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홈프래그런스(Home Fragrances) 시장 : 성장, 동향, 예측(2020-2025년)

Home Fragrances Market - Growth, Trends, and Forecasts (2020 - 2025)

리서치사 Mordor Intelligence LLP
발행일 2020년 05월 상품 코드 937855
페이지 정보 영문
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홈프래그런스(Home Fragrances) 시장 : 성장, 동향, 예측(2020-2025년) Home Fragrances Market - Growth, Trends, and Forecasts (2020 - 2025)
발행일 : 2020년 05월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

홈프래그런스(Home Fragrances) 시장은 소비자의 자유재량 소득 증가에 따른 프래그런스 제품 선호도 증가에 의해 예측기간 동안 상당한 성장을 이를 것으로 예측됩니다. 홈프래그런스 제품에는 유칼립투스, 자스민, 라벤더 등 다양한 종류의 아로마가 사용되어 편안한 환경을 만듭니다. 홈프래그런스는 매력적인 제품 개발 및 제품 다양화, 천연오일 사용 등으로 인해 시장 성장이 견인되고 있으며, 천연 에센셜 오일 수요가 증가하고 있는 것 또한 시장 성장을 뒷받침하고 있습니다. 미국과 중국, 인도 등은 가처분소득 증가와 도시화 진행에 의해 홈프래그런스 제품 수요가 증가하고 있으며, 소매 및 온라인 포털 증가 또한 시장 성장요인이 되고 있습니다.

세계의 홈프래그런스(Home Fragrances)(Home Fragrances) 시장을 조사했으며, 시장 개요, 시장 성장 촉진요인 및 저해요인 분석, 유형별·유통채널별·지역별 시장 규모 추이 및 예측, 경쟁 상황, 주요 기업 프로파일, 시장 기회 등의 종합적인 정보를 제공합니다.

목차

제1장 서론

제2장 조사 방법

제3장 개요

제4장 시장 인사이트

  • 프래그런스 제품 소비자의 기호/구매 결정에 영향을 미치는 요인
  • 홈프래그런스의 안전성 요건
  • 홈프래그런스의 규제 기준
  • 최근의 혁신 및 업계 동향

제5장 시장 역학

  • 현재의 시장 시나리오
  • 시장 역학
    • 성장 촉진요인
    • 성장 저해요인
    • 시장 기회
  • 업계의 매력 - Porter's Five Forces 분석

제6장 시장 세분화

  • 유형별
    • 스프레이
    • 디퓨저
    • 향초
    • 기타 유형
  • 유통채널별
    • 슈퍼마켓/하이퍼마켓
    • 온라인 상점
    • 편의점
    • 기타 유통채널
  • 지역별
    • 유럽
    • 북미
    • 남미
    • 아시아태평양
    • 중동 및 아프리카

제7장 경쟁 상황

  • Market Concentration
  • 기업 개요
    • SC Johnson & Sons Inc.
    • Reckitt Benckiser Group PLC
    • The Procter & Gamble Company
    • Newell Brands Inc.
    • Bath & Body Works LLC
    • The Estee Lauder Companies Inc.
    • NEST Fragrances
    • Illume Inc.
    • Seda France
    • Bougie Et Senteur
    • Henkel AG & Company KGaA
    • Godrej Aer
    • Faultless Brands
    • Air Essentials
    • ScentAir

제8장 시장 기회 및 향후 동향

제9장 면책조항

LSH 20.06.25

The home fragrances market is expected to witness substantial growth during the forecast period owing to factors, such as increasing the discretionary income of consumers, which is increasing the inclination of consumers toward various fragrance products.

  • Home fragrance products are made up of different types of aromas, such as eucalyptus, jasmine, and lavender, which help liven up the mood, thereby creating a stress-free environment.
  • The home fragrances market is booming driven by new aesthetically pleasing products, personalization of products, and usage of natural ingredients such as oils in the products. The market is also witnessing an increased demand for natural essential oils in home fragrance products, which is expected to further drive the growth of home fragrance products during the forecast period.
  • Countries, such as the United States, China, and India, are witnessing an increase in demand for home fragrance products due to the high disposable income of consumers and urbanization. Increased number of retail outlets and online portals are also attributing to the market growth as these stores offer the ease to select fragrance products, along with the availability of a variety of products.

