모바일 위협 방어(MTD) 소프트웨어 시장 : 시장 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the mobile threat defense (MTD) software market size stood at USD 2.93 billion in 2025 and is projected to reach USD 9.06 billion by 2031, expanding at a CAGR of 21.37% during 2026-2031.

This report is Segmented by Solution (Software and Services), Deployment (Cloud-Based, Hybrid, and On-Premises), Operating System (Android, IOS, Windows, and Others), Enterprise Size (Large Enterprises and Small and Medium Enterprises), End User (IT and Telecommunication, BFSI, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Global Mobile Threat Defense (MTD) Software Market Trends and Insights

Rising Mobile-First Attack Surface Across Enterprise Devices

Enterprise mobile devices now sit at a point where they are one of the most likely starting points in an attack chain, and that shift is strengthening demand across the Mobile Threat Defense (MTD) Software Market. Digital.ai recorded attacks on 90.4% of monitored Android apps and 88.1% of monitored iOS apps in January 2025, which marked a sharp rise from the cross-platform level reported in February 2024. Many organizations had previously aligned mobile spending with device management rather than with threat detection, leaving a clear gap between control and exposure. That gap has made earlier mobility investments look incomplete because management tools do not remove phishing, malicious content, or device-level attack risk on their own. Lookout reported more than 1.2 million enterprise phishing sites in Q3 2025 and described mobile as a reliable entry point for attackers, which helps explain why buying decisions are now moving faster and reaching senior leadership review much earlier.

BYOD and COPE Adoption Expanding Unmanaged Endpoints

Bring-your-own-device use has moved from an exception to a regular workplace practice, widening the accessible base for the Mobile Threat Defense (MTD) Software Market. Verizon found that 3 in 4 IT workers saw BYOD as a regular occurrence, yet only 52% of organizations explicitly permitted it, and only 22% of employees fully complied where it was prohibited. That mismatch means corporate credentials and business applications are often present on personal devices without a dedicated mobile threat layer. NIST guidance on BYOD makes clear that controls designed for corporate devices do not fully address the distinct risks associated with employee-owned endpoints. As a result, buyers are paying more attention to deployment models that can work outside full mobile device management enrollment, because enrollment coverage alone no longer serves as a dependable proxy for mobile protection.

Privacy Pushback in BYOD-Heavy Deployments

Employee privacy concerns remain a real obstacle in BYOD settings, especially when data protection rules limit the visibility employers can demand into personal devices. Verizon found that 29% of security professionals viewed BYOD itself as a heightened risk, yet employee workarounds on personal devices persisted, creating a difficult balance between risk control and user acceptance. The core issue is that mobile threat agents may collect behavior data, app activity, network information, or location-linked signals that employees can interpret as surveillance. In parts of Europe, employer councils and local privacy expectations have already pushed some deployments toward corporate containers rather than full-device monitoring, reducing visibility even when companies want stronger protection. This tension can slow rollout scope, prolong internal approvals, and keep coverage below what security teams would prefer in personal-device environments.

Other drivers and restraints analyzed in the detailed report include:

1. AI-Enhanced Smishing and QR Phishing Increasing Mobile Intrusion Risk
2. Zero-Trust Rollouts Pulling Mobile Devices into Unified Policy Control
3. Overlap With MDM, UEM, and EDR Budgets Slowing Standalone Purchases

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Software commanded 68.41% of the Mobile Threat Defense (MTD) Software market share in 2025, which showed that many buyers still preferred directly managed tools over outsourced overlays. In the Mobile Threat Defense (MTD) Software Market, that preference reflected the needs of organizations that already had security operations capacity and wanted control over policies, connectors, and telemetry handling. These buyers often favored software because it allowed more direct tuning of detection rules and tighter alignment with established endpoint and identity workflows. The pattern was strongest in larger enterprises, where mobile security had already moved into formal security operations rather than remaining a simple mobility function.

Services are projected to expand at a 24.83% CAGR during 2026-2031, making it the fastest-growing solution segment in the Mobile Threat Defense (MTD) Software Market. That growth stemmed from a clear skills gap: many mid-market teams still lacked analysts who could connect mobile alerts to identity events, application risk, and user behavior. Zimperium reported that mobile-targeted phishing accounted for roughly one-third of identified threats, reinforcing the burden on smaller security teams without dedicated mobile expertise. Managed delivery models answered that gap with round-the-clock monitoring, built response playbooks, and simpler integration into wider security operations. This made services especially relevant for organizations below 1,000 seats that wanted credible mobile coverage without building a specialized internal practice from the ground up

Cloud-based deployment accounted for 74.18% of the Mobile Threat Defense (MTD) Software market in 2025, confirming that centralized delivery remained the default model for most buyers. In the Mobile Threat Defense (MTD) Software Market, cloud delivery remained attractive because it scaled easily, reduced infrastructure burden, and enabled vendors to continuously update signatures and models. It also supported pooled threat intelligence, which helped suppliers identify emerging attack patterns across customer environments faster than a single enterprise usually could on its own. These strengths kept cloud deployment well aligned with organizations that wanted speed, lighter deployment effort, and broad cross-customer visibility.

