온디맨드 화물 운송 시장 : 시장 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the on-demand freight transportation market size is expected to increase from USD 123.14 billion in 2025 to USD 143.78 billion in 2026 and reach USD 298.55 billion by 2031, growing at a CAGR of 15.74% over 2026-2031.

Strong reshoring momentum compresses supply chains geographically, prompting shippers to favor flexible capacity they can activate in hours rather than weeks. This report is Segmented by Service Type (Digital Freight Brokerage/Matching, and More), by Mode of Transport (Road, Air, and More), by Delivery Speed (Same-Day, Next-Day, and More), by End-User Industry (E-Commerce and Retail, Consumer Packaged Goods, and More), and by Geography (North America, South America, Asia-Pacific, and More). The Market Forecasts are Provided in Terms of Value (USD).

Global On-demand Freight Transportation Market Trends and Insights

Nearshoring of Manufacturing Boosting Short-haul and Cross-border Truckload Demand

The United States goods imports from Mexico are eclipsing China for the first time in over two decades and spurring dense 300-800-mile lanes that favor on-demand digital matching. Automotive and electronics plants straddling the Texas-Nuevo Leon corridor require same-day or next-day trucking that commands premium rates. Similar relocation to Vietnam, Thailand, and Indonesia grows intra-ASEAN freight, although Purchasing Managers' Index values still hover around the 50 resilience threshold. Digital platforms capitalize on this predictable, high-frequency traffic by automating customs, proof-of-delivery, and capacity balancing across borders.

B2B Freight-procurement Platforms Mainstreaming Spot Capacity Access

Large shippers now blend contract and spot freight in unified workflows, using real-time digital auctions that eliminate manual phone bids. Walmart processes tens of millions of annual shipments with its private fleet alone driving nearly 1 billion miles a year showing that scalable APIs can coexist with long-term carrier commitments. The resulting transparency pushes broker spreads into single digits, unlocking logistics savings. Mid-size firms also benefit as open marketplaces level the playing field for capacity during crunch periods. Together these shifts recast price discovery and power dynamics across the on-demand freight transportation market.

Battery-electric Truck Range Limits and Charging Dwell Time Constraining Urban Roll-outs

Class-8 electric rigs typically run 150-250 miles per charge compared with 1,000 miles for diesel, restricting them to drayage and metro shuttle work. Even with 350 kW chargers, 80% top-ups can take an hour, slicing 10-15% off daily utilization. The USD 5 billion United States NEVI program prioritizes light vehicles, so heavy-duty corridors still lack consistent charging. Until megawatt charging and denser station networks arrive, operators limit electric adoption, tempering the on-demand freight transportation market's sustainability edge.

Other drivers and restraints analyzed in the detailed report include:

1. Exploding Demand for Temperature-controlled Pharma and Fresh Food On-demand Services
2. Government-backed Supply-chain Resilience Funds Expanding Digital Freight Corridors
3. Lack of Interoperable Data Standards Hindering Multi-platform Visibility

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

On-demand last-mile freight dominated with 45.59% of the on-demand freight transportation market share in 2025. Yet digital brokerage platforms, benefiting from zero-asset scaling and direct TMS integrations, are forecast to post a 19.91% CAGR, the fastest within the segment. Broker marketplaces match enterprise loads to carriers in seconds, cutting empty miles and lowering administrative overhead. Crowd-sourced courier networks face rising employment compliance costs, narrowing their cost advantage. API-enabled brokerage also unlocks international corridors, linking shippers directly with cross-border carriers and reinforcing network effects.

Platform operators monetize via 8-12% transaction fees rather than capital-intensive vehicle fleets, so incremental volume drops quickly to profit. However, Convoy's recent exit illustrated that liquidity alone is insufficient; dense carrier relationships and disciplined freight underwriting remain decisive. To differentiate, surviving platforms roll out embedded payment products, load-board-plus insurance bundles, and predictive ETAs, deepening stickiness inside shipper workflows. As these services mature, the on-demand freight transportation market size tied to brokerage is expected to overtake last-mile turnover early in the next decade.

