리테일 미디어 네트워크(RMN) 기술 플랫폼 : 시장 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the retail media network (RMN) technology platform market size is projected to expand from USD 3.27 billion in 2025 and USD 3.84 billion in 2026 to USD 9.74 billion by 2031, registering a CAGR of 20.46% between 2026 to 2031.

This report is Segmented by Platform Type (Retailer-Owned Media Platforms, and More), Ad Format (Display Ads, Search Ads, and More), Deployment Mode (Cloud-Based, On-Premise, and Hybrid), Enterprise Size (Large Enterprises, and Small and Medium Enterprises), End-User Industry (CPG/FMCG, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Global Retail Media Network (RMN) Technology Platform Market Trends and Insights

Third-Party Cookie Depreciation and First-Party Data Acceleration

The retail media network (RMN) technology platform market now relies more on consented shopper data because third-party audience access is becoming less reliable and privacy obligations are becoming stricter. Retailers that built loyalty programs, point-of-sale records, and authenticated account systems can offer targeting based on verified purchase behavior rather than rented external segments. That changes media allocation because brands can place spend inside environments where audience identity, transaction data, and conversion reporting already sit within the same commercial system. It also improves the compliance posture for advertisers because activation stays closer to opted-in customer records and away from more exposed data-sharing models. As those conditions spread across major markets, the retail media network (RMN) technology platform market is likely to favor platforms that keep audience activation close to the retailer data stack and inside clearer consent boundaries.

AI-Driven Audience Activation and Automated Campaign Operations

AI is moving from a support tool to an operating layer within the retail media network (RMN) technology platform market, as campaign setup, bidding, segmentation, and reporting all benefit from faster automation. The practical effect is that retailers do not need to rely as heavily on large manual teams to launch and maintain more sophisticated campaigns across formats. Walmart Connect strengthened that direction with Luminate Bid Intelligence, which links first-party purchase signals from its weekly shopper base to real-time targeting across display, video, and sponsored placements. Criteo and Dentsu also showed how AI interfaces are changing campaign management by enabling natural-language orchestration for retail media execution through a fully orchestrated MCP campaign launch in May 2026. As these tools become easier to deploy, the retail media network (RMN) technology platform market becomes more accessible to mid-tier retailers and smaller advertisers that previously struggled with operational complexity.

Measurement Fragmentation and Weak Incrementality Proof

Measurement remains a real constraint because each network still tends to define lift, attribution windows, and test design in its own way, making direct performance comparisons difficult. The IAB and IAB Europe released joint incrementality guidance in November 2025, but a shared definition alone does not ensure uniform execution across networks. Brands are clearly asking for stronger proof of outcome, and Skai's 2026 work on measurement and incrementality shows that this remains one of the central conditions for budget expansion. The problem for the retail media network (RMN) technology platform market is that weak comparability lowers confidence, which can cap spending even when campaign results look strong within a single network. Until measurement becomes more auditable across platforms, the retail media network (RMN) technology platform market is likely to face budget friction from advertisers that want proof they can compare across retailers on a fair basis.

Other drivers and restraints analyzed in the detailed report include:

1. Retailer Monetization Pressure from High-Margin Media Revenue
2. Omnichannel Orchestration Across On-Site, Off-Site, and In-Store Inventory
3. Integration Complexity Across Legacy Retail Tech Stacks

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Retailer-owned media platforms held a 42.31% share in 2025, reflecting the advantage of controlling shopper identity, inventory, and attribution within a single commercial environment. In the retail media network (RMN) technology platform market, that model benefits the largest merchants by enabling them to monetize traffic directly while keeping audience and conversion data close to the transaction layer. Amazon Ads and Walmart Connect illustrate how far this structure can scale when ad demand, retail traffic, and closed-loop reporting reinforce one another. It also explains why brands often prioritize the biggest retailer-operated platforms first when they want clearer purchase-linked measurement and broad category reach. The retailer-owned segment, therefore, led not just because of media inventory, but because it packaged data depth, control, and measurement into a single operating system.

Third-party retail media platforms still play an important role because they let advertisers access multiple retailer relationships from a single buying point rather than managing each network independently. That reduces workflow strain for brands that need broader reach across mid-market merchants whose proprietary platforms are still developing. The retail media network (RMN) technology platform industry also leaves room for specialists that can aggregate demand and simplify execution where retailer scale is not yet sufficient on its own. Omnichannel platforms are projected to grow at a 24.83% CAGR through 2031, as retailers seek unified systems that connect on-site ads, off-site activations, in-store surfaces, and measurement without separate tools. Mirakl's MCP-native ad serving launch and Pacvue Prism both demonstrate how the market is moving toward broader orchestration rather than isolated point solutions.

