퍼포먼스 마케팅 서비스 시장 : 시장 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the performance marketing services market size is projected to expand from USD 4.52 billion in 2025 and USD 5.13 billion in 2026 to USD 10.13 billion by 2031, registering a CAGR of 14.58% between 2026 and 2031.

This report is Segmented by Service Type (Paid Search and Shopping Management, Paid Social Advertising Services, and More), Enterprise Size (Large Enterprises, and Small and Medium Enterprises), End-User Industry (Retail and E-Commerce, IT and Telecom, Media and Entertainment, BFSI, Healthcare and Life Sciences, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Global Performance Marketing Services Market Trends and Insights

Demand for Measurable ROI and Revenue Accountability

Finance leaders have placed greater scrutiny on marketing budgets as businesses seek clearer proof of revenue contribution. The Performance marketing services market benefits when advertisers need results that can be explained beyond a platform dashboard. Incrementality testing and media mix modeling help determine whether advertising created new demand rather than simply receiving credit for an existing purchase. Google lowered the minimum budget for certain incrementality experiments from USD 100,000 to USD 5,000 in 2025 through Bayesian methods, making controlled testing more accessible to smaller advertisers. Agencies can use that lower entry point to combine experiments with attribution reporting and communicate results in financial terms. This capability supports longer client relationships by delivering paid media management, testing design, and interpretation together.

Social Commerce and Performance-Led Paid Social Expansion

Social platforms are becoming direct commerce environments rather than only channels for awareness and audience building. This development provides the Performance marketing services market with more opportunities to manage paid social, creator partnerships, product feeds, and conversion measurement within a single program. Brands are treating creative volume as a practical operating need because automated campaign tools require a steady supply of new images, video, and copy. TikTok Shop's domestic expansion, Meta's integration of WhatsApp Shops, and Pinterest's product discovery tools have strengthened social platforms' role in product discovery. The change shifts agency staffing toward creative testing and measurement because automated campaign structures reduce the manual setup required. It also raises the importance of monitoring affiliate commissions and conversion quality as commerce activity moves through social channels.

Signal Loss From Privacy Rules and Cross-Platform Attribution Gaps

Privacy requirements have made incomplete customer signals a lasting operating condition for advertisers. Apple App Tracking Transparency has reduced access to mobile identifiers, leaving iOS reporting dependent on aggregated, privacy-preserving methods that are delayed. The Performance marketing services market faces higher implementation needs as clients build first-party data collection, consent management, and server-side measurement. Google Consent Mode v2 and regional privacy requirements have made compliant data practices a necessary part of campaign delivery rather than a separate technology task. Agencies that connect consent, data collection, and reporting can provide more reliable views of campaign outcomes across platforms. Firms that continue to rely solely on browser pixels experience weaker visibility into conversions and less confidence in their optimization decisions.

Other drivers and restraints analyzed in the detailed report include:

1. Retail Media Network and Offsite Commerce Media Growth
2. AI-Enabled Creative Testing and Personalization
3. Cost Inflation From Auction Automation and Walled-Garden Bidding

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Paid Search and Shopping Management accounted for 33.42% of the Performance marketing services market in 2025. The segment remains important because search queries and shopping listings can be close to a purchase decision. Google and Amazon inventory give advertisers access to consumers who are already comparing products or looking for a service. Search management also requires continuous work on bids, product feeds, landing pages, and conversion reporting. AI search experiences are changing the format of search results and may reduce traffic for some established campaign structures. They may also create new paid inventory, requiring agencies to adapt their search planning and reporting practices.

Mobile App User Acquisition Services is projected to grow at a 17.12% CAGR through 2031, the highest rate among the listed service types. The Performance marketing services industry is seeing app advertisers shift their attention from installation volume toward users who remain active and generate value over time. AppsFlyer identified privacy, AI, and more selective measurement as central considerations in mobile growth planning for 2026. Affiliate and Partner Marketing Services are expanding as social commerce and retail media introduce more performance-linked commission structures. Programmatic Display and Retargeting Services face pressure from concentrated platform inventory and reduced tracking visibility. Conversion Rate Optimization and Landing Page Services are receiving greater attention because advertisers need to derive more value from traffic as acquisition costs rise.

