유럽의 로봇 잔디깎기기계 시장 : 점유율 분석, 업계 동향과 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the europe robotic lawn mower market size in 2026 is estimated at USD 635.8 million, growing from 2025 value of USD 592.43 million with 2031 projections showing USD 905.62 million, growing at 7.32% CAGR over 2026-2031.

This report is Segmented by Range (Low Range, High Range, and More), Battery Capacity (Less Than 20 V, More Than 30 V, and More), Sales Channel (Retailers, Online, and More), Application (Residential and Commercial), End-User (Homeowners, Municipalities, and More), Connectivity (Boundary-Wire, Vision-Guided, and More), and Country. The Market Forecasts are Provided in Terms of Value (USD).

Europe Robotic Lawn Mower Market Trends and Insights

Rising Demand for Time-Saving Home-Automation Devices

European homeowners increasingly integrate robotic lawn mowers into comprehensive smart home ecosystems, driven by time constraints and lifestyle preferences. The trend accelerates as manufacturers develop seamless connectivity with existing home automation platforms, enabling voice control and smartphone management. STIHL's iMOW series now integrates smart home systems and voice command capabilities, reflecting consumer demand for unified automation experiences. This integration extends beyond basic mowing to include weather-responsive scheduling and maintenance alerts. The demographic shift toward dual-income households amplifies demand for autonomous solutions that eliminate weekend lawn care obligations. Smart home penetration rates in Northern European markets correlate directly with robotic mower adoption patterns, suggesting that technology familiarity drives purchase decisions.

EU Green Deal Incentives Favoring Battery-Powered Equipment

The European Union's regulatory framework creates structural advantages for battery-powered robotic mowers through multiple policy channels. The Net Zero Industry Act prioritizes local manufacturing of clean technologies, while new battery regulations under EU 2023/1542 establish sustainability requirements that favor electric equipment over fossil fuel alternatives. Ecodesign requirements mandate product lifecycle assessments that inherently favor robotic mowers due to their energy efficiency and reduced emissions profiles. Member states are implementing complementary incentives, including tax credits for electric garden equipment and restrictions on gas-powered tools in urban areas. The regulatory momentum creates competitive disadvantages for conventional mowers while establishing long-term market tailwinds for robotic alternatives. Battery recycling mandates under the new framework also drive innovation in sustainable power systems, benefiting manufacturers investing in circular economy approaches.

High Upfront Cost Versus Conventional Mowers

Price sensitivity remains the primary barrier to robotic mower adoption, particularly in Eastern and Southern European markets where household disposable income lags Western European levels. Premium boundary wire-free models command prices exceeding EUR 3,000, representing 3-5 times the cost of equivalent conventional mowers. The cost differential is most pronounced for larger-capacity systems, where advanced GPS navigation and AI-powered obstacle detection drive significant price premiums. Consumer financing options and leasing programs are emerging to address affordability constraints, though adoption remains limited compared to the automotive or appliance sectors. The total cost of ownership calculation often favors robotic systems over 5-7 year periods when factoring labor savings and fuel costs. Yet, consumers typically focus on initial purchase price rather than lifecycle economics. Manufacturers are developing entry-level models to expand market accessibility, though feature limitations may constrain appeal among demanding users.

Other drivers and restraints analyzed in the detailed report include:

1. Ageing Homeowner Population Boosting Demand for Low-Effort Lawn Care
2. Construction of Smart-Homes with Integrated Turf-Management Hubs
3. Theft-Vulnerability in Shared-Housing and Urban Settings

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Medium-range robotic mowers hold the largest market share at 44.10% in 2025, while high-range models are experiencing accelerated adoption with a CAGR of 15.55% through 2031.The premium segment benefits from technological sophistication, including advanced AI navigation, extended battery life, and comprehensive connectivity features that justify higher price points. Low-range models serve price-sensitive consumers but face margin pressure from feature-rich alternatives. Professional landscapers increasingly specify high-end systems for commercial applications where reliability and coverage capacity outweigh cost considerations. The shift toward boundary wire-free technology benefits high-end segments where GPS precision and obstacle detection capabilities command premium pricing. Husqvarna's launch of 13 new boundary wire-free models in 2025 demonstrates the manufacturer's focus on premium market expansion.

The range segmentation reflects evolving consumer sophistication as early adopters graduate from basic models to feature-rich alternatives. Medium-range products occupy the sweet spot for suburban homeowners seeking reliable automation without premium pricing, explaining their dominant market position. High-range growth acceleration suggests successful value proposition communication around advanced features and long-term reliability benefits.

The 20 to 30V models hold the largest market share at 50.25% in 2025, while more-than-30V systems drive a technological transition with a CAGR of 13.2% through 2031. Higher-voltage systems enable extended runtime, faster charging, improved cutting performance on challenging terrain, driving adoption among demanding users. Less-than-20V models serve compact lawn applications but face competitive pressure from more capable alternatives. The voltage evolution parallels broader power tool industry trends toward higher-capacity lithium-ion systems that deliver superior performance per unit weight. STIHL's battery product strategy targets 35% of sales from battery-operated tools by 2027, indicating the manufacturer's commitment to higher-capacity systems.