Search ads held a 31.24% share in 2025, which confirms that sponsored products remain the core performance format for the retail media network (RMN) technology platform market. Their strength comes from intent, proximity to purchase, and the ease with which advertisers can connect bidding decisions to measurable commercial outcomes. Search placements also fit naturally into retailer websites and apps because they can be embedded in discovery flows without radically changing the shopping experience. Display and sponsored content continue to support awareness and consideration, but the budget center of gravity still sits closer to conversion-oriented placements. Native formats remain smaller, yet they matter because retailers need ad units that preserve usability as monetization intensity rises.

Video ads are projected to grow at a 26.47% CAGR through 2031, which makes them the fastest-growing format in the retail media network (RMN) technology platform market. That shift is closely tied to connected TV adoption, richer product storytelling, and the growing effort to link upper-funnel exposure with commerce outcomes. The IAB's 2026 digital video work shows that video remains a growth area, while self-serve tools are lowering entry barriers for advertisers that want to test broader media strategies. Mirakl and Walmart Connect also show how video, sponsored commerce, and audience data are moving into tighter operational alignment across surfaces. As a result, the retail media network (RMN) technology platform market is becoming less dependent on a single bottom-funnel format, even though search still anchors monetization.

Complete Report Scope:

• By Platform Type
  • Retailer-Owned Media Platforms
  • Third-Party Retail Media Platforms
  • Omnichannel Retail Media Platforms
• By Ad Format
  • Display Ads
  • Search Ads
  • Sponsored Content
  • Video Ads
  • Native Ads
• By Deployment Mode
  • Cloud-Based
  • On-Premise
  • Hybrid
• By Enterprise Size
  • Large Enterprises
  • Small And Medium Enterprises
• By End-User Industry
  • Retail & E-Commerce
  • CPG/FMCG
  • Consumer Electronics
  • BFSI
  • Healthcare
  • Automotive
  • Travel
  • Telecom
  • Other End-user Industries
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • Germany
    • United Kingdom
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • Rest of Asia-Pacific
  • Middle East and Africa
    • Middle East
      • Saudi Arabia
      • United Arab Emirates
      • Rest of Middle East
    • Africa
      • South Africa
      • Nigeria
      • Rest of Africa

Geography Analysis

North America accounted for 36.42% of the market in 2025, making it the largest regional block in the retail media network (RMN) technology platform market. The region benefits from the presence of the biggest retailer-led advertising businesses, deep advertiser familiarity with commerce media, and broad availability of shopper data tied to large digital commerce ecosystems. Scale still matters here because large operators can offer inventory breadth, purchase-linked reporting, and more mature activation tools than most smaller networks. Walmart Connect's continued AI investment and broad multi-format activation show how North American leaders are trying to deepen advertiser value rather than rely only on traffic scale. At the same time, measurement expectations are rising, which continues to pressure platform providers to improve comparability and auditability across retail media programs.

Asia-Pacific is projected to grow at a 24.19% CAGR through 2031, which makes it the fastest-growing region in the retail media network (RMN) technology platform market. The region supports faster expansion because digital commerce is already deeply embedded in shopping behavior across several large economies, which creates dense first-party signal pools. Mobile-led engagement patterns also make commerce surfaces easier to monetize through sponsored placements, video, and integrated campaign journeys. Many retailers and marketplaces in the region already operate at a scale where audience activation and closed-loop measurement can become viable revenue engines rather than side offerings. That combination leaves Asia-Pacific well positioned to continue attracting platform investment as the retail media network (RMN) technology market becomes increasingly global.

Europe remained a core region within the retail media network (RMN) technology platform market, and GDPR-linked data-handling requirements and cross-border transfer constraints more directly shape its development path. Those conditions create a stronger demand for architectures that support consent control, data minimization, and more localized activation workflows. South America is moving from pilot activity toward more structured adoption, and provider partnerships around retail media scaling show that the region is gaining strategic attention from platform vendors. Middle East and Africa remain earlier-stage opportunities, but digital commerce investment and expanding shopper data infrastructure give the region a longer runway within the retail media network (RMN) technology platform market.

1. Kevel, Inc.
2. Epsilon Data Management, LLC
3. Criteo S.A.
4. Pacvue, Inc.
5. Skai Inc.
6. Pentaleap, Inc.
7. Zitcha Pty Ltd
8. Topsort, Inc.
9. Koddi, Inc.
10. Mirakl SAS
11. Rokt Pte. Ltd.
12. Inmar Intelligence LLC
13. Moloco, Inc.
14. The Trade Desk, Inc.
15. Amazon.com, Inc.
16. Walmart Inc.
17. LiveRamp Holdings, Inc
18. CitrusAd Pty Ltd
19. Xnurta Inc.
20. Vantage

