방송 장비 시장 : 시장 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the broadcast equipment market size is expected to grow from USD 5.58 billion in 2025 to USD 5.93 billion in 2026 and is forecast to reach USD 8.02 billion by 2031 at 6.23% CAGR over 2026-2031.

This report is Segmented by Technology (Analog Broadcasting, Digital Broadcasting), Product (Dish Antennas, Switches, and More), Application (Radio Broadcasting, Television Broadcasting, Internet Live Streaming, Satellite Broadcasting), End User (Broadcasters, Cable Network Operators, Streaming Service Providers, Production Studios), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Global Broadcast Equipment Market Trends and Insights

Direct-To-Consumer OTT Expansion Accelerating Equipment Upgrades

Explosive subscriber growth at leading streaming services compels broadcasters to overhaul legacy plants so they can output pristine linear feeds and adaptive bitrate streams simultaneously. Netflix recorded 260 million global subscriptions in 2024, while Disney+ passed 150 million, prompting rights holders to demand delivery in HEVC for cable head-ends, AV1 for bandwidth-efficient streaming, and emerging VVC for 8K readiness. Multi-codec encoders, therefore, replace single-purpose appliances, triggering a new purchase cycle across newsrooms, sports networks, and regional stations. In parallel, the surge in original content budgets fuels the uptake of IP-backhaul kits that support distributed remote production and cloud post-production, ensuring that studios can fast-track global releases without relying on heavy on-site crews.

Rapid Transition to IP-Based Broadcasting Infrastructure

With SMPTE ST 2110 reaching critical mass, 78% of broadcasters budgeted IP infrastructure projects for 2024, accelerating the sunset of SDI routers and patch panels. Switching to commodity Ethernet fabrics slashes cabling complexity and reduces total cost of ownership as workflows migrate from dedicated baseband chains to software instances running on COTS servers. IP networks also simplify redundancy through seamless path protection, while native multicast enables operational scaling for pop-up channels or remote commentary positions. Crucially, IP backbones provide a direct bridge to public cloud services, enabling temporary compute bursts during marquee events without incurring permanent hardware costs, thereby further propelling the broadcast equipment market.

High Capital Expenditure for UHD and 8K Transmission Gear

Transitioning from HD to UHD and then to 8K multiplies network data rates and processing overhead, pushing equipment prices up to 3-7 times those of HD counterparts. Smaller stations and emerging-market operators struggle to align their payback horizons with such steep outlays, creating a two-speed adoption pattern where marquee channels upgrade first and regional players lag. Limited financing options and fast depreciation cycles exacerbate budget pressures, delaying wider rollouts and restraining the broadcast equipment market's full revenue potential.

Other drivers and restraints analyzed in the detailed report include:

1. Growing Demand for Encoders Supporting Multiple Codecs
2. Surge in Remote Production Workflows Post-Pandemic
3. Persistent Lack of Global Standardization of Media Formats

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Digital platforms claimed 66.02% of 2025 revenue, and their 7.92% CAGR indicates relentless momentum as governments enforce analog switch-off deadlines. In parallel, many networks overlay IP fabrics on existing digital transmission, enabling self-provisioned contribution links and interactive services that drive advertising yield. The broadcast equipment market size for hybrid analog-digital solutions remains meaningful in rural pockets, yet sunset timetables narrow replacement windows, prompting brisk demand for combo transmitters that can be reconfigured through software updates.

Adoption also reflects the spectral efficiency of digital encoding, which allows multiplexing of secondary channels and data services within a single RF allocation. This agility fuels local language programming in the Asia-Pacific region and pop-up sports channels in Europe, expanding the addressable inventory for advertisers. Vendors that bundle spectrum-efficient modulators with IP-native monitoring dashboards secure repeat orders, reinforcing the primacy of digital technology within the broadcast equipment market.

Encoders generated 24.42% of 2025 turnover and maintain a 6.61% growth trajectory as every distribution path-terrestrial, satellite, cable, or OTT-depends on compression efficiency. AI-assisted algorithms now learn scene complexity and allocate bits adaptively, achieving 30-40% savings without picture degradation. These innovations lower CDN bills for streaming providers and free up transponder bandwidth for satellite operators, fueling a virtuous upgrade cycle that supports the broadcast equipment market's leadership share.

