유럽의 타이어 시장 : 점유율 분석, 업계 동향과 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the european tire market size was valued at USD 46.55 billion in 2025, is estimated at USD 48.07 billion in 2026, and is projected to reach USD 56.43 billion by 2031, growing at a CAGR of 3.26% over 2026-2031.

This report is Segmented by Season (Summer, Winter, and More), Tire Design (Radial, Bias, and More), Vehicle Type (Two-Wheeler, Passenger Cars, Light Commercial Vehicles, and More), Application (On-Road and Off-Road), End User (OEM and Aftermarket), Rim Size (Below 15 Inches, 15 To 20 Inches, and More), Propulsion, and Country. The Market Forecasts are Provided in Terms of Value (USD) and Volume (Units).

Europe Tire Market Trends and Insights

Electrification-Specific Tire Demand (Low Noise, Higher Load Index)

Battery packs, which add approximately 150-200 kg to a vehicle's curb weight, significantly improve performance by increasing torque. This added torque, however, results in a reduction of tread life by up to 20% when using conventional tire compounds. To address such challenges, Hankook's iON series incorporates advanced acoustic foam liners that effectively reduce cabin noise levels by 9.2 dB, without compromising rolling resistance. This innovation enhances the overall driving experience while maintaining energy efficiency. Furthermore, the premium pricing strategy adopted in this segment helps offset the higher costs associated with research and development, as well as the specialized molding processes required for production. As a result, this segment is experiencing robust growth, marking the highest expansion rate among all propulsion categories in the market.

Green-Deal Push for Low-Rolling-Resistance Tires

In alignment with the European Union's decarbonization targets, achieving low-rolling-resistance performance has become a fundamental requirement for tire manufacturers. Class A tires, which are designed to optimize fuel efficiency, are anticipated to deliver significant energy savings, with projections estimating up to 57 TWh of annual fuel savings across the EU by 2030. This development underscores the critical role of tire technology in supporting the region's sustainability goals. To meet these performance standards, manufacturers are employing innovative approaches, such as integrating advanced tread designs with rice-husk-ash silica. This combination not only enhances wet grip but also extends tread life, ensuring a balance between safety and durability. A notable example of this innovation is Pirelli's sustainable tire range, which has already commercialized this technology to address both environmental and performance demands. Additionally, fleet buyers are increasingly prioritizing the total cost of ownership (TCO) when making purchasing decisions. This shift in focus is driving the adoption of Class A tires, particularly in scenarios where the payback period for the investment is less than two years. The emphasis on TCO reflects a broader trend among fleet operators to align operational efficiency with sustainability objectives, further accelerating the transition to energy-efficient tire solutions.

High Raw-Material Price Volatility (Natural and Synthetic Rubber)

In 2024, natural rubber prices experienced a significant quarter-on-quarter increase, reflecting notable market dynamics. By February 2025, synthetic rubber indices had climbed to 120.2, indicating a marked shift in pricing trends. The rubber supply faced substantial constraints due to a leaf-fall disease outbreak in Southeast Asia, which disrupted production in the region. Simultaneously, freight rates on Asia-to-Europe shipping lanes surged threefold, further exacerbating delivery costs and impacting the overall supply chain. Original equipment manufacturer (OEM) pricing contracts restricted producers from fully passing on these increased costs to end-users. This limitation resulted in compressed profit margins for producers, compelling them to explore alternative strategies. In response, many producers began diversifying their feedstocks to mitigate risks and adapt to the evolving market conditions. These developments underscore the challenges faced by the rubber industry and highlight the need for strategic adjustments to navigate the current market environment effectively.

Other drivers and restraints analyzed in the detailed report include:

1. Surge in All-Season Tire Fitment Across Central and Western Europe
2. E-Commerce and Direct-to-Consumer Tire Retail Growth
3. EU Anti-Dumping Duties on Chinese Truck/Bus Tires Pressuring Import Mix

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

In 2025, all-season tires accounted for a 47.15% share of the European tire market, with forecasts indicating a compound annual growth rate (CAGR) of 3.88% through 2031. The increasing preference for all-season tires among consumers in metropolitan areas of Germany, France, and Poland is driven by the convenience of using a single tire set throughout the year and the associated reduction in storage costs. Manufacturers are leveraging advanced adaptive silica-rich compounds that maintain flexibility at temperatures below 7 °C while resisting deformation at temperatures exceeding 30 °C. Despite the growing dominance of all-season tires, summer tires continue to hold significant appeal among performance-oriented consumers in Spain and Italy, who prioritize superior grip in high-temperature conditions. Meanwhile, winter tires remain mandatory in Nordic regions due to stringent regulations and extreme weather conditions. The widespread adoption of all-season tires simplifies inventory management for retailers, which is particularly advantageous as e-commerce continues to expand. This trend also contributes to demand stability, enabling manufacturing facilities to operate closer to their full capacity, thereby improving cost efficiency and profitability for leading market players.