Hybrid deployment is expected to grow at a 23.69% CAGR during 2026-2031, reflecting rising data residency concerns in the Mobile Threat Defense (MTD) Software Market. Healthcare, financial services, and government buyers increasingly wanted cloud-speed analytics while still retaining tighter control over where sensitive telemetry was stored. NIST guidance tied mobile security architecture choices to the sensitivity of the data accessed on those devices, which supported a more selective deployment approach in regulated settings. On-premises deployment, therefore, remained relevant for air-gapped or classified environments, but it served a narrower group of users with stronger isolation needs. Hybrid models sit in the middle by combining centralized detection logic with more local control over telemetry and policy handling.

Complete Report Scope:

• By Solution
  • Software
  • Services
• By Deployment
  • Cloud-Based
  • Hybrid
  • On-Premises
• By Operating System
  • Android
  • iOS
  • Windows
  • Others
• By Enterprise Size
  • Large Enterprises
  • Small and Medium Enterprises
• By End-User Industry
  • IT and Telecommunication
  • BFSI
  • Healthcare and Life Sciences
  • Retail and E-Commerce
  • Industrial Manufacturing
  • Education and Research Institutions
  • Media and Entertainment
  • Government and administration
  • Energy and Utilities
  • Other End-User Industries
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • Germany
    • United Kingdom
    • France
    • Russia
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia-Pacific
  • Middle East and Africa
    • Middle East
      • Saudi Arabia
      • United Arab Emirates
      • Turkey
      • Rest of Middle East
    • Africa
      • South Africa
      • Nigeria
      • Egypt
      • Rest of Africa

Geography Analysis

North America held 36.42% of the Mobile Threat Defense (MTD) Software market in 2025, maintaining its lead. That position reflected dense enterprise mobile usage, mature security spending, and the presence of many major vendors serving the Mobile Threat Defense (MTD) Software Market. Government direction also mattered, as formal expectations around mobile threat defense and app vetting on public-sector devices helped drive enterprise buying decisions across adjacent regulated sectors. Canada and Mexico added to regional demand, with Canadian financial institutions moving more quickly after updated supervisory attention to mobile security controls.

Asia-Pacific is projected to expand at a 26.81% CAGR during 2026-2031, making it the fastest-growing region in the Mobile Threat Defense (MTD) Software Market. The region's enterprise computing model is more mobile-first in many countries, so smartphones often carry a larger share of business data and user activity than in more PC-centric environments. Zimperium reported a 67% year-over-year increase in banking trojan activity targeting mobile financial applications in the region during 2025, which supported faster adoption in banking and digital payments. The company also stated that it signed 12 banking institutions in Asia-Pacific in one fiscal year, which gave a practical signal of regional buying momentum. China remained more distinct because local compliance structures and domestic supplier positioning created a parallel competitive path that did not fully mirror the international vendor field.

Europe held the second-largest regional position in 2025, with Germany, the United Kingdom, and France serving as the main anchor markets in the Mobile Threat Defense (MTD) Software Market. NIS2 sharply widened the number of covered organizations, thereby expanding the practical relevance of mobile endpoint controls for entities now operating under stricter cyber obligations. Germany's security framework emphasized protection beyond operating system hardening, while France granted Pradeo's suite CSPN certification, creating a meaningful local compliance advantage for regulated buyers. South America, the Middle East, and Africa remained earlier-stage parts of the Mobile Threat Defense (MTD) Software Market, but Brazil's financial sector and Gulf government programs were becoming clearer demand centers as mobile banking fraud and digital government use both increased.

1. Lookout, Inc.
2. Zimperium, Inc.
3. Check Point Software Technologies Ltd.
4. Cisco Systems, Inc.
5. Broadcom Inc.
6. IBM Corporation
7. Palo Alto Networks, Inc.
8. Jamf Holding Corp.
9. Ivanti, Inc.
10. Trend Micro Incorporated
11. Sophos Limited
12. BlackBerry Limited
13. Microsoft Corporation
14. VMware, Inc.
15. OPSWAT, Inc.
16. Pradeo Security Systems SAS
17. Guardsquare NV
18. Matrix42 AG
19. Esper.io Inc.
20. F-Secure Oyj