Video servers, switches, and transmitters remain indispensable, yet their design increasingly adopts modular, x86-based hardware wrapped in containerized software. As a result, customers focus on orchestration APIs and license flexibility rather than raw hardware specs. Dish antennas continue to serve remote contribution and disaster-recovery links, but growth lags IP terrestrial paths as 5G and fiber footprints widen. Vendors that package encoders with cloud transcoding and just-in-time packaging retain a competitive advantage across a converged broadcast equipment industry.

Complete Report Scope:

• By Technology
  • Analog Broadcasting
  • Digital Broadcasting
• By Product
  • Dish Antennas
  • Switches
  • Video Servers
  • Encoders
  • Transmitters and Repeaters
  • Other Products
• By Application
  • Radio Broadcasting
  • Television Broadcasting
  • Internet Live Streaming
  • Satellite Broadcasting
• By End User
  • Broadcasters
  • Cable Network Operators
  • Streaming Service Providers
  • Production Studios
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • Germany
    • United Kingdom
    • France
    • Russia
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia-Pacific
  • Middle East and Africa
    • Middle East
      • Saudi Arabia
      • United Arab Emirates
      • Rest of Middle East
    • Africa
      • South Africa
      • Egypt
      • Rest of Africa
  • South America
    • Brazil
    • Argentina
    • Rest of South America

Geography Analysis

North America led the broadcast equipment market with a 33.21% share in 2025 thanks to early IP adoption, NextGen TV incentives and heavy streaming investment. The Federal Communications Commission's spectrum repack and ATSC 3.0 rollouts triggered facility rebuilds, while rights-holders poured capital into REMI studios supporting coast-to-coast sports coverage. Canada's public-service mandates spurred procurements of multilingual captioning and rural transmitters, whereas Mexico's completed analog switch-off supplied a final wave of transmitter orders.

Europe ranks second, buoyed by cross-border initiatives from the European Broadcasting Union that promote standardization and shared infrastructure. Germany and the United Kingdom spearhead UHD workflows and IP hub-and-spoke production, and France underpins demand with public broadcasting upgrades tied to cultural preservation funds. Southern and Eastern markets continue replacing DVB-T with DVB-T2 and adding HEVC encoders for HD tier expansion, sustaining steady equipment refresh cycles.

Asia-Pacific posts the fastest 7.05% CAGR as India's nationwide digitization connects more than 200 million households and China's 5G-based broadcast pilots showcase 8K and VR trials. Japan and South Korea retain technology leadership through immersive audio and 4K/8K satellite services, while Southeast Asian nations tap multilateral loans for infrastructure. Australia's dispersed population drives demand for satellite uplinks and IP contribution to span vast geographies, rounding out regional growth drivers for the broadcast equipment market.

1. Cisco Systems Inc.
2. Telefonaktiebolaget LM Ericsson
3. EVS Broadcast Equipment SA
4. Grass Valley USA LLC
5. Harmonic Inc.
6. Clyde Broadcast Technology Ltd
7. Sencore Inc.
8. Eletec Broadcast Telecom Sarl
9. AVL Technologies Inc.
10. ETL Systems Ltd
11. Rohde and Schwarz GmbH and Co KG
12. NEC Corporation
13. Sony Group Corporation
14. Panasonic Corporation
15. Imagine Communications Corp.
16. Avid Technology Inc.
17. Belden Inc.
18. Blackmagic Design Pty Ltd
19. Ross Video Ltd.
20. TVU Networks Corporation
21. NewTek Inc.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Growing Demand for Encoders Supporting Multiple Codecs
  • 4.2.2 Direct-To-Consumer OTT Expansion Accelerating Equipment Upgrades
  • 4.2.3 Rapid Transition to IP-Based Broadcasting Infrastructure
  • 4.2.4 Surge in Remote Production (REMI) Workflows Post-Pandemic
  • 4.2.5 Adoption of Cloud-Native SaaS Playout and Graphics
  • 4.2.6 Government Mandates for Digital Switch-Over in Emerging Economies
• 4.3 Market Restraints
  • 4.3.1 Persistent Lack of Global Standardization of Media Formats
  • 4.3.2 High Capital Expenditure for UHD and 8K Transmission Gear
  • 4.3.3 Spectrum Allocation Constraints in Urban Regions
  • 4.3.4 Skills Gap in Operating IP and Cloud Broadcast Systems
• 4.4 Industry Value Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Porter's Five Forces Analysis
  • 4.7.1 Bargaining Power of Suppliers
  • 4.7.2 Bargaining Power of Buyers
  • 4.7.3 Threat of New Entrants
  • 4.7.4 Threat of Substitutes
  • 4.7.5 Intensity of Competitive Rivalry
• 4.8 Impact of Macroeconomic Factors