Road transport captured 64.25% of 2025 revenue, underpinned by ubiquitous full-truckload (FTL) and less-than-truckload (LTL) demand. The sub-segment's granular origin-destination pairs suit algorithmic matching that lifts utilization and compresses lead times. Nevertheless, air freight is projected to expand 18.42% annually to 2031, outstripping all other modes. Pharmaceutical biologics, semiconductor dies, and luxury electronics increasingly rely on time-definite flights, where on-demand portals secure space across airline, integrator, and charter networks.

Sustained belly-hold capacity deficits preserve pricing power for freighter operators, with air rates still more than 12 times ocean levels on a per-kilogram basis. Digital cargo marketplaces respond by enabling instant booking, dynamic pricing, and automated airway bills that reduce clerical touchpoints. Road-air-road multimodal orchestration further boosts the on-demand freight transportation market by bundling airport drayage and customs clearance into a single transaction.

Geography Analysis

Asia-Pacific held 41.74% of global revenue in 2025 and is forecast to compound at 18.15% through 2031, cementing its role as the volume and growth engine for the on-demand freight transportation market. Factory relocations from coastal China into Vietnam, Indonesia, and India create dense intra-regional corridors where digital platforms manage customs pre-clearance and demand pooling. Belt and Road rail links further integrate Southeast Asia with inland Chinese production clusters, cutting transit times and expanding available capacity for cross-border e-commerce sellers.

North America trails in market share yet benefits disproportionately from nearshoring between Mexico and the United States. Cross-border truckload totals have surged significantly as electronics and automotive OEMs colocate assembly and component plants within 500 miles of final demand. The Infrastructure Investment and Jobs Act funds smart parking, weigh-in-motion, and telematics corridors that amplify asset productivity and encourage platform adoption. United States platforms also pioneer blockchain-driven instant payments, helping them attract independent owner-operators during persistent driver shortages.

Europe emphasizes sustainability and modal shift. The Connecting Europe Facility's USD 28.38 billion transport budget includes funding that targets seamless cross-border freight paths, which platforms convert into intermodal door-to-door offers. Carbon regulations and urban low-emission zones push shippers toward green capacity, prompting carriers to trial battery-electric trucks on predictable urban legs despite current range limits. Platforms that can surface certified low-carbon options gain volume as large retailers commit to science-based emission targets.

1. Uber Freight
2. C.H. Robinson Worldwide
3. J.B. Hunt 360
4. Flexport Inc.
5. XPO Logistics
6. DAT Freight & Analytics
7. Full Truck Alliance
8. Loadsmart
9. GoShare
10. Sennder GmbH
11. Flock Freight
12. Kuehne + Nagel Digital Freight
13. DHL Freight / Saloodo!
14. Freightos
15. Bringg
16. BlackBuck
17. Delhivery Ltd.
18. Freight Tiger
19. Lalamove
20. Cargomatic

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 B2B Freight-Procurement Platforms Mainstreaming Spot Capacity Access
  • 4.2.2 Nearshoring of Manufacturing Boosting Short-Haul & Cross-Border Truckload Demand
  • 4.2.3 Government-Backed Supply-Chain Resilience Funds Expanding Digital Freight Corridors
  • 4.2.4 Exploding Demand for Temperature-Controlled Pharma & Fresh Food On-Demand Services
  • 4.2.5 Blockchain-Enabled Smart Contracts Shrinking Carrier Payment Cycles
  • 4.2.6 Quantum-Inspired Route Optimization Lifting Trailer Utilisation by More Than 8 %
• 4.3 Market Restraints
  • 4.3.1 Battery-Electric Truck Range Limits and Charging Dwell Time Constraining Urban Roll-Outs
  • 4.3.2 Escalating Cargo-Theft Incidents Driving Up Security Overheads for Operators
  • 4.3.3 Lack of Interoperable Data Standards Hindering Multi-Platform Visibility
  • 4.3.4 AI-Driven Risk Scoring Inflating Insurance Premiums for Owner-Operators
• 4.4 Porter's Five Forces
  • 4.4.1 Threat of New Entrants
  • 4.4.2 Bargaining Power of Buyers
  • 4.4.3 Bargaining Power of Suppliers
  • 4.4.4 Threat of Substitutes
  • 4.4.5 Competitive Rivalry
• 4.5 Value / Supply-Chain Analysis
• 4.6 Technological Innovations in the Industry
• 4.7 Government Regulations and Policies
• 4.8 Impact of Geopolitical Events on the Market

