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일본의 프로바이오틱스 시장 : 성장, 동향, 예측(2019-2024년)

Japan Probiotics Market - Growth, Trends and Forecasts (2019 - 2024)

리서치사 Mordor Intelligence Pvt Ltd
발행일 2019년 05월 상품 코드 321010
페이지 정보 영문
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일본의 프로바이오틱스 시장 : 성장, 동향, 예측(2019-2024년) Japan Probiotics Market - Growth, Trends and Forecasts (2019 - 2024)
발행일 : 2019년 05월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

일본의 프로바이오틱스 시장은 2019-2024년간 8.6%의 CAGR로 성장할 전망이며, 2024년에는 112억 3,000만 달러에 달할 것으로 예측됩니다.

일본의 프로바이오틱스(Probiotics) 시장에 대해 조사했으며, 시장 기회와 동향, 성장 촉진요인 및 저해요인, 제품 종류·유통 채널별 시장 분석, 경쟁 상황, 주요 기업 개요 등의 정보를 제공합니다.


제1장 서론

  • 조사 성과
  • 조사 가정
  • 조사 범위

제2장 조사 방법

제3장 주요 요약

  • 시장 개요

제4장 시장 역학

  • 성장 촉진요인
  • 성장 저해요인
  • Porter's Five Forces 분석
    • 신규 참여업체의 위협
    • 바이어/소비자의 협상력
    • 공급업체의 협상력
    • 대체 제품의 위협
    • 업계내의 경쟁

제5장 시장 세분화

  • 제품 종류별
    • 기능성 식품 및 음료
    • 식이보충제
    • 동물 사료
  • 유통 채널별
    • 슈퍼마켓/하이퍼마켓
    • 약국/헬스스토어
    • 편의점
    • 기타

제6장 경쟁 상황

  • 가장 활동적인 기업
  • 주로 채용되고 있는 전략
  • 시장 점유율 분석
  • 기업 개요
    • Yakult Honsha Co. Ltd
    • Moringa Milk
    • Groupe Danone
    • CHR Hansen
    • CALPIS
    • Meiji Co.
    • BioGaia
    • Nestle SA

제7장 시장 기회 및 향후 동향

KSM 19.11.01

Market Overview

The Japan probiotics market is forecasted to reach USD 11.23 billion by 2024 growing at a CAGR of 8.6% during the forecast period (2019 - 2024).

  • Japanese Consumers are strongly driving the sales of probiotics in the country and thus holding a major market share in the Asia Pacific Region benefitted by a relatively high density of long-time consumers of probiotic products. As per Japanese regulations, these probiotic products are in a distinct category of foods and Foods for Specific Health Uses (FOSHU).
  • For probiotic food products, efficacy claims are prohibited on the labeling, and if to make claims about efficacy, one must obtain special permission from the Ministry of Health and Welfare (MHLW) for the product to be considered FOSHU, for which substantiation of efficacy and safety is a mandatory requirement, which is one of the restraining factors in the market.

Scope of the Report

The probiotic market in Japan offers different types of products such as functional food and beverage, dietary supplement and animal feed. The probiotic products are made available to the consumers through various distribution channels such as supermarkets/ hypermarkets, specialty stores, convenience stores, online retail stores, vending machines, variety stores and other distribution channels.

Key Market Trends

High Consumption Rate of Probiotics in the Country

According to the Japanese tradition, development of probiotic ingredients and finished products are based on scientific proofs and supported by demonstrated Japanese health requirements. Japanese consumers have had been very conscious for replenishing the bacterial flora in their gut on a regular basis and perceive probiotic bacteria to be the best solution, which is further driving the probiotics market in the country.Probiotic yogurts and beverages are widely available and are ideal healthy snacks for busy Japanese workers. Japan is one of the leaders in the probiotics market in terms of revenue across the globe, especially in the Asia Pacific region.

The Prevalence of Geriatric Population in Japan

The prevalence of geriatric population in the country is strongly driving the sales of dietary supplements followed by functional foods and beverages. Japan holds the largest elderly population in the world followed by Italy, Portugal, and Germany. Prevention and cure of lactose intolerance and inflammatory bowel disease are some of the benefits offered by probiotics, with rising health-consciousness levels and wider access to probiotic dietary supplements. Thus dietary probiotics supplements are one of the fastest growing segments in the country.

Competitive Landscape

The probiotic industry in Japan is a fragmented market due to the presence of both local as well as major players. The country has one of the largest dairies, such as Yakult Honsha, Meiji, and Morinaga, which have been continuously seeking to expand their presence in countries like India and the United States; particularly owing to saturation in the overall Japanese functional beverage market. Danone holds a 20% interest in Yakult's equity, the number one brand for probiotics in Japan and Asia as a whole, and this partnership has resulted in increasing both the companies' market share. Yakult holds a strong market position in Japan and is currently expanding its presence in countries, like China, the United States, and India.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support

Table of Contents


  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study



  • 3.1 Market Overview


  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry


  • 5.1 By Product Type
    • 5.1.1 Functional Food and Beverage
    • 5.1.2 Dietary Supplement
    • 5.1.3 Animal Feed
  • 5.2 By Distribution Channel
    • 5.2.1 Supermarkets/ Hypermarkets
    • 5.2.2 Pharmacies/Health Stores
    • 5.2.3 Convenience Stores
    • 5.2.4 Others


  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Yakult Honsha Co. Ltd
    • 6.4.2 Moringa Milk
    • 6.4.3 Groupe Danone
    • 6.4.4 CHR Hansen
    • 6.4.5 CALPIS
    • 6.4.6 Meiji Co.
    • 6.4.7 BioGaia
    • 6.4.8 Nestle SA


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