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베이비케어 용품 시장 : 성장, 동향, COVID-19의 영향, 예측(2021-2026년)

Baby Care Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

리서치사 Mordor Intelligence Pvt Ltd
발행일 2021년 05월 상품 코드 704788
페이지 정보 영문
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베이비케어 용품 시장 : 성장, 동향, COVID-19의 영향, 예측(2021-2026년) Baby Care Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)
발행일 : 2021년 05월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

베이비케어 용품 시장은 주로 피부 질환 발생률과 영양 식품의 필요성 등 아기의 건강에 대한 관심 상승에 의해 견인되고 있는 한편, 안전기준에 대한 우려 고조와 인식 결여는 산업 성장을 약화시킬 가능성이 있습니다. 또한 혁신적인 제품, 미개발 농촌 지역으로의 침투에 의해 예측기간 중 시장 성장이 촉진될 가능성이 높다고 생각됩니다.

세계의 베이비케어 용품(Baby Care Products) 시장에 대해 조사했으며, 시장 기회와 동향, 성장 촉진요인 및 저해요인, 종류·유통 채널·지역별 시장 분석, 경쟁 상황, 주요 기업 개요 등의 정보를 제공합니다.

목차

제1장 서론

  • 조사 성과
  • 조사 가정
  • 조사 범위

제2장 조사 방법

제3장 주요 요약

제4장 시장 역학

  • 시장 성장 촉진요인
  • 시장 성장 저해요인
  • Porter's Five Forces 분석
    • 신규 참여업체의 위협
    • 바이어/소비자의 협상력
    • 공급업체의 협상력
    • 대체 제품의 위협
    • 업계내의 경쟁

제5장 시장 세분화

  • 종류별
    • 유아용 스킨케어
    • 유아용 헤어케어
    • 유아용 세면용품
    • 이유식 및 음료
  • 유통 채널별
    • 슈퍼마켓/하이퍼마켓
    • 전문점
    • 편의점
    • 온라인 소매점
    • 기타
  • 지역별
    • 북미
    • 유럽
    • 아시아태평양
    • 남미
    • 중동 및 아프리카

제6장 경쟁 상황

  • 가장 활동적인 기업
  • 주요 채용 전략
  • 시장 점유율 분석
  • 기업 개요
    • Johnson and Johnson
    • DANONE Inc.
    • Nestle SA
    • Abbott Nutrition
    • Procter & Gamble Co.
    • Kimberly Clark Corp.
    • BABISIL
    • Unilever
    • Cotton Babies Inc.

제7장 시장 기회 및 향후 동향

KSM 20.02.07

The global baby care products market is projected to grow at a CAGR of 5.2%, during the forecast period.

The sales of baby care products witnessed a mixed impact of COVID-19. The bulk purchase of baby care products, primarily diapers and baby food drove the baby care products market during the pandemic. However, in certain markets like India where baby care products were not accounted as an essential commodity led to the hampered distribution of these products in such market.

The baby care product market is primarily driven by rising baby health concerns, including the incidence of skin diseases and the need for nutritional foods. However, growing concern over safety standards and lack of awareness are likely to dampen the growth of the industry.

Innovative products with minimum environmental and health hazards, coupled with penetration in the untapped rural areas, are likely to drive the growth of the market, during the forecast period.

However, stringent government regulations and quality standards governing the baby care products industry have a negative impact on the overall growth of the industry. Government initiatives to increase the awareness of breastfeeding among mothers and their emphasis on home-cooked food, such as 'MAA' - Mothers' Absolute Affection, a national breastfeeding promotion program in India, is restricting the market growth during forecast period.

Key Market Trends

Baby Diapers Dominate the Market

Baby diapers held the maximum market share in the global market. More than half of the global baby diapers market is dominated by the North American and European regions. However, with the rise in the average birth rate of approximately16.6% in developing markets, compared to 11.2% in developed markets, the baby diapers market in the Asia-Pacific region is expected to grow at a faster pace. The fastest-growing markets among the developed countries include India, Indonesia, Venezuela, Turkey, and Mexico, among others. The market penetration of baby diapers in the United States recorded the lowest, due to the stiff competition among key players and moderate product innovation. Among baby diapers, the diaper pants segment recorded the highest growth rate, compared to previous years, due to rising consumer awareness and ease of use.

Asia-Pacific Emerges as the Fastest Growing Market

The global baby care products market is highly dominated by North America and Europe, however, Asia-Pacific is one of the fastest-growing markets for baby care products, due to the rise in the birth rate. An increase in brand penetration and a wide distribution network are the few factors driving the baby care products market in the region. The e-commerce sector is further supporting the growth of the market. Additionally, the last couple of years have recorded numerous baby care websites blooming in the Indian market. The online baby care market began in 2010 with FirstCry.com and BabyOye.com. The key players in the online world, such as Babyoye.com, offer the ease of products being delivered to the doorstep. The online baby-care market mainly consists of segments, such as baby food, skincare, toiletries/ diapers, toys, gears, and baby nurseries. The rise in consumer awareness and an increase in investments by the key players, such as Johnson and Johnson, Unilever, among others are also expected to drive the market in the Asia region.

Competitive Landscape

Leading manufacturers in the baby care product market focus on leveraging opportunities posed by emerging markets of the Asia-Pacific region, in order to expand their consumer base. Key players are investing in physical retail and promotions, to dilute the effect of single promotion. Omnichannel strategies are likely to drive the return on investment. The market offers a diversified product portfolio, which includes organic baby infant nutrition, prebiotics infused infant nutrition products, and others. Nestle SA is one of the leading revenue generator with popular brands, such as Ceregrow, Lactogen, and Gerber, followed by Procter and Gamble, with its Pampers being the most popular brand.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 Baby Skin Care
    • 5.1.2 Baby Hair Care
    • 5.1.3 Baby Toiletries
      • 5.1.3.1 Baby Bath Products and Fragrances
      • 5.1.3.2 Baby Diapers and Wipes
    • 5.1.4 Baby Food and Beverages
  • 5.2 By Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Pharmacies/Drug Stores
    • 5.2.4 Online Retailing
    • 5.2.5 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Spain
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 Germany
      • 5.3.2.4 France
      • 5.3.2.5 Italy
      • 5.3.2.6 Russia
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East and Africa
      • 5.3.5.1 South Africa
      • 5.3.5.2 Saudi Arabia
      • 5.3.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Nestle SA
    • 6.4.2 Procter & Gamble Co.
    • 6.4.3 Unicharm Corporation
    • 6.4.4 Danone SA
    • 6.4.5 Kimberly-Clark Corporation
    • 6.4.6 Unilever PLC
    • 6.4.7 Johnson & Johnson
    • 6.4.8 Cotton Babies Inc.
    • 6.4.9 Abbott Nutrition
    • 6.4.10 Sebapharma GmbH & Co.

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET

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