adoption cycle the green building materials market has experienced to date.

Global Green Building Materials Market Trends and Insights

Mandatory Energy-Efficiency Codes Tightening

Worldwide building codes are shifting from voluntary guidelines to binding performance standards. In Europe, the revised Energy Performance of Buildings Directive requires all new buildings to achieve zero on-site fossil-fuel emissions by 2030, and existing residential stock must upgrade to at least an E rating by the same year. The United States is following with the 2024 International Energy Conservation Code, which streamlines state adoption and adds life-cycle carbon provisions. Stricter codes boost demand for high-performance insulation, low-carbon concrete and advanced facades, rewarding suppliers that can verify product sustainability through digital compliance platforms. Enhanced enforcement further raises compliance costs for traditional materials, creating durable competitive advantages for certified alternatives.

Government Incentives and Certification Schemes

Tax credits, green bonds and preferential financing are transforming project economics. The US Inflation Reduction Act's Section 45L offers up to USD 5,000 per qualifying housing unit, and the 179D deduction now covers larger commercial upgrades. Canada has earmarked CAD 10 billion for clean-energy infrastructure, funnelling capital toward certified materials. With programs such as LEED, WELL and ENERGY STAR now linked to discounted financing, developers can offset the 15-25% price premium associated with advanced products. These incentives accelerate adoption in cost-sensitive segments and create reliable revenue streams for manufacturers that maintain up-to-date certification portfolios.

High Upfront Cost of Certified Materials

Certified products typically command 15-25% price premiums owing to testing, specialised processing and smaller production runs. The premium is most acute in residential construction, where buyers focus on first-cost and may overlook lifecycle savings. Novel products such as carbon-negative concrete or bio-based insulation also carry R&D amortisation charges. While declining as volumes rise and carbon pricing narrows cost differentials, elevated upfront expense remains a near-term adoption barrier, particularly in developing regions without robust incentive programs.

Other drivers and restraints analyzed in the detailed report include:

1. Corporate Net-Zero, Embodied-Carbon Procurement
2. Retrofit Wave for Ageing Building Stock
3. Certification and Performance Complexity Across Regions

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Low-carbon concrete and cement captured 24.17% of green building materials market share in 2025, underscoring industry urgency to abate the 8% of global greenhouse-gas emissions linked to conventional cement. Breakthrough technologies such as mineral-carbonation processes that sequester 45% CO2 while preserving strength have transitioned from pilot to limited commercial scale. Heidelberg Materials' Lengfurt project will capture 70,000 t of CO2 per year, signalling mainstream viability. Recycled metals retain reliable demand as structural steel routinely contains 93% scrap content and achieves 98% recovery rates at end-of-life. Engineered wood products, notably cross-laminated timber, are expanding as developers capitalise on faster assembly, lighter foundations and on-site carbon storage. Mineral-wool insulation remains a staple thanks to new non-combustible product lines, while cellulose and bio-foam insulation is progressing at a 10.17% CAGR, supported by renewable feedstocks and high thermal performance. Recycled-plastic composites are growing more selectively as lifecycle assessments raise concerns over micro-plastic shedding, although wood-polymer boards continue to penetrate exterior decking and facade niches.

Growth prospects vary across materials. Low-carbon binders benefit from inflight carbon-capture subsidies and will accelerate once carbon pricing regimes scale. Mass-timber markets hinge on expanded certified forestry capacity and revisions to height limits in building codes. Cellulose's trajectory depends on securing sufficient post-consumer paper streams and scaling enzymatic treatment plants. Overall, material innovation reinforces competitive differentiation, compelling incumbents to integrate circular-economy features, verified carbon footprints and digital passports into every product line.

The Green Building Materials Market Report is Segmented by Material Type (Low-Carbon Concrete and Cement, Recycled Metals, and More), Application (Framing, Insulation, and More), End-Use Industry (Residential, Commercial, Industrial and Institutional, and Infrastructure), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

Geography Analysis

North America accounted for 40.35% of the green building materials market size in 2025, reflecting long-standing ENERGY STAR and LEED programmes and state-level zero-energy-ready building mandates. Federal tax credits under the Inflation Reduction Act strengthen national alignment, while California's 2025 code cycle is expected to tighten embodied-carbon limits further. Canada's Greener Homes Initiative funnels low-interest loans into retrofit upgrades, stimulating demand for cellulose and mineral-wool insulation.

Europe maintains a high adoption baseline due to the Energy Performance of Buildings Directive and the forthcoming Carbon Border Adjustment Mechanism, which together raise the cost of high-carbon imports and incentivise domestic low-carbon production. Scandinavian countries have already mandated whole-life-carbon assessments for all large buildings, accelerating demand for digital passports and mass timber. Germany and France lead public-sector procurement of low-carbon concrete, while the United Kingdom pilots circular-construction hubs to harvest reusable materials from urban demolition.

