앱 분석 : 시장 점유율 분석, 업계 동향과 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, app analytics market size in 2026 is estimated at USD 9.81 billion, growing from 2025 value of USD 8.22 billion with 2031 projections showing USD 23.74 billion, growing at 19.32% CAGR over 2026-2031.

This report is Segmented by Type (Mobile Apps, Website/Desktop Apps, and Progressive Web Apps), Application (Marketing/Advertising Analytics, Revenue Analytics, and More), Deployment Model (Cloud, On-Premise, and Hybrid), End-User Industry (BFSI, E-Commerce and Retail, and More), Organisation Size (Large Enterprises and Small and Medium Enterprises), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Global App Analytics Market Trends and Insights

Rising App Usage Across Industries

Enterprises well beyond retail now embed mobile interfaces into production, logistics, and field-service workflows. Volkswagen's AI-enabled mobile monitoring trimmed factory expenses by EUR 1 billion (USD 1.13 billion) through analytics-guided optimization, illustrating how manufacturing, healthcare, and utilities rely on specialized SDKs for offline sync, IoT hooks, and compliance reporting. As traditional B2B firms view mobile front ends as the chief client touchpoint, the app analytics market unlocks new vertical-specific modules that monetize operational data and expand supplier ecosystems.

Rapid 5G Roll-out and Smartphone Penetration

Ultra-low-latency 5G networks enable edge engines that pre-process behavior data on the device, cutting round-trip delays by up to 90% for gaming, streaming, and AR companies. Asia-Pacific, where smartphone penetration tops 85% in urban China, South Korea, and Japan, sees predictive content delivery and real-time fraud detection become standard. These millisecond insights directly uplift retention and in-app spend, strengthening the economic case for advanced telemetry inside every release cycle.

Heightened Data-privacy and Security Concerns

Default SDKs often siphon user identifiers without developer visibility, triggering reputational damage and fines when uncovered. Building consent layers, encryption routines, and synthetic-data pipelines inflate timelines and budgets, especially for SMEs that already cite maintenance and training as top barriers. Market growth slows where legal complexity diverts resources from feature delivery to compliance checklists.

Other drivers and restraints analyzed in the detailed report include:

1. Time-spent on Mobiles Driving CX Analytics
2. Privacy-preserving Analytics as Competitive Edge
3. Stringent Global Data-protection Laws (GDPR/CCPA)

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Mobile Apps retained 55.78% of 2025 revenue, underscoring their entrenched role in user engagement. Yet Progressive Web Apps are set for a 21.90% CAGR through 2031 as businesses seek a single-code-base reach without app-store friction. Intershop's PWA deployment integrates Google Tag Manager and Matomo to refine conversion funnels, demonstrating parity with native telemetry.

The app analytics market now values platform-agnostic tracking so that product teams follow users from browser to install without losing attribution. Service workers enable offline event caching, and unified APIs let analysts compare session depth regardless of container. Vendors that unify mobile, PWA, and desktop pipelines expand wallet share as clients retire channel-specific dashboards. This fluidity cements the app analytics market as the analytics backbone for omnichannel journeys.

Marketing and Advertising Analytics held a 40.75% share in 2025, but User Behaviour and Navigation tools will grow fastest at 21.25% CAGR. The shift mirrors rising acquisition costs and the superior ROI of retention. Session heatmaps, funnel drop-off alerts, and predictive churn models now ship as standard modules. Retail pilots using live clickstream feedback saw 40% inventory accuracy gains that flowed directly into margin expansion.

Forward-looking buyers demand platforms that stitch acquisition, engagement, and monetization metrics into one view. Expect packages that pair ad-source attribution with deep in-product behavior scoring so that teams can suppress spend on low-LTV cohorts. The app analytics market size for behavior-centric platforms is forecast to widen further as subscription and marketplace operators pivot budgets toward lifetime-value safeguards.

