TaaS(Tracking-as-a-Service) 시장 : 점유율 분석, 업계 동향과 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the tracking-as-a-Service market size reached USD 4.19 billion in 2026 and is forecast to advance to USD 9.55 billion by 2031, translating into a 17.91% CAGR.

This report is Segmented by Deployment (Cloud, and On-Premise), Component (Software, and Services), Enterprise Size (Large Enterprises, and Small and Medium Enterprises), Asset Type (In-Transit Equipment, Manufacturing Assets, Electronics and IT Assets), End-User Industry (Manufacturing, Healthcare, Food and Beverage, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Global Tracking-as-a-Service Market Trends and Insights

Upsurge in Use of Mobile Technology

Smartphone penetration topping 80% in advanced economies has repositioned tracking as a consumer-visible service that demands sub-second query responses, an architectural requirement better served by cloud-native platforms. Field technicians now employ augmented-reality overlays on handsets to locate tagged assets, cutting retrieval time by 40%. Insurance telematics has shifted from USD 150 per vehicle plug-ins to USD 10 per month software, providing micro-fleets that were previously priced out of telematics with a viable entry point. Subscription platforms broaden addressable demand because operators no longer incur capital charges for hardware. This democratization fuels the Tracking-as-a-Service market by multiplying node counts faster than vehicle sales.

Need to Improve Fleet Operator Efficiency

Diesel costs represent 30%-40% of fleet spend, so dynamic routing that lowers fuel burn by 8%-12% directly boosts margins. Electronic logging devices have removed the need for paper manipulation, yet predictive analytics now anticipate hours-of-service violations hours ahead, enabling dispatchers to re-route loads and avoid fines. Component wear models that schedule maintenance on condition rather than miles have squeezed 15%-20% from upkeep budgets, extending truck lifecycles. In aggregate, these operating gains justify monthly subscription fees and accelerate cloud migrations within the Tracking-as-a-Service market.

Privacy Concerns Regarding Electronic Monitoring

Works councils in Germany and France limit data retention to 90 days and prohibit off-duty location logging, thereby trimming productivity gains and increasing development spending on region-specific privacy controls. Retail consumers also resist disclosing precise home coordinates to third-party couriers, pushing e-commerce platforms to anonymize final-mile tracking. Compliance complexity gives scale advantages to large vendors that can amortize legal overhead across their customer bases, yet it suppresses short-term elasticity in the Tracking-as-a-Service market.

Other drivers and restraints analyzed in the detailed report include:

1. Increasing Adoption of IoT
2. Proliferation of 5G-Enabled Low-Latency Tracking
3. Cyber-Security and Data-Sovereignty Compliance Cost

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Cloud captured 65.31% of revenue in 2025 and is forecast to expand at an 18.14% CAGR as enterprises favor four-to-eight-week rollouts over the six-month cycles typical for on-premises solutions. Multi-tenant architectures enable providers to train AI models across aggregated datasets, accelerating feature launches that on-premises customers typically wait months to receive. Defense and mining users who require air-gapped environments continue to opt for hybrid models, caching data locally and then synchronizing once connectivity is stable. The Tracking-as-a-Service market size crossover, where on-premises equals cloud opex, usually occurs after 500-1,000 vehicles. However, most CFOs now factor in the opportunity cost of diverted IT labor, keeping cloud in pole position.

Samsara's Connected Workflows, introduced in 2025, exemplifies cloud momentum by automatically creating custom forms as vehicles cross borders and pinging warehouses when deliveries are 10 miles away. Such automation is infeasible in manual upgrade cycles that characterize on-premises. Security perceptions have shifted: SOC 2 Type II certifications on hyperscale clouds now surpass those of home-grown server rooms, eroding the last historical objection to subscription platforms within the Tracking-as-a-Service market.

Software accounted for 59.73% of the revenue in 2025, yet services are growing at an 18.29% CAGR because extracting insights requires analytics talent that operators rarely possess. Managed bundles covering sensors, cellular plans, licenses, and predictive models run USD 25-USD 60 per vehicle monthly, turning capex spikes into usage-aligned opex.