Manufacturing economies of scale in lithium-ion production are reducing cost premiums for higher-voltage systems, accelerating market transition. The capacity segmentation also reflects lawn size distributions across European markets, where larger suburban properties increasingly demand extended runtime capabilities. Battery recycling regulations under EU 2023/1542 favor manufacturers investing in sustainable, higher-capacity systems over disposable, lower-voltage alternatives.

List of Companies Covered in this Report:

1. Husqvarna Group
2. Robert Bosch GmbH
3. ANDREAS STIHL AG and Co. KG
4. Deere and Company
5. STIGA S.p.A.
6. Positec Tool Corp. (WORX)
7. Honda Motor Co., Ltd.
8. AL-KO Gardentech
9. Belrobotics
10. Zucchetti Centro Sistemi (Ambrogio)
11. Segway Inc.
12. The Toro Company
13. Stanley Black and Decker (Craftsman)
14. WIPER S.R.L.
15. Greenworks Tools
16. MTD Products (Cub Cadet, Kress)
17. Makita Corp.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Rising Demand for Time-Saving Home-Automation Devices
  • 4.2.2 EU Green Deal Incentives Favouring Battery-Powered Equipment
  • 4.2.3 Edge-Vision AI Enabling Boundary-Wire-Free Installation
  • 4.2.4 Construction of Smart-Homes With Integrated Turf-Management Hubs
  • 4.2.5 Ageing Homeowner Population Boosting Demand for Low-Effort Lawn Care
  • 4.2.6 Shift to Subscription/Robot-as-a-Service Business Models
• 4.3 Market Restraints
  • 4.3.1 High Upfront Cost Versus Conventional Mowers
  • 4.3.2 Theft-Vulnerability in Shared-Housing and Urban Settings
  • 4.3.3 Limited Cutting Efficiency on Steep or Multi-Tier Lawns
  • 4.3.4 Fragmented EU Safety Standards Delaying Pan-EU Launches
• 4.4 Value / Supply-Chain Analysis
• 4.5 Technological Outlook
• 4.6 Regulatory Landscape
• 4.7 Porter's Five Forces Analysis
  • 4.7.1 Bargaining Power of Buyers
  • 4.7.2 Bargaining Power of Suppliers
  • 4.7.3 Threat of New Entrants
  • 4.7.4 Threat of Substitutes
  • 4.7.5 Intensity of Competitive Rivalry

5 Market Size & Growth Forecasts (Value (USD))

• 5.1 By Range
  • 5.1.1 Low Range
  • 5.1.2 Medium Range
  • 5.1.3 High Range
• 5.2 By Battery Capacity
  • 5.2.1 Less Than 20 V
  • 5.2.2 20 to 30 V
  • 5.2.3 More Than 30 V
• 5.3 By Sales Channel
  • 5.3.1 Retailers
  • 5.3.2 Specialty Stores
  • 5.3.3 Online
• 5.4 By Application
  • 5.4.1 Residential
  • 5.4.2 Commercial
• 5.5 By End-User
  • 5.5.1 Homeowners
  • 5.5.2 Landscaping Companies
  • 5.5.3 Sports Grounds and Parks
  • 5.5.4 Municipalities
  • 5.5.5 Golf Courses
  • 5.5.6 Others
• 5.6 By Connectivity
  • 5.6.1 Boundary-Wire
  • 5.6.2 Smart-GPS / Wi-Fi
  • 5.6.3 Vision-Guided (Camera/LiDAR)
• 5.7 By Country
  • 5.7.1 Germany
  • 5.7.2 United Kingdom
  • 5.7.3 France
  • 5.7.4 Italy
  • 5.7.5 Spain
  • 5.7.6 Sweden
  • 5.7.7 Netherlands
  • 5.7.8 Belgium
  • 5.7.9 Austria
  • 5.7.10 Switzerland
  • 5.7.11 Poland
  • 5.7.12 Rest of Europe

6 Competitive Landscape

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (Includes Global Level Overview, Market Level Overview, Core Segments, Financials as Available, Strategic Information, Market Rank/Share for Key Companies, Products and Services, and Recent Developments)
  • 6.4.1 Husqvarna Group
  • 6.4.2 Robert Bosch GmbH
  • 6.4.3 ANDREAS STIHL AG and Co. KG
  • 6.4.4 Deere and Company
  • 6.4.5 STIGA S.p.A.
  • 6.4.6 Positec Tool Corp. (WORX)
  • 6.4.7 Honda Motor Co., Ltd.
  • 6.4.8 AL-KO Gardentech
  • 6.4.9 Belrobotics
  • 6.4.10 Zucchetti Centro Sistemi (Ambrogio)
  • 6.4.11 Segway Inc.
  • 6.4.12 The Toro Company
  • 6.4.13 Stanley Black and Decker (Craftsman)
  • 6.4.14 WIPER S.R.L.
  • 6.4.15 Greenworks Tools
  • 6.4.16 MTD Products (Cub Cadet, Kress)
  • 6.4.17 Makita Corp.

7 Market Opportunities and Future Outlook

• 7.1 White-space and Unmet-Need Assessment