Complete Report Scope:

• By Service Type
  • Paid Search and Shopping Management
  • Paid Social Advertising Services
  • Affiliate and Partner Marketing Services
  • Programmatic Display and Retargeting Services
  • Mobile App User Acquisition Services
  • Conversion Rate Optimization and Landing Page Services
  • Others Service Types
• By Enterprise Size
  • Large Enterprises
  • Small and Medium Enterprises
• By End-User Industry
  • Retail and E-commerce
  • IT and Telecommunications
  • BFSI
  • Healthcare and Life Sciences
  • Media and Entertainment
  • Travel and Hospitality
  • Manufacturing and Industrials
  • Other End-User Industries (Automotive, Public Sector, amongst Others)
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Chile
    • Rest of South America
  • Europe
    • Germany
    • United Kingdom
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia-Pacific
  • Middle East
    • United Arab Emirates
    • Saudi Arabia
    • Qatar
    • Rest of Middle East
  • Africa
    • South Africa
    • Egypt
    • Nigeria
    • Rest of Africa

Geography Analysis

North America held 40.12% of the Performance marketing services market share in 2025. The region has deep digital advertising infrastructure, a large retail media presence, and an established agency base. U.S. advertisers have adopted incrementality testing, media mix modeling, and first-party data practices earlier than many other regions. This experience supports the demand for agencies that can link campaign activity to business results. Canada and Mexico participate in the regional ecosystem, although the United States remains the main center for platform spending and agency capability.

Asia-Pacific is projected to grow at a 15.04% CAGR through 2031. India is an important source of regional momentum as advertising moves further into digital channels and commerce-led formats. Dentsu and exchange4media reported that India's digital advertising market reached INR 71,621 crore in 2025, accounting for 59% of the country's advertising expenditure. China is also shifting attention toward measurable performance formats as brands prioritize direct-response activity. Japan, South Korea, and Australia are more mature markets where advertisers are adopting AI-supported targeting and retail media tools. The Performance marketing services market has opportunities across the region, but agency strategies need to reflect local platforms, languages, and commerce behavior.

Europe plays a significant role in the Performance marketing services market, though privacy requirements make measurement more difficult. IAB Europe reported that European digital advertising spending reached EUR 131.1 billion in 2025, with video and retail media accounting for substantial new investment. France's digital advertising market reached EUR 12.4 billion in 2025, according to SRI France and Observatoire de l'ePub. GDPR and ePrivacy compliance create additional campaign management requirements, which favor firms with strong consent and server-side tracking capabilities. South America is developing through Brazil's social commerce and mobile app activity, while Argentina and Chile offer smaller opportunities. The Middle East, especially the United Arab Emirates and Saudi Arabia, is seeing demand from retail and financial services. Africa remains earlier in the adoption cycle, although mobile commerce and fintech are driving demand in South Africa, Egypt, and Nigeria.

1. Accenture plc
2. Omnicom Group Inc.
3. Publicis Groupe S.A.
4. WPP plc
5. Dentsu Group Inc.
6. Havas N.V.
7. Stagwell Inc.
8. S4 Capital plc
9. Hakuhodo DY Holdings Inc.
10. BlueFocus Intelligent Communications Group Co., Ltd.
11. DEKUPLE S.A.
12. ad pepper media International N.V.
13. Mobvista Inc.
14. Jellyfish Group Limited
15. Brainlabs Digital Limited
16. Tinuiti, Inc.
17. NP Digital, LLC
18. Power Digital Marketing, Inc.
19. Acceleration Partners LLC
20. Gen3 Marketing, LLC
21. PartnerCentric, Inc.
22. Rise Interactive Holdings, LLC