Custom integrations swallow 500-2,000 developer-hours, yielding USD 200,000-USD 800,000 project fees and reinforcing stickiness. Edge computing reduces bandwidth by up to 90% as on-device vision tracks pallets in real-time, while outcome-based contracts shift risk to vendors. Regional service firms capture a significant share by offering on-site support that national giants cannot cost-effectively replicate, thereby maintaining a fragmented Tracking-as-a-Service market.

Complete Report Scope:

• By Deployment
  • Cloud
  • On-Premise
• By Component
  • Software
  • Services
• By Enterprise Size
  • Large Enterprises
  • Small and Medium Enterprises
• By Asset Type
  • In-Transit Equipment
  • Manufacturing Assets
  • Electronics and IT Assets
• By End-User Industry
  • Transportation and Logistics
  • Manufacturing Assets
  • Retail and E-commerce
  • Healthcare
  • Food and Beverage
  • IT and Telecom
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • Germany
    • United Kingdom
    • France
    • Russia
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia-Pacific
  • Middle East and Africa
    • Middle East
      • Saudi Arabia
      • United Arab Emirates
      • Rest of Middle East
    • Africa
      • South Africa
      • Egypt
      • Rest of Africa
  • South America
    • Brazil
    • Argentina
    • Rest of South America

Geography Analysis

North America secured 35.82% of the revenue in 2025, owing to early telematics mandates and mature insurance programs. Growth moderates yet remains meaningful because fleets layer AI and predictive models on top of existing hardware. Canada's sub-zero temperatures spur cold-start monitoring, while Mexico's 5 million annual truck crossings through Laredo require cross-border customs automation. The United States continues to set service benchmarks as e-commerce giants enforce 30-minute delivery windows that ripple across carrier networks.

Asia Pacific grows at 18.93% CAGR, led by China's compulsory satellite tracking on over 15 million commercial vehicles. India's e-way bill compliance drives digitization among small truckers, and Japan's labor shortages push optimization to sustain service with 10%-15% fewer drivers. Southeast Asian e-commerce, which is growing at a rate of 25%-30% yearly, is driving the need for last-mile visibility, where GPS coordinates take precedence over non-standardized addresses, thereby accelerating device shipments and revenue within the Tracking-as-a-Service market.

Europe balances stringent privacy curbs with deforestation and forced-labor traceability rules that require geolocation records throughout supply chains. Compliance stimulates demand even as GDPR limits data retention to 90 days. Middle East adoption centers on logistics hubs in the United Arab Emirates and Saudi Arabia, while South America focuses on Brazil's agricultural exports, which satisfy European sustainability criteria. Africa advances in mining and high-value cargo corridors, but lags in rural connectivity, moderating its near-term CAGR.

