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세계의 손소독제 시장 : 제품 종류별, 유통 경로별, 최종사용자별, 지역별(2018-2023년)

Hand Sanitizer Market Growth, Trends, and Forecasts (2020 - 2025)

리서치사 Mordor Intelligence LLP
발행일 2020년 06월 상품 코드 704801
페이지 정보 영문
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세계의 손소독제 시장 : 제품 종류별, 유통 경로별, 최종사용자별, 지역별(2018-2023년) Hand Sanitizer Market Growth, Trends, and Forecasts (2020 - 2025)
발행일 : 2020년 06월 페이지 정보 : 영문

세계의 손소독제 시장은 2018-2023년의 조사기간 중 8.7%의 연평균 성장률(CAGR)로 성장할 전망입니다.

세계의 손소독제(Hand Sanitizer) 시장에 대해 조사했으며, 시장 개요, 제품 종류·유통 경로·최종사용자·지역별 시장 규모 추정과 예측, 시장 동향, 시장 성장 촉진요인 및 저해요인 분석, 시장 기회, 경쟁 상황, 주요 기업 개요 등의 정보를 전해드립니다.

목차

제1장 서론

  • 조사 범위
  • 조사 성과
  • 조사 가정
  • 조사 단계

제2장 시장 분석

  • 시장 개요
  • 시장 동향
  • Porter's Five Forces 분석
    • 구매자의 협상력
    • 공급 기업의 협상력
    • 신규 참여업체의 위협
    • 대체품의 위협
    • 경쟁 기업간 경쟁 관계

제3장 시장 역학

  • 성장 촉진요인
  • 성장 저해요인
  • 시장 기회

제4장 세계의 손소독제 시장 : 부문별

  • 제품 종류별
    • 액체
    • 스프레이
  • 유통 경로별
    • 하이퍼마켓/슈퍼마켓
    • 편의점
    • 드럭스토어
    • E-commerce
    • 기타
  • 최종사용자별
    • 가정
    • 호텔 및 레스토랑
    • 병원
    • 기타

제5장 세계의 손소독제 시장 : 지역별

  • 북미
    • 미국
    • 캐나다
    • 멕시코
    • 기타
  • 유럽
    • 스페인
    • 영국
    • 독일
    • 프랑스
    • 이탈리아
    • 러시아
    • 기타
  • 아시아태평양
    • 중국
    • 일본
    • 인도
    • 호주
    • 기타
  • 남미
    • 브라질
    • 아르헨티나
    • 기타
  • 중동 및 아프리카
    • 남아프리카공화국
    • 사우디아라비아
    • 기타

제6장 경쟁 상황

  • 가장 활동적인 기업
  • 시장 점유율 분석
  • 주요 기업의 전략

제7장 기업 개요

  • Chattem, Inc.
  • Procter & Gamble(P&G) Company
  • 3M Company
  • Reckitt Benckiser Group Plc.
  • Unilever Plc.
  • Bath & Body Works, LLC.
  • GOJO Industries, Inc.
  • Best Sanitizers, Inc.
  • Deb Group Ltd
  • Henkel Group
  • Medline Industries, Inc.
  • Kimberly-Clark Corporation

제8장 면책사항

KSM 18.10.02

The hand sanitizer market is estimated to register a CAGR of 39% during the forecast period (2020-2025).

  • Factors, such as increasing recommendations for the usage of hand sanitizers from organizations, including WHO, and rising awareness among consumers regarding the significance of hand hygiene for the prevention of transmissible diseases, such as COVID-19, are expected to boost the market growth in the forecast period.
  • Additionally, the portability and convenience served by hand sanitizers over handwashes are drawing a substantial consumer base, majorly augmenting the sales of gel-type sanitizers.
  • Hospitals are the largest consumers of sanitizers by volume, precisely the liquid-type, owing to strict sanitation and hygiene practices followed in hospitals and nursing homes.
  • The major companies operating in the market are adopting various strategies, such as promotional campaigns and media coverage, in order to increase their market share.

