애플리케이션 보안 : 시장 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

The application security market size is expected to increase from USD 13.61 billion in 2025 to USD 14.83 billion in 2026 and reach USD 28.11 billion by 2031, growing at a CAGR of 13.64% over 2026-2031.

Continuous integration pipelines now embed code scanning at every commit, multiplying tool usage across development, staging and production layers. Enterprises are pivoting toward API-aware testing after United States regulators highlighted that 42% of 2025 web incidents involved insecure interfaces. Deadlines such as the March 2025 mandate for full PCI-DSS 4.0 compliance compressed buying cycles, accelerating adoption of software composition analysis and runtime protection. Meanwhile, dynamic and interactive testing suites are displacing stand-alone static analyzers as organizations seek to detect business-logic flaws during live execution. Mergers, especially by large platform vendors buying niche API, container and supply-chain specialists, are reshaping competitive dynamics and expanding bundled DevSecOps suites.

Global Application Security Market Trends and Insights

Rising Volume And Sophistication Of Web, Mobile And API-Based Attacks

Attackers increasingly bypass perimeter controls by exploiting poorly authenticated API endpoints, broken object-level authorization and excessive data exposure, vulnerabilities flagged in the 2024 OWASP API Security Top 10. Financial services firms logged a 67% jump in API-driven fraud attempts during 2025 as adversaries manipulated unchecked input parameters in mobile banking apps. Enterprises consequently deploy dynamic and interactive testing that replay malicious payloads inside running applications, combined with real-time gateways inspecting every request. Mobile software faces similar scrutiny because regulators now mandate biometric authentication and encrypted local storage, forcing agile teams to schedule security scans within each sprint. The immediate business risk of data exfiltration and account takeover makes this driver the single largest catalyst for new spending across the application security market.

Rapid Adoption Of DevSecOps Toolchains

Automated security scans built into continuous integration and continuous delivery pipelines reduced median time to vulnerability detection from 21 days in 2023 to 4 days in 2025, as reported by GitLab's global survey. Kubernetes clusters now enforce policy engines that block containers containing critical flaws, pushing remediation upstream before code can merge. Cloud providers supply native dashboards highlighting application-layer weaknesses alongside infrastructure misconfigurations, giving developers an end-to-end risk posture within familiar consoles. Nevertheless, the average organization already runs seven distinct scanners, creating alert fatigue and integration overhead that vendors address through unified orchestration platforms. Overall, embedding security controls directly inside developer workflows expands addressable usage moments and fuels compounding license growth across the application security market.

High Total Cost Of Ownership And Tool Complexity

National Cyber Security Alliance research showed that 62% of small firms cited cost as the top barrier to automated testing in 2025. Beyond license fees, teams must allocate scarce engineers to configure scan rules, integrate outputs into ticketing systems and triage thousands of findings, roles commanding salaries above USD 120,000 in major hubs. Migration projects toward unified platforms can span 12-18 months, disrupting release cadences and prompting some businesses to defer modernization. Consumption-based cloud pricing introduces budget volatility, further complicating planning for cash-constrained organizations. As a result, potential buyers, particularly SMEs, may postpone full coverage, tempering short-term growth across the application security market.

Other drivers and restraints analyzed in the detailed report include:

1. Expanding Regulatory Mandates (PCI-DSS 4.0, GDPR, DORA)
2. Growth In Third-Party SaaS And API Integrations
3. Global Shortage Of Secure-Coding Talent

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Solutions maintained 61.48% of 2025 revenue, confirming entrenched demand for platforms that integrate seamlessly with source control and continuous integration flows. The services segment is growing at a 13.67% CAGR because organizations delegate penetration testing, alert triage and developer upskilling to global consulting firms, mitigating in-house talent shortages. Professional advisers negotiate complex seat-based licenses, configure rule sets and deliver audit-ready evidence, freeing product teams to ship features faster.