5 Market Size and Growth Forecasts (Value in USD)

• 5.1 By Service Type
  • 5.1.1 Digital Freight Brokerage / Matching
  • 5.1.2 On-demand Last-mile Freight
  • 5.1.3 Crowd-sourced Delivery Platforms
  • 5.1.4 Others
• 5.2 By Mode of Transport
  • 5.2.1 Road
    • 5.2.1.1 Full-Truckload (FTL)
    • 5.2.1.2 Less-than-Truckload (LTL)
  • 5.2.2 Air
  • 5.2.3 Other Mode of Transportation
• 5.3 By Delivery Speed
  • 5.3.1 Same-day (less than 24 h)
  • 5.3.2 Next-day (24-48 h)
  • 5.3.3 Standard (3-5 days)
  • 5.3.4 Economy (more than 5 days)
  • 5.3.5 Others
• 5.4 By End-user Industry
  • 5.4.1 E-commerce and Retail
  • 5.4.2 Consumer Packaged Goods
  • 5.4.3 Food and Beverage (incl. Cold-chain)
  • 5.4.4 Healthcare and Pharma
  • 5.4.5 Industrial and Manufacturing
  • 5.4.6 Others
• 5.5 By Geography
  • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
  • 5.5.2 South America
    • 5.5.2.1 Brazil
    • 5.5.2.2 Peru
    • 5.5.2.3 Chile
    • 5.5.2.4 Argentina
    • 5.5.2.5 Rest of South America
  • 5.5.3 Asia-Pacific
    • 5.5.3.1 India
    • 5.5.3.2 China
    • 5.5.3.3 Japan
    • 5.5.3.4 Australia
    • 5.5.3.5 South Korea
    • 5.5.3.6 Southeast Asia (Singapore, Malaysia, Thailand, Indonesia, Vietnam, and Philippines)
    • 5.5.3.7 Rest of Asia-Pacific
  • 5.5.4 Europe
    • 5.5.4.1 United Kingdom
    • 5.5.4.2 Germany
    • 5.5.4.3 France
    • 5.5.4.4 Spain
    • 5.5.4.5 Italy
    • 5.5.4.6 BENELUX (Belgium, Netherlands, and Luxembourg)
    • 5.5.4.7 NORDICS (Denmark, Finland, Iceland, Norway, and Sweden)
    • 5.5.4.8 Rest of Europe
  • 5.5.5 Middle East And Africa
    • 5.5.5.1 United Arab Emirates
    • 5.5.5.2 Saudi Arabia
    • 5.5.5.3 South Africa
    • 5.5.5.4 Nigeria
    • 5.5.5.5 Rest of Middle East And Africa

6 Competitive Landscape

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
  • 6.4.1 Uber Freight
  • 6.4.2 C.H. Robinson Worldwide
  • 6.4.3 J.B. Hunt 360
  • 6.4.4 Flexport Inc.
  • 6.4.5 XPO Logistics
  • 6.4.6 DAT Freight & Analytics
  • 6.4.7 Full Truck Alliance
  • 6.4.8 Loadsmart
  • 6.4.9 GoShare
  • 6.4.10 Sennder GmbH
  • 6.4.11 Flock Freight
  • 6.4.12 Kuehne + Nagel Digital Freight
  • 6.4.13 DHL Freight / Saloodo!
  • 6.4.14 Freightos
  • 6.4.15 Bringg
  • 6.4.16 BlackBuck
  • 6.4.17 Delhivery Ltd.
  • 6.4.18 Freight Tiger
  • 6.4.19 Lalamove
  • 6.4.20 Cargomatic

7 Market Opportunities and Future Outlook