소비자용 배터리 : 시장 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the consumer battery market size was valued at USD 8.17 billion in 2025 and is estimated to grow from USD 9.01 billion in 2026 to reach USD 15.93 billion by 2031, at a CAGR of 12.07% during the forecast period (2026-2031).

This report is Segmented by Type (Lithium-Ion, Alkaline, Solid-State Micro-Batteries, and More), Rechargeability (Primary and Secondary), Form Factor (Cylindrical, Polymer Thin-Film, and More), Capacity (Up To 1, 000 MAh, 1, 000 To 3, 000 MAh, 3, 000 To 10, 000 MAh, and Above 10, 000 MAh), Application (Smartphones, Laptops and Tablets, and More), and Geography (North America, Europe, Asia-Pacific, and More).

Global Consumer Battery Market Trends and Insights

Surging Demand for Portable Consumer Electronics

More than 2.1 billion portable devices were shipped in 2025, spanning smartphones, tablets, and laptops, and each required between one and three battery cells. Secondary gadgets such as wireless earbuds and smartwatches added sizeable incremental cell demand, pushing the average consumer's device count to 4.2. Shorter replacement cycles in India and Southeast Asia, where budget handsets degrade faster, reinforce volume growth even as mature markets plateau. This divergence shapes a dual-track supply strategy: premium lithium-ion cells with 1,000-plus charge cycles for flagship phones and cost-optimized nickel-metal hydride or alkaline cells for disposable uses. Suppliers that manage multi-chemistry portfolios capture broader wallet share.

Declining Lithium-Ion Battery Costs

Lithium-ion cell pricing slid to USD 89 per kilowatt-hour in 2025 from USD 132 two years prior, chiefly due to nickel-rich NMC 811 cathodes delivering 20% higher energy density. This 33% cost retreat places rechargeables on parity with alkalines over the full duty cycle, catalyzing substitution in remote controls and flashlights. The down-cycle, however, is flattening: inflated labor charges and hedged raw-material contracts are expected to cap further declines near USD 85 through 2027, tightening margins for producers that locked in lithium at 2023 peaks. Vertically integrated players hedge risk via captive mining assets, while cell assemblers reliant on spot markets face profitability swings.

Critical-Mineral Supply Chain Volatility

Lithium carbonate prices swung from USD 13,000 per ton in January 2024 to USD 22,000 by December 2025, compressing gross margins by up to 500 basis points for manufacturers with 20-30% spot exposure. Export bans in Indonesia and mine delays in Australia and the DRC prolong supply uncertainty, spurring refinery investments yet adding two-year lead times. Although solid-state batteries reduce cobalt intensity, commercialization remains limited to niche consumer devices pending scale economics.

Other drivers and restraints analyzed in the detailed report include:

1. Expansion of Smart Wearables & IoT Ecosystem
2. Right-to-Repair Laws Boosting Replacement Sales
3. Safety Recalls from Thermal-Runaway Incidents

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Lithium-ion held 42.1% consumer battery market share in 2025, thanks to mature global supply networks and energy densities near 300 Wh/kg. Solid-state micro-batteries are projected to grow 22.6% CAGR through 2031 as hearables, medical patches, and smart cards require sub-100 mAh capacities and ten-year lifespans. The consumer battery market size expansion in this niche reflects a premium willingness to pay for intrinsic safety and ultra-thin profiles. Alkaline, zinc-carbon, and nickel-metal hydride chemistries continue to serve low-drain devices but yield a share each year.

Competition centers on ceramic or polymer electrolytes that remove flammable solvents, yet cost remains prohibitive outside high-value segments. Suppliers investing in mass-production lines aim to close the price gap by 2028, potentially widening adoption into mainstream wearables.

Secondary batteries controlled 67.5% of 2025 revenue and will outpace the overall consumer battery market at 12.8% CAGR thanks to falling lithium-ion costs and extended producer responsibility fees on disposables. EU rules mandating minimum recycled content and California's USD 0.10 fee per primary cell tilt total-cost-of-ownership decisively toward rechargeables. The consumer battery market size attached to primary cells continues to shrink except in smoke detectors and emergency flashlights, where long shelf life offsets higher life-cycle cost.

Retailers pledging to pull AA and AAA disposables by 2027 will compress shelf space for alkalines further, forcing legacy brands to pivot toward rechargeable or lithium primary lines positioned for IoT devices.

Geography Analysis

Asia-Pacific generated 49.7% of 2025 revenue, anchored by China's 420 GWh of cell capacity and cost-advantaged supply chains. Japanese and South Korean firms concentrate on premium cylindrical and solid-state formats, sustaining margins above 60% in flagship electronics. India's subsidy-backed assembly expansions capture partial value yet rely on imported cathode and electrolyte inputs, limiting upstream integration.

North America, buoyed by a USD 35 per kWh Advanced Manufacturing Production Credit, is expanding at a 17.7% CAGR through 2031. Over USD 73 billion of announced capacity from Panasonic, LG, and Samsung SDI is bringing localized supply to smartphones, laptops, and wearables. Canada's critical-mineral strategy seeks to supply up to 20% of regional demand, reducing import dependence.

Europe holds 18.4% of the consumer battery market size, but grows at a slower 9.3% CAGR as the Battery Regulation raises compliance costs. Domestic players VARTA and Northvolt expand capacity yet struggle with financing, highlighting regulatory cost pressure on margins. South America and the Middle East & Africa contribute smaller shares, yet post double-digit growth where rising incomes boost smartphone and wearable penetration.

