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에너지바 시장 : 성장, 동향, COVID-19의 영향, 예측(2021-2026년)

Energy Bar Market - Growth, Trends, COVID-19 Impact, and Forecast (2021 - 2026)

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발행일 2021년 05월 상품 코드 635900
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에너지바 시장 : 성장, 동향, COVID-19의 영향, 예측(2021-2026년) Energy Bar Market - Growth, Trends, COVID-19 Impact, and Forecast (2021 - 2026)
발행일 : 2021년 05월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 에너지바 시장 규모는 2020년에 29억 6867만 달러로 평가되었으며, 2021년부터 2026년 예측기간 중 3.32%CAGR가 됩니다.

COVID-19 팬데믹에 의해 많은 민간기업이 시장에 등장했고, 스낵 제품 수요 증가에 대응할 기회가 생겨난 것은 에너지바 제조업체에게 이익을 가져왔습니다. 락다운 기간 중 온라인 스토어를 통해 스낵, 바, 기타 편의식품의 제품 매출이 경이적으로 증가했고, 조사 대상 시장에서 에너지바 수요가 지속되었습니다. 대부분의 사람들은 제품이 부족해지는 것을 두려워하며 한 번에 대량 구입하는 것을 선호했습니다.

편리하고 건강한 외출처에서의 스낵 옵션에 대한 소비자 수요는 세계 에너지바 판매의 주요 속성이었습니다. 다양한 소비자 요구에 대응하는 에너지바 수요가 증가함에 따라 다양한 제품의 혁신이 이루어지고, 건강한 성분 사용이 증가하고 있습니다. 에너지바에 무글루텐, 비건, 저지방, 저칼로리, 무가당, 감미료 등의 특성을 추가함에 따라 시장 성장이 가속되고 있습니다.

세계의 에너지바(Energy Bar) 시장을 조사했으며, 시장 개요, 시장 성장 촉진요인 및 저해요인 분석, 시장 기회, 유형별/지역별 시장 규모 추이와 예측, 경쟁 구도, 주요 기업 프로파일 등의 정보를 전해드립니다.


제1장 서론

제2장 조사 방법

제3장 개요

  • 시장 개요

제4장 시장 역학

  • 시장 성장 촉진요인
  • 시장 성장 억제요인
  • Porter의 산업 분석
    • 신규 진출업체의 위협
    • 구매자/소비자 바이어의 교섭력
    • 공급 기업의 교섭력
    • 대체 제품의 위협
    • 경쟁 기업간 경쟁 관계

제5장 시장 세분화

  • 유형별
    • 오가닉
    • 기존
  • 유통 채널별
    • 슈퍼마켓/하이퍼마켓
    • 편의점
    • 전문 소매점
    • 온라인 소매
    • 기타 유통 채널
  • 지역
    • 북미
    • 유럽
    • 아시아태평양
    • 남미
    • 중동 및 아프리카

제6장 경쟁 구도

  • 가장 활동적인 기업
  • 가장 많이 채용된 전략
  • 시장 점유율 분석
  • 기업 개요
    • The Kellogg Company
    • GlaxoSmithKline Plc.
    • General Mills Inc.
    • Clif Bar &Company
    • Abbott Laboratories
    • Post Holdings Inc.
    • QuestNutrition LLC
    • PepsiCo Inc.
    • EAT Anytime
    • Yogabars

제7장 시장 기회와 동향

제8장 COVID-19가 시장에 미치는 영향

LSH 21.07.28

The global energy bar market was valued at USD 2,968.67 million in 2020, registering a CAGR of 3.32% during the forecast period (2021-2026).

The COVID-19 pandemic resulted in the generation of opportunities for many private players to emerge in the markets to cater to the inflated demand for snack products, which in turn benefited the manufacturers of energy bars. The need for innovative snacks is consistently high in developed countries, due to the associated convenience of storing, quick usage, and easy provision for nutrition and energy requirements.

The staggeringly increased sales of products like snacks, bars, and other convenience foods were observed through online stores during the lockdown, which sustained the demand for energy bars in the market studied. Most people preferred to buy larger quantities at a time, fearing running out of products. Thus, large basket sizes remained a significant reason for the sustenance of snacks and bars across all regions.

Consumer demand for convenient and healthy on-the-go snack options has by far been the primary attribute for the sales of energy bars globally. Also, due to their small packaging and high energy content, it is an ideal solution for adults who need instant results. It also contains proteins and other nutrients, and micronutrients required daily, thus, packing a balanced diet in a small quantity.