Original equipment manufacturers (OEMs), when negotiating supply contracts, closely analyze the contributions of all-season tire lines to the overall size of the European tire market. Nokian Tyres has reported robust performance in its Seasonproof range, achieving double-digit growth following the incorporation of 38% sustainable material content. As regulatory frameworks increasingly emphasize labeling requirements, such as snowflake markings and wet-grip performance scores, tire suppliers are refining tread designs to meet and exceed these standards. These efforts not only ensure compliance but also enhance competitive differentiation, allowing suppliers to strengthen their market positioning in an increasingly competitive landscape.

In 2025, radial construction continued to dominate the European tire market, accounting for a significant 94.16% share. This steel-belted architecture not only enhances tread stability but also improves fuel efficiency, aligning closely with the European Union's energy efficiency objectives. Bias designs, on the other hand, have maintained their presence primarily in the agricultural sector, where their performance benefits from reduced heat build-up at lower operating speeds. Meanwhile, non-pneumatic prototypes, such as Michelin-GM's UPTIS, are gaining traction. These airless tires, currently undergoing pilot programs with urban shuttle fleets, are projected to grow at a CAGR of 5.56% through 2031. Their key features, including puncture immunity and reduced maintenance requirements, make them particularly appealing to developers of autonomous vehicles.

However, several technological challenges remain. Designers are tasked with addressing issues such as vibration and noise generated by spoke structures to ensure compliance with ride-comfort standards. Additionally, achieving cost parity with traditional radial alternatives depends on the successful scaling of complex polyurethane composite molding processes. Despite these hurdles, public demonstrations at the 2024 Munich IAA showcased increasing interest from original equipment manufacturers (OEMs). This growing attention suggests that the adoption of airless tires may follow a trajectory similar to the expansion of the electric vehicle (EV) market, driven by advancements in technology and evolving consumer preferences.

In 2025, passenger cars accounted for a significant 58.33% share of the European tire market, supported by the region's extensive car parc. The ongoing shift towards electrification has notably increased the demand for premium tires, as electric vehicle (EV) owners prioritize low-noise and high-load tire options to complement their vehicles. Additionally, the growth of e-commerce has driven the demand for light commercial vehicles, resulting in replacement cycles that surpass those of heavy trucks. In countries like Italy and Spain, motorcycles continue to serve as a critical mode of mobility, maintaining a consistent demand for two-wheeler tires.

Europe's passenger car tire market is anticipated to grow at a CAGR of 4.11% through 2031. Original equipment manufacturers (OEMs) are increasingly specifying larger rim diameters, prompting tire manufacturers to innovate with advanced reinforcing fabrics and bead profiles to meet these requirements. Fleet operators, particularly those managing van fleets, are focusing on high-wear tire compounds and RFID-enabled tracking systems to reduce operational downtime. This segment has attracted key players such as Continental and Bridgestone, who are piloting subscription-based models that integrate tires, sensors, and maintenance services, offering a comprehensive solution to fleet buyers.

Complete Report Scope:

• By Season
  • Summer
  • Winter
  • All-Season
• By Tire Design
  • Radial
  • Bias
  • Non-pneumatic/Airless
• By Vehicle Type
  • Two-Wheelers
  • Passenger Cars
  • Light Commercial Vehicles
  • Heavy Commercial Trucks and Buses
  • Off-the-Road and Specialty (OTR, Agriculture, Mining, Racing)
• By Application
  • On-Road
  • Off-Road (Construction, Mining, Agriculture)
• By End User
  • OEM
  • Aftermarket (Replacement and Retread)
• By Rim Size
  • Below 15 inches
  • 15 - 20 inches
  • Above 20 inches
• By Propulsion
  • Internal-Combustion Vehicles
  • Battery-Electric Vehicles
  • Hybrid and Fuel-Cell Vehicles
• By Country
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe

List of Companies Covered in this Report:

1. Michelin
2. Continental AG
3. Bridgestone Corporation
4. The Goodyear Tire & Rubber Company
5. Pirelli & C. S.p.A.
6. Nokian Tyres plc
7. Hankook Tire Europe
8. Apollo Vredestein B.V.
9. Yokohama Europe GmbH
10. Toyo Tire Europe GmbH
11. Sumitomo Rubber Europe (Falken)
12. Kumho Tire Europe
13. Giti Tire Deutschland GmbH
14. Sailun Group Co. Ltd.
15. Mitas a.s. (Trelleborg)
16. Triangle Tyre Co. Ltd.
17. Titan International (Titan Europe)
18. Nexen Tire Europe
19. Prometeon Tyre Group
20. Linglong Tire Europe

