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세계의 샴푸 시장 : 성장, 동향, 예측(2020-2025년)

Global Shampoo Market - Growth, Trends, and Forecast (2020 - 2025)

리서치사 Mordor Intelligence LLP
발행일 2020년 05월 상품 코드 937826
페이지 정보 영문
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세계의 샴푸 시장 : 성장, 동향, 예측(2020-2025년) Global Shampoo Market - Growth, Trends, and Forecast (2020 - 2025)
발행일 : 2020년 05월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 샴푸(Shampoo) 시장은 예측 기간(2020-2025년) 중 3.76%의 CAGR로 성장할 것으로 예측되고 있습니다. 비듬 방지 샴푸는 제품의 사용 편의성, 환경오염 및 위생 상태 저하가 발생하고 있는 장소에서의 수요에 의해 세계의 샴푸 시장에서 가장 급성장할 것으로 예상되고 있습니다. 또한 유명인 광고 및 오가닉 제품의 수요 증가, 여행용 소형 사이즈의 입수 용이성 등을 세계 샴푸 시장의 주요 동향으로 볼 수 있습니다.

세계의 샴푸 시장을 조사했으며, 시장 개요, 시장 성장요인 및 저해요인 분석, 제품 유형별·유통경로별·지역별 시장 규모의 추이와 예측, 경쟁 구도, 주요 기업의 개요, 시장 기회 등의 정보를 정리하여 전해드립니다.

목차

제1장 서론

제2장 조사 방법

제3장 주요 요약

제4장 시장 역학

  • 시장 성장요인
  • 시장 저해요인
  • Porter's Five Forces 분석
    • 신규 진출의 위협
    • 바이어/소비자의 교섭력
    • 공급업체의 교섭력
    • 대체품의 위협
    • 경쟁 기업간 경쟁 관계

제5장 시장 세분화

  • 제품 유형
    • 2-in-1 샴푸
    • 비듬 방지 샴푸
    • 어린이용 샴푸
    • 약용 샴푸
    • 표준 샴푸
    • 기타 샴푸
  • 유통경로
    • 슈퍼마켓/하이퍼마켓
    • 편의점
    • 전문점
    • 드러그스토어·약국
    • 온라인 스토어
    • 기타
  • 지역별
    • 북미
    • 유럽
    • 아시아태평양
    • 남미
    • 중동과 아프리카

제6장 경쟁 구도

  • 시장 점유율 분석
  • 가장 활동적인 기업
  • 가장 많이 채택된 전략
  • 기업 개요
    • L'Oreal SA
    • Unilever PLC
    • Shiseido Co. Ltd
    • Johnson & Johnson
    • The Procter & Gamble Company
    • The Estee Lauder Companies Inc
    • Colgate-Palmolive Company
    • Henkel AG & Company
    • KAO CORPORATION

제7장 시장 기회 및 향후 전망

KSA 20.06.03

The global shampoo market is projected to grow with a CAGR of 3.76% during the forecasted period (2020 - 2025).

  • The anti-dandruff shampoo is anticipated to be the fastest-growing segment, within the global shampoo market, driven by the convenience of using these products, poor hygiene conditions, and rising pollution levels.
  • Increasing celebrity endorsements, rise in demand for natural and organic products, ease of usage and availability of small travel-size packs are the major trends observed in the global shampoo market.
  • The global shampoo market is characterized by the presence of several brands with varied functionalities targetting specific consumer group thus, contributing towards the overall market growth.

Key Market Trends

Herbal Shampoos are Becoming Mainstream

With evolving consumer needs for shampoo products comprising of natural ingredients, manufacturers are continuously expanding their product portfolio, thus, placing themselves in a highly competitive shampoo market. For example, in 2019, Loreal launched a "new generation" of professional hair care products that are exclusively used in salons. These shampoos are natural, silicone-free, paraben-free and sulfate-free formulas with 80-100% naturally-derived ingredients. The product range is formulated with real flower and plant inclusions suspended. Moreover, the consumers are looking for shampoos infused with oils, included blended formulations and pure organics, thus, providing healthy fixes for dry and damaged hair.

Asia Pacific is the Fastest Growing Market

Beauty and personal care industry in the Asia Pacific is witnessing tremendous growth, attributable to an increasing number of beauty conscious consumers particularly in countries like China, Japan, Thailand, and South Korea. The hair care regime is an important aspect of their everyday life. For example, the Chinese population considers shampoos as an essential hair care product, which is particularly intended to keep the moisture balance of the hair. Also, in China, demand for anti-hair fall shampoo is growing at the fastest growth rate mainly attributable to high-pressure life and increasing pollution levels. Furthermore, the rapid adoption of 2-in1 shampoos and conditioners intended to clear the scalp and make hair soft and silky, across the Asia Pacific region is also expected to fuel the overall market in the near future.

Competitive Landscape

The shampoo market is highly competitive, with the presence of various international and domestic players. Key players in the global shampoo market are focusing on leveraging opportunities posed by emerging markets, to expand their product portfolio, thus, catering consumer's needs for various hair concerns. Some of the major players in the global shampoo market are, L'Oreal SA, Unilever PLC, Shiseido Co. Ltd, Johnson & Johnson, The Procter & Gamble Company, Kao Corporation among others.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porters Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 2-in-1 Shampoo
    • 5.1.2 Anti-Dandruff
    • 5.1.3 Kids Shampoo
    • 5.1.4 Medicated Shampoo
    • 5.1.5 Standard Shampoo
    • 5.1.6 Other Shampoo
  • 5.2 Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Specialist Retailers
    • 5.2.4 Drug Stores and Pharmacies
    • 5.2.5 Online Stores
    • 5.2.6 Others
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Germany
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 France
      • 5.3.2.4 Russia
      • 5.3.2.5 Spain
      • 5.3.2.6 Italy
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia Pacific
      • 5.3.3.1 India
      • 5.3.3.2 China
      • 5.3.3.3 Japan
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East and Africa
      • 5.3.5.1 South Africa
      • 5.3.5.2 Saudi Arabia
      • 5.3.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Market Share Analysis
  • 6.2 Most Active Companies
  • 6.3 Most Adopted Strategy
  • 6.4 Company Profiles
    • 6.4.1 L'Oreal SA
    • 6.4.2 Unilever PLC
    • 6.4.3 Shiseido Co. Ltd
    • 6.4.4 Johnson & Johnson
    • 6.4.5 The Procter & Gamble Company
    • 6.4.6 The Estee Lauder Companies Inc
    • 6.4.7 Colgate-Palmolive Company
    • 6.4.8 Henkel AG & Company
    • 6.4.9 KAO CORPORATION

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

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