협대역 IoT(NB-IoT) 시장 : 점유율 분석, 업계 동향과 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, narrowband IoT market size in 2026 is estimated at USD 13.62 billion, growing from 2025 value of USD 10.43 billion with 2031 projections showing USD 51.82 billion, growing at 30.62% CAGR over 2026-2031.

This report is Segmented by Component (Network, Module), Deployment (Standalone, In-Band, Guard-Band), Device Type (Wearables, Tracker, Smart Meter, Smart Lighting, Alarm and Detector, Others), Application (Smart Cities, Transportation & Logistics, Energy and Utilities, Retail, and More), and Geography.

Global Narrowband IoT Market Trends and Insights

Ultra-low power consumption extends battery life

Devices can operate for up to 10 years on a single battery by leveraging eDRX, PSM, and Early Data Transmission that collectively cut energy draw and latency. Field tests show Pre-Configured Uplink Resources lower energy use 2.5 times and lengthen battery life 1.6 times under dense traffic. This power profile reshapes utility economics because battery replacement often exceeds hardware cost. Support for 50,000 devices per cell adds scale without compromising endurance, validating NB-IoT market adoption across remote metering.

Falling NB-IoT module ASPs below USD 3, enabling mass adoption

Manufacturing scale and integrated chipsets pulled average module prices beneath USD 3.00, unlocking cost-sensitive sectors such as environmental sensing and asset tracking. Subscription fees have also fallen to USD 0.50 per month, giving NB-IoT market propositions parity with unlicensed LPWAN alternatives. World-mode modems now deliver global band support, letting OEMs certify once and ship worldwide, accelerating device volumes in emerging regions.

Competition from LTE-M and unlicensed LPWAN (LoRa, Sigfox)

AT&T's sunset of NB-IoT and migration to LTE-M highlights operator preference for higher data rates and better mobility when serving moving assets. LoRa's forecast of 1.3 billion connections by 2030 underscores the private-network attraction for enterprises that need full control. This dual competitive front narrows the NB-IoT market focus to stationary, deep-coverage use cases unless throughput improvements materialise.

Other drivers and restraints analyzed in the detailed report include:

1. Government-mandated LPWAN roll-outs for smart metering
2. Government incentives for smart agriculture and rural digitisation
3. Limited downlink throughput is hindering OTA firmware updates

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Network infrastructure generated 62.35% of 2025 revenue as operators upgraded cores and radios to support massive device density. This spending reflects the early phase of the NB-IoT market when coverage and capacity build outweigh device volumes. Modules, however, are projected to compound at 32.55% annually through 2031 as falling ASPs shift value downstream to OEMs. Integrated SoCs reduce bill-of-materials and simplify certification, enabling sub-USD 3.00 price points that catalyse high-volume roll-outs. Consumption-based 5G core services from cloud partnerships let carriers defer capex, altering the spending mix toward modules and backend analytics during the forecast window.

A maturing supply chain now offers chipset reference designs and turnkey antenna packages, lowering barriers for new entrants. The NB-IoT industry thus pivots from capacity expansion to application enablement, underscoring a gradual revenue transition from infrastructure to devices and data services.

Stand-alone deployments held 46.65% revenue in 2025 because utilities and industrial users favour predictable performance in dedicated spectrum. China's national smart-meter campaign reinforced this preference, anchoring early NB-IoT market growth on independent carriers. Guard-band strategies are accelerating at 34.10% CAGR as operators reclaim unused LTE buffers, aligning with European policy that prioritises spectral efficiency. In-band options act as midway solutions where guard bands are scarce, balancing coverage with legacy traffic coexistence.

Operators increasingly model spectrum value against expected device density, pushing guard-band adoption in markets with moderate scale. Conversely, mission-critical applications retain stand-alone designs due to isolation benefits. This duality will persist, shaping region-specific deployment blends that maximise both performance and asset utilisation.

