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세계의 가정용 세정제 시장 : 제품 종류별, 용도별, 유통 경로별, 지역별(2018-2023년)

Household Cleaners Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

리서치사 Mordor Intelligence Pvt Ltd
발행일 2021년 05월 상품 코드 704787
페이지 정보 영문
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세계의 가정용 세정제 시장 : 제품 종류별, 용도별, 유통 경로별, 지역별(2018-2023년) Household Cleaners Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)
발행일 : 2021년 05월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 가정용 세정제 시장은 2018-2023년의 예측기간 중 5.7%의 연평균 성장률(CAGR)로 성장할 전망입니다.

세계의 가정용 세정제(Household Cleaners) 시장에 대해 조사했으며, 시장 개요, 제품 종류·용도·유통 경로·지역별 시장 규모 추정과 예측, 시장 동향, 시장 성장 촉진요인·저해요인 분석, 시장 기회, 경쟁 상황, 주요 기업 개요 등의 정보를 전해드립니다.

목차

제1장 서론

  • 조사 범위
  • 조사 성과
  • 조사 가정
  • 조사 단계

제2장 시장 분석

  • 시장 개요
  • 시장 동향
  • Porter's Five Forces 분석
    • 구매자의 협상력
    • 공급 기업의 협상력
    • 신규 참여업체의 위협
    • 대체품의 위협
    • 경쟁 기업간 경쟁 관계

제3장 시장 역학

  • 성장 촉진요인
  • 성장 저해요인
  • 시장 기회

제4장 세계의 가정용 세정제 시장 : 부문별

  • 제품 종류별
    • 표면 세정제
    • 유리 세정제
    • 직물 세정제
    • 변기 세정제
    • 기타
  • 용도별
    • 주방
    • 욕실
    • 기타
  • 유통 경로별
    • 슈퍼마켓/하이퍼마켓
    • 편의점
    • E-commerce
    • 기타

제5장 세계의 가정용 세정제 시장 : 지역별

  • 북미
    • 미국
    • 캐나다
    • 멕시코
    • 기타
  • 유럽
    • 스페인
    • 영국
    • 독일
    • 프랑스
    • 이탈리아
    • 러시아
    • 기타
  • 아시아태평양
    • 중국
    • 일본
    • 인도
    • 호주
    • 기타
  • 남미
    • 브라질
    • 아르헨티나
    • 기타
  • 중동 및 아프리카
    • 남아프리카공화국
    • 사우디아라비아
    • 기타

제6장 경쟁 상황

  • 가장 활동적인 기업
  • 시장 점유율 분석
  • 주요 기업의 전략

제7장 기업 개요

  • Colgate-Palmolive Company
  • The Procter & Gamble Company
  • Henkel AG & Co. KGaA
  • Unilever
  • Reckitt Benckiser Group plc.
  • Bombril Holding SA
  • Church & Dwight Co., Inc.
  • Godrej Consumer Products Limited
  • Kao Corporation
  • Goodmaid Chemicals Corporation Sdn. Bhd.
  • SC Johnson & Son Inc.
  • McBride plc.

제8장 면책사항

KSM 18.10.02

The global household cleaners market is projected to grow at a CAGR of 5.9% during the forecast period, 2021-2026.

Amidst the difficulties of the COVID-19 pandemic, household cleaning products have seen a drastic surge in demand, globally, primarily due to increased consumer concern about health and hygiene. Consumers have been cleaning more to keep them safe from the deadly virus and due to being at home more. The e-commerce channel was boosted by the lockdown in 2020, as consumers turned to online shopping when they could not visit in-store retailing venues. ​Additionally, COVID-19 has resulted in a generation of opportunities for many private players to emerge in the markets, to cater to the inflated demand.

Even over the medium term, globally, the household cleaners market is expected to grow due to an increase in product innovation from key players. An increase in consumer awareness about household cleaning products has further led to an increase in high-quality products. In price-sensitive markets such as Asia-Pacific and Latin America, the easy availability of cheap substitutes as compared to branded products is hindering the growth of the market in this region.

Increasing rate of urbanization and change in lifestyle, owing to rising disposable incomes boosted by improved sanitation standards are likely to positively impact the growth of the market in the years to come.

Key Market Trends

Surface Cleaners Segment Leads the Global Household Cleaners Market

Surface cleaners represent a steadily growing segment driven by improved household spending, and consumers emphasis on more hygienic lifestyles. Specialized surface cleaners such as glass, mirrored, stainless and wood can now be cleaned with the introduction of smart drop technologies that are specifically developed to preserve specialized surfaces. Liquid cleaners, that are a suspension of solid abrasive particles in a thickened liquid matrix, are now available in different formats such as trigger sprays, aerosol cans, and in pump-actuated bottles. Market players are also introducing innovative toilet and surface cleaners in terms of packaging, quality, pricing, and fragrance. Nowadays, consumers are also preferring eco-friendly toilet care products with natural and refreshing fragrances. For instance, Clorox Professional Product Company offers a 'Green Works Natural Toilet Bowl Cleaner' that is made up of natural ingredients.

North America Remains One of the Largest Household Cleaners Markets

The adoption of a healthier lifestyle coupled with the increasing concern for hygiene has been one of the key drivers for the household cleaners market in North American countries such as the United States and Canada over the past few years. The well-established real estate sector and household expenditure, growth in housing units are some of the factors increasing the sales of household cleaners in the United States. Also, the increasing use of household cleaners such as surface deodorizers is expected to boost the demand for household cleaners in the region. Thus, manufacturers are introducing new fragrances such as citrus and natural deodorizers and fresheners as fragrances is a decisive factor of purchase in the market. The leading market players are also leveraging online platforms optimally by selling their products through their website as well as by listing the products on popular social media websites to improve their visibility and reachability of products in the region studied.

Competitive Landscape

The global household cleaner market faces high competition, as the major share is held by the leading players, which includes Amway Corporation, Procter & Gamble, Henkel AG, Unilever, Church & Dwight, and Colgate-Palmolive. Additionally, there is a presence of private-label players, due to a high degree of price competion in the market. Leading manufacturers in the household cleaner market are focusing to leverage opportunities posed by emerging markets of Asia-Pacific, like Thailand and India, to expand their revenue base. The key brands are also embarking on mergers and acquisitions and new product development as some of their key strategies, to achieve consolidation and optimize their offerings respectively.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Deliverables & Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Surface Cleaners
    • 5.1.2 Glass Cleaners
    • 5.1.3 Toilet Bowl Cleaners
    • 5.1.4 Others
  • 5.2 By Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Online Retail Stores
    • 5.2.4 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Spain
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 Germany
      • 5.3.2.4 France
      • 5.3.2.5 Italy
      • 5.3.2.6 Russia
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East and Africa
      • 5.3.5.1 South Africa
      • 5.3.5.2 United Arab Emirates
      • 5.3.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Colgate-Palmolive Company
    • 6.4.2 The Procter & Gamble Company
    • 6.4.3 Henkel AG & Co. KGaA
    • 6.4.4 Unilever
    • 6.4.5 Reckitt Benckiser Group plc
    • 6.4.6 Church & Dwight Co., Inc.
    • 6.4.7 Kao Corporation
    • 6.4.8 S.C. Johnson & Son Inc
    • 6.4.9 McBride plc
    • 6.4.10 Vikara Services Pvt Ltd (THE BETTER HOME)

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET

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