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무선 오디오 기기 시장 : 성장, 동향, 예측(2019-2024년)

Wireless Audio Device Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

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발행일 2021년 01월 상품 코드 546757
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무선 오디오 기기 시장 : 성장, 동향, 예측(2019-2024년) Wireless Audio Device Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)
발행일 : 2021년 01월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계 무선 오디오 기기 시장은 2019-2024년간 17.22%의 연평균 복합 성장률(CAGR)을 나타낼 전망입니다. 소비자는 무선 오디오 기기 시장에서 패러다임의 변화를 가져오고 있는 사운드바, 마이크, 헤드폰, 스피커 도크, 홈시어터 세트 등 여러 기기를 무선 접속으로 통합하는 방향으로 빠르게 변화하고 있습니다.

세계의 무선 오디오 기기(Wireless Audio Device) 시장을 조사했으며, 전체적인 시장 동향, 제품 및 지역별 상세 동향, 시장 성장 영향요인 분석, 경쟁 구도, 주요 기업 개요 등의 정보를 정리했습니다.


제1장 서론

  • 조사 성과
  • 조사의 전제조건
  • 조사 범위

제2장 조사 방법

제3장 주요 요약

제4장 시장 역학

  • 시장 개요
  • 시장 성장 촉진요인 및 저해요인
  • 시장 성장 촉진요인
    • 모빌리티의 요건 증가
  • 시장 성장 저해요인
    • 동작 주파수 컴플라이언스에 관련된 문제
  • 기술 현황
  • 업계의 매력 :Porter's Five Forces 분석
    • 공급업체의 협상력
    • 구매자/소비자의 협상력
    • 신규 참여업체의 위협
    • 대체 제품의 위협
    • 업계내 경쟁

제5장 시장 세분화

  • 기술별
    • Bluetooth
    • AirPlay
    • Wi-Fi
    • 기타 기술
  • 제품별
    • 사운드바
    • 무선 스피커
    • 무선 헤드셋 및 마이크로폰
    • 기타
  • 용도별
    • 소비자
    • 상업
    • 자동차
    • 기타
  • 지역
    • 북미
    • 유럽
    • 아시아태평양
    • 라틴아메리카
    • 중동 및 아프리카

제6장 경쟁 구도

  • 기업 개요
    • Apple Inc.
    • Bose Corporation
    • DEI Holdings Inc.
    • Harman International Inc.
    • Koninklijke Philips NV
    • Sennheiser Electronic GMBH & Co. KG
    • Shure Incorporated
    • Sony
    • Vizio, Inc.

제7장 투자 분석

제8장 시장 기회 및 향후 동향

LSH 19.06.13

The Wireless Audio Device market was valued at USD 16.84 billion in 2020 and is expected to reach USD 43.69 billion by 2026, at a CAGR of 17.22% over the forecast period (2021 - 2026). The consumers are swiftly evolving by integrating wireless connectivity across a host of devices, such as sound bars, microphone, headphones, speaker docks, and home theatre in box systems, which are providing a paradigm shift in the wireless audio device market.

  • The major drivers of the wireless audio device market are increasing requirement for mobility, high expenditure on semiconductor for wireless devices, and advancement in technologies and introduction of innovative devices.
  • The growing technological propagation and amalgamation of wireless audio device products with a vast range of applications, such as consumer, commercial, automotive, and others, are also the major factors driving the growth of the wireless audio device market.
  • Moreover, growth of this market is propelled by the increasing demand for smartphones as a source of entertainment, consumer preferences for portable devices, and advancements in wireless technologies.
  • However, issues related to frequency compliance and health are some of the factors challenging the growth of the market.