Key Market Trends

Growing Emergence of Customized Scented Candles

Scented candles are the one of the fastest-growing and largest categories for the home fragrance industry. The demand for scented candles is increasing rapidly and the growth can be attributed to factors, such as increasing demand for aromatherapy, which reduces stress, and rising use of candles as home decor products.

The emergence of customized home fragrance candles has been identified as one of the prominent home fragrances market trends, which is likely to have a positive influence on the growth of the market in the upcoming years. Companies are offering customers the freedom to choose the shape, size, color, texture, and fragrances of candles according to their unique taste and personal preferences. Some vendors are also allowing customers to add photos and quotes on the containers of candles, along with the option to choose the desired fragrance. The adoption of such strategies may enhance customers' buying experience and boost the sales of home fragrances during the forecast period.

Europe to Dominate During the Forecast Period

Europe held the highest market share, in terms of revenue for home fragrances, in 2019, and it is expected that the region will continue to maintain its dominance during the forecast period. Some of the major factors attributed to this strong growth are the per capita expenditure for homecare products, such as fragrances, and an increase in the standard of living in the region. Countries, such as the United Kingdom and France, are driving the regional market due to a rise in demand for home fragrance products.

In the United Kingdom, the sales of electric air fresheners, candles, and wax melts increased significantly in the last few years. The products have a higher average selling price and a higher frequency of purchase as well. Furthermore, people in this country are frequent buyers of home fragrance products, which is driving the market in the country as well.

The region is also witnessing an increase in the number of sellers and manufacturers, which has led to a rise in the availability of home fragrance in Europe. For instance, companies, such as ESTEBAN Paris, came up with the idea to refill the scented candles, which increases the lifecycle of candles more than regular scented candles. These factors are anticipated to fuel the market growth further in the region.

Competitive Landscape

The home fragrances market is competitive with the presence of a large number of local and international players, thus making it fragmented in nature. Geographical expansions, new product launches, and mergers and acquisitions are some of the key strategies adopted by companies operating in the global home fragrances market to gain a competitive edge. Some of the leading market players are S.C. Johnson & Son Inc., Reckitt Benckiser Group PLC, The Procter & Gamble Company, Newell Brands Inc., NEST Fragrances LLC, Illume Inc., Henkel AG & Co., and Beaumont Products Inc.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Insights into Consumer Preferences and Factors Affecting Purchase Decisions of Customers for Fragrance Products
  • 4.2 Insights into Safety Efficacy Requirements for Home Fragrances
  • 4.3 Insights into Regulatory Standards for Home Fragrances
  • 4.4 Insights into Latest Innovations and Industry Trends

5 MARKET DYNAMICS

  • 5.1 Current Market Scenario
  • 5.2 Market Dynamics
    • 5.2.1 Drivers
    • 5.2.2 Restraints
    • 5.2.3 Opportunities
  • 5.3 Industry Attractiveness - Porter's Five Forces Analysis

6 MARKET SEGMENTATION

  • 6.1 By Type
    • 6.1.1 Sprays
    • 6.1.2 Diffusers
    • 6.1.3 Scented Candles
    • 6.1.4 Other Types
  • 6.2 By Distribution Channel
    • 6.2.1 Supermarkets and Hypermarkets
    • 6.2.2 Online Stores
    • 6.2.3 Convenience Stores
    • 6.2.4 Other Distribution Channels
  • 6.3 By Geography
    • 6.3.1 Europe
    • 6.3.2 North America
    • 6.3.3 South America
    • 6.3.4 Asia-Pacific
    • 6.3.5 Middle-East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Market Concentration
  • 7.2 Company Profiles
    • 7.2.1 S.C Johnson & Sons Inc.
    • 7.2.2 Reckitt Benckiser Group PLC
    • 7.2.3 The Procter & Gamble Company
    • 7.2.4 Newell Brands Inc.
    • 7.2.5 Bath & Body Works LLC
    • 7.2.6 The Estee Lauder Companies Inc.
    • 7.2.7 NEST Fragrances
    • 7.2.8 Illume Inc.
    • 7.2.9 Seda France
    • 7.2.10 Bougie Et Senteur
    • 7.2.11 Henkel AG & Company KGaA
    • 7.2.12 Godrej Aer
    • 7.2.13 Faultless Brands
    • 7.2.14 Air Essentials
    • 7.2.15 ScentAir

8 MARKET OPPORTUNITIES AND FUTURE TRENDS

9 DISCLAIMER

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