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주요 가전제품 시장 : 성장, 동향, 예측(2020-2025년)

Major Home Appliances Market - Growth, Trends and Forecasts (2020 - 2025)

리서치사 Mordor Intelligence LLP
발행일 2020년 05월 상품 코드 937904
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주요 가전제품 시장 : 성장, 동향, 예측(2020-2025년) Major Home Appliances Market - Growth, Trends and Forecasts (2020 - 2025)
발행일 : 2020년 05월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

주요 가전제품 시장은 예측기간 동안 양호한 연평균 복합 성장률(CAGR)로 확대될 전망입니다. 세계 가전 수요를 견인하는 주요인은 급속한 도시화, 세계적인 주택 개발 증가, 1인당 소득 증가, 가전제품에 투자하여 가사 부담을 덜고 싶어하는 경향 등입니다.

기술 발전과 디지털화에 힘입어 세계적으로 스마트 가전의 인기가 높아지고 있습니다. 스마트홈이 등장하면서 스마트폰에 연결하여 원격으로 모니터링할 수 있는 스마트 기기가 증가하고 있습니다. 산업의 혁신 도한 주요 가전제품 시장 수요를 뒷받침할 것으로 예상됩니다.

세계의 주요 가전제품(Home Appliances) 시장을 조사했으며, 시장 개요, 시장 성장 촉진요인 및 저해요인 분석, 제품별·유통채널별·지역별 시장 규모 추이 및 예측, 경쟁 상황, 주요 기업 프로파일, 시장 기회 등의 종합적인 정보를 제공합니다.

목차

제1장 서론

제2장 조사 방법

제3장 개요

제4장 시장 역학

  • 시장 개요
  • 시장 성장 촉진요인
  • 시장 기회
  • 시장 성장 저해요인
  • 업계 밸류체인 분석
  • Porter's Five Forces 분석
    • 신규 진출기업의 위협
    • 구매자/소비자의 교섭력
    • 공급업체의 협상력
    • 대체품의 위협
    • 업계 내 경쟁
  • 가전제품 소비에 관한 인사이트
  • 가전 생산에 관한 인사이트
  • 가전 시장의 혁신에 관한 인사이트

제5장 시장 세분화

  • 제품별
    • 냉장고
    • 세탁기
    • 식기세척기
    • 쿠커/오븐
    • 냉동고
    • 기타(전자레인지, 진공청소기)
  • 유통채널별
    • 슈퍼마켓/하이퍼마켓
    • 전문점
    • 온라인
    • 기타 유통채널
  • 지역별
    • 북미
    • 유럽
    • 아시아태평양
    • 남미
    • 중동 및 아프리카

제6장 경쟁 상황

  • 시장 경쟁 개요
  • 기업 개요
    • Whirlpool Corporation
    • Electrolux AB
    • Haier Group
    • LG Corp
    • Samsung Electronics
    • General Electric(GE)
    • Panasonic Corp
    • BSH Hausgerte GmbH
    • Toshiba Corporation
    • Philips
    • Robert Bosch

제7장 시장 기회 및 향후 동향

제8장 면책조항

LSH 20.06.03

The major home appliances market is anticipated to grow at a positive CAGR in the forecast period. Some of the major factors driving the demand for home appliances in the world include rapid urbanization, rising housing developments at a global scale, an increase in per capita income of people and changing consumer preferences as people are willing to invest more in appliances to reduce their household chores.

Due to technological advancements and rising digitalization, consumers are becoming more tech-savvy and becoming increasingly inclined towards modern appliances due to all the benefits associated with them. There is also a rising global trend of smart home appliances which is gaining popularity. The number of smart appliances being introduced in the market is increasing rapidly and the rising emergence of smart homes is facilitating this increase of these smart appliances, which can be connected to the customer's smartphone and monitored remotely. Technological innovations in the industry are also anticipated to boost the demand for major home appliances.

Key Market Trends

Refrigeration Appliances Account for Significant Market Share

Amongst the major appliances, refrigeration appliances segment account for a significant market share in terms of revenue. Companies like Samsung, GE and LG have paved their way into the smart connected refrigerator space, and are offering products with special features such as touchscreen and flexible user-controlled cooling options. These products are being largely targeted at developed markets.

Domestic refrigeration appliances are also witnessing increased demand in most of the developing countries such as India and China. As these countries have a rising middle-class population with increased consumer spending white-goods like refrigerators are witnessing significant growth.

The rise in consumer spending coupled with the introduction of technologically advanced models within the category is anticipated to propel the market growth further in the anticipated period.

Asia-Pacific Region is Expected to Witness the Highest Growth

The smart appliances market in Asia-Pacific is expected to grow at a rapid rate. Developed countries like Japan, Singapore, Hong Kong, and Indonesia are expected to register an increase in the sales of smart appliances, mostly owing to the rising energy and labor costs, the high purchasing power of consumers, and greater awareness about smart cities and smart integrated appliances. China has the highest demand for conventional air conditioners, by volume, across the globe, owing to government policies that favor energy-saving appliances, a growing property market, and hot weather. The merger of Haier and GE appliances has given Haier access to the latter's smart appliance technology expertise, which will make it a strong player in China.

Competitive Landscape

The major home appliances market is highly competitive with some of the major companies such as LG, Samsung, GE electronics, Haier and Whirlpool. Companies are becoming technologically advanced and coming up with innovative features such as integrating their products with the IoT to make customers' lives comfortable and convenient. IoT is the interconnectivity of physical objects and devices that are integrated with sensors and software that allows them to exchange and collect data. Furthermore, manufacturers are mainly focusing on the development of self-directed, smart appliances with the integration of intelligent electronic control, sensors, and machine programming methods. Several companies such as LG and Samsung are getting ahead of the smart technologies revolution by offering products including smart washing machines and smart refrigerators.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
  • 4.3 Market Opportunities
  • 4.4 Market Restraints
  • 4.5 Industry Value Chain Analysis
  • 4.6 Porters 5 Forces Analysis
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers/Consumers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry
  • 4.7 Insights on household Appliances Consumption
  • 4.8 Insights on household appliances production
  • 4.9 Insights on technological innovations in the home appliances market

5 MARKET SEGMENTATION

  • 5.1 By Product
    • 5.1.1 Refrigerators
    • 5.1.2 Washing Machines
    • 5.1.3 Dishwashers
    • 5.1.4 Cookers and ovens
    • 5.1.5 Freezers
    • 5.1.6 Others (Microwaves, vacuum cleaners)
  • 5.2 By Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Specialty Stores
    • 5.2.3 Online
    • 5.2.4 Other Distribution Channels
  • 5.3 By Geography
    • 5.3.1 North America
    • 5.3.2 Europe
    • 5.3.3 Asia-Pacific
    • 5.3.4 South America
    • 5.3.5 Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Market Competion Overview
  • 6.2 Company Profiles
    • 6.2.1 Whirlpool Corporation
    • 6.2.2 Electrolux AB
    • 6.2.3 Haier Group
    • 6.2.4 LG Corp
    • 6.2.5 Samsung Electronics
    • 6.2.6 General Electric (GE)
    • 6.2.7 Panasonic Corp
    • 6.2.8 BSH Hausgerte GmbH
    • 6.2.9 Toshiba Corporation
    • 6.2.10 Philips
    • 6.2.11 Robert Bosch

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 DISCLAIMER

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