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Electrification-Specific Tire Demand
  • 4.2.2 Green-Deal Push for Low-Rolling-Resistance Tires
  • 4.2.3 Surge in All-Season Tire Fitment Across Central and Western Europe
  • 4.2.4 E-Commerce and Direct-to-Consumer Tire Retail Growth
  • 4.2.5 OEM Factory-Fill Mandates for Recycled and Bio-Based Compounds
  • 4.2.6 AI-Enabled Predictive Maintenance Boosting Smart-Tire Adoption
• 4.3 Market Restraints
  • 4.3.1 High Raw-Material Price Volatility (Natural and Synthetic Rubber)
  • 4.3.2 EU Anti-Dumping Duties on Chinese Truck/Bus Tires Pressuring Import Mix
  • 4.3.3 EV Curb-Weight Driven Tread-Wear Concerns Shortening Replacement Cycles
  • 4.3.4 Slow Permitting for New Pyrolysis and RCB Plants Limiting Circular Feedstock
• 4.4 Value/Supply-Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Porter's Five Forces
  • 4.7.1 Threat of New Entrants
  • 4.7.2 Bargaining Power of Suppliers
  • 4.7.3 Bargaining Power of Buyers
  • 4.7.4 Threat of Substitutes
  • 4.7.5 Competitive Rivalry

5 Market Size and Growth Forecasts (Value (USD) and Volume (Units))

• 5.1 By Season
  • 5.1.1 Summer
  • 5.1.2 Winter
  • 5.1.3 All-Season
• 5.2 By Tire Design
  • 5.2.1 Radial
  • 5.2.2 Bias
  • 5.2.3 Non-pneumatic/Airless
• 5.3 By Vehicle Type
  • 5.3.1 Two-Wheelers
  • 5.3.2 Passenger Cars
  • 5.3.3 Light Commercial Vehicles
  • 5.3.4 Heavy Commercial Trucks and Buses
  • 5.3.5 Off-the-Road and Specialty (OTR, Agriculture, Mining, Racing)
• 5.4 By Application
  • 5.4.1 On-Road
  • 5.4.2 Off-Road (Construction, Mining, Agriculture)
• 5.5 By End User
  • 5.5.1 OEM
  • 5.5.2 Aftermarket (Replacement and Retread)
• 5.6 By Rim Size
  • 5.6.1 Below 15 inches
  • 5.6.2 15 - 20 inches
  • 5.6.3 Above 20 inches
• 5.7 By Propulsion
  • 5.7.1 Internal-Combustion Vehicles
  • 5.7.2 Battery-Electric Vehicles
  • 5.7.3 Hybrid and Fuel-Cell Vehicles
• 5.8 By Country
  • 5.8.1 Germany
  • 5.8.2 United Kingdom
  • 5.8.3 France
  • 5.8.4 Italy
  • 5.8.5 Spain
  • 5.8.6 Russia
  • 5.8.7 Rest of Europe

6 Competitive Landscape

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (Includes Global Level Overview, Market Level Overview, Core Segments, Financials as Available, Strategic Information, Market Rank/Share for Key Companies, Products and Services, SWOT Analysis, and Recent Developments)
  • 6.4.1 Michelin
  • 6.4.2 Continental AG
  • 6.4.3 Bridgestone Corporation
  • 6.4.4 The Goodyear Tire & Rubber Company
  • 6.4.5 Pirelli & C. S.p.A.
  • 6.4.6 Nokian Tyres plc
  • 6.4.7 Hankook Tire Europe
  • 6.4.8 Apollo Vredestein B.V.
  • 6.4.9 Yokohama Europe GmbH
  • 6.4.10 Toyo Tire Europe GmbH
  • 6.4.11 Sumitomo Rubber Europe (Falken)
  • 6.4.12 Kumho Tire Europe
  • 6.4.13 Giti Tire Deutschland GmbH
  • 6.4.14 Sailun Group Co. Ltd.
  • 6.4.15 Mitas a.s. (Trelleborg)
  • 6.4.16 Triangle Tyre Co. Ltd.
  • 6.4.17 Titan International (Titan Europe)
  • 6.4.18 Nexen Tire Europe
  • 6.4.19 Prometeon Tyre Group
  • 6.4.20 Linglong Tire Europe

7 Market Opportunities and Future Outlook

• 7.1 White-space and Unmet-Need Assessment