ZigBee 시장 : 점유율 분석, 업계 동향과 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the ZigBee market size was valued at USD 5.13 billion in 2025 and is estimated to grow from USD 5.47 billion in 2026 to reach USD 7.33 billion by 2031, at a CAGR of 6.03% during the forecast period (2026-2031).

This report is Segmented by Component (Chipsets, Modules, and More), End-User Industry (Residential Automation, Industrial Automation, and More), Application (Lighting Control, HVAC and Energy Management, and More), Standard/Protocol Version (ZigBee RF4CE, and More), Device Type (Coordinator, Router, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Global ZigBee Market Trends and Insights

Explosive Smart-Home Device Installations Worldwide

Global smart-home device shipments reached 1.1 billion units in 2024, but fewer than 18% shipped with ZigBee radios. Matter bridge certification is now extending the life of existing ZigBee sensors, and the Connectivity Standards Alliance confirmed 1,800 Matter-compatible products by November 2025. Echo smart speakers that embed a ZigBee hub made up 31% of Amazon's North American sales, a nine-point jump from 2023, showing user appetite for single-gateway setups. Property-management firms in the United States reported 40% lower installation labor when deploying ZigBee lighting networks because mesh self-healing cut truck rolls by 60%. Although the Federal Communications Commission is considering reallocating 2.4 GHz spectrum for 5G small cells, adaptive frequency-hopping algorithms specified in ZigBee 4.0 are designed to offset that risk.

Accelerating Industry 4.0 Retrofits in Brown-Field Factories

Factories erected before 2015 still account for 78% of global floor space, and most lack wireless sensor grids. Siemens logged EUR 340 million (USD 380 million) in ZigBee-based sensor revenue in fiscal 2025, up 28% year on year, driven by predictive-maintenance orders. The CC2652R7 radio from Texas Instruments samples legacy 4-20 mA loops directly, trimming installation time by 35%. Industrial Ethernet upgrades that added Time-Sensitive Networking between 2022 and 2024 now lean on ZigBee for low-priority telemetry, freeing deterministic bandwidth for motion control. The IEC amended its IEC 62591 standard in September 2024 to publish ZigBee frequency-hopping tables that shrink cross-protocol interference by 18 dB.

Intensifying Competition from BLE, Wi-Fi 6 and Matter

Matter treats the physical layer as abstract, letting one app supervise Thread, ZigBee, and Wi-Fi nodes over a unified IP stack, which blunts ZigBee's historical lock-in. Apple withdrew native ZigBee support in iOS 18, compelling accessory makers to add a Matter bridge or adopt Thread. Bluetooth 5.4 extended advertising now offers comparable battery life and quadruple throughput, and Wi-Fi 6E chipsets below USD 3.00 at scale challenge ZigBee hubs on cost. As 68% of Matter-certified products already prefer Thread for the mesh hop, ZigBee risks being relegated to a legacy endpoint protocol.

Other drivers and restraints analyzed in the detailed report include:

1. Government-Backed Smart-Meter Roll-outs in North America and Europe
2. Multi-Protocol SoCs Lowering BOM Cost (ZigBee + BLE + Thread)
3. Persistent Interoperability Gaps Across Vendor Stacks

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Chipsets owned 44% ZigBee market share in 2025 because the radio continues to be the most valuable line item in the bill of materials. Average selling prices, however, declined 11% in 2024 as Telink and EBYTE flooded low-cost modules. Vendors are countering by folding application frameworks, network analyzers, and cloud provisioning into free toolchains to reinforce stickiness. Gateways and hubs are the growth engine at a 6.72% CAGR through 2031. Amazon's Eero 6 router and Tuya Smart's Matter hub combine ZigBee translation with neural processing that runs presence detection locally, cutting cloud latency to 85 milliseconds. Modules attract appliance makers without RF know-how because the radio, antenna, and certifications are prepackaged, and Telink reported module revenue of CNY 1.8 billion (USD 250 million) in 2024. Development software is migrating from perpetual to subscription, as seen when NXP moved the MCUXpresso SDK to a USD 499 annual plan in March 2025.

Gateways, routers, and modules are expected to capture incremental margin because their firmware unlocks Matter bridges and local analytics. Development software's subscription shift smooths revenue, offsets margin erosion on silicon, and shortens customer time-to-market. Meanwhile, chip vendors are folding ultra-wideband and sub-GHz options onto the same die to future-proof designs, a trend that could lift blended average selling prices slightly after 2027 as customers demand centimeter-grade positioning and long-range backup links.

