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뷰티 용품 및 퍼스널케어 용품 시장 : 성장, 동향, COVID-19의 영향, 예측(2021-2026년)

Beauty and Personal Care Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

리서치사 Mordor Intelligence Pvt Ltd
발행일 2021년 05월 상품 코드 754961
페이지 정보 영문
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뷰티 용품 및 퍼스널케어 용품 시장 : 성장, 동향, COVID-19의 영향, 예측(2021-2026년) Beauty and Personal Care Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)
발행일 : 2021년 05월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

헤어 용품은 높은 성장률로 확대될 전망입니다. 그 중에서도 남성 소비자 사이에서 개인 건강과 외모에 관한 의식이 높아지면서 남성용 글루밍 제품 시장의 성장이 가속화하고 있습니다. 제조업체는 제품이나 고객 기반을 늘리기 위해서 새로운 혁신적인 남성용 헤어케어 제품 발매에 주력하고 있습니다. 소득 불평등, 지출 억제, 선진지역 침투 부족, 오가닉 제품의 유행 경향에 관한 불충분한 연구, 불충분한 규제에 대한 우려 등은 시장이 해결해야 할 숙제입니다.

세계의 뷰티 용품 및 퍼스널케어 용품(Beauty and Personal Care Products) 시장에 대해 조사했으며, 시장 기회와 동향, 성장 촉진요인 및 저해요인, 퍼스널케어 제품·화장품·유통채널·카테고리·지역별 시장 분석, 경쟁 상황, 주요 기업 개요 등의 정보를 제공합니다.

목차

제1장 서론

  • 조사 성과
  • 조사의 전제조건
  • 조사 범위

제2장 조사 방법

제3장 주요 요약

제4장 시장 역학

  • 시장 성장 촉진요인
  • 시장 성장 저해요인
  • Porter's Five Forces 분석

제5장 시장 세분화

  • 퍼스널케어 제품
    • 헤어케어
    • 스킨케어
    • 바스 및 샤워
    • 구강관리
    • 남성 글루밍
    • 소취제/제한제
  • 화장품별
    • 페이셜
    • 입술 및 손톱
    • 헤어 스타일링/컬러링
  • 유통채널별
    • 전문 소매점
    • 슈퍼마켓/하이퍼마켓
    • 편의점
    • 약국/드럭스토어
    • 온라인 소매 채널
    • 기타
  • 카테고리별
    • 일반 제품
    • 프리미엄 제품
  • 지역별
    • 북미
    • 유럽
    • 아시아태평양
    • 남미
    • 중동 및 아프리카

제6장 경쟁 상황

  • 가장 활동적인 기업
  • 가장 많이 채용된 전략
  • 시장 점유율 분석
  • 기업 개요
    • The Procter & Gamble Company
    • Revlon, Inc.
    • Oriflame Holding AG
    • Avon Products Inc.
    • The Estee Lauder Companies Inc.
    • Shiseido Company, Limited
    • TLC Hygienic Cosmetic Pty Limited
    • Unilever

제7장 시장 기회 및 향후 동향

LSH 20.02.13

The global beauty and personal care products market was valued at USD 434.85 billion in 2020, and it is projected to register a CAGR of 4.35% during the forecast period, 2021-2026.​

A major issue faced by the manufacturers during the COVID-19 situation was the disrupted supply chains, especially, for cosmetics, for during the lockdown countries closed their borders or raised trade barriers. As a result, manufacturers and exporters were facing high competition to export their goods. Furthermore, the on-premise sales through supermarkets and convenience stores witnessed a decline due to the subsequent lockdowns and the closure of retail stores, as individuals have been practicing social distancing measures and avoiding gatherings and outings. However, the sales through online retail channels majorly supported the market penetration.

The improving quality of life, the positive effects of beauty and personal care on self-esteem and social interaction, and the gradual consumer shift toward premium and luxury cosmetic brands are a few factors that are likely to propel the market growth during the forecast period.

The increasing dental problems among children and adults, due to poor eating habits, and the rise in the popularity of herbal oral care products are the factors primarily driving the oral care products market globally. Moreover, the rising premiumization and the consumers' need for more targeted solutions are accelerating the growth of the market studied. The rise in oral health-consciousness helped vendors introduce oral hygiene product categories, such as teeth-whitening products.

With the growing demand for organic ingredients, consumers across the world are inclined toward organic personal care products, which is expected to drive the market growth during the study period. Furthermore, the rising awareness about the harmful effects of chemicals and synthetic products is another factor augmenting the growth of the market. Most of the consumers tend to buy products with natural or organic labeling, which is driving the market growth.

Key Market Trends

Deterring Oral Health Among Population Globally

The rapidly changing lifestyles and improper diets, including sugar-rich diets and the increased consumption of alcohol and tobacco, which has made oral health one of the major public health problems in almost every part of the world. According to the World Health Organization, oral diseases pose a major issue for many countries and affect people throughout their lifetime, causing pain, discomfort, disfigurement, and even death. The Global Burden of Disease Study 2017 estimated that oral diseases affect close to 3.5 billion people, worldwide, with caries of permanent teeth being the most common condition. Moreover, with the increased expenditure on oral healthcare, consumers across the world started taking preventive measures, which increased the demand for effective oral care products. For instance: According to the US National Library of Medicine's National Institutes of Health, the spending for dental care increased from approximately USD 2 billion in 1960 to USD 117.5 billion in 2015. Thus, consumers across the world pay immense attention to maintaining their oral health, which led to an increase in the demand for oral care products worldwide. Some of the factors that influence the choice from the customers' point of view are the perceived performance, brand awareness, product attributes, the credibility of the company, and availability of product information.