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Rising Mobile-First Attack Surface Across Enterprise Devices
  • 4.2.2 BYOD and COPE Adoption Expanding Unmanaged Endpoints
  • 4.2.3 AI-Enhanced Smishing and QR Phishing Increasing Mobile Intrusion Risk
  • 4.2.4 Zero-Trust Rollouts Pulling Mobile Devices Into Unified Policy Control
  • 4.2.5 5G and SASE Convergence Increasing Demand for Mobile-Specific Telemetry
  • 4.2.6 Compliance-Driven Need for Mobile Data Loss Prevention in Regulated Verticals
• 4.3 Market Restraints
  • 4.3.1 Privacy Pushback in BYOD-Heavy Deployments
  • 4.3.2 Overlap With MDM, UEM, and EDR Budgets Slowing Standalone Purchases
  • 4.3.3 Limited Security Telemetry on Consumer-Owned Devices
  • 4.3.4 Integration Friction With Legacy Identity and Mobile Fleet Tooling
• 4.4 Impact of Macroeconomic Factors on the Market
• 4.5 Industry Value Chain Analysis
• 4.6 Technology Outlook
• 4.7 Regulatory Landscape
• 4.8 Porter's Five Forces Analysis
  • 4.8.1 Threat of New Entrants
  • 4.8.2 Bargaining Power of Suppliers
  • 4.8.3 Bargaining Power of Buyers
  • 4.8.4 Threat of Substitutes
  • 4.8.5 Intensity of Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Solution
  • 5.1.1 Software
  • 5.1.2 Services
• 5.2 By Deployment
  • 5.2.1 Cloud-Based
  • 5.2.2 Hybrid
  • 5.2.3 On-Premises
• 5.3 By Operating System
  • 5.3.1 Android
  • 5.3.2 iOS
  • 5.3.3 Windows
  • 5.3.4 Others
• 5.4 By Enterprise Size
  • 5.4.1 Large Enterprises
  • 5.4.2 Small and Medium Enterprises
• 5.5 By End-User Industry
  • 5.5.1 IT and Telecommunication
  • 5.5.2 BFSI
  • 5.5.3 Healthcare and Life Sciences
  • 5.5.4 Retail and E-Commerce
  • 5.5.5 Industrial Manufacturing
  • 5.5.6 Education and Research Institutions
  • 5.5.7 Media and Entertainment
  • 5.5.8 Government and administration
  • 5.5.9 Energy and Utilities
  • 5.5.10 Other End-User Industries
• 5.6 By Geography
  • 5.6.1 North America
    • 5.6.1.1 United States
    • 5.6.1.2 Canada
    • 5.6.1.3 Mexico
  • 5.6.2 South America
    • 5.6.2.1 Brazil
    • 5.6.2.2 Argentina
    • 5.6.2.3 Rest of South America
  • 5.6.3 Europe
    • 5.6.3.1 Germany
    • 5.6.3.2 United Kingdom
    • 5.6.3.3 France
    • 5.6.3.4 Russia
    • 5.6.3.5 Spain
    • 5.6.3.6 Rest of Europe
  • 5.6.4 Asia-Pacific
    • 5.6.4.1 China
    • 5.6.4.2 Japan
    • 5.6.4.3 India
    • 5.6.4.4 South Korea
    • 5.6.4.5 Southeast Asia
    • 5.6.4.6 Rest of Asia-Pacific
  • 5.6.5 Middle East and Africa
    • 5.6.5.1 Middle East
      • 5.6.5.1.1 Saudi Arabia
      • 5.6.5.1.2 United Arab Emirates
      • 5.6.5.1.3 Turkey
      • 5.6.5.1.4 Rest of Middle East
    • 5.6.5.2 Africa
      • 5.6.5.2.1 South Africa
      • 5.6.5.2.2 Nigeria
      • 5.6.5.2.3 Egypt
      • 5.6.5.2.4 Rest of Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
  • 6.4.1 Lookout, Inc.
  • 6.4.2 Zimperium, Inc.
  • 6.4.3 Check Point Software Technologies Ltd.
  • 6.4.4 Cisco Systems, Inc.
  • 6.4.5 Broadcom Inc.
  • 6.4.6 IBM Corporation
  • 6.4.7 Palo Alto Networks, Inc.
  • 6.4.8 Jamf Holding Corp.
  • 6.4.9 Ivanti, Inc.
  • 6.4.10 Trend Micro Incorporated
  • 6.4.11 Sophos Limited
  • 6.4.12 BlackBerry Limited
  • 6.4.13 Microsoft Corporation
  • 6.4.14 VMware, Inc.
  • 6.4.15 OPSWAT, Inc.
  • 6.4.16 Pradeo Security Systems SAS
  • 6.4.17 Guardsquare NV
  • 6.4.18 Matrix42 AG
  • 6.4.19 Esper.io Inc.
  • 6.4.20 F-Secure Oyj

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-Space and Unmet-Need Assessment