Asia-Pacific is forecast to expand at an 10.95% CAGR through 2031 as rapid urbanisation meets evolving green-building codes. China requires all new projects to achieve at least Basic Grade green certification by 2025, while several provinces have introduced embodied-carbon benchmarks. India's Energy Conservation Building Code and Indonesia's Green Building Council rating system are driving early adoption, though fragmented municipal enforcement tempers near-term volumes. Australia and Singapore, already mature, are exporting expertise across the region, reinforcing supply-chain localisation and regional certification standards.

South America and the Middle East and Africa remain nascent but attractive as infrastructure investment expands. Brazil's Procel Edifica labelling system and the United Arab Emirates' Estidama Pearl Rating System are encouraging material suppliers to localise production to meet climate-specific performance needs. Financing remains the principal hurdle; however, multilateral banks increasingly channel green bonds into these markets, setting the stage for accelerated uptake during the next planning cycle.

1. BASF
2. Binderholz GmbH
3. Cemex S.A.B. de C.V.
4. Coromandel International Ltd.
5. DuPont
6. Heidelberg Materials
7. Holcim Ltd
8. Interface Inc.
9. Kingspan Group
10. Owens Corning
11. PPG Industries Inc
12. Rockwool A/S
13. Saint-Gobain
14. Sika AG
15. SmartLam
16. Steico SE
17. Weyerhaeuser Company

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Mandatory Energy-Efficiency Codes Tightening
  • 4.2.2 Government Incentives and Certification Schemes
  • 4.2.3 Corporate Net-Zero, Embodied-Carbon Procurement
  • 4.2.4 Retrofit Wave for Ageing Building Stock
  • 4.2.5 Digital Material Passports Monetising End-Of-Life Value
• 4.3 Market Restraints
  • 4.3.1 High Upfront Cost of Certified Materials
  • 4.3.2 Certification And Performance Complexity Across Regions
  • 4.3.3 Bio-Based Feedstock Supply Crunch Post-2027
• 4.4 Value Chain Analysis
• 4.5 Porter's Five Forces
  • 4.5.1 Bargaining Power of Suppliers
  • 4.5.2 Bargaining Power of Buyers
  • 4.5.3 Threat of New Entrants
  • 4.5.4 Threat of Substitutes
  • 4.5.5 Degree of Competition

5 Market Size and Growth Forecasts (Value)

• 5.1 By Material Type
  • 5.1.1 Low-carbon Concrete and Cement
  • 5.1.2 Recycled Metals
  • 5.1.3 Engineered / Reclaimed Wood
  • 5.1.4 Mineral-wool Insulation
  • 5.1.5 Cellulose and Bio-foam Insulation
  • 5.1.6 Recycled-plastic Composites
• 5.2 By Application
  • 5.2.1 Framing
  • 5.2.2 Insulation
  • 5.2.3 Roofing
  • 5.2.4 Exterior Siding
  • 5.2.5 Interior Finishing
  • 5.2.6 Other Applications
• 5.3 By End-user Industry
  • 5.3.1 Residential
  • 5.3.2 Commercial
  • 5.3.3 Industrial and Institutional
  • 5.3.4 Infrastructure
• 5.4 By Geography
  • 5.4.1 North America
    • 5.4.1.1 United States
    • 5.4.1.2 Canada
    • 5.4.1.3 Mexico
  • 5.4.2 Europe
    • 5.4.2.1 Germany
    • 5.4.2.2 United Kingdom
    • 5.4.2.3 France
    • 5.4.2.4 Italy
    • 5.4.2.5 Rest of Europe
  • 5.4.3 Asia-Pacific
    • 5.4.3.1 China
    • 5.4.3.2 India
    • 5.4.3.3 Japan
    • 5.4.3.4 South Korea
    • 5.4.3.5 Rest of Asia-Pacific
  • 5.4.4 South America
    • 5.4.4.1 Brazil
    • 5.4.4.2 Argentina
    • 5.4.4.3 Rest of South America
  • 5.4.5 Middle-East and Africa
    • 5.4.5.1 Saudi Arabia
    • 5.4.5.2 South Africa
    • 5.4.5.3 Rest of Middle-East and Africa

6 Competitive Landscape

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share(%)/ Ranking Analysis
• 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials, Strategic Info, Market Rank/Share, Products and Services, Recent Developments)
  • 6.4.1 BASF
  • 6.4.2 Binderholz GmbH
  • 6.4.3 Cemex S.A.B. de C.V.
  • 6.4.4 Coromandel International Ltd.
  • 6.4.5 DuPont
  • 6.4.6 Heidelberg Materials
  • 6.4.7 Holcim Ltd
  • 6.4.8 Interface Inc.
  • 6.4.9 Kingspan Group
  • 6.4.10 Owens Corning
  • 6.4.11 PPG Industries Inc
  • 6.4.12 Rockwool A/S
  • 6.4.13 Saint-Gobain
  • 6.4.14 Sika AG
  • 6.4.15 SmartLam
  • 6.4.16 Steico SE
  • 6.4.17 Weyerhaeuser Company

7 Market Opportunities and Future Outlook

• 7.1 White-space and Unmet-Need Assessment