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청바지 시장 : 성장, 동향, 예측(2020-2025년)

Jeans Market - Growth, Trends, and Forecast (2020-2025)

리서치사 Mordor Intelligence LLP
발행일 2020년 05월 상품 코드 936079
페이지 정보 영문
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청바지 시장 : 성장, 동향, 예측(2020-2025년) Jeans Market - Growth, Trends, and Forecast (2020-2025)
발행일 : 2020년 05월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 청바지 시장은 2020-2025년간 6.7%의 연평균 복합 성장률(CAGR)을 나타낼 전망입니다. 시장 성장을 촉진하는 주요인은 패션 동향의 글로벌화, 소비자의 라이프 스타일 변화, 중산층의 하이엔드/프리미엄 디자인 브랜드 선호 증가 등입니다.

세계의 청바지(Jeans) 시장을 조사했으며, 시장 개요, 최종사용자별·카테고리·유통경로별·지역별 시장 규모 추이 및 예측, 시장 동향, 시장 성장 촉진요인 및 저해요인 분석, 시장 기회, 경쟁 상황, 주요 기업 프로파일 등의 종합적인 정보를 제공합니다.


제1장 서론

제2장 조사 방법

제3장 개요

제4장 시장 역학

  • 시장 성장 촉진요인
  • 시장 성장 억제요인
  • Porter's Five Force 분석

제5장 시장 세분화

  • 최종사용자별
    • 남성
    • 여성
    • 어린이
  • 카테고리별
    • 대중용
    • 프리미엄
  • 유통경로별
    • 전문점
    • 슈퍼마켓/하이퍼마켓
    • 온라인 소매점
    • 기타
  • 지역별
    • 북미
    • 유럽
    • 아시아태평양
    • 남미
    • 중동 및 아프리카

제6장 경쟁 상황

  • 경쟁사
  • 기업 전략
  • 시장 점유율 분석
  • 기업 개요
    • Gap Inc.
    • Levi Strauss & Co.
    • Kontoor Brands Inc.
    • OTB Group
    • Iconix Brand Group
    • Big John
    • Hennes & Mauritz AB
    • Pepe Jeans London

제7장 시장 기회 및 향후 동향

LSH 20.06.02

The jeans market is expected to register at a CAGR of 6.7% during the forecast period (2020-2025).

  • The major factors propelling the growth of the market are globalization of fashion trends, changing consumers lifestyle, and growing preference for high-end and premium design labels among the middle-class population.
  • With the growing trend of customization, the players have started designing customized jeans to increase their customer base, resulting in increase in sales. Owing to consumers shifting lifestyle, like giving extra attention to latest trend, the key players are expected to achieve a competitive advantage through customization.
  • The strategic collaborations among players in the denim jeans industry are identified to be one of the key factors contributing to the growth of the market studied. For instance, denim mills collaborate with the jeans brands to achieve strategic objectives that are mutually beneficial.

Key Market Trends

Use of Social Media along with Significant Expenditure on Advertisement

Key players operating in the market studied leverage both traditional and social media platforms for advertising. These players create campaigns and exhibition shows to promote their brands and offerings, reaching out to their target audience through TV commercials and social media platform. Growing internet users in developing economies have changed the advertisement spending strategy of key players. For instance, players use separate pages for different countries on Facebook, to cater to varying requirements of the customers. They also make its catalogs available digitally, for desktop and mobile users. Apart from Facebook, the companies also try to make a strong presence on social media platforms, like YouTube and Twitter. Furthermore, as part of marketing initiatives, companies sponsor sporting, musical, and special events, as well as hire athletes and personalities who promote their products.

Asia-Pacific is the Fastest Growing Region

Jeans industry witnessed significant growth in China and India. This is because shoppers tend to focus on quality and style while purchasing apparel. India has most of the young population that is about 65% below 35 years of age, which stimulates the jeans market due to exposure to the latest jeans collection by design and quality. In India, denim wear has seen a sharp resurgence that is primarily driven by new, more comfortable fabrics, low pricing, and inclusive sizes, offered by both local as well as international brands. The denim brands are driving innovation on washes, colors, fits, and even vintage design and styles. The key players are embarking on mergers and acquisitions as one of their key strategies, to achieve consolidation and optimize their offerings.

Competitive Landscape

The jeans market is a highly fragmented market, with a strong presence of local and global players operating across the world. Thus, to sustain their position in the market, the active players are bringing innovation in their product offering, in order to cater to changing consumers' fashion lifestyle. Key players are now focussing on social media platforms and online distribution channels, for online marketing and branding of their products to attract more customers.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

Table of Contents


  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study




  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry


  • 5.1 By End User
    • 5.1.1 Men
    • 5.1.2 Women
    • 5.1.3 Children
  • 5.2 By Category
    • 5.2.1 Mass
    • 5.2.2 Premium
  • 5.3 By Distribution Channel
    • 5.3.1 Specialty Stores
    • 5.3.2 Supermarket/Hypermarket
    • 5.3.3 Online Retail Stores
    • 5.3.4 Other Distribution Channels
  • 5.4 By Geography
    • 5.4.1 North America
      • United States
      • Canada
      • Mexico
      • Rest of North America
    • 5.4.2 Europe
      • Spain
      • United Kingdom
      • Germany
      • France
      • Italy
      • Russia
      • Rest of Europe
    • 5.4.3 Asia-Pacific
      • China
      • Japan
      • India
      • Australia
      • Rest of Asia-Pacific
    • 5.4.4 South America
      • Brazil
      • Argentina
      • Rest of South America
    • 5.4.5 Middle-East and Africa
      • South Africa
      • United Arab Emirates
      • Rest of Middle-East and Africa


  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Gap Inc.
    • 6.4.2 Levi Strauss & Co.
    • 6.4.3 Kontoor Brands Inc.
    • 6.4.4 OTB Group
    • 6.4.5 Iconix Brand Group
    • 6.4.6 Big John
    • 6.4.7 Hennes & Mauritz AB
    • 6.4.8 Pepe Jeans London


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