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세계의 OLED 마이크로디스플레이 시장 : 성장, 동향, 예측(2019-2024년)

OLED Microdisplay Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

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발행일 2021년 01월 상품 코드 635841
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세계의 OLED 마이크로디스플레이 시장 : 성장, 동향, 예측(2019-2024년) OLED Microdisplay Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)
발행일 : 2021년 01월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 OLED 마이크로디스플레이(OLED Microdisplay) 시장은 2018년에 8,703만 달러를 기록했습니다. 2019-2024년 34.1%의 CAGR로 성장할 전망이며, 2024년에는 3억 7,715만 달러에 달할 것으로 예측됩니다. 이 시장의 성장요인으로 스마트폰, TV 등의 디바이스에서 마이크로디스플레이의 사용 증가에 의한 수요 성장을 들 수 있습니다.

세계의 OLED 마이크로디스플레이 시장에 대해 조사했으며, 시장 기회 및 동향, 성장 및 저해요인, 종류·최종사용자·지역별 시장 분석, 경쟁 구도, 주요 기업의 개요 등의 정보를 정리하여 전해드립니다.

목차

제1장 서론

  • 조사 성과
  • 조사의 전제조건
  • 조사 범위

제2장 조사 방법

제3장 주요 요약

제4장 시장 역학

  • 시장 개요
  • 산업의 매력 : Porter's Five Forces 분석
    • 신규 진출의 위협
    • 바이어/소비자의 교섭력
    • 공급업체의 교섭력
    • 대체품의 위협
    • 업계내 경쟁
  • 시장 성장 촉진 및 저해요인의 개요
  • 시장 성장 촉진요인
    • NTE(Near-to-eye) 용도의 증가
    • 고해상도 및 우수한 화질
    • 저소비전력
  • 시장 성장 저해요인
    • 산소·수증기에 대한 OLED층의 보호
    • 특히 고온 조건하에서의 휘도 및 수명

제5장 시장 세분화

  • 종류별
    • Near-Eye Display
    • 프로젝션
  • 최종사용자 산업별
    • 자동차
    • 헬스케어
    • 산업
    • 가전
    • 법집행기관
  • 지역별
    • 북미
    • 유럽
    • 아시아태평양
    • 기타

제6장 경쟁 구도

  • 기업 개요
    • Raystar Optronics Inc.
    • Micro OLED
    • Yunnan Olightek Opto-electronic Technology Co. Ltd
    • Winstar Display Co. Ltd
    • eMagin Inc.
    • Kopin Corp.
    • WiseChip Semiconductor Inc.
    • Seiko Epson Corp.
    • HOLOEYE Photonics AG
    • Sony Semiconductor Solutions Corp.

제7장 투자 분석

제8장 시장 기회 및 향후 전망

KSA 19.11.27

The OLED microdisplay market was valued at USD 123.94 million in 2020 and it is expected to reach USD 518.38 million by 2026, registering a CAGR of 27.69%, during the forecast period of (2021 - 2026). OLED microdisplays offer a compact size with high pixel density. The market is witnessing growth in demand, owing to the increased use of microdisplays in devices, such as smartphones, television, etc. Moreover, low entry barriers and growing avenues of revenue are the prominent attributes in the OLED microdisplay market.

  • The launch of virtual reality headsets is distorting the line between the digital and physical worlds and is generating a sense of being present in the virtual environment, which is accelerating the growth of the OLED microdisplay market. For instance, in March 2019, Sony announced that it had sold over 4.2 million PlayStation VR headsets. The growing VR market is expected to influence the OLED microdisplays positively.
  • Advancements in the heads-up display (HUD) provide additional information to the driver while driving. The demand for OLED microdisplay in automotive industries is increasing, while the use of VR and AR for automotive prototyping in virtually designing a car is also supporting the market demand. For example, Jaguar Land Rover has incorporated 3D head-up display into its offerings, and Kia Seltos has an unveiled 8-inch head-up display into its interiors.
  • Furthermore, governments are encouraging the industry by investing in building capabilities and R&D activities. Recently, the South Korean government invested USD 470 million to establish an OLED R&D center and a manufacturing facility, which will include 61 manufacturing and production systems, including several OLED evaporation systems.
  • However, the protection of OLED layers against oxygen and water vapor and luminance and lifetime specifically under high-temperature conditions may hinder the growth of the market.
  • The ongoing COVID-19 pandemic has significantly hampered the progress of the microdisplay market worldwide. This is because the lockdown imposed in several countries to curb the spread of the COVID-19 virus has caused huge disruptions in the global supply chain of the parts and components used in microdisplay systems.
  • It has put the highlight on this hands-free, interactive technology, and it is unlikely that this focus would move for some time. There would be a need for this technology in many new use cases, which previously did not require hands-free or remote capabilities.

