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세계의 클라우드 기반 컨택센터 시장 : 솔루션별, 서비스별, 도입 유형별, 최종사용자별, 지역별 - 성장, 동향, 예측

Cloud-based Contact Center Market - Growth, Trends, and Forecast (2019 - 2024)

리서치사 Mordor Intelligence LLP
발행일 2019년 04월 상품 코드 547064
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세계의 클라우드 기반 컨택센터 시장 : 솔루션별, 서비스별, 도입 유형별, 최종사용자별, 지역별 - 성장, 동향, 예측 Cloud-based Contact Center Market - Growth, Trends, and Forecast (2019 - 2024)
발행일 : 2019년 04월 페이지 정보 : 영문

세계의 클라우드 기반 컨택센터 시장은 2018-2023년간 24.49%의 연평균 복합 성장률(CAGR)로 성장을 지속하여 2017년 71억 7,000만 달러에서 2023년까지 266억 9,000만 달러 규모에 이를 것으로 예측됩니다.

세계의 클라우드 기반 컨택센터(Cloud-based Contact Center) 시장을 조사했으며, 시장 개요, 시장 동향, 솔루션·서비스·도입 유형·최종사용자·지역별 시장 동향, 시장 규모 추이와 예측, 시장 점유율, 성장 촉진요인 및 저해요인, 경쟁 구도, 주요 기업 개요 등의 정보를 정리하여 전해드립니다.

목차

제1장 서론

  • 주요 조사 성과
  • 조사 전제조건
  • 시장 정의
  • 조사 결과

제2장 조사 접근과 조사 방법

제3장 주요 요약

제4장 시장 분석

  • 시장 개요
  • Five Forces 분석
    • 구매자의 협상력
    • 공급 기업의 협상력
    • 신규 진출기업의 위협
    • 대체품의 위협
    • 경쟁 기업간 경쟁 관계

제5장 시장 역학

  • 시장 성장 촉진요인
    • 클라우드 기반 솔루션의 수요 증가
    • 자본비용 절감과 신속한 도입
  • 시장 성장 저해요인
    • 보안상 우려

제6장 기술 개요

제7장 세계의 클라우드 기반 컨택센터 시장 : 부문별

  • 솔루션별
    • 자동 착신호 분배(ACD)
    • 에이전트 퍼포먼스 최적화
    • 자동 다이얼러
    • 음성 자동 응답(IVR)
    • 컴퓨터 전화 통합(CTI)
    • 분석 및 보고
  • 서비스별
    • 매니지드 서비스
    • 전문 서비스
  • 도입 유형별
    • 온프레미스
    • 클라우드
  • 최종사용자별
    • 은행, 금융서비스, 보험(BFSI)
    • IT 및 통신
    • 미디어 및 엔터테인먼트
    • 소매 및 소비재
    • 물류 및 운송
    • 헬스케어
    • 기타
  • 지역별
    • 북미
    • 유럽
    • 아시아태평양
    • 중동 및 아프리카
    • 라틴아메리카

제8장 경쟁 구도와 기업 개요

  • Oracle Corporation
  • Cisco Systems, Inc.
  • Genesys Telecommunications Laboratories, Inc.
  • 3CLogic Inc.
  • Interactive Intelligence, Inc.
  • Connect First Inc.
  • Five9 Inc.
  • Mitel Networks Corporation
  • Aspect Software Parent Inc.
  • 8X8, Inc
  • InContact, Inc.

제9장 투자 분석

제10장 시장의 향후 전망

LSH 18.07.10

이 페이지에 게재되어 있는 내용은 최신판과 약간 차이가 있을 수 있으므로 영문목차를 함께 참조하여 주시기 바랍니다. 기타 자세한 사항은 문의 바랍니다.

Market Overview

The cloud-based contact center market was valued at USD 8.926 billion in 2018, and is expected to reach USD 33.296 billion by 2024, at a CAGR of 24.57% over the forecast period (2019-2024). Legacy contact centers operate on older technologies that cannot support newer channels, such as social media, mobile app chats, or videos. Cloud-based contact centers can help companies meet these demands.

  • A report from the State of Customer Experience 2017, validates the way cloud call centers are substituting the on-premise call centers. Migration of 39% contact centers in the United Kingdom to cloud-based, with 57% chalking out an action plan to move to cloud-based call center within the next three years, indicates the potential for the overall market.
  • Furthermore, cloud-based infrastructure makes contact centers extremely scalable and by adopting enterprise cloud solutions for contact centers, organizations can save millions of dollars in operating costs, while also monitoring revenue leakage.
  • Cloud contact centers have become a necessary step for companies to adopt a systematic approach that enhances performance, channels support and engagement, reporting and analytics to successfully support a customer base where customer preferences keep changing. The challenge for enterprises lies in choosing the right cloud contact center solution and strategic partner to achieve these goals.