Key Market Trends

Increased Attention toward Hand Hygiene due to Rising Coronavirus Disease (COVID-19) Cases

  • The global outbreak of coronavirus, which has been declared a pandemic in March 2020 due to its rapid transmissibility, has majorly impacted consumer behavior and has led consumers to take more preventive measures regarding personal hygiene maintenance, especially hand hygiene.
  • According to the WHO, the number of confirmed COVID-19 cases increased rapidly at the beginning of 2020, rising from 9,826 cases on 31st January to 462,684 cases on 26th March 2020. In addition, the increasing number of deaths caused by the virus triggered an alarming response from consumers, with increased attention regarding hand hygiene as a preventive measure from contracting the infection.
  • Moreover, the usage of hand sanitizers is recommended by the World Health Organization, Centre for Disease Control and Prevention, and doctors worldwide, claiming that the use of alcohol-based hand rub is one of the most effective precautions observed against the virus. This factor is currently driving the market growth.
  • As this preventive approach to the COVID-19 infection is resulting in an excess demand for hand sanitizers in the market, it, therefore, create more opportunities for prospective market entrants as well as existing market players to meet the exponentially growing demand for hand sanitizers, by expanding the production and introducing product innovations.

North America and Europe have Emerged as the most Prominent Regions

  • By geography, North America and Europe claimed the highest contribution in the market in 2019, owing to high awareness existing among consumers about hand hygiene.
  • However, this scenario is expected to alter in the forecast period as Asia-Pacific, which has also been strongly hit by COVID-19 since the beginning of 2020, recorded strong sales growth of sanitizers, wherein disinfection became one of the most common measures to interrupt viral transmission.
  • According to the WHO, some of the markets that are most strongly hit by COVID-19 include the European region, with countries, such as Italy and Spain; the Western Pacific region, with countries, such as China and South Korea; and lastly, the Americas, with the United States and Canada being the majorly impacted countries.
  • Although the demand for hand sanitizers has increased in all regions around the world, Europe, Asia-Pacific, and North America are expected to hold the highest market shares, primarily due to increased long-term change in consumer habits toward hand hygiene products.

Competitive Landscape

The major players in the market include Reckitt Benckiser Group PLC and Proctor & Gamble (P&G) Company. The majority of the emerging market players are focusing on strategic acquisitions with leaders in mature and sophisticated markets. In the case of emerging market players, expansion of product portfolio enables diversification and provides access to stable cash flow and further growth opportunities. The global clean label ingredient market consists of a considerable number of players. The consumer shift toward hand sanitizers that are formulated using natural substances is resulting in the expansion of product lines by the major companies.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Assumptions & Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products/Services
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 Gel
    • 5.1.2 Liquid
    • 5.1.3 Spray
    • 5.1.4 Foam
    • 5.1.5 Sanitizing Wipes
  • 5.2 By Distribution Channel
    • 5.2.1 Hypermarket/Supermarket
    • 5.2.2 Convenience Stores
    • 5.2.3 Pharmaceutical and Drug Stores
    • 5.2.4 Online Retail Stores
    • 5.2.5 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 United Kingdom
      • 5.3.2.2 France
      • 5.3.2.3 Germany
      • 5.3.2.4 Russia
      • 5.3.2.5 Italy
      • 5.3.2.6 Rest of Europe
    • 5.3.3 Asia Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 Australia
      • 5.3.3.4 India
      • 5.3.3.5 Rest of Asia Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East & Africa
      • 5.3.5.1 South Africa
      • 5.3.5.2 Saudi Arabia
      • 5.3.5.3 Rest of Middle East & Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Procter & Gamble (P&G) Company
    • 6.4.2 3M Company
    • 6.4.3 Reckitt Benckiser Group PLC
    • 6.4.4 Unilever
    • 6.4.5 Bath & Body Works LLC.
    • 6.4.6 GOJO Industries Inc.
    • 6.4.7 Best Sanitizers Inc.
    • 6.4.8 Deb Group Ltd
    • 6.4.9 Henkel Group

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

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