푸드 트럭 시장 : 시장 점유율 분석, 산업 동향 및 통계 데이터, 성장 예측(2026-2031년)

According to Mordor Intelligence, the food truck market size is expected to grow from USD 4.41 billion in 2025 to USD 4.71 billion in 2026 and is forecast to reach USD 6.46 billion by 2031, reflecting a 6.52% CAGR during the forecast period (2026-2031).

This report is Segmented by Vehicle Type (Vans, Trailers, and More), Length (Up To 14 Ft, 14 To 22 Ft, and More), Cuisine/Menu (Fast Food and More), Ownership Model (Independent Operators and More), Powertrain (Internal-Combustion and More), Service Model (Roaming/Event-Based and Semi-Permanent Pods and Parks), and Geography. The Market Forecasts are Provided in Terms of Value (USD) and Volume (Units).

Global Food Truck Market Trends and Insights

Adoption of Zero-Emission / Electric Food Trucks Cuts OPEX

Battery-electric fleets are gaining traction, driven by a combination of regulations and fuel economics. The EU Clean Vehicles Directive mandates that only zero-emission light-duty vehicles will qualify for public procurement. The National Renewable Energy Laboratory highlights that electric heavy-duty platforms, when considering charging schedules and duty cycles, can provide a lower total cost of ownership compared to diesel alternatives. Pilots in Montgomery County, Maryland, using Joule Case systems, report extended generator-free operation and significant fuel savings. In both London and California, increasing emission penalties quickly offset any initial cost advantages of internal-combustion engines. As municipalities continue to install charging stations in event spaces, the food truck market is expected to adopt electric drivetrains at a faster pace than previously anticipated.

Growing Preference for Low-CAPEX Franchising Models

Franchise systems are making headway by easing entry barriers. Kona Ice, leveraging a bundled equipment and support package, has expanded significantly nationwide. King of Pops offers a low franchise fee, along with proprietary recipes and supplier networks, which substantially reduces the time to launch. Carvel outlines a startup range in its Franchise Disclosure Document that is notably lower than traditional brick-and-mortar costs, and its central commissaries help operators manage fluctuations in ingredient prices. Rising labor and food costs have driven independent owners to seek economies of scale through franchising. These insights highlight the growing adoption of turnkey models in the food truck sector.

Competition from Third-Party Online Delivery Platforms

In the United States, aggregators such as DoorDash and Uber Eats dominate the delivery landscape, accounting for a significant share of sales. These platforms have transformed the way consumers access food, bringing app-based convenience to the forefront, a service once exclusive to street vendors. Operators, grappling with high commission rates, find their already-narrow profit margins further squeezed. Yet, as off-premises demand surges, so does their reliance on the expansive reach of these platforms. Delivery apps have increased their advertising expenditure, straining the customer acquisition budgets of food trucks. The challenge deepens as platform algorithms prioritize proprietary virtual brands, sidelining listed vendors and amplifying headwinds for the food truck sector.

Other drivers and restraints analyzed in the detailed report include:

1. Social-Media-Driven Location Discovery and Impulse Buying
2. Rising Consumption of Fast-Food and Street-Food Culture
3. Stringent Food-Safety Regulations and Multi-Agency Compliance

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Vans accounted for 46.20% of the food truck market share in 2025, confirming their suitability for dense urban routes and easier parking regulations. Larger food truck market size prospects now lie in electric vans, forecasted to grow at a 12.25% CAGR through 2031, as public-sector procurement limits favor zero-emission light-duty vehicles. Operators appreciate the balance of galley capacity and maneuverability in vans, while trailers are more suitable for festival routes that permit the on-site detachment of prime movers. Full-size trucks offer ample space for complex kitchens, but they also incur higher fuel and parking costs. Carts and tuk-tuks fill coffee, dessert, and single-item niches at substantially lower capital outlays.

NREL's T3CO modeling tool helps owners optimize battery sizing and charging windows, supporting adoption decisions. In Maryland field trials, Joule Case-equipped vans logged full-service days without generators, resulting in a 60-70% reduction in fuel consumption. Such evidence suggests a tipping point at which electric vans will begin to shift market share away from diesel platforms in the food truck market.