Complete Report Scope:

• By Type
  • Mobile Apps
  • Website/Desktop Apps
  • Progressive Web Apps
• By Application
  • Marketing/Advertising Analytics
  • Revenue Analytics
  • In-app Performance Analytics
  • User Behaviour & Navigation Analytics
• By Deployment Model
  • Cloud
  • On-premise
  • Hybrid
• By End-user Industry
  • BFSI
  • E-commerce and Retail
  • Media and Entertainment (incl. Social and Gaming)
  • Travel and Hospitality
  • IT and Telecom
  • Healthcare
  • Government and Public Sector
  • Manufacturing
  • Other End-user Industries
• By Organisation Size
  • Large Enterprises
  • Small and Medium Enterprises
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Chile
    • Rest of South America
  • Europe
    • Germany
    • United Kingdom
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Singapore
    • Malaysia
    • Australia
    • Rest of Asia-Pacific
  • Middle East and Africa
    • Middle East
      • United Arab Emirates
      • Saudi Arabia
      • Turkey
      • Rest of Middle East
    • Africa
      • South Africa
      • Nigeria
      • Egypt
      • Rest of Africa

Geography Analysis

North America contributed 35.74% of 2025 revenue, aided by venture capital outlays that poured USD 33.9 billion into generative-AI tooling, many of which embed real-time in-app telemetry. Regulatory clarity encourages experimentation, yet new state-level privacy acts add integration overhead. Canada's manufacturing digitization and Mexico's export-oriented plants also fuel industrial analytics demand, supporting steady regional growth.

Asia-Pacific is the fastest-growing arena at 20.98% CAGR, underpinned by smartphone ubiquity and public-sector digital-first mandates. China's mobile content market is racing toward USD 302.5 billion in 2030 at 29.5% CAGR. Japan's services-export boom and India's 143% leap in food-and-dining app downloads illustrate how sector-specific surges translate into telemetry volume spikes.

Europe balances innovation with governance. GDPR compliance drives adoption of differential privacy and federated learning, giving European vendors an exportable advantage as other regions impose similar restrictions. Germany's Industry 4.0 programs, the UK's open-banking wave, and France's health-data hubs all demand analytics that fuses domain specificity with strict residency. Eastern Europe supplies cost-efficient engineering talent, anchoring provider R&D centers.

1. AppsFlyer Ltd.
2. Kochava Inc.
3. Google LLC
4. Amazon Web Services, Inc.
5. Adobe Inc.
6. Upland Software, Inc. (Localytics)
7. Mixpanel Inc.
8. Countly Ltd.
9. Cisco Systems, Inc. (AppDynamics)
10. Yahoo Inc. (Flurry)
11. data.ai Inc. (App Annie)
12. Adjust GmbH
13. Amplitude Inc.
14. Sensor Tower Inc.
15. Branch Metrics Inc.
16. Singular Labs Inc.
17. CleverTap Inc.
18. Heap Inc.
19. Smartlook.com s.r.o.
20. UXCam Inc.
21. Airbridge Pte. Ltd.
22. AppTweak SA
23. Appsumer Ltd. (InMobi)
24. Airship Group Inc.
25. Pendo.io Inc.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Rising app usage across industries
  • 4.2.2 Rapid 5G roll-out and smartphone penetration
  • 4.2.3 Time-spent on mobiles driving CX analytics
  • 4.2.4 Privacy-preserving analytics as competitive edge
  • 4.2.5 Demand for edge & real-time analytics
• 4.3 Market Restraints
  • 4.3.1 Heightened data-privacy and security concerns
  • 4.3.2 Stringent global data-protection laws (GDPR/CCPA)
  • 4.3.3 Apple ATT and death of device IDs
  • 4.3.4 Uncertain ad-measurement post-cookie deprecation
• 4.4 Industry Value Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.7.1 Bargaining Power of Suppliers
  • 4.7.2 Bargaining Power of Buyers/Consumers
  • 4.7.3 Threat of New Entrants
  • 4.7.4 Threat of Substitute Products
  • 4.7.5 Intensity of Competitive Rivalry
• 4.8 Impact of Macroeconomic Factors on the Market