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Rising Demand for Measurable ROI and Revenue Accountability
  • 4.2.2 Expansion of Social Commerce and Performance-Led Paid Social
  • 4.2.3 Retail Media Network Spend and Offsite Commerce Media Growth
  • 4.2.4 AI-Enabled Creative Testing and Personalization at Scale
  • 4.2.5 Ad Inventory Expansion Inside AI Search Experiences
  • 4.2.6 Finance-Led Adoption of Incrementality Measurement
• 4.3 Market Restraints
  • 4.3.1 Signal Loss From Privacy Rules and Cross-Platform Attribution Gaps
  • 4.3.2 Rising Cost Inflation From Auction Automation and Walled-Garden Bidding
  • 4.3.3 AI Overview Click Compression on Search Campaigns
  • 4.3.4 Affiliate Fraud, Coupon Leakage, and Conversion Quality Risk
• 4.4 Impact of Macroeconomic Factors on the Market
• 4.5 Industry Value-Chain Analysis
• 4.6 Technology Outlook
• 4.7 Regulatory Landscape
• 4.8 Porter's Five Forces Analysis
  • 4.8.1 Threat of New Entrants
  • 4.8.2 Bargaining Power of Suppliers
  • 4.8.3 Bargaining Power of Buyers
  • 4.8.4 Threat of Substitutes
  • 4.8.5 Intensity of Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Service Type
  • 5.1.1 Paid Search and Shopping Management
  • 5.1.2 Paid Social Advertising Services
  • 5.1.3 Affiliate and Partner Marketing Services
  • 5.1.4 Programmatic Display and Retargeting Services
  • 5.1.5 Mobile App User Acquisition Services
  • 5.1.6 Conversion Rate Optimization and Landing Page Services
  • 5.1.7 Others Service Types
• 5.2 By Enterprise Size
  • 5.2.1 Large Enterprises
  • 5.2.2 Small and Medium Enterprises
• 5.3 By End-User Industry
  • 5.3.1 Retail and E-commerce
  • 5.3.2 IT and Telecommunications
  • 5.3.3 BFSI
  • 5.3.4 Healthcare and Life Sciences
  • 5.3.5 Media and Entertainment
  • 5.3.6 Travel and Hospitality
  • 5.3.7 Manufacturing and Industrials
  • 5.3.8 Other End-User Industries (Automotive, Public Sector, amongst Others)
• 5.4 By Geography
  • 5.4.1 North America
    • 5.4.1.1 United States
    • 5.4.1.2 Canada
    • 5.4.1.3 Mexico
  • 5.4.2 South America
    • 5.4.2.1 Brazil
    • 5.4.2.2 Argentina
    • 5.4.2.3 Chile
    • 5.4.2.4 Rest of South America
  • 5.4.3 Europe
    • 5.4.3.1 Germany
    • 5.4.3.2 United Kingdom
    • 5.4.3.3 France
    • 5.4.3.4 Italy
    • 5.4.3.5 Spain
    • 5.4.3.6 Rest of Europe
  • 5.4.4 Asia-Pacific
    • 5.4.4.1 China
    • 5.4.4.2 Japan
    • 5.4.4.3 India
    • 5.4.4.4 South Korea
    • 5.4.4.5 Australia
    • 5.4.4.6 Rest of Asia-Pacific
  • 5.4.5 Middle East
    • 5.4.5.1 United Arab Emirates
    • 5.4.5.2 Saudi Arabia
    • 5.4.5.3 Qatar
    • 5.4.5.4 Rest of Middle East
  • 5.4.6 Africa
    • 5.4.6.1 South Africa
    • 5.4.6.2 Egypt
    • 5.4.6.3 Nigeria
    • 5.4.6.4 Rest of Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
  • 6.4.1 Accenture plc
  • 6.4.2 Omnicom Group Inc.
  • 6.4.3 Publicis Groupe S.A.
  • 6.4.4 WPP plc
  • 6.4.5 Dentsu Group Inc.
  • 6.4.6 Havas N.V.
  • 6.4.7 Stagwell Inc.
  • 6.4.8 S4 Capital plc
  • 6.4.9 Hakuhodo DY Holdings Inc.
  • 6.4.10 BlueFocus Intelligent Communications Group Co., Ltd.
  • 6.4.11 DEKUPLE S.A.
  • 6.4.12 ad pepper media International N.V.
  • 6.4.13 Mobvista Inc.
  • 6.4.14 Jellyfish Group Limited
  • 6.4.15 Brainlabs Digital Limited
  • 6.4.16 Tinuiti, Inc.
  • 6.4.17 NP Digital, LLC
  • 6.4.18 Power Digital Marketing, Inc.
  • 6.4.19 Acceleration Partners LLC
  • 6.4.20 Gen3 Marketing, LLC
  • 6.4.21 PartnerCentric, Inc.
  • 6.4.22 Rise Interactive Holdings, LLC

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-Space and Unmet-Need Assessment