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Third-Party Cookie Depreciation and First-Party Data Acceleration
  • 4.2.2 Retailer Monetization Pressure From High-Margin Media Revenue
  • 4.2.3 Omnichannel Orchestration Across On-Site, Off-Site, and In-Store Inventory
  • 4.2.4 Self-Service Ad Platforms Expanding Access to Smaller Advertisers
  • 4.2.5 AI-Driven Audience Activation and Automated Campaign Operations
  • 4.2.6 Retail Media as a Commerce Content Operating System
• 4.3 Market Restraints
  • 4.3.1 Measurement Fragmentation and Weak Incrementality Proof
  • 4.3.2 Integration Complexity Across Legacy Retail Tech Stacks
  • 4.3.3 Privacy, Consent, and Data Localization Compliance Burden
  • 4.3.4 Ad Load Versus Shopper Experience Trade-Off
• 4.4 Impact of Macroeconomic Factors on the Market
• 4.5 Industry Value Chain Analysis
• 4.6 Technology Outlook
• 4.7 Regulatory Landscape
• 4.8 Porter's Five Forces Analysis
  • 4.8.1 Threat of New Entrants
  • 4.8.2 Bargaining Power of Suppliers
  • 4.8.3 Bargaining Power of Buyers
  • 4.8.4 Threat of Substitutes
  • 4.8.5 Intensity of Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Platform Type
  • 5.1.1 Retailer-Owned Media Platforms
  • 5.1.2 Third-Party Retail Media Platforms
  • 5.1.3 Omnichannel Retail Media Platforms
• 5.2 By Ad Format
  • 5.2.1 Display Ads
  • 5.2.2 Search Ads
  • 5.2.3 Sponsored Content
  • 5.2.4 Video Ads
  • 5.2.5 Native Ads
• 5.3 By Deployment Mode
  • 5.3.1 Cloud-Based
  • 5.3.2 On-Premise
  • 5.3.3 Hybrid
• 5.4 By Enterprise Size
  • 5.4.1 Large Enterprises
  • 5.4.2 Small And Medium Enterprises
• 5.5 By End-User Industry
  • 5.5.1 Retail & E-Commerce
  • 5.5.2 CPG/FMCG
  • 5.5.3 Consumer Electronics
  • 5.5.4 BFSI
  • 5.5.5 Healthcare
  • 5.5.6 Automotive
  • 5.5.7 Travel
  • 5.5.8 Telecom
  • 5.5.9 Other End-user Industries
• 5.6 By Geography
  • 5.6.1 North America
    • 5.6.1.1 United States
    • 5.6.1.2 Canada
    • 5.6.1.3 Mexico
  • 5.6.2 South America
    • 5.6.2.1 Brazil
    • 5.6.2.2 Argentina
    • 5.6.2.3 Rest of South America
  • 5.6.3 Europe
    • 5.6.3.1 Germany
    • 5.6.3.2 United Kingdom
    • 5.6.3.3 France
    • 5.6.3.4 Italy
    • 5.6.3.5 Spain
    • 5.6.3.6 Russia
    • 5.6.3.7 Rest of Europe
  • 5.6.4 Asia-Pacific
    • 5.6.4.1 China
    • 5.6.4.2 India
    • 5.6.4.3 Japan
    • 5.6.4.4 South Korea
    • 5.6.4.5 Australia
    • 5.6.4.6 Rest of Asia-Pacific
  • 5.6.5 Middle East and Africa
    • 5.6.5.1 Middle East
      • 5.6.5.1.1 Saudi Arabia
      • 5.6.5.1.2 United Arab Emirates
      • 5.6.5.1.3 Rest of Middle East
    • 5.6.5.2 Africa
      • 5.6.5.2.1 South Africa
      • 5.6.5.2.2 Nigeria
      • 5.6.5.2.3 Rest of Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
  • 6.4.1 Kevel, Inc.
  • 6.4.2 Epsilon Data Management, LLC
  • 6.4.3 Criteo S.A.
  • 6.4.4 Pacvue, Inc.
  • 6.4.5 Skai Inc.
  • 6.4.6 Pentaleap, Inc.
  • 6.4.7 Zitcha Pty Ltd
  • 6.4.8 Topsort, Inc.
  • 6.4.9 Koddi, Inc.
  • 6.4.10 Mirakl SAS
  • 6.4.11 Rokt Pte. Ltd.
  • 6.4.12 Inmar Intelligence LLC
  • 6.4.13 Moloco, Inc.
  • 6.4.14 The Trade Desk, Inc.
  • 6.4.15 Amazon.com, Inc.
  • 6.4.16 Walmart Inc.
  • 6.4.17 LiveRamp Holdings, Inc
  • 6.4.18 CitrusAd Pty Ltd
  • 6.4.19 Xnurta Inc.
  • 6.4.20 Vantage

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-Space and Unmet-Need Assessment