Units between 14 and 22 feet captured 53.75% of the food truck market share in 2025, reflecting municipal length caps that favor standard parking bay compatibility. The 22-plus-foot cohort, projected to grow at a 10.45% CAGR through 2031, targets corporate campuses and multi-day festivals where throughput demands larger production lines.

Mid-size units benefit from ordinances such as Pasco, Washington's 2024 rule, which designates dedicated food-truck parks, allowing year-round trade without the need for repeated applications. Bozeman, Montana's program, priced at USD 800-1,050 per month, confirms that utilities-inclusive pads can improve daily economics and shorten breakeven timelines.

Complete Report Scope:

• By Vehicle Type
  • Vans
  • Trailers
  • Trucks
  • Carts and Tuk-tuks
• By Length
  • Up to 14 ft
  • 14 to 22 ft
  • Above 22 ft
• By Cuisine/Menu
  • Fast Food
  • Vegan/Plant-based
  • Bakery and Desserts
  • Ethnic/Fusion
  • Beverage-only
• By Ownership Model
  • Independent Operators
  • Franchise Chains
  • Corporate / Institutional Fleets
• By Powertrain
  • Internal-Combustion
  • All-Electric
  • Hybrid
• By Service Model
  • Roaming/Event-based
  • Semi-Permanent Pods and Parks
• By Geography
  • North America
    • United States
    • Canada
    • Rest of North America
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • Germany
    • United Kingdom
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia and New Zealand
    • Rest of Asia-Pacific
  • Middle East and Africa
    • United Arab Emirates
    • Saudi Arabia
    • Turkey
    • South Africa
    • Rest of Middle East and Africa

Geography Analysis

North America accounted for 40.80% of the food truck market share in 2025; the United States accounted for the majority of regional revenue, owing to city-level reforms that replaced lottery-based street-vending caps with merit-based licensing. Secondary metropolitan areas, such as Charlotte, Cincinnati, and Calgary, are offering commissary grants to promote culinary entrepreneurship, expanding their geographical reach beyond traditional hubs like Los Angeles and New York. Canada's multicultural urban centers continue to embrace diverse cuisine options, while its colder climate creates seasonal revenue peaks from May to September.

The Asia-Pacific region is the fastest-growing region, with a 10.50% CAGR through 2031, as urban population growth meets an ingrained street-food heritage. China's pilot "mobile snack streets" legalize previously informal vendors, pairing the ubiquity of QR-code payments with modern hygiene oversight. India's Smart City Mission funds modular vending zones outfitted with shared waste, water, and electricity, elevating baseline operating standards. Indonesia, Thailand, and Vietnam display similar momentum, buoyed by tourism rebounds and middle-class dietary experimentation. Fragmented regulations remain a hurdle; however, lower labor expenses and domestic chassis manufacturing help temper start-up costs.

Europe's sustainability mandates are reshaping its landscape. The EU's Clean Vehicles Directive requires member states to adopt zero-emission procurement quotas, steering operators towards battery-electric fleets. Portugal has simplified vendor notification processes, allowing entrepreneurs to register online for free. Meanwhile, the United Kingdom is experiencing permit delays due to a decline in staffing in environmental health.

In South America, Brazil and Argentina are introducing new federal regulations to formalize street vending. These rules aim to streamline import procedures and reduce redundant inspections, signaling the region's potential as a burgeoning growth corridor. While the Middle East and Africa are still in their infancy, they are drawing attention, particularly around tourism hotspots such as Dubai and Johannesburg.

1. Prestige Food Trucks
2. Cruising Kitchens, LLC
3. VS Veicoli Speciali
4. M&R Specialty Trailers and Trucks
5. Food Truck Company BV
6. United Food Trucks United LLC
7. MSM Catering Manufacturing Inc.
8. Shanghai Mobile Kitchen Solutions
9. Karpatia Trucks
10. Custom Concessions
11. Futuristo Trailers
12. Legion Food Trucks