1. Duracell Inc.
2. Energizer Holdings Inc.
3. Panasonic Holdings Corp.
4. VARTA AG
5. GP Batteries International Ltd.
6. LG Energy Solution Ltd.
7. Samsung SDI Co. Ltd.
8. Sony Group Corp.
9. Maxell Holdings Ltd.
10. Amperex Technology Ltd. (ATL)
11. TDK Corp. (incl. Murata)
12. Toshiba Corp.
13. A123 Systems LLC
14. BYD Co. Ltd.
15. EVE Energy Co. Ltd.
16. Renata SA
17. FDK Corp.
18. Ultralife Corp.
19. NantEnergy Inc.
20. PolyPlus Battery Co. Inc.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

• 1.1 Study Assumptions & Market Definition
• 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Surging demand for portable consumer electronics
  • 4.2.2 Declining lithium-ion battery costs
  • 4.2.3 Expansion of smart wearables & IoT ecosystem
  • 4.2.4 Right-to-repair laws boosting replacement sales
  • 4.2.5 Emergence of solid-state micro-batteries for hearables
  • 4.2.6 Rise of subscription-based battery-as-a-service models
• 4.3 Market Restraints
  • 4.3.1 Critical-mineral supply chain volatility
  • 4.3.2 Safety recalls from thermal-runaway incidents
  • 4.3.3 Waste-disposal rules targeting single-use cells
  • 4.3.4 Low-power semiconductors cutting replacement demand
• 4.4 Supply-Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Porter's Five Forces
  • 4.7.1 Bargaining Power of Suppliers
  • 4.7.2 Bargaining Power of Buyers
  • 4.7.3 Threat of New Entrants
  • 4.7.4 Threat of Substitutes
  • 4.7.5 Competitive Rivalry

5 Market Size & Growth Forecasts

• 5.1 By Type
  • 5.1.1 Lithium-ion
  • 5.1.2 Alkaline
  • 5.1.3 Zinc-Carbon
  • 5.1.4 Nickel-Metal Hydride
  • 5.1.5 Nickel-Cadmium
  • 5.1.6 Solid-state Micro-batteries
  • 5.1.7 Zinc-Air
  • 5.1.8 Others
• 5.2 By Rechargeability
  • 5.2.1 Primary (Disposable)
  • 5.2.2 Secondary (Rechargeable)
• 5.3 By Form Factor
  • 5.3.1 Cylindrical
  • 5.3.2 Prismatic
  • 5.3.3 Pouch
  • 5.3.4 Coin/Button
  • 5.3.5 Polymer Thin-Film
• 5.4 By Capacity Range
  • 5.4.1 Up to 1,000 mAh
  • 5.4.2 1,000 to 3,000 mAh
  • 5.4.3 3,000 to 10,000 mAh
  • 5.4.4 Above 10,000 mAh
• 5.5 By Application
  • 5.5.1 Smartphones
  • 5.5.2 Laptops and Tablets
  • 5.5.3 Wearables
  • 5.5.4 Gaming Controllers and Handhelds
  • 5.5.5 Smart-Home Devices
  • 5.5.6 Small Home Appliances
  • 5.5.7 Personal Mobility Devices
  • 5.5.8 Medical Consumer Devices
  • 5.5.9 Others
• 5.6 By Geography
  • 5.6.1 North America
    • 5.6.1.1 United States
    • 5.6.1.2 Canada
    • 5.6.1.3 Mexico
  • 5.6.2 Europe
    • 5.6.2.1 United Kingdom
    • 5.6.2.2 Germany
    • 5.6.2.3 France
    • 5.6.2.4 Spain
    • 5.6.2.5 NORDIC Countries
    • 5.6.2.6 Russia
    • 5.6.2.7 Rest of Europe
  • 5.6.3 Asia-Pacific
    • 5.6.3.1 China
    • 5.6.3.2 India
    • 5.6.3.3 Japan
    • 5.6.3.4 South Korea
    • 5.6.3.5 ASEAN Countries
    • 5.6.3.6 Australia and New Zealand
    • 5.6.3.7 Rest of Asia-Pacific
  • 5.6.4 South America
    • 5.6.4.1 Brazil
    • 5.6.4.2 Argentina
    • 5.6.4.3 Colombia
    • 5.6.4.4 Rest of South America
  • 5.6.5 Middle East and Africa
    • 5.6.5.1 Saudi Arabia
    • 5.6.5.2 United Arab Emirates
    • 5.6.5.3 South Africa
    • 5.6.5.4 Egypt
    • 5.6.5.5 Rest of Middle East and Africa

6 Competitive Landscape

• 6.1 Market Concentration
• 6.2 Strategic Moves (M&A, Partnerships, PPAs)
• 6.3 Market Share Analysis (Market Rank/Share for key companies)
• 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Products & Services, and Recent Developments)
  • 6.4.1 Duracell Inc.
  • 6.4.2 Energizer Holdings Inc.
  • 6.4.3 Panasonic Holdings Corp.
  • 6.4.4 VARTA AG
  • 6.4.5 GP Batteries International Ltd.
  • 6.4.6 LG Energy Solution Ltd.
  • 6.4.7 Samsung SDI Co. Ltd.
  • 6.4.8 Sony Group Corp.
  • 6.4.9 Maxell Holdings Ltd.
  • 6.4.10 Amperex Technology Ltd. (ATL)
  • 6.4.11 TDK Corp. (incl. Murata)
  • 6.4.12 Toshiba Corp.
  • 6.4.13 A123 Systems LLC
  • 6.4.14 BYD Co. Ltd.
  • 6.4.15 EVE Energy Co. Ltd.
  • 6.4.16 Renata SA
  • 6.4.17 FDK Corp.
  • 6.4.18 Ultralife Corp.
  • 6.4.19 NantEnergy Inc.
  • 6.4.20 PolyPlus Battery Co. Inc.

7 Market Opportunities & Future Outlook

• 7.1 White-Space & Unmet-Need Assessment