1. AT&T Inc.
2. Verizon Communications
3. Zebra Technologies Corp.
4. Trimble Inc.
5. Motorola Solutions
6. Geotab Inc.
7. Honeywell International Inc.
8. Blackline Safety Corp.
9. Spidertracks Ltd.
10. Wabco Holdings Inc.
11. CalAmp Corp.
12. Fleet Complete
13. Teletrac Navman
14. Spireon Inc.
15. Samsara Inc.
16. Garmin Ltd.
17. TomTom N.V.
18. Trackimo LLC
19. Gurtam
20. Powerfleet Inc.
21. SkyBitz Inc.
22. Orbcomm Inc.
23. Queclink Wireless Solutions
24. ATrack Technology Inc.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Upsurge in Use of Mobile Technology
  • 4.2.2 Need to Improve Fleet Operator Efficiency
  • 4.2.3 Increasing Adoption of IoT
  • 4.2.4 Proliferation of 5G-Enabled Low-Latency Tracking
  • 4.2.5 AI-Driven Predictive Tracking and Route Optimization
  • 4.2.6 Regulatory Mandates for Supply-Chain Transparency
• 4.3 Market Restraints
  • 4.3.1 Privacy Concerns Regarding Electronic Monitoring
  • 4.3.2 Limited Control Granted to End-Users
  • 4.3.3 Cyber-Security and Data-Sovereignty Compliance Cost
  • 4.3.4 Network Coverage Gaps in Remote Locations
• 4.4 Industry Value Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Impact of Macroeconomic Factors on the Market
• 4.8 Porter's Five Forces Analysis
  • 4.8.1 Bargaining Power of Suppliers
  • 4.8.2 Bargaining Power of Buyers
  • 4.8.3 Threat of New Entrants
  • 4.8.4 Threat of Substitute Products
  • 4.8.5 Intensity of Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Deployment
  • 5.1.1 Cloud
  • 5.1.2 On-Premise
• 5.2 By Component
  • 5.2.1 Software
  • 5.2.2 Services
• 5.3 By Enterprise Size
  • 5.3.1 Large Enterprises
  • 5.3.2 Small and Medium Enterprises
• 5.4 By Asset Type
  • 5.4.1 In-Transit Equipment
  • 5.4.2 Manufacturing Assets
  • 5.4.3 Electronics and IT Assets
• 5.5 By End-User Industry
  • 5.5.1 Transportation and Logistics
  • 5.5.2 Manufacturing Assets
  • 5.5.3 Retail and E-commerce
  • 5.5.4 Healthcare
  • 5.5.5 Food and Beverage
  • 5.5.6 IT and Telecom
• 5.6 By Geography
  • 5.6.1 North America
    • 5.6.1.1 United States
    • 5.6.1.2 Canada
    • 5.6.1.3 Mexico
  • 5.6.2 Europe
    • 5.6.2.1 Germany
    • 5.6.2.2 United Kingdom
    • 5.6.2.3 France
    • 5.6.2.4 Russia
    • 5.6.2.5 Rest of Europe
  • 5.6.3 Asia-Pacific
    • 5.6.3.1 China
    • 5.6.3.2 Japan
    • 5.6.3.3 India
    • 5.6.3.4 South Korea
    • 5.6.3.5 Australia
    • 5.6.3.6 Rest of Asia-Pacific
  • 5.6.4 Middle East and Africa
    • 5.6.4.1 Middle East
      • 5.6.4.1.1 Saudi Arabia
      • 5.6.4.1.2 United Arab Emirates
      • 5.6.4.1.3 Rest of Middle East
    • 5.6.4.2 Africa
      • 5.6.4.2.1 South Africa
      • 5.6.4.2.2 Egypt
      • 5.6.4.2.3 Rest of Africa
  • 5.6.5 South America
    • 5.6.5.1 Brazil
    • 5.6.5.2 Argentina
    • 5.6.5.3 Rest of South America

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as Available, Strategic Information, Market Rank/Share for Key Companies, Products and Services, and Recent Developments)
  • 6.4.1 AT&T Inc.
  • 6.4.2 Verizon Communications
  • 6.4.3 Zebra Technologies Corp.
  • 6.4.4 Trimble Inc.
  • 6.4.5 Motorola Solutions
  • 6.4.6 Geotab Inc.
  • 6.4.7 Honeywell International Inc.
  • 6.4.8 Blackline Safety Corp.
  • 6.4.9 Spidertracks Ltd.
  • 6.4.10 Wabco Holdings Inc.
  • 6.4.11 CalAmp Corp.
  • 6.4.12 Fleet Complete
  • 6.4.13 Teletrac Navman
  • 6.4.14 Spireon Inc.
  • 6.4.15 Samsara Inc.
  • 6.4.16 Garmin Ltd.
  • 6.4.17 TomTom N.V.
  • 6.4.18 Trackimo LLC
  • 6.4.19 Gurtam
  • 6.4.20 Powerfleet Inc.
  • 6.4.21 SkyBitz Inc.
  • 6.4.22 Orbcomm Inc.
  • 6.4.23 Queclink Wireless Solutions
  • 6.4.24 ATrack Technology Inc.

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-Space and Unmet-Need Assessment