말레이시아의 타이어 시장 : 점유율 분석, 업계 동향과 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the malaysian tire market size was valued at USD 1.78 billion in 2025, is estimated at USD 1.87 billion in 2026, and is forecast to reach USD 2.40 billion by 2031 at a 5.11% CAGR over 2026-2031.

This report is Segmented by Season (Summer and More), Tire Design (Radial, Bias, and More), Vehicle Type (Two-Wheeler, Passenger Cars and More), Application (On-Road and Off-Road), End User (OEM and Aftermarket), Rim Size (Below 15 Inches, 15 To 20 Inches, and Above 20 Inches), and Propulsion (Internal-Combustion Vehicles and More). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Units).

Malaysia Tire Market Trends and Insights

Expanding Vehicle Parc Driven by Strong Car and Motorcycle Ownership

Malaysia's expanding passenger car base and extensive motorcycle fleet drive predictable replacement cycles, with two-wheelers requiring replacements every 12-18 months and cars every 3-5 years. The total volume of the national vehicle industry is anticipated to moderate to approximately eight lakh units by 2025. However, replacement demand is expected to remain resilient, unaffected by fluctuations in new vehicle sales. The implementation of revisions to the open-market-value formula has resulted in higher motorcycle prices, prompting extended ownership durations. This trend has subsequently increased the frequency of tire replacements. These dynamics highlight the aftermarket's significant role, which accounts for two-thirds of the market, and ensure steady revenue streams for retailers and service chains operating within Malaysia's tire market.

Government Infrastructure Spend Spurring CV Tire Demand

Flagship infrastructure projects, such as the RM 55 billion (approximately USD 12.5 billion) East Coast Rail Link, which is scheduled to begin operations in January 2027, are significantly driving the demand for heavy-duty tires during both the construction and logistics phases. Additionally, the ongoing RM 10 billion Light Rail Transit project in Penang, where rubber-tired train technologies are currently under evaluation, is further broadening the scope of specialized tire applications. Retreaded tires, which are approximately 60% less expensive than new tires, already account for 80% of Malaysia's commercial vehicle segment. These tires are expected to witness increased adoption, particularly among fleet operators focused on cost optimization.

Natural-Rubber and Input-Cost Volatility

Farm gate support schemes establish artificial price floors. At the same time, weather-driven supply shocks, which are common in smallholder-dominated tapping, introduce significant volatility into the profit margins of tire manufacturers. Currency fluctuations further exacerbate this uncertainty. A stronger ringgit reduces export competitiveness, while a weaker currency increases the costs of importing synthetic rubber and additives. Additionally, the forthcoming extended producer responsibility regulations are expected to impose compliance costs on manufacturers. However, these regulations may also create opportunities for generating new revenue streams through the use of recycled tire materials.

Other drivers and restraints analyzed in the detailed report include:

1. OEM Production Shift Toward SUVs and Crossovers
2. Capacity Freed by Overseas Expansions
3. Influx of Low-Priced Imports and Retreads

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

In 2025, all-season tires dominated the Malaysian tire market, capturing a substantial 71.28% share. This trend reflects Malaysia's tropical climate, which reduces the necessity for seasonal tire changes. The consistent demand throughout the year allows producers to optimize their manufacturing schedules and enables distributors to maintain efficient inventories. At the same time, summer tires, despite their smaller market presence, are anticipated to grow at a CAGR of 5.13% through 2031. This growth is driven by increasing enthusiasm for motorsports and a rising number of performance-oriented consumers. Additionally, the NSC 12/TC 11 regulatory framework ensures safety consistency across all tire types, strengthening consumer confidence in the market.

When purchasing tires, consumers in Malaysia place greater importance on convenience and the overall cost of ownership rather than specialized performance features. Consequently, all-season tires have become the primary revenue contributors in the Malaysian tire market. Manufacturers are focusing on improving features such as wet grip and heat dissipation to address the country's high humidity and temperature conditions. This approach ensures that their products remain relevant and effective for drivers across both urban and rural areas.

In 2025, radial tires dominated the Malaysian tire market, capturing an impressive 87.27% share, driven by its advantages in fuel economy and heat resistance. The industry's large-scale production ensures cost benefits while limiting the shift from bias-ply tires, which remain primarily used for niche agricultural and off-road applications. Airless tire designs, led by Michelin's Uptis demonstrations, are anticipated to grow at a CAGR of 5.25%. Fleet managers are increasingly interested in these innovations due to their potential to eliminate punctures and reduce downtime.

Research conducted by Universiti Sains Malaysia on self-healing natural rubber compounds underscores the country's capacity for innovation and suggests a potential acceleration in the adoption of airless tires. With the expansion of e-commerce driving higher commercial delivery volumes, Malaysian operators are expected to carefully evaluate the operational savings offered by non-pneumatic tire options against their initial costs.

In 2025, passenger cars commanded a dominant 54.52% share of Malaysia's tire market. Projections indicate this segment will expand at a 5.17% CAGR through 2031, supported by a growing middle class and the continued appeal of A segment models. However, the increasing production of SUVs and crossovers is altering demand dynamics, pushing up average rim diameters and unit prices. Additionally, light commercial vehicles are benefiting from the growth in last-mile deliveries, while heavy-duty trucks are experiencing increased demand due to ongoing infrastructure projects.

Malaysia has a vast fleet of two-wheelers, each replacing tires every 12 to 18 months, ensuring a steady stream of aftermarket revenue. On another front, while electric vehicles (EVs) currently account for just 2.5% of new registrations, their rise is creating a niche market. This segment requires specialized tires that offer low rolling resistance and high load capacity. Suppliers who can effectively cater to both the established internal combustion engine (ICE) fleets and the growing EV market are well-positioned to capture significant value as Malaysia's tire landscape continues to evolve.