Complete Report Scope:

• By Component
  • Network
    • Core Network
    • Radio Access Network (RAN)
  • Module
    • Baseband Chipsets
    • Integrated SoCs
• By Deployment
  • Stand-alone
  • In-band
  • Guard-band
• By Device Type
  • Wearables
    • Healthcare Wearables
    • Consumer Wearables
  • Trackers
    • Logistics Trackers
  • Smart Meters
    • Electricity Meters
    • Gas and Water Meters
  • Smart Lighting
  • Alarms and Detectors
    • Smoke Detectors
    • Intrusion Alarms
• By Application
  • Smart Cities
  • Transportation and Logistics
  • Energy and Utilities
  • Retail and Vending
  • Agriculture and Livestock
  • Industrial Automation
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • Germany
    • United Kingdom
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia-Pacific
  • Middle East and Africa
    • Middle East
      • United Arab Emirates
      • Saudi Arabia
      • Turkey
      • Rest of Middle East
    • Africa
      • South Africa
      • Nigeria
      • Kenya
      • Rest of Africa

Geography Analysis

Asia Pacific accounted for 51.75% revenue in 2025, owing to China Mobile's 890 million managed connections and a 90% 5G penetration rate achieved by 2023. Industrial policy and massive public-sector tenders create predictable demand pipelines that foster supplier scale. India and Japan now pilot nationwide smart-meter projects, positioning them as secondary growth engines within the region. As stand-alone deployments mature, carriers pivot to guard-band optimisation to accommodate surging device counts without fresh spectrum auctions.

North America faces strategic realignment after AT&T's NB-IoT exit, yet T-Mobile and Verizon continue to support nationwide footprints, resulting in a mixed competitive landscape. Government infrastructure grants for water and gas meter upgrades partially offset consolidation risk. Emerging RedCap trials provide a future-proofing narrative that could stabilise carrier commitments over the medium term.

Europe maintains steady growth anchored in regulatory mandates for energy efficiency and environmental monitoring. Operators integrate NB-IoT into cross-border roaming arrangements despite fragmented spectrum, while guard-band deployments maximise scarce sub-1 GHz assets. Public-private projects in conservation, such as Vodafone's endangered species tracking, demonstrate social-impact use cases that sustain adoption.

1. Huawei Technologies Co., Ltd
2. Ericsson
3. Nokia Corporation
4. Qualcomm Technologies
5. MediaTek Inc.
6. Intel Corporation
7. Sony Semiconductor (Altair Chipset)
8. Sierra Wireless
9. Telit IoT Platforms
10. Quectel Wireless Solutions
11. u-blox AG
12. Fibocom Wireless
13. China Mobile
14. China Telecom
15. Vodafone Group Plc
16. Deutsche Telekom AG
17. ATandT Inc.
18. Verizon Communications Inc.
19. Telefonica S.A.
20. Orange S.A.
21. T-Mobile US, Inc.
22. Twilio Inc.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Ultra-low power consumption extending battery life
  • 4.2.2 Falling NB-IoT module ASPs below USD 3, enabling mass adoption
  • 4.2.3 Government-mandated LPWAN roll-outs for smart metering
  • 4.2.4 Government incentives for smart agriculture and rural digitisation
  • 4.2.5 Satellite-augmented NB-IoT for remote asset connectivity
  • 4.2.6 5G NR-RedCap roadmap ensuring long-term technology continuity
• 4.3 Market Restraints
  • 4.3.1 Competition from LTE-M and unlicensed LPWAN (LoRa, Sigfox)
  • 4.3.2 Limited downlink throughput hindering OTA firmware updates
  • 4.3.3 Fragmented spectrum allocations complicating global roaming
  • 4.3.4 Unproven revenue-sharing models slowing ecosystem monetisation
• 4.4 Value/Supply-Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Porter's Five Forces Analysis
  • 4.7.1 Threat of New Entrants
  • 4.7.2 Bargaining Power of Buyers/Consumers
  • 4.7.3 Bargaining Power of Suppliers
  • 4.7.4 Threat of Substitute Products
  • 4.7.5 Intensity of Competitive Rivalry
• 4.8 Assessment of COVID-19 Impact