Residential automation in the ZigBee Market delivered 38% of 2025 revenue, primarily from lighting and HVAC retrofits, but its growth rate is plateauing in mature single-family markets. Expansion now hinges on multi-unit dwellings and emerging economies where device density is lower. Energy and utilities are forecast to lead with an 8.23% CAGR as smart meters evolve into distributed-energy resource controllers. PG and E's rollout of transformer-mounted sensors illustrates the pivot from data collection to grid-edge actuation. Industrial automation, the second-largest revenue contributor, is adopting ZigBee routers within brown-field plants to offload non-critical data from Time-Sensitive Networking backbones. Healthcare uptake remains modest because the United States Food and Drug Administration favors licensed spectrum for life-critical monitoring.

Utilities conferring direct IP addressability favor ZigBee IP, which means software value migrates from proprietary stacks to open source middleware. Original-equipment makers in brown-field factories are bundling ZigBee with existing PLCs to support vibration and ambient monitoring, reducing downtime and minimizing CAPEX. Retail and digital commerce use cases such as electronic shelf labels are expanding moderately, while IT and telecommunications applications increasingly retreat to LoRaWAN in outdoor settings, confining ZigBee to indoor environments.

Complete Report Scope:

• By Component
  • Chipsets
  • Modules
  • Gateways and Hubs
  • Development Tools and Software
• By End-User Industry
  • Residential Automation
  • Industrial Automation
  • IT and Telecommunication
  • Healthcare
  • Retail and Digital Commerce
  • Energy and Utilities (Smart Metering / Smart Grid)
• By Application
  • Lighting Control
  • HVAC and Energy Management
  • Security and Access Control
  • Asset and Environmental Monitoring
  • Other Applications (Consumer Electronics Peripherals, and More)
• By Standard / Protocol Version
  • ZigBee RF4CE
  • ZigBee PRO
  • ZigBee 3.0
  • ZigBee IP
  • ZigBee Remote Control 2.0
• By Device Type
  • Coordinators
  • Routers
  • End-Devices / Sensors
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Rest of Asia-Pacific
  • Middle East
    • Saudi Arabia
    • United Arab Emirates
    • Rest of Middle East
  • Africa
    • South Africa
    • Egypt
    • Rest of Africa

Geography Analysis

North America contributed 35% revenue in 2025, powered by 18 million ZigBee-enabled smart-meter endpoints installed across California and Texas from 2023 to 2025 and by Amazon's mass distribution of embedded hubs. The United States Energy Information Administration counted 107 million smart meters in service, and nearly half use ZigBee for home-area networks. Canadian adoption lags at 38% penetration because energy regulation remains provincial. Mexico is piloting 2.1 million smart meters through 2027 that integrate ZigBee demand-response links, paired with rooftop solar incentives.

Asia-Pacific is paced for a 6.89% CAGR, the highest among regions. China's Tuya Smart controls 310 million devices, and its proprietary SoC undercuts Western rivals by 35%. India's Revamped Distribution Sector Scheme aims to install 250 million smart meters by 2027, many of which will embed ZigBee for in-home displays. Japan's Building Standard Law amendment requires energy-management systems in all new homes larger than 300 square meters, spurring retrofits across 8.2 million existing dwellings. South Korea's smart-city projects in Songdo and Busan have already installed 1.4 million ZigBee streetlights and parking sensors, which curbed municipal energy use by 22%.

Europe held 28% of the 2025 total, anchored by the United Kingdom's 33.7 million smart electricity meters and Germany's energy-efficiency loan program. The United Kingdom mandated 75% smart-meter coverage by December 2026, while Germany requires households above 6,000 kWh to deploy meters by 2028, boosting ZigBee demand. France completed 35 million Linky installations that rely on power-line for backhaul but keep ZigBee for optional in-home displays, creating an aftermarket for third-party devices.

South America, Middle East, and Africa combine for 12% share. Brazil's March 2025 ruling requires 10 million meters by 2028 with ZigBee home-area networks, worth an estimated USD 420 million module market. Saudi Arabia's NEOM city already operates 340,000 ZigBee sensors for real-time resource tracking. South Africa issued a tender for 1.2 million ZigBee-capable meters in January 2025, targeting Johannesburg and Cape Town rollouts by 2027.

1. Texas Instruments Incorporated
2. Silicon Laboratories Inc.
3. NXP Semiconductors N.V.
4. Microchip Technology Inc.
5. Digi International Inc.
6. Nordic Semiconductor ASA
7. Qualcomm Technologies Inc.
8. Semiconductor Components Industries LLC (ON Semiconductor)
9. Qorvo Inc.
10. Telink Semiconductor (Shanghai) Co. Ltd.
11. EBYTE Electronic Technology Co. Ltd.
12. Tuya Smart
13. Minew Technologies
14. u-blox AG
15. STMicroelectronics N.V.
16. Renesas Electronics Corporation
17. EnOcean GmbH
18. GreenPeak Technologies (Qorvo)
19. Telegesis Ltd. (Silicon Labs)
20. Dresden Elektronik