5 MARKET SIZE AND GROWTH FORECASTS (VALUES)

• 5.1 By Type
  • 5.1.1 Mobile Apps
  • 5.1.2 Website/Desktop Apps
  • 5.1.3 Progressive Web Apps
• 5.2 By Application
  • 5.2.1 Marketing/Advertising Analytics
  • 5.2.2 Revenue Analytics
  • 5.2.3 In-app Performance Analytics
  • 5.2.4 User Behaviour & Navigation Analytics
• 5.3 By Deployment Model
  • 5.3.1 Cloud
  • 5.3.2 On-premise
  • 5.3.3 Hybrid
• 5.4 By End-user Industry
  • 5.4.1 BFSI
  • 5.4.2 E-commerce and Retail
  • 5.4.3 Media and Entertainment (incl. Social and Gaming)
  • 5.4.4 Travel and Hospitality
  • 5.4.5 IT and Telecom
  • 5.4.6 Healthcare
  • 5.4.7 Government and Public Sector
  • 5.4.8 Manufacturing
  • 5.4.9 Other End-user Industries
• 5.5 By Organisation Size
  • 5.5.1 Large Enterprises
  • 5.5.2 Small and Medium Enterprises
• 5.6 By Geography
  • 5.6.1 North America
    • 5.6.1.1 United States
    • 5.6.1.2 Canada
    • 5.6.1.3 Mexico
  • 5.6.2 South America
    • 5.6.2.1 Brazil
    • 5.6.2.2 Argentina
    • 5.6.2.3 Chile
    • 5.6.2.4 Rest of South America
  • 5.6.3 Europe
    • 5.6.3.1 Germany
    • 5.6.3.2 United Kingdom
    • 5.6.3.3 France
    • 5.6.3.4 Italy
    • 5.6.3.5 Spain
    • 5.6.3.6 Russia
    • 5.6.3.7 Rest of Europe
  • 5.6.4 Asia-Pacific
    • 5.6.4.1 China
    • 5.6.4.2 India
    • 5.6.4.3 Japan
    • 5.6.4.4 South Korea
    • 5.6.4.5 Singapore
    • 5.6.4.6 Malaysia
    • 5.6.4.7 Australia
    • 5.6.4.8 Rest of Asia-Pacific
  • 5.6.5 Middle East and Africa
    • 5.6.5.1 Middle East
      • 5.6.5.1.1 United Arab Emirates
      • 5.6.5.1.2 Saudi Arabia
      • 5.6.5.1.3 Turkey
      • 5.6.5.1.4 Rest of Middle East
    • 5.6.5.2 Africa
      • 5.6.5.2.1 South Africa
      • 5.6.5.2.2 Nigeria
      • 5.6.5.2.3 Egypt
      • 5.6.5.2.4 Rest of Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
  • 6.4.1 AppsFlyer Ltd.
  • 6.4.2 Kochava Inc.
  • 6.4.3 Google LLC
  • 6.4.4 Amazon Web Services, Inc.
  • 6.4.5 Adobe Inc.
  • 6.4.6 Upland Software, Inc. (Localytics)
  • 6.4.7 Mixpanel Inc.
  • 6.4.8 Countly Ltd.
  • 6.4.9 Cisco Systems, Inc. (AppDynamics)
  • 6.4.10 Yahoo Inc. (Flurry)
  • 6.4.11 data.ai Inc. (App Annie)
  • 6.4.12 Adjust GmbH
  • 6.4.13 Amplitude Inc.
  • 6.4.14 Sensor Tower Inc.
  • 6.4.15 Branch Metrics Inc.
  • 6.4.16 Singular Labs Inc.
  • 6.4.17 CleverTap Inc.
  • 6.4.18 Heap Inc.
  • 6.4.19 Smartlook.com s.r.o.
  • 6.4.20 UXCam Inc.
  • 6.4.21 Airbridge Pte. Ltd.
  • 6.4.22 AppTweak SA
  • 6.4.23 Appsumer Ltd. (InMobi)
  • 6.4.24 Airship Group Inc.
  • 6.4.25 Pendo.io Inc.

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

• 7.1 White-Space and Unmet-Need Assessment