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Component
  • 5.1.1 Network
    • 5.1.1.1 Core Network
    • 5.1.1.2 Radio Access Network (RAN)
  • 5.1.2 Module
    • 5.1.2.1 Baseband Chipsets
    • 5.1.2.2 Integrated SoCs
• 5.2 By Deployment
  • 5.2.1 Stand-alone
  • 5.2.2 In-band
  • 5.2.3 Guard-band
• 5.3 By Device Type
  • 5.3.1 Wearables
    • 5.3.1.1 Healthcare Wearables
    • 5.3.1.2 Consumer Wearables
  • 5.3.2 Trackers
    • 5.3.2.1 Logistics Trackers
  • 5.3.3 Smart Meters
    • 5.3.3.1 Electricity Meters
    • 5.3.3.2 Gas and Water Meters
  • 5.3.4 Smart Lighting
  • 5.3.5 Alarms and Detectors
    • 5.3.5.1 Smoke Detectors
    • 5.3.5.2 Intrusion Alarms
• 5.4 By Application
  • 5.4.1 Smart Cities
  • 5.4.2 Transportation and Logistics
  • 5.4.3 Energy and Utilities
  • 5.4.4 Retail and Vending
  • 5.4.5 Agriculture and Livestock
  • 5.4.6 Industrial Automation
• 5.5 By Geography
  • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
  • 5.5.2 South America
    • 5.5.2.1 Brazil
    • 5.5.2.2 Argentina
    • 5.5.2.3 Rest of South America
  • 5.5.3 Europe
    • 5.5.3.1 Germany
    • 5.5.3.2 United Kingdom
    • 5.5.3.3 France
    • 5.5.3.4 Italy
    • 5.5.3.5 Spain
    • 5.5.3.6 Rest of Europe
  • 5.5.4 Asia-Pacific
    • 5.5.4.1 China
    • 5.5.4.2 India
    • 5.5.4.3 Japan
    • 5.5.4.4 South Korea
    • 5.5.4.5 Rest of Asia-Pacific
  • 5.5.5 Middle East and Africa
    • 5.5.5.1 Middle East
      • 5.5.5.1.1 United Arab Emirates
      • 5.5.5.1.2 Saudi Arabia
      • 5.5.5.1.3 Turkey
      • 5.5.5.1.4 Rest of Middle East
    • 5.5.5.2 Africa
      • 5.5.5.2.1 South Africa
      • 5.5.5.2.2 Nigeria
      • 5.5.5.2.3 Kenya
      • 5.5.5.2.4 Rest of Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
  • 6.4.1 Huawei Technologies Co., Ltd
  • 6.4.2 Ericsson
  • 6.4.3 Nokia Corporation
  • 6.4.4 Qualcomm Technologies
  • 6.4.5 MediaTek Inc.
  • 6.4.6 Intel Corporation
  • 6.4.7 Sony Semiconductor (Altair Chipset)
  • 6.4.8 Sierra Wireless
  • 6.4.9 Telit IoT Platforms
  • 6.4.10 Quectel Wireless Solutions
  • 6.4.11 u-blox AG
  • 6.4.12 Fibocom Wireless
  • 6.4.13 China Mobile
  • 6.4.14 China Telecom
  • 6.4.15 Vodafone Group Plc
  • 6.4.16 Deutsche Telekom AG
  • 6.4.17 ATandT Inc.
  • 6.4.18 Verizon Communications Inc.
  • 6.4.19 Telefonica S.A.
  • 6.4.20 Orange S.A.
  • 6.4.21 T-Mobile US, Inc.
  • 6.4.22 Twilio Inc.

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-space and Unmet-Need Assessment