Managed services also combine automated scans with 24/7 human validation, ranking exploitable findings over theoretical flaws, a model prized by payment processors and healthcare systems under strict breach-notification laws. Solutions vendors bundle advisory hours into enterprise agreements, blurring lines between software and services and locking clients into long-term contracts. This convergence keeps platform spending steady while accelerating uptake of add-on incident-response and training offerings across the application security market.

Cloud deployment held 57.81% of revenue in 2025 and is projected to compound at 13.77% through 2031, buoyed by Amazon, Microsoft and Google integrating scanners inside developer consoles. Real-time feedback delivered within code editors eliminates context switching, encouraging continuous scanning and facilitating pay-as-you-go economics ideal for startups and small teams.

On-premise solutions remain indispensable for banks and defense agencies operating air-gapped environments that prohibit external code processing. Hybrid models are rising, with containerized testing engines deployed behind firewalls for sensitive modules, while less critical microservices run in public clouds. Vendors now ship identical feature sets across both modes, allowing customers gradual migration without tooling disruption. As regulatory data-sovereignty clauses tighten, flexible deployment remains a competitive differentiator within the application security market.

Application Security Market is Segmented by Component (Solutions, and Services), Deployment Mode (Cloud, and On-Premises), Organization Size (SMEs, and Large Enterprises), Security Testing Type (SAST, DAST, and More), End-User Industry (BFSI, Healthcare, Retail and E-Commerce, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Geography Analysis

North America accounted for 40.91% of 2025 revenue, propelled by Executive Order 14028, which obliges vendors to supply software bills of materials for federal procurement. The United States Cybersecurity and Infrastructure Security Agency published baseline secure-software standards in 2024, effectively making application security controls contractual requirements for public-sector deals. Venture capital funding fosters constant startup formation, intensifying competition among incumbents and open-source challengers while driving rapid feature innovation.

Asia-Pacific delivers the fastest 13.83% CAGR through 2031 as India's digital lending rules and Indonesia's banking modernization require independent security audits and secure-by-design lifecycles. China's Multi-Level Protection Scheme 2.0 enforces application-layer encryption and vulnerability disclosure, causing domestic platforms to embed SAST and DAST tooling from the earliest sprint. Compliance changes across Japan, South Korea and Australia further unify regional demand, prompting global vendors to add local data residency and language packs.

Europe benefits from the Digital Operational Resilience Act effective January 2025, mandating quarterly penetration testing for finance and pushing adoption of version-control-level audit trails. The forthcoming Cyber Resilience Act will extend secure-by-design duties to all software sold inside the single market, broadening scope beyond traditional regulated verticals. Middle East and Africa markets remain nascent but accelerate as sovereign-cloud mandates in Saudi Arabia and the United Arab Emirates require local hosting paired with certified security tooling. South America witnesses gradual uptake as financial regulators in Brazil and Mexico harmonize guidance with PCI-DSS 4.0, nudging banks and fintechs toward continuous testing. Collectively, compliance harmonization converges regional trajectories, enlarging the global application security market.

1. IBM
2. Synopsys Inc.
3. Checkmarx
4. Veracode (Thoma Bravo)
5. Micro Focus
6. Oracle Corporation
7. Rapid7
8. Qualys
9. Palo Alto Networks
10. Fortinet
11. Trend Micro
12. GitLab
13. GitHub
14. Snyk
15. CrowdStrike
16. Contrast Security
17. WhiteHat Security (NTT)
18. Positive Technologies
19. SiteLock
20. Mend (WhiteSource)
21. ArmorCode
22. Fasoo
23. HCL Software (AppScan)