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Technology
  • 5.1.1 Analog Broadcasting
  • 5.1.2 Digital Broadcasting
• 5.2 By Product
  • 5.2.1 Dish Antennas
  • 5.2.2 Switches
  • 5.2.3 Video Servers
  • 5.2.4 Encoders
  • 5.2.5 Transmitters and Repeaters
  • 5.2.6 Other Products
• 5.3 By Application
  • 5.3.1 Radio Broadcasting
  • 5.3.2 Television Broadcasting
  • 5.3.3 Internet Live Streaming
  • 5.3.4 Satellite Broadcasting
• 5.4 By End User
  • 5.4.1 Broadcasters
  • 5.4.2 Cable Network Operators
  • 5.4.3 Streaming Service Providers
  • 5.4.4 Production Studios
• 5.5 By Geography
  • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
  • 5.5.2 Europe
    • 5.5.2.1 Germany
    • 5.5.2.2 United Kingdom
    • 5.5.2.3 France
    • 5.5.2.4 Russia
    • 5.5.2.5 Rest of Europe
  • 5.5.3 Asia-Pacific
    • 5.5.3.1 China
    • 5.5.3.2 Japan
    • 5.5.3.3 India
    • 5.5.3.4 South Korea
    • 5.5.3.5 Australia
    • 5.5.3.6 Rest of Asia-Pacific
  • 5.5.4 Middle East and Africa
    • 5.5.4.1 Middle East
      • 5.5.4.1.1 Saudi Arabia
      • 5.5.4.1.2 United Arab Emirates
      • 5.5.4.1.3 Rest of Middle East
    • 5.5.4.2 Africa
      • 5.5.4.2.1 South Africa
      • 5.5.4.2.2 Egypt
      • 5.5.4.2.3 Rest of Africa
  • 5.5.5 South America
    • 5.5.5.1 Brazil
    • 5.5.5.2 Argentina
    • 5.5.5.3 Rest of South America

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as Available, Strategic Information, Market Rank/Share for Key Companies, Products and Services, and Recent Developments)
  • 6.4.1 Cisco Systems Inc.
  • 6.4.2 Telefonaktiebolaget LM Ericsson
  • 6.4.3 EVS Broadcast Equipment SA
  • 6.4.4 Grass Valley USA LLC
  • 6.4.5 Harmonic Inc.
  • 6.4.6 Clyde Broadcast Technology Ltd
  • 6.4.7 Sencore Inc.
  • 6.4.8 Eletec Broadcast Telecom Sarl
  • 6.4.9 AVL Technologies Inc.
  • 6.4.10 ETL Systems Ltd
  • 6.4.11 Rohde and Schwarz GmbH and Co KG
  • 6.4.12 NEC Corporation
  • 6.4.13 Sony Group Corporation
  • 6.4.14 Panasonic Corporation
  • 6.4.15 Imagine Communications Corp.
  • 6.4.16 Avid Technology Inc.
  • 6.4.17 Belden Inc.
  • 6.4.18 Blackmagic Design Pty Ltd
  • 6.4.19 Ross Video Ltd.
  • 6.4.20 TVU Networks Corporation
  • 6.4.21 NewTek Inc.

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-space and Unmet-Need Assessment