Complete Report Scope:

• By Season
  • Summer
  • Winter
  • All-Season
• By Tire Design
  • Radial
  • Bias
  • Non-Pneumatic/Airless
• By Vehicle Type
  • Two-Wheelers
  • Passenger Cars
  • Light Commercial Vehicles
  • Heavy Commercial Trucks and Buses
  • Off-the-Road and Specialty (OTR, Agriculture, Mining, Racing)
• By Application
  • On-Road
  • Off-Road
• By End User
  • OEM
  • Aftermarket
• By Rim Size
  • Below 15 inches
  • 15 to 20 inches
  • Above 20 inches
• By Propulsion
  • Internal-Combustion Vehicles
  • Battery-Electric Vehicles
  • Hybrid and Fuel-Cell Vehicles

List of Companies Covered in this Report:

1. Bridgestone Tyre Sales (Malaysia) Sdn Bhd
2. Michelin Malaysia Sdn Bhd
3. Continental Tyre PJ Malaysia Sdn Bhd
4. Goodyear Malaysia Berhad
5. Toyo Tyre Malaysia Sdn Bhd
6. Hankook Tire Malaysia Sdn Bhd
7. Pirelli Tyre (S.E. Asia) Pte Ltd (MY Ops)
8. Kumho Tyre (Malaysia) Sdn Bhd
9. Yokohama Tyre Sales Malaysia Sdn Bhd
10. Giti Tire (Malaysia)
11. Maxxis International (Malaysia)
12. Silverstone Berhad
13. Dunlop Tyre Malaysia
14. Sumitomo Rubber (Falken) Malaysia
15. Apollo Tyres (Malaysia)
16. Cooperteams Distribution (Sunlun Group)

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Expanding Vehicle Parc Driven by Strong Car and Motorcycle Ownership
  • 4.2.2 Government Infrastructure Spend Spurring CV Tire Demand
  • 4.2.3 OEM Production Shift Toward SUVs and Crossovers
  • 4.2.4 Capacity Freed by Overseas Expansions
  • 4.2.5 Local EV-Tire Testing Labs and Standards Emergence
  • 4.2.6 Digitalised Multi-Brand Distribution/Retail Expansion
• 4.3 Market Restraints
  • 4.3.1 Natural-Rubber and Input-Cost Volatility
  • 4.3.2 Influx of Low-Priced Imports and Retreads
  • 4.3.3 Local Plant Closures
  • 4.3.4 Slow Roll-Out of Advanced Safety Labelling Regulations
• 4.4 Value/Supply-Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Porter's Five Forces
  • 4.7.1 Rivalry Among Existing Competitors
  • 4.7.2 Threat of New Entrants
  • 4.7.3 Bargaining Power of Suppliers
  • 4.7.4 Bargaining Power of Buyers
  • 4.7.5 Threat of Substitutes

5 Market Size and Growth Forecasts (Value (USD) and Volume (Units))

• 5.1 By Season
  • 5.1.1 Summer
  • 5.1.2 Winter
  • 5.1.3 All-Season
• 5.2 By Tire Design
  • 5.2.1 Radial
  • 5.2.2 Bias
  • 5.2.3 Non-Pneumatic/Airless
• 5.3 By Vehicle Type
  • 5.3.1 Two-Wheelers
  • 5.3.2 Passenger Cars
  • 5.3.3 Light Commercial Vehicles
  • 5.3.4 Heavy Commercial Trucks and Buses
  • 5.3.5 Off-the-Road and Specialty (OTR, Agriculture, Mining, Racing)
• 5.4 By Application
  • 5.4.1 On-Road
  • 5.4.2 Off-Road
• 5.5 By End User
  • 5.5.1 OEM
  • 5.5.2 Aftermarket
• 5.6 By Rim Size
  • 5.6.1 Below 15 inches
  • 5.6.2 15 to 20 inches
  • 5.6.3 Above 20 inches
• 5.7 By Propulsion
  • 5.7.1 Internal-Combustion Vehicles
  • 5.7.2 Battery-Electric Vehicles
  • 5.7.3 Hybrid and Fuel-Cell Vehicles

6 Competitive Landscape

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (Includes Global Level Overview, Market Level Overview, Core Segments, Financials as Available, Strategic Information, Market Rank/Share for Key Companies, Products and Services, SWOT Analysis, and Recent Developments)
  • 6.4.1 Bridgestone Tyre Sales (Malaysia) Sdn Bhd
  • 6.4.2 Michelin Malaysia Sdn Bhd
  • 6.4.3 Continental Tyre PJ Malaysia Sdn Bhd
  • 6.4.4 Goodyear Malaysia Berhad
  • 6.4.5 Toyo Tyre Malaysia Sdn Bhd
  • 6.4.6 Hankook Tire Malaysia Sdn Bhd
  • 6.4.7 Pirelli Tyre (S.E. Asia) Pte Ltd (MY Ops)
  • 6.4.8 Kumho Tyre (Malaysia) Sdn Bhd
  • 6.4.9 Yokohama Tyre Sales Malaysia Sdn Bhd
  • 6.4.10 Giti Tire (Malaysia)
  • 6.4.11 Maxxis International (Malaysia)
  • 6.4.12 Silverstone Berhad
  • 6.4.13 Dunlop Tyre Malaysia
  • 6.4.14 Sumitomo Rubber (Falken) Malaysia
  • 6.4.15 Apollo Tyres (Malaysia)
  • 6.4.16 Cooperteams Distribution (Sunlun Group)

7 Market Opportunities and Future Outlook

• 7.1 White-Space and Unmet-Need Assessment