동남아시아의 POS 단말기 : 시장 점유율 분석, 업계 동향과 통계, 성장 예측(2026-2031년)

The Southeast Asia POS Terminal Market was valued at USD 4.96 billion in 2025 and estimated to grow from USD 5.73 billion in 2026 to reach USD 11.8 billion by 2031, at a CAGR of 15.55% during the forecast period (2026-2031).

Strong consumer migration to mobile wallets, rising ubiquity of QR codes, and government mandates that compel digital payment acceptance are keeping the Southeast Asia POS Terminal market on a steep growth trajectory. Merchants are shifting capital toward software-defined or hybrid devices that consolidate QR, NFC, and card functions, trimming counter clutter while future-proofing acceptance needs. Competitive focus has moved from hardware specifications to software ecosystems, favoring vendors that bundle inventory, CRM, and financing tools into cloud dashboards. Cross-border payment initiatives under the ASEAN Regional Payment Connectivity program promise faster certification cycles, a factor set to unlock incremental demand for the Southeast Asia POS Terminal market through 2030.

Southeast Asia POS Terminal Market Trends and Insights

Rapid Expansion of Digital Payments Across Southeast Asia

Mobile wallets processed more transactions than traditional card networks in Indonesia, Thailand, and the Philippines during 2024, a shift that has amplified replacement cycles for multi-modal devices across the Southeast Asia POS Terminal market. QRIS in Indonesia alone logged more than 16 billion transactions, forcing merchants to ditch single-function card readers in favor of integrated QR/NFC units. Device makers now design terminals with omnichannel APIs, enabling unified reconciliation across storefront and delivery channels. Payment processors, in turn, preload value-added apps loyalty, inventory, BNPL to keep devices sticky over a five-year lifespan. The net effect is sustained double-digit hardware refresh demand, particularly from micro-merchants upgrading from paper or cash registers.

Government Cash-less Initiatives and E-payment Regulations

Malaysia's e-Tunai Rakyat, Thailand's PromptPay, and Indonesia's SME subsidy schemes collectively inject thousands of subsidized terminals into the Southeast Asia POS Terminal market every quarter. Compliance clauses require certified NFC and EMV functionality, accelerating orders for mid-range Android models able to pass local security audits. Because subsidies often cover up-front hardware costs, vendors increasingly pivot to SaaS-based licensing that drives recurring revenue even after grants expire. Rural onboarding programs extend demand into second-tier cities, helping distributors expand beyond capital regions much faster than organic merchant acquisition would allow.

Cyber-security and Data-privacy Vulnerabilities

Bank Indonesia recorded a 45% jump in POS-linked fraud attempts during 2024, highlighting real-time threats that could stall new deployments if unaddressed. Malware that exploits outdated firmware spreads quickly once a single device is breached, prompting regulators to mandate over-the-air patch cycles. Smaller retailers, lacking IT staff, depend on vendors for security orchestration; when updates lag, risk-averse merchants defer purchases. Consequently, suppliers must bundle managed security services to keep the Southeast Asia POS Terminal market growth momentum intact.

Other drivers and restraints analyzed in the detailed report include:

1. Rising Adoption of mPOS Among SMEs and Micro-merchants
2. Integration of BNPL Capabilities into POS Hardware
3. High Total Cost of Ownership for Modern POS Devices

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Contactless payments controlled 56.97% revenue share within the Southeast Asia POS Terminal market in 2025, and the segment is forecast to widen at a 17.05% CAGR through 2031. That dominance positions tap-to-pay as the baseline capability for every new device SKU. Vendors now engineer antenna placement and screen prompts to accelerate sub-two-second checkouts, an attribute that merchants equate with higher throughput. QR fallback remains essential for low-value micro-merchant use cases, ensuring no consumer gets blocked by wallet preference.

Terminal makers are stripping mechanical card slots from entry-level units, dropping component costs while promoting SoftPOS for PIN-on-glass transactions. This evolution underlines how the Southeast Asia POS Terminal market size tied to contactless solutions will eclipse card-only hardware retirements by mid-decade. The push also drives telcos to bundle higher LTE data caps with mPOS subscriptions, reflecting traffic spikes from always-connected firmware updates and analytics pings.