Further, the increasing demand for energy bars for different consumers' needs has led to various product innovations and increased use of healthy ingredients. Labeling these bars with properties, such as gluten-free, vegan, low fat, low calories, no added sugars, and sweeteners, is propelling the market growth.

Companies like The Kellogg Company, PepsiCo Inc., Quest Nutrition LLC, and ClifBar & Company are some of the established players in the market. The market players are following various strategies like product innovation, expansion, and other strategies to increase their market penetration.

Key Market Trends

Demand for Convenient and Healthy On-the-Go Snacking

Globally, the demand for convenience foods is growing at a faster pace due to changes in social and economic patterns, as well as increased expenditure of food and beverage, awareness about healthy foods, changes in meal patterns and existing food habits, and the desire to taste new products. On-the-go snacking is becoming extremely popular, especially among the working-class people, teenage children, people living in hostels, and bachelors due to their hectic lifestyles. Moreover, the on-the-go snacking concept is closely associated with easy consumption and handling of products, which energy bars offer. Energy bars, which are packed into small quantities containing high amounts of instant energy and all the daily essential nutrients and micronutrients, have been widely adopted, thus, propelling the market growth. In 2019, 75% of American bar consumers ate them as a snack while 60% replaced a traditional breakfast with the more portable option. Moreover, 30% of Americans admit it's hard to prepare meals, given their busy schedules.

Thus, the demand for energy bars is increasing due to the linked convenience of consumption, to boost energy, aided by disposable packaging that prevents the bars from coming in contact with hands, keeping them clean to work, simultaneously.

North America to Dominate the Global Energy Bar Market

In North America, the United States, being one of the most developed nations, demands highly convenient food, owing to their rapid lifestyle. According to the United States Department of Agriculture (USDA), consumers in the United States spend more than half of their food budget on convenient foods, including energy bar, thereby, driving the consumption of energy bars in the country. Moreover, manufacturers are focusing on the health and wellness trend in the region, targeting the young consumers and the working population. The changing lifestyle of consumers involving the consumption of smaller meals is further leading to the increased consumption of healthy snacks, which is expected to propel the demand for energy bars. As per government sources, the employment rate in the United States is at around 61% in 2019, which amounts to over 157 million people having a busy daily life and smaller breaks in between. With consumer spending increasing on packaged foods and there being no time to prepare meals, people are turning toward convenience foods, like energy bars, for their energy requirements on the go.

Moroever, product launch with various label claims, such as "no artificial additive", "high or added fibre" and "reduced sugar" achieved strong growth in the past few years. Expensive brands offering product composed of natural and organic ingredient is expected to increase sales of energy bars in the North American region.

Competitive Landscape

The global energy bar market is highly fragmented and competitive, with various global and regional players. The major market share of energy bars is dominated by a domestic group of companies. Thus, the global market share is shared among companies, like Kellogg's, General Mills Inc., Clif Bar & Company, and Lotus Bakeries, among other domestic and global players. Product innovation was the most preferred strategy adopted by a majority of key players in the market studied. Moreover, players operating in the market also consider various factors to make their product more appealing to the customers. Hence, they offer products with vegan, clean-label claims and innovative packaging designs. For instance, in July 2019, General Mills launched Nature Valley Wafer Bars, LARABAR plant-based energy bars, and EPIC Provisions Rise & Grind morning-inspired bars.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support



  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study



  • 3.1 Market Overview


  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porters Five Force Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry


  • 5.1 By Type
    • 5.1.1 Organic
    • 5.1.2 Conventional
  • 5.2 By Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Specialist Retailers
    • 5.2.4 Online Retail
    • 5.2.5 Other Distribution Channel
  • 5.3 Geography
    • 5.3.1 North America
      • United States
      • Canada
      • Mexico
      • Rest of North America
    • 5.3.2 Europe
      • Germany
      • United Kingdom
      • France
      • Italy
      • Russia
      • Spain
      • Rest of Europe
    • 5.3.3 Asia-Pacific
      • India
      • Australia
      • China
      • Japan
      • Rest of Asia-Pacific
    • 5.3.4 South America
      • Brazil
      • Argentina
      • Rest of South America
    • 5.3.5 Middle East & Africa
      • South Africa
      • Saudi Arabia
      • Rest Middle East & Africa


  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 The Kellogg Company
    • 6.4.2 GlaxoSmithKline Plc.
    • 6.4.3 General Mills Inc.
    • 6.4.4 Clif Bar & Company
    • 6.4.5 Abbott Laboratories
    • 6.4.6 Post Holdings Inc.
    • 6.4.7 QuestNutrition LLC
    • 6.4.8 PepsiCo Inc.
    • 6.4.9 EAT Anytime
    • 6.4.10 Yogabars



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