Key Market Trends

Bluetooth Technology to lead the Wireless Audio Device Market

  • Bluetooth technology is a universally accepted standard and is compatible with almost every device, which stands as the primary reason behind the technology outperforming other technologies in the market.
  • One such technological advancement was the introduction of Qualcomm aptX and Bluetooth 4.0, which has bought out a significant change in the speaker's sound quality, bolstering its adoption. Bluetooth consumes less power, as compared to other wireless audio transmission technologies.
  • This factor has made Bluetooth technology a preferred choice in smartphones, for wireless audio transmission. In addition, market incumbents, such as HTC, Samsung, and OnePlus, have been identified to incorporate Bluetooth 5.0 technology into their smartphones, further increasing its adoption

Asia-Pacific to be the Fastest Growing Market

  • Owing to the well-established consumer electronics market, Asia-Pacific has a major share of the market. The growing population of middle-class consumers in evolving economies, like China, India, and Japan, is the main driving force behind the market growth.
  • For instance, in China, owing to the vast availability of resources and cheap labor, various multinational companies have also set up their manufacturing plants, thus making the country an ideal destination for multi-million investments in the field of wireless audio devices.
  • Moreover, China is poised to be a leader, in terms of the volume of smartphones, with a 37% share, by 2018. India with its adaption to technology and increasing usage of smartphone is also strengthening its smartphone market share. This emphasizes the importance and growing demand for wireless audio devices in China as well as India.

Competitive Landscape

The wireless audio device market is highly fragmented as several players are entering the market, due to the low entry cost in terms of capital. The market is highly competitive with many players having shares in the market. Some of the key players include Apple Inc., Bose Corporation, DEI Holdings Inc., Harman International Inc., Koninklijke Philips NV, Sennheiser Electronic GMBH & Co. KG, Sony Corporation, Shure Incorporated, among others.

  • April 2019 - Harman, a wholly-owned subsidiary of Samsung Electronics Co. Ltd, focused on connected technologies for the automotive, consumer, and enterprise markets, showcases its Premium Communications solution for the first time in China at the Shanghai Auto Show. Premium Communications is a first-of-its-kind modular offering designed to elevate present in-vehicle communication environment. Premium Communications enables clear, frustration-free conversations for all occupants within a vehicle.
  • January 2019 - Sony announced an all-new music experience called "360 Reality Audio" that makes listeners feel as if they are immersed in sound from all directions. The new experience is delivered by Sony's object-based spatial audio technology and was announced at CES 2019 in Las Vegas.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support



  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study




  • 4.1 Market Overview
  • 4.2 Introduction to Market Drivers and Restraints
  • 4.3 Market Drivers
    • 4.3.1 Increasing Mobility Requirements
  • 4.4 Market Restraints
    • 4.4.1 Issues Related with Operating Frequency Compliance
  • 4.5 Technology Snapshot
  • 4.6 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.6.1 Bargaining Power of Suppliers
    • 4.6.2 Bargaining Power of Buyers/Consumers
    • 4.6.3 Threat of New Entrants
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry


  • 5.1 By Technology
    • 5.1.1 Bluetooth
    • 5.1.2 Airplay
    • 5.1.3 Wi-Fi
    • 5.1.4 Other Technologies
  • 5.2 By Product
    • 5.2.1 Sound Bars
    • 5.2.2 Wireless Speakers
    • 5.2.3 Wirerless Headsets and Microphones
    • 5.2.4 Other Products
  • 5.3 By Application
    • 5.3.1 Consumer
    • 5.3.2 Commercial
    • 5.3.3 Automotive
    • 5.3.4 Other Applications
  • 5.4 Geography
    • 5.4.1 North America
      • United States
      • Canada
    • 5.4.2 Europe
      • United Kingdom
      • Germany
      • France
      • Rest of Europe
    • 5.4.3 Asia-Pacific
      • China
      • Japan
      • India
      • Rest of Asia-Pacific
    • 5.4.4 Latin America
    • 5.4.5 Middle East & Africa


  • 6.1 Company Profiles
    • 6.1.1 Apple Inc.
    • 6.1.2 Bose Corporation
    • 6.1.3 DEI Holdings Inc.
    • 6.1.4 Samsung Electronics Co. Ltd. (Harman International Inc.)
    • 6.1.5 Koninklijke Philips NV
    • 6.1.6 Sennheiser Electronic GMBH & Co. KG
    • 6.1.7 Shure Incorporated
    • 6.1.8 Sony Corporation
    • 6.1.9 Vizio Inc.



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