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Rising Volume and Sophistication of Web-, Mobile- and API-Based Attacks
  • 4.2.2 Rapid Adoption of DevSecOps Toolchains
  • 4.2.3 Expanding Regulatory Mandates (PCI-DSS 4.0, GDPR, DORA, etc.)
  • 4.2.4 Growth in Third-Party SaaS and API Integrations
  • 4.2.5 Mandatory SBOM Disclosure Post-US Executive Order 14028
  • 4.2.6 AI-Generated Code Inflating Unknown Vulnerabilities
• 4.3 Market Restraints
  • 4.3.1 High Total Cost of Ownership and Tool Complexity
  • 4.3.2 Global Shortage of Secure-Coding Talent
  • 4.3.3 False-Positive Overload Eroding Developer Trust
  • 4.3.4 "Shift-Left Fatigue" and Tool Sprawl
• 4.4 Value Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Porter's Five Forces Analysis
  • 4.7.1 Threat of New Entrants
  • 4.7.2 Bargaining Power of Buyers
  • 4.7.3 Bargaining Power of Suppliers
  • 4.7.4 Threat of Substitutes
  • 4.7.5 Competitive Rivalry
• 4.8 Impact of Macroeconomic Factors on the Market

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Component
  • 5.1.1 Solutions
  • 5.1.2 Services
• 5.2 By Deployment Mode
  • 5.2.1 Cloud
  • 5.2.2 On-Premise
• 5.3 By Organization Size
  • 5.3.1 Small and Medium Enterprises (SMEs)
  • 5.3.2 Large Enterprises
• 5.4 By Security Testing Type
  • 5.4.1 Static Application Security Testing (SAST)
  • 5.4.2 Dynamic Application Security Testing (DAST)
  • 5.4.3 Interactive Application Security Testing (IAST)
  • 5.4.4 Run-Time Application Self-Protection (RASP)
  • 5.4.5 Software Composition Analysis (SCA)
• 5.5 By End-User Industry
  • 5.5.1 BFSI
  • 5.5.2 Healthcare
  • 5.5.3 Retail and E-Commerce
  • 5.5.4 Government and Defense
  • 5.5.5 IT and Telecom
  • 5.5.6 Education
  • 5.5.7 Other End-User Industries
• 5.6 By Geography
  • 5.6.1 North America
    • 5.6.1.1 United States
    • 5.6.1.2 Canada
    • 5.6.1.3 Mexico
  • 5.6.2 South America
    • 5.6.2.1 Brazil
    • 5.6.2.2 Argentina
    • 5.6.2.3 Rest of South America
  • 5.6.3 Europe
    • 5.6.3.1 Germany
    • 5.6.3.2 United Kingdom
    • 5.6.3.3 France
    • 5.6.3.4 Spain
    • 5.6.3.5 Rest of Europe
  • 5.6.4 Asia-Pacific
    • 5.6.4.1 China
    • 5.6.4.2 Japan
    • 5.6.4.3 India
    • 5.6.4.4 South Korea
    • 5.6.4.5 Rest of Asia-Pacific
  • 5.6.5 Middle East
    • 5.6.5.1 Saudi Arabia
    • 5.6.5.2 United Arab Emirates
    • 5.6.5.3 Turkey
    • 5.6.5.4 Rest of Middle East
  • 5.6.6 Africa
    • 5.6.6.1 South Africa
    • 5.6.6.2 Nigeria
    • 5.6.6.3 Egypt
    • 5.6.6.4 Rest of Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
  • 6.4.1 IBM
  • 6.4.2 Synopsys Inc.
  • 6.4.3 Checkmarx
  • 6.4.4 Veracode (Thoma Bravo)
  • 6.4.5 Micro Focus
  • 6.4.6 Oracle Corporation
  • 6.4.7 Rapid7
  • 6.4.8 Qualys
  • 6.4.9 Palo Alto Networks
  • 6.4.10 Fortinet
  • 6.4.11 Trend Micro
  • 6.4.12 GitLab
  • 6.4.13 GitHub
  • 6.4.14 Snyk
  • 6.4.15 CrowdStrike
  • 6.4.16 Contrast Security
  • 6.4.17 WhiteHat Security (NTT)
  • 6.4.18 Positive Technologies
  • 6.4.19 SiteLock
  • 6.4.20 Mend (WhiteSource)
  • 6.4.21 ArmorCode
  • 6.4.22 Fasoo
  • 6.4.23 HCL Software (AppScan)

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-Space and Unmet-Need Assessment