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Explosive Smart-Home Device Installations Worldwide
  • 4.2.2 Accelerating Industrial 4.0 Retrofits in Brown-Field Factories
  • 4.2.3 Government-Backed Smart-Meter Roll-outs in North America and Europe
  • 4.2.4 Multi-Protocol SoCs Lowering BOM Cost (ZigBee + BLE + Thread)
  • 4.2.5 EV-Charger to Home-Energy-Hub Integration Using ZigBee
  • 4.2.6 Utility Micro-Grid DER Orchestration Pilots Leveraging ZigBee Mesh
• 4.3 Market Restraints
  • 4.3.1 Intensifying Competition from BLE, Wi-Fi 6 and Matter
  • 4.3.2 Persistent Interoperability Gaps Across Vendor Stacks
  • 4.3.3 Chronic Shortage of IEEE 802.15.4 Chip Foundry Capacity
  • 4.3.4 Looming Re-allocation of 2.4 GHz ISM Spectrum in Urban Cores
• 4.4 Industry Value Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Impact of Macroeconomic Factors on the Market
• 4.8 Porter's Five Forces Analysis
  • 4.8.1 Bargaining Power of Suppliers
  • 4.8.2 Bargaining Power of Buyers
  • 4.8.3 Threat of New Entrants
  • 4.8.4 Threat of Substitutes
  • 4.8.5 Intensity of Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Component
  • 5.1.1 Chipsets
  • 5.1.2 Modules
  • 5.1.3 Gateways and Hubs
  • 5.1.4 Development Tools and Software
• 5.2 By End-User Industry
  • 5.2.1 Residential Automation
  • 5.2.2 Industrial Automation
  • 5.2.3 IT and Telecommunication
  • 5.2.4 Healthcare
  • 5.2.5 Retail and Digital Commerce
  • 5.2.6 Energy and Utilities (Smart Metering / Smart Grid)
• 5.3 By Application
  • 5.3.1 Lighting Control
  • 5.3.2 HVAC and Energy Management
  • 5.3.3 Security and Access Control
  • 5.3.4 Asset and Environmental Monitoring
  • 5.3.5 Other Applications (Consumer Electronics Peripherals, and More)
• 5.4 By Standard / Protocol Version
  • 5.4.1 ZigBee RF4CE
  • 5.4.2 ZigBee PRO
  • 5.4.3 ZigBee 3.0
  • 5.4.4 ZigBee IP
  • 5.4.5 ZigBee Remote Control 2.0
• 5.5 By Device Type
  • 5.5.1 Coordinators
  • 5.5.2 Routers
  • 5.5.3 End-Devices / Sensors
• 5.6 By Geography
  • 5.6.1 North America
    • 5.6.1.1 United States
    • 5.6.1.2 Canada
    • 5.6.1.3 Mexico
  • 5.6.2 South America
    • 5.6.2.1 Brazil
    • 5.6.2.2 Argentina
    • 5.6.2.3 Rest of South America
  • 5.6.3 Europe
    • 5.6.3.1 United Kingdom
    • 5.6.3.2 Germany
    • 5.6.3.3 France
    • 5.6.3.4 Italy
    • 5.6.3.5 Russia
    • 5.6.3.6 Rest of Europe
  • 5.6.4 Asia-Pacific
    • 5.6.4.1 China
    • 5.6.4.2 Japan
    • 5.6.4.3 India
    • 5.6.4.4 South Korea
    • 5.6.4.5 Rest of Asia-Pacific
  • 5.6.5 Middle East
    • 5.6.5.1 Saudi Arabia
    • 5.6.5.2 United Arab Emirates
    • 5.6.5.3 Rest of Middle East
  • 5.6.6 Africa
    • 5.6.6.1 South Africa
    • 5.6.6.2 Egypt
    • 5.6.6.3 Rest of Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for Key Companies, Products and Services, and Recent Developments)
  • 6.4.1 Texas Instruments Incorporated
  • 6.4.2 Silicon Laboratories Inc.
  • 6.4.3 NXP Semiconductors N.V.
  • 6.4.4 Microchip Technology Inc.
  • 6.4.5 Digi International Inc.
  • 6.4.6 Nordic Semiconductor ASA
  • 6.4.7 Qualcomm Technologies Inc.
  • 6.4.8 Semiconductor Components Industries LLC (ON Semiconductor)
  • 6.4.9 Qorvo Inc.
  • 6.4.10 Telink Semiconductor (Shanghai) Co. Ltd.
  • 6.4.11 EBYTE Electronic Technology Co. Ltd.
  • 6.4.12 Tuya Smart
  • 6.4.13 Minew Technologies
  • 6.4.14 u-blox AG
  • 6.4.15 STMicroelectronics N.V.
  • 6.4.16 Renesas Electronics Corporation
  • 6.4.17 EnOcean GmbH
  • 6.4.18 GreenPeak Technologies (Qorvo)
  • 6.4.19 Telegesis Ltd. (Silicon Labs)
  • 6.4.20 Dresden Elektronik

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-Space and Unmet-Need Assessment