Asia-Pacific Emerges as the Fastest Growing Region

In the Asia Pacific region, countries- like China, India, and Vietnam present considerable growth opportunities for the market players, primarily due to the growing millennial population. Amid the growing prevalence of hair thinning, loss of volume, dryness, and several other hair-related concerns among the consumers, hair care products are emerging as the most affluent and cost-effective way. Unilever retained its market leadership in India, aided by the strong performance of its flagship brands, such as Dove and Sunsilk, while Patanjali Ayurved recorded the fastest growth rate in terms of sales in 2019.

Furthermore, high awareness regarding cosmetics products, such as facial makeup and hairstyling and colouring products, is expected to drive the market's growth in the near future. The demand for multifunctional products is driving innovation, as price-conscious consumers are opting for products that provide both hydration and skin protection. Companies are constantly advertising cosmetics that provide medicinal benefits, especially on social networking sites, such as Facebook, Twitter, YouTube, and Instagram, where beauty bloggers are very popular. Some of the major key players in the beauty and personal care products market in Asia- Pacific are Avon Products, Inc., Beiersdorf AG, L'Oreal Group, Procter & Gamble, The Estee Lauder Companies Inc., and Unilever, among others.

Competitive Landscape

The global beauty and personal care market is highly competitive, with a strong presence of regional and global players in the market, where demand is mostly driven by more adaptation toward skincare routines and consumer awareness about brand know-hows. The most active companies in the market include key players, like Procter & Gamble, Unilever, L'Oreal SA, Beiersdorf AG, and The Estee Lauder Inc. L'Oreal SA is one of the most active companies, with numerous brand offerings and a broad range of beauty and skincare products across the region.

The company has spent considerably on improving quality and product innovation, in terms of ingredients, functionality, and packaging. The key players are embarking on merger and acquisition and product innovation as their key strategies to achieve consolidation and optimize offerings. Moreover, these players merge with local players to gain dominance in the local markets. The acquisition is expected to give Unilever a leading position in oral care within the French pharmacy channel and strong positions in Spain.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitutes
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 Personal Care Products
      • 5.1.1.1 Hair Care Products
      • 5.1.1.1.1 Shampoo
      • 5.1.1.1.2 Conditioners
      • 5.1.1.1.3 Hair Oil
      • 5.1.1.1.4 Hair styling and Coloring Products
      • 5.1.1.1.5 Other Hair Care Products
      • 5.1.1.2 Skin Care Products
      • 5.1.1.2.1 Facial Care Products
      • 5.1.1.2.2 Body Care Products
      • 5.1.1.2.3 Lip Care Products
      • 5.1.1.3 Bath and Shower
      • 5.1.1.3.1 Shower Gels
      • 5.1.1.3.2 Soaps
      • 5.1.1.3.3 Bath Salts
      • 5.1.1.3.4 Other Bath and Shower Products
      • 5.1.1.4 Oral Care
      • 5.1.1.4.1 Toothbrushes and Replacements
      • 5.1.1.4.2 Toothpaste
      • 5.1.1.4.3 Mouthwashes and Rinses
      • 5.1.1.4.4 Other Oral Care Products
      • 5.1.1.5 Men's Grooming Products
      • 5.1.1.6 Deodorants and Antiperspirants
    • 5.1.2 Cosmetics/Make-up Products
      • 5.1.2.1 Facial Cosmetics
      • 5.1.2.2 Eye Cosmetic Products
      • 5.1.2.3 Lip and Nail Make-up Products
  • 5.2 By Distribution Channel
    • 5.2.1 Specialist Retail Stores
    • 5.2.2 Supermarkets/Hypermarkets
    • 5.2.3 Convenience Stores
    • 5.2.4 Pharmacies/Drug Stores
    • 5.2.5 Online Retail Channels
    • 5.2.6 Other Distribution Channels
  • 5.3 By Category
    • 5.3.1 Mass
    • 5.3.2 Premium
  • 5.4 Geography
    • 5.4.1 North America
      • 5.4.1.1 United States
      • 5.4.1.2 Canada
      • 5.4.1.3 Mexico
      • 5.4.1.4 Rest of North America
    • 5.4.2 Europe
      • 5.4.2.1 United Kingdom
      • 5.4.2.2 Germany
      • 5.4.2.3 France
      • 5.4.2.4 Russia
      • 5.4.2.5 Italy
      • 5.4.2.6 Spain
      • 5.4.2.7 Rest of Europe
    • 5.4.3 Asia Pacific
      • 5.4.3.1 India
      • 5.4.3.2 China
      • 5.4.3.3 Japan
      • 5.4.3.4 Australia
      • 5.4.3.5 Rest of Asia-Pacific
    • 5.4.4 South America
      • 5.4.4.1 Brazil
      • 5.4.4.2 Argentina
      • 5.4.4.3 Rest of South America
    • 5.4.5 Middle East and Africa
      • 5.4.5.1 South Africa
      • 5.4.5.2 United Arab Emirates
      • 5.4.5.3 Rest of Middle East & Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 L'Oreal SA
    • 6.4.2 Procter & Gamble Co.
    • 6.4.3 Unilever PLC
    • 6.4.4 Colgate-Palmolive Company
    • 6.4.5 The Estee Lauder Inc.
    • 6.4.6 Natura & Co.
    • 6.4.7 Johnson & Johnson Inc.
    • 6.4.8 Beiersdorf AG
    • 6.4.9 Shiseido Company Limited

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET

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