The Southeast Asia POS Terminal Market Report is Segmented by Mode of Payment Acceptance (Contact-Based and Contactless), POS Type (Fixed Point-Of-Sale System and Mobile/Portable Point-Of-Sale Systems), End-User Industry (Retail, Hospitality, Healthcare, Transportation and Logistics, and More), and Country. The Market Forecasts are Provided in Terms of Value (USD).

List of Companies Covered in this Report:

1. Worldline SA (Ingenico)
2. Verifone Systems LLC
3. PAX Technology Ltd.
4. NCR Corporation
5. Toshiba TEC Corporation
6. Newland Payment Technology Co., Ltd.
7. HP Inc.
8. Samsung Electronics Co., Ltd.
9. Fujian Newland Computer Co., Ltd. (Urovo)
10. SUNMI Technology Co., Ltd.
11. SZZT Electronics Co., Ltd.
12. Diebold Nixdorf, Incorporated
13. NEC Corporation
14. Fujitsu Limited
15. BBPOS International Limited
16. Centerm Information Co., Ltd.
17. New POS Technology Ltd.
18. Castles Technology Co., Ltd.
19. SUNAR Technology Co., Ltd.
20. Squareup International Ltd.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Rapid expansion of digital payments across Southeast Asia
  • 4.2.2 Government cash-less initiatives and e-payment regulations
  • 4.2.3 Rising adoption of mPOS among SMEs and micro-merchants
  • 4.2.4 Integration of BNPL capabilities into POS hardware
  • 4.2.5 Tourism-driven omnichannel retail recovery post-COVID
  • 4.2.6 Migration to Android-based open-OS terminals and app stores
• 4.3 Market Restraints
  • 4.3.1 Cyber-security and data-privacy vulnerabilities
  • 4.3.2 High total cost of ownership for modern POS devices
  • 4.3.3 Fragmented certification rules across SEA nations
  • 4.3.4 Weak device-servicing networks beyond tier-1 cities
• 4.4 Industry Value Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Impact of Macroeconomic Factors
• 4.8 Porter's Five Forces Analysis
  • 4.8.1 Bargaining Power of Suppliers
  • 4.8.2 Bargaining Power of Consumers
  • 4.8.3 Threat of New Entrants
  • 4.8.4 Threat of Substitutes
  • 4.8.5 Intensity of Competitive Rivalry
• 4.9 Assessment of Macroeconomic Factors on the Market

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Mode of Payment Acceptance
  • 5.1.1 Contact-based
  • 5.1.2 Contactless
• 5.2 By POS Type
  • 5.2.1 Fixed Point-of-Sale Systems
  • 5.2.2 Mobile / Portable Point-of-Sale Systems
• 5.3 By End-User Industry
  • 5.3.1 Retail
  • 5.3.2 Hospitality
  • 5.3.3 Healthcare
  • 5.3.4 Transportation and Logistics
  • 5.3.5 Other End-User Industries
• 5.4 By Country
  • 5.4.1 Singapore
  • 5.4.2 Malaysia
  • 5.4.3 Thailand
  • 5.4.4 Indonesia
  • 5.4.5 Philippines
  • 5.4.6 Vietnam
  • 5.4.7 Rest of Southeast Asia

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global-level Overview, Market-level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
  • 6.4.1 Worldline SA (Ingenico)
  • 6.4.2 Verifone Systems LLC
  • 6.4.3 PAX Technology Ltd.
  • 6.4.4 NCR Corporation
  • 6.4.5 Toshiba TEC Corporation
  • 6.4.6 Newland Payment Technology Co., Ltd.
  • 6.4.7 HP Inc.
  • 6.4.8 Samsung Electronics Co., Ltd.
  • 6.4.9 Fujian Newland Computer Co., Ltd. (Urovo)
  • 6.4.10 SUNMI Technology Co., Ltd.
  • 6.4.11 SZZT Electronics Co., Ltd.
  • 6.4.12 Diebold Nixdorf, Incorporated
  • 6.4.13 NEC Corporation
  • 6.4.14 Fujitsu Limited
  • 6.4.15 BBPOS International Limited
  • 6.4.16 Centerm Information Co., Ltd.
  • 6.4.17 New POS Technology Ltd.
  • 6.4.18 Castles Technology Co., Ltd.
  • 6.4.19 SUNAR Technology Co., Ltd.
  • 6.4.20 Squareup International Ltd.

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-space and Unmet-Need Assessment