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Rising Consumption of Fast-Food and Street-Food Culture
  • 4.2.2 Growing Preference for Low-CAPEX Franchising Models
  • 4.2.3 Social-Media-Driven Location Discovery and Impulse Buying
  • 4.2.4 Gourmet and Artisanal Menu Differentiation
  • 4.2.5 Municipal Shared-Commissary Programs Accelerating Permitting"
  • 4.2.6 Adoption of Zero-Emission / Electric Food Trucks Cuts OPEX
• 4.3 Market Restraints
  • 4.3.1 Competition From Third-Party Online Delivery Platforms
  • 4.3.2 Stringent Food-Safety Regulations and Multi-Agency Compliance
  • 4.3.3 Shortage of Certified Mobile Food-Safety Inspectors
  • 4.3.4 Inflation-Driven Spike in Used Truck Chassis Prices
• 4.4 Technological Outlook
• 4.5 Porter's Five Forces Analysis
  • 4.5.1 Bargaining Power of Suppliers
  • 4.5.2 Bargaining Power of Buyers
  • 4.5.3 Threat of New Entrants
  • 4.5.4 Threat of Substitutes
  • 4.5.5 Intensity of Competitive Rivalry

5 Market Size & Growth Forecasts (Value (USD) and Volume (Units))

• 5.1 By Vehicle Type
  • 5.1.1 Vans
  • 5.1.2 Trailers
  • 5.1.3 Trucks
  • 5.1.4 Carts and Tuk-tuks
• 5.2 By Length
  • 5.2.1 Up to 14 ft
  • 5.2.2 14 to 22 ft
  • 5.2.3 Above 22 ft
• 5.3 By Cuisine/Menu
  • 5.3.1 Fast Food
  • 5.3.2 Vegan/Plant-based
  • 5.3.3 Bakery and Desserts
  • 5.3.4 Ethnic/Fusion
  • 5.3.5 Beverage-only
• 5.4 By Ownership Model
  • 5.4.1 Independent Operators
  • 5.4.2 Franchise Chains
  • 5.4.3 Corporate / Institutional Fleets
• 5.5 By Powertrain
  • 5.5.1 Internal-Combustion
  • 5.5.2 All-Electric
  • 5.5.3 Hybrid
• 5.6 By Service Model
  • 5.6.1 Roaming/Event-based
  • 5.6.2 Semi-Permanent Pods and Parks
• 5.7 By Geography
  • 5.7.1 North America
    • 5.7.1.1 United States
    • 5.7.1.2 Canada
    • 5.7.1.3 Rest of North America
  • 5.7.2 South America
    • 5.7.2.1 Brazil
    • 5.7.2.2 Argentina
    • 5.7.2.3 Rest of South America
  • 5.7.3 Europe
    • 5.7.3.1 Germany
    • 5.7.3.2 United Kingdom
    • 5.7.3.3 France
    • 5.7.3.4 Italy
    • 5.7.3.5 Spain
    • 5.7.3.6 Russia
    • 5.7.3.7 Rest of Europe
  • 5.7.4 Asia-Pacific
    • 5.7.4.1 China
    • 5.7.4.2 India
    • 5.7.4.3 Japan
    • 5.7.4.4 South Korea
    • 5.7.4.5 Australia and New Zealand
    • 5.7.4.6 Rest of Asia-Pacific
  • 5.7.5 Middle East and Africa
    • 5.7.5.1 United Arab Emirates
    • 5.7.5.2 Saudi Arabia
    • 5.7.5.3 Turkey
    • 5.7.5.4 South Africa
    • 5.7.5.5 Rest of Middle East and Africa

6 Competitive Landscape

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (Includes Global Level Overview, Market Level Overview, Core Segments, Financials, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
  • 6.4.1 Prestige Food Trucks
  • 6.4.2 Cruising Kitchens, LLC
  • 6.4.3 VS Veicoli Speciali
  • 6.4.4 M&R Specialty Trailers and Trucks
  • 6.4.5 Food Truck Company BV
  • 6.4.6 United Food Trucks United LLC
  • 6.4.7 MSM Catering Manufacturing Inc.
  • 6.4.8 Shanghai Mobile Kitchen Solutions
  • 6.4.9 Karpatia Trucks
  • 6.4.10 Custom Concessions
  • 6.4.11 Futuristo Trailers
  • 6.4.12 Legion Food Trucks

7 Market Opportunities & Future Outlook