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골프용품 시장 : 성장, 동향, COVID-19의 영향, 예측(2021-2026년)

Golf Equipment Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

리서치사 Mordor Intelligence Pvt Ltd
발행일 2021년 05월 상품 코드 704803
페이지 정보 영문
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골프용품 시장 : 성장, 동향, COVID-19의 영향, 예측(2021-2026년) Golf Equipment Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)
발행일 : 2021년 05월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

과거 몇 년간 골프 산업에서 주요 국가간 골프장 수가 급증하고 있습니다. 미국, 영국, 일본, 독일, 캐나다, 한국, 스웨덴, 프랑스, 이탈리아는 골프 산업의 주요 국가이며, 골프장 대부분(50% 이상)이 입지하고 있습니다. 현재 200개 이상의 골프장이 건설중이며, 350개 이상의 골프장이 계획 단계에 있습니다. 골프 관광 산업의 대폭적인 성장으로 시장 수요가 크게 증가해 향후 긍정적인 전망이 예측됩니다.

세계의 골프용품(Golf Equipment) 시장에 대해 조사했으며, 시장 기회와 동향, 성장 촉진요인 및 저해요인, 제품 종류·유통 채널·지역별 시장 분석, 경쟁 상황, 주요 기업 개요 등의 정보를 제공합니다.

목차

제1장 서론

  • 조사 성과와 조사 가정
  • 조사 범위

제2장 조사 방법

제3장 주요 요약

제4장 시장 역학

  • 시장 성장 촉진요인
  • 시장 성장 저해요인
  • Porter's Five Forces 분석
    • 신규 참여업체의 위협
    • 바이어/소비자의 협상력
    • 공급업체의 협상력
    • 대체 제품의 위협
    • 업계내의 경쟁

제5장 시장 세분화

  • 제품 종류별
    • 골프클럽
    • 골프공
    • 골프백 및 액세서리
    • 의류
    • 신발
  • 유통 채널별
    • 오프라인 소매점
    • 온라인 소매점
  • 지역별
    • 북미
    • 유럽
    • 아시아태평양
    • 기타

제6장 경쟁 상황

  • 가장 활동적인 기업
  • 주요 채용 전략
  • 시장 점유율 분석
  • 기업 개요
    • Callaway Golf Company
    • Sumitomo Rubber Industries
    • Nike Inc.
    • Acushnet Holdings
    • Mizuno Corporation
    • Taylormade Golf Company Inc.
    • Adidas Group
    • Bridgestong Group

제7장 시장 기회 및 향후 동향

KSM 20.02.06

The golf equipment market is expected to register a CAGR of 2.73% during the forecast period (2021 - 2026).

The COVID-19 has negatively impacted the golf equipment market on account of the nationwide lockdown and social distancing norms. Golf is mostly being played in the Americas, Europe and Oceanian countries who were highly impacted by the pandemic resulting in a decline in the equipments market. However, the situations started to improve after mid-year with improved sales and market growth.

The market is highly impacted by product innovations carried out by the key players and the huge investments in marketing and promotional activities, so as to reach a wide customer base.

With the substantial growth of the golf tourism industry, the market is anticipated to have a positive outlook in the coming years. European countries are expected to invest heavily in the infrastructural enhancements pertaining to the game and host many international golf events and competitions.

Furthermore, the participation rates, especially among millennials, in pro-golf tournaments are increasing, which is likely to directly boost the sales of golf equipment during the forecast period.

Key Market Trends

Surge in Number of Golf Courses

Globally, there has been an increase in the number of golf courses, especially in the top golfing countries, over the past few years. The United States, the United Kingdom, Japan, Germany, Canada, South Korea, Sweden, France, and Italy are some of the key leading countries in the golf industry, and most (more than 50%) of the golf courses are located in these countries. Most of these courses belong to private clubs, golf-centric real estate places, and golf resorts. There are more than 30,000 golf facilities across the world, and more than 70% of these are open to the public, and hence, are largely accessible. At present, globally, more than 200 golf courses are under construction and over 350 golf courses are in the planning stages. This indicates a significant rise in demand for golf equipment during the forecast period.

Rise in Demand for Golf Equipment from Asia-Pacific

The Asia-Pacific golf equipment market is led by Japan, followed by China, South Korea, and Thailand, among the other countries in the region. As of 2017, Asia-Pacific had approximately 4,570 golf facilities and accounted for 14% of the overall global market. In the past few years, there has been a phenomenal growth in the Asia-Pacific golf industry, led by China, followed by India, Australia, and Thailand, in course supply. China is one of the fastest-growing countries in the Asia-Pacific region, in terms of the number of golf courses, owing to the rise in awareness about golf and an increase in the golfer's population in the country. Moreover, increasing media exposure to international golf events has aided the rise in popularity of golf among the masses. This encourages the youth to play such sports, which has further boosted the sales of golf equipment in the region.

Competitive Landscape

The golf equipment market is highly competitive. The market is dominated by players like Acushnet Holdings Corp., Callaway Golf Company, Nike Inc., Bridgestone Corporation, and Sumitomo Rubber Industries. The companies are adopting competitive strategies, by investing more to develop new technologies for the production of golf equipment. These players are differentiating their products, in terms of design (size and weight) and quality, in order to gain a competitive advantage. Furthermore, the leading companies have adopted strategic expansion as their key strategy, in order to broaden their geographical presence and customer base. For instance, in 2017, Samsung and TaylorMade collaborated to develop a specific myRoundPro experience that utilizes the features of the compatible Samsung Gear devices to provide consumers with a unique experience.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 Golf Clubs
    • 5.1.2 Golf Balls
    • 5.1.3 Golf Bags and Accessories
    • 5.1.4 Apparel
    • 5.1.5 Footwear
  • 5.2 By Distribution Channel
    • 5.2.1 Offline Retail Stores
    • 5.2.2 Online Retail Stores
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 United Kingdom
      • 5.3.2.2 Germany
      • 5.3.2.3 Spain
      • 5.3.2.4 France
      • 5.3.2.5 Italy
      • 5.3.2.6 Russia
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East & Africa
      • 5.3.5.1 United Arab Emirates
      • 5.3.5.2 South Africa
      • 5.3.5.3 Rest of Middle East & Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Callaway Golf Company
    • 6.4.2 Sumitomo Rubber Industries
    • 6.4.3 Nike Inc.
    • 6.4.4 Acushnet Holdings
    • 6.4.5 Mizuno Corporation
    • 6.4.6 Taylormade Golf Company Inc.
    • 6.4.7 Adidas Group
    • 6.4.8 Bridgestong Group
    • 6.4.9 Puma SE
    • 6.4.10 PING Inc.
    • 6.4.11 Amer Sports

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET

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