Key Market Trends

Consumer Electronics to Have a Major Share

  • The digital camera evolution has helped the microdisplay market to innovate and evolve. The demand from the customer for a display with a clearer image, wide-view angle, and to overcome any limitations have assisted the OLED microdisplay to capture the market.
  • The increasing disposable income of consumers has increased the demand for innovative and luxury products. Entertainment has become a medium for these products, which is reflecting the adoption of new display technologies. Consumer electronics, such as virtual reality and digital cameras, are witnessing growth in adoption.
  • Consumer electronics, such as VR headset, are witnessing growth in adoption. Youngsters are increasingly adopting VR headsets compatible with smartphones and other devices for an improved gaming experience. Smartphone manufacturers, such as Samsung and HTC, also offer VR headsets along with the purchase of new smartphones. The rising adoption of VR gaming headsets, coupled with shifting consumer preferences toward miniaturization of electronic devices to make them handy and portable, is expected to drive the market's growth positively over the forecast period.

North America to Hold Significant Market Share

  • The United States is expected to be one of the fastest-growing markets in the world for AR and MR in the near future. Most of the companies advancing in this technology, including leading players, like Microsoft and Magic Leap, are based in the United States.
  • Also, the United States is one of the largest markets for the media and entertainment industry. For instance, Microsoft HoloLens 2, released in February 2019 (Enterprise Edition), which is an AR headset, is a breakthrough in mixed reality technology. It has not yet been released for commercial usage.
  • Moreover, Novarad's OpenSight AR System is the first solution for the Microsoft HoloLens mixed reality system that was cleared by the FDA for medical use. The system, for now, has been cleared only for planning the operation beforehand and not the actual operation.
  • Apart from use in enterprises, several initiatives are being undertaken in this region to bring mixed reality technology to the consumers. Kopin, the Massachusetts-based microdisplay company, has introduced the first commercial "smart helmet" for motorcyclists. The augmented reality (AR) headgear combines a near-eye head-up display with a rear-view camera and voice control.
  • Further, Facebook brought VR to the masses by releasing new standalone and tethered headset such as Oculus Go and Quest in May 2019. They have been fairly successful in North America.

Competitive Landscape

The OLED Microdisplay market is fragmented. Various established international brands, domestic brands, as well as new entrants, form a competitive landscape. The major players are increasingly seeking market expansion through various strategic mergers and acquisitions, innovation, increasing investments in research and development.

  • August 2020 - KopinCorporation announced its latest Lightning 720p OLED display (1280 x 720 resolution) on silicon has exhibited very high brightness of 7000 nits (candela per square meter) with good color (nearly 100% sRGB) and high contrast (> 4,000: 1). This display combines a duo-stack OLED structure to achieve super high brightness and Kopin's ColorMax technology for high color fidelity.
  • January 2020 - Sony Corporation announced its first TVs of 2020, and among them is the 48-inch Master Series A9S, the company's smallest 4K OLED ever.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Buyers/Consumers
    • 4.2.2 Bargaining Power of Suppliers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Market Drivers
    • 4.4.1 Increasing Number of Near-to-eye (NTE) Applications
    • 4.4.2 High Resolution, Excellent Picture Quality, and Low Power Consumption
  • 4.5 Market Restraints
    • 4.5.1 Protection of OLED Layers against Oxygen and Water Vapor
    • 4.5.2 Luminance and Lifetime Specifically under High-temperature Conditions
  • 4.6 Impact of Covid-19 0n the OLED Microdisplay Market

5 MARKET SEGMENTATION

  • 5.1 Type
    • 5.1.1 Near-to-eye
    • 5.1.2 Projections
  • 5.2 End-User industry
    • 5.2.1 Automotive
    • 5.2.2 Healthcare
    • 5.2.3 Industrial
    • 5.2.4 Consumer Electronics
    • 5.2.5 Military
    • 5.2.6 Law Enforcement
  • 5.3 Geography
    • 5.3.1 North America
    • 5.3.2 Europe
    • 5.3.3 Asia-Pacific
    • 5.3.4 Rest of the World

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Microoled SA (Photonis Technologies SAS
    • 6.1.2 Yunnan Olightek Opto-electronic Technology Co. Ltd
    • 6.1.3 Winstar Display Co. Ltd
    • 6.1.4 Emagin Inc.
    • 6.1.5 Kopin Corp.
    • 6.1.6 Wisechip Semiconductor Inc.
    • 6.1.7 Seiko Epson Corp.
    • 6.1.8 Fraunhofer FEP
    • 6.1.9 Sony Semiconductor Solutions Corp.
    • 6.1.10 Sunlike Display Technology Corp.

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS

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