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세계의 라이선스 스포츠용품 시장 : 제품 종류별, 유통 채널별, 최종사용자별, 지역별(2018-2023년)

Global Licensed Sports Merchandise Market - Growth, Trends and Forecasts (2020 - 2025)

리서치사 Mordor Intelligence LLP
발행일 2020년 06월 상품 코드 704786
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세계의 라이선스 스포츠용품 시장 : 제품 종류별, 유통 채널별, 최종사용자별, 지역별(2018-2023년) Global Licensed Sports Merchandise Market - Growth, Trends and Forecasts (2020 - 2025)
발행일 : 2020년 06월 페이지 정보 : 영문

세계의 라이선스 스포츠용품 시장은 예측기간인 2018-2023년간 5.3%의 연평균 성장률(CAGR)로 성장할 전망입니다.

세계의 라이선스 스포츠용품(Licensed Sports Merchandise) 시장에 대해 조사했으며, 시장 개요, 제품 종류·유통 채널·최종사용자·지역별 시장 규모 추정과 예측, 시장 동향, 시장 성장 촉진요인·저해요인 분석, 시장 기회, 경쟁 상황, 주요 기업 개요 등의 정보를 전해드립니다.


제1장 서론

  • 조사 범위
  • 조사 성과
  • 조사 가정
  • 조사 단계

제2장 시장 분석

  • 시장 개요
  • 시장 동향
  • Porter's Five Forces 분석
    • 구매자의 협상력
    • 공급 기업의 협상력
    • 신규 참여업체의 위협
    • 대체품의 위협
    • 경쟁 기업간 경쟁 관계

제3장 시장 역학

  • 성장 촉진요인
  • 성장 저해요인
  • 시장 기회

제4장 세계의 라이선스 스포츠용품 시장 : 부문별

  • 제품 종류별
    • 의류
    • 신발
    • 액세서리
    • 완구
    • 기타
  • 유통 채널별
    • 백화점
    • 전문점
    • E-commerce
    • 기타
  • 최종사용자별
    • 남성
    • 여성
    • 아동

제5장 세계의 라이선스 스포츠용품 시장 : 지역별

  • 북미
    • 미국
    • 캐나다
    • 멕시코
    • 기타
  • 유럽
    • 스페인
    • 영국
    • 독일
    • 프랑스
    • 이탈리아
    • 러시아
    • 기타
  • 아시아태평양
    • 중국
    • 일본
    • 인도
    • 호주
    • 기타
  • 남미
    • 브라질
    • 아르헨티나
    • 기타
  • 중동 및 아프리카
    • 남아프리카공화국
    • 사우디아라비아
    • 기타

제6장 경쟁 상황

  • 가장 활동적인 기업
  • 시장 점유율 분석
  • 주요 기업의 전략

제7장 기업 개요

  • G-III Apparel Group
  • Fanatics Inc.
  • Adidas AG
  • Nike Inc.
  • Under Armour
  • Anta Sports Products Limited
  • Puma SE
  • Columbia Sportswear
  • Everlast Worldwide, Inc.
  • Hanesbrands Inc.
  • Newell Brands Inc.
  • Ralph Lauren

제8장 면책사항

KSM 18.10.02

The global licensed sports merchandise market is anticipated to record a CAGR of 5.5% during the forecast period (2020-2025).

  • The market growth is attributed to the growing entertainment industry, where sports are marketed as a major entertainment type through different digital platforms.
  • The growth and expansion of e-commerce have also played an important role in the growth of the market. Online buying provides the privilege of selecting one's favorite products at a better price at the same quality with more convenience.
  • Enormous global marketing campaigns have been credited with contributing to the growth of the industry.

Key Market Trends

Increased Sports Participation

There was a growth in participation of sports in the last decade, owing to the growing health consciousness leading to increased physical activity, coupled with the demand for more entertainment. The geographical expansion of different sports to various regions and the growing media coverage for different sports has also boosted the market growth. The initiation of multiple sporting leagues and increased fan participation has made the sports sector a powerhouse of unmapped avenues and countless opportunities. The involvement of youth right from the beginning is expected to ensure that the sports industry continues to grow. As the increasing population is part of the working class, a significant share among them is more likely to engage in sports and fitness as a part of recreational activity, which is again associated with the changing lifestyle patterns. Endurance sports have also paved a strong platform for enthusiasts to grasp the varieties in sports goods, thereby accelerating the market.

North America Holds A Prominent Share

The sports merchandise market is at a stagnant stage. The region holds a prominent share in the market. The growing popularity of various games in the region and the participation from the youth have propelled the market growth. Access to the goods also drives consumption in the region. The ease of access is inextricably tied to smartphones empowering consumers with an on-the-go tool that knows no boundaries. The increased visibility of games through different media has been central to the market growth for the past several years. Celebrity endorsements are still a major way of brand promotions. Nike is doing collaborations with designer icon Virgil Abloh. Adidas has singer Beyonce designing shoes and clothes. Puma has movie star Selena Gomez wearing its brand and posting about it on her Instagram account.

Competitive Landscape

The global licensed sports merchandise market is a fragmented market with the preence of various major players operating across the world. Offline sales are the major sales of companies. However, the growing popularity of online retailing players is putting more focus on online channels. Players in association with various teams and players are promoting their products.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

Table of Contents


  • 1.1 Study Deliverables and Study Assumptions
  • 1.2 Scope of the Study



  • 3.1 Market Overview


  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry


  • 5.1 By Type
    • 5.1.1 Apparel
    • 5.1.2 Footwear
    • 5.1.3 Backpacks
    • 5.1.4 Caps
    • 5.1.5 Other Types
  • 5.2 By Distribution Channel
    • 5.2.1 Specialty Stores
    • 5.2.2 Online Channels
    • 5.2.3 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
      • United States
      • Canada
      • Mexico
      • Rest of North America
    • 5.3.2 Europe
      • Spain
      • United Kingdom
      • Germany
      • France
      • Italy
      • Russia
      • Rest of Europe
    • 5.3.3 Asia-Pacific
      • China
      • Japan
      • India
      • Australia
      • Rest of Asia-Pacific
    • 5.3.4 South America
      • Brazil
      • Argentina
      • Rest of South America
    • 5.3.5 Middle East & Africa
      • South Africa
      • Saudi Arabia
      • Rest of Middle East & Africa


  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Nike Inc.
    • 6.4.2 Under Armour Inc.
    • 6.4.3 Puma SE
    • 6.4.4 Adidas AG
    • 6.4.5 Li Ning (China) Sports Goods Co. Ltd
    • 6.4.6 VF Corporation
    • 6.4.7 GIII Apparel Group Ltd
    • 6.4.8 DICKS Sporting Goods Inc.


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