Scope of the Report

The cloud-based contact center market is segmented by Type (Automatic Call Distribution, Agent Performance Optimization, Dialers, Interactive Voice Response, Computer Telephony Integration, Analytics and Reporting), Services (Managed, Professional), End-user Industry (BFSI, IT and Telecom, Media and Entertainment, Retail, and Consumer, Logistics and Transport, Healthcare), and Geography.

Key Market Trends

Retail Sector to Witness the Highest Growth Rate in the Forecast Period

The intensifying competition in the retail marketplace and the emerging trends in customer services, expectations, behaviors, and e-commerce operations are driving the growth for the cloud-based contact centers market.

The e-commerce industry is contributing to the growth of cloud contact centers tremendously. With retailers and e-tailers operating globally, compliance management becomes even more challenging. In May 2018, the advent of the European Union's General Data Protection Regulation (GDPR) empowered EU customers and prospects to request that businesses delete their personal information. From live call monitoring and call recordings, supervisors of cloud-based contact centers can monitor key aspects of customer engagement to ensure adherence to regulations and identify issues.

Most of the retailers, offline as well as online consider cloud contact centers as revenue generating stream with customer experience as a strategic focus. Therefore, many companies are entering this space. In 2019, Google announced its Contact Center AI, a beta version yet, to help retailers with intuitive customer service by scaling phone support without compromising the customer experience.

North America to Hold the Largest Market Share

In North America, the utilization of premise-based call centers dominated in mid-2017. However, the exceptional benefits offered by the cloud-based software is likely to boost the software demand.

The organizations are shifting their focus toward cloud-based solutions to enhance efficiencies and scalabilities. For instance, in October 2018, one of the largest sub-servicers of residential mortgages in the United States, PHH Mortgage moved its contact center to cloud-based architecture in alliance with Serenova.

The rising omnichannel approach to sales, coupled with the expanding e-commerce industry in the North American region, is driving the demand for contact centers. Companies are trying to expand their business portfolio in the region, due to the huge potential it offers. For instance, the omnichannel, cloud-based contact center software provider, ZaiLab, announced its plans to expand its product offerings in the North American region.

Competitive Landscape

The competitive rivalry in the market is high with the presence of Amazon Web Services, Genesys Telecommunications Laboratories Inc., among others. R&D investments and continuous software upgrades characterize the rivalry. Many global players are concentrating on mergers and acquisitions for sustaining in the competitive environment of the cloud-based contact center.

  • April 2019 - ZephyrTel, announced that it signed a telecom-focused strategic collaboration agreement with Amazon Web Services (AWS) to migrate ZephyrTel solutions to AWS, including OASIS Cloud Contact Centre.
  • May 2018 - 8x8, Inc. acquired Marianaiq to strengthen AI capabilities to transform both the employee and customer experience.
  • June 2017 - 3CLogic announced contact center software leveraging artificial intelligence focused primarily on chat-enabled bots using Amazon Lex(R) and Polly(R).

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Threat of New Entrants
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Bargaining Power of Suppliers
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Introduction to Market Drivers and Restraints
  • 4.4 Market Drivers
    • 4.4.1 Increasing Demand for Cloud-based Solutions
    • 4.4.2 Reduced Capital Expenses and Faster Deployment of Cloud Contact Center
  • 4.5 Market Restraints
    • 4.5.1 Security Concerns Regarding Cloud Based Solutions

5 MARKET SEGMENTATION

  • 5.1 By Type
    • 5.1.1 Automatic Call Distribution
    • 5.1.2 Agent Performance Optimization
    • 5.1.3 Dialers
    • 5.1.4 Interactive Voice Response
    • 5.1.5 Computer Telephony Integration
    • 5.1.6 Analytics and Reporting
  • 5.2 By Service
    • 5.2.1 Professional
    • 5.2.2 Managed
  • 5.3 By End-user Industry
    • 5.3.1 Banking, Financial Services and Insurance (BFSI)
    • 5.3.2 IT and Telecom
    • 5.3.3 Media and Entertainment
    • 5.3.4 Retail
    • 5.3.5 Logistics and Transport
    • 5.3.6 Healthcare
    • 5.3.7 Other End-user Industries
  • 5.4 Geography
    • 5.4.1 North America
    • 5.4.2 Europe
    • 5.4.3 Asia-Pacific
    • 5.4.4 Latin America
    • 5.4.5 Middle East & Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Amazon Web Services, Inc.
    • 6.1.2 Oracle Corporation
    • 6.1.3 Cisco Systems Inc.
    • 6.1.4 Genesys Telecommunications Laboratories Inc.
    • 6.1.5 3CLogic Inc.
    • 6.1.6 Connect First Inc.
    • 6.1.7 Five9 Inc.
    • 6.1.8 Mitel Networks Corporation
    • 6.1.9 Aspect Software Parent Inc.
    • 6.1.10 8X8 Inc.
    • 6.1.11 Avaya Holdings Corp.
    • 6.1.12 NICE inContact

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS

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