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라이딩 기어 시장 : 성장, 동향, 예측(2020-2025년)

Riding Gear Market - Growth, Trends, and Forecasts (2020 - 2025)

리서치사 Mordor Intelligence LLP
발행일 2020년 05월 상품 코드 938003
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라이딩 기어 시장 : 성장, 동향, 예측(2020-2025년) Riding Gear Market - Growth, Trends, and Forecasts (2020 - 2025)
발행일 : 2020년 05월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계 라이딩 기어 시장은 2020-2025년간 약 7.9%의 연평균 복합 성장률(CAGR)을 나타낼 것으로 예상됩니다.

  • 개발도상국 소비자들이 비교적 저렴한 가격으로 300-400cc 오토바이를 구입할 수 있게 되었기 때문에 오토바이 판매량은 지난 몇 년간 지속적으로 증가하고 있습니다. 또한 이들 국가에 Harley Davidson, Ducati, Aprilia 등의 상징적인 오토바이 브랜드 진출이 시장 성장을 지원했습니다.
  • 인도 젊은이들 사이에서의 오토바이 경주에 대한 열정 증가, 무료 기어로서 재킷, 장갑, 헬멧을 제공하는 오토바이 제조업체의 매력적인 거래가 국가의 라이딩 기어 시장을 견인하고 있습니다. 소셜 미디어는 다양한 라이딩 기어 기업의 브랜드 인지도를 높이는 데 있어서 중요한 역할을 했습니다. 온라인 인플루언서가 다양한 차량 정보를 제공하는 온라인 커뮤니티 생성에는 수백만 명의 사람들이 뒤따르고 있습니다. 다양한 여행사가 제공하는 저렴한 가격의 오토바이 여행 패키지 또한 주요 성장요인입니다.
  • Bluetooth 기능과 통합된 헬멧과 같은 제품 기능 향상에 의해 개인이 전화에 응답하거나, 음악을 듣거나, 주행 경로를 검색 할 수 있게 되고, 이러한 기어 수요 증가에 기여하고 있습니다.
  • 라이딩 기어 제품은 고도로 세분화된 시장에서 지속적인 시장 점유율을 확보하기 위해서 제조업로부터 지속적인 개선을 보여 왔습니다. 헬멧 이외에도 라이딩 장잡 또한 진화하고 있습니다. 라이딩 장갑은 손바닥과 손가락 주위에 너클 프로텍터와 강화 소재가 장착되어 있어서 최적의 보호를 제공하고, 내비게이션 기기의 터치 스크린 조작을 지원하고 있습니다.

세계의 라이딩 기어(Riding Gear) 시장을 조사했으며, 시장 개요, 시장 성장 촉진요인 및 저해요인 분석, 유형별·소재 유형별·유통경로별·지역별 시장 규모 추이 및 예측, 경쟁 상황, 주요 기업 프로파일, 시장 기회 등의 종합적인 정보를 전해드립니다.


제1장 서론

제2장 조사 방법

제3장 개요

제4장 시장 역학

  • 시장 성장 촉진요인
  • 시장 성장 억제요인
  • Porter's Five Forces 분석

제5장 시장 세분화

  • 유형별
    • 자켓
    • 헬멧
    • 장갑
    • 무릎보호대(Knee Guards)
    • 신발
    • 기타
  • 소재 유형
    • 메쉬
    • 가죽
    • 플라스틱
    • 탄소섬유
    • 기타
  • 유통경로
    • 온라인
    • 오프라인
  • 지역별
    • 북미
    • 유럽
    • 아시아태평양
    • 기타 지역

제6장 경쟁 상황

  • 벤더의 시장 점유율 **
  • 기업 개요
    • AGVSport
    • Alpinestars SPA
    • FLY Racing Jackets
    • Fox Racing Inc.
    • HKM Sports Equipment GmbH
    • Joe Rocket Jackets
    • Klim Technical Riding Gear
    • Kushitani Hamamatsu
    • Ride Icon
    • Royal Enfield Gear
    • Spartan Pro Gear Co.
    • Rynox Gears India Pvt. Ltd.

제7장 시장 기회 및 향후 동향

LSH 20.06.23

The riding gear market is anticipated to register a CAGR of about 7.9% during the forecast period (2020 - 2025).

  • The sales of motorcycles have been continually increasing over the past few years as consumers in the developing countries were able to purchase 300-400 cc bikes at relatively affordable prices. Also, the entry of iconic bike brands, such as Harley Davidson, Ducati, and Aprilia, in these countries has aided the market to grow.
  • The growing passion toward bike racing among the Indian youth and the enticing deals from motorcycle manufacturers offering jackets, gloves, and helmets as complimentary gears is driving the riding gear market in the country. Social media has played an important role in increasing the brand awareness of various riding gear companies. Creation of online communities where online influencers gives information about various riding gears is followed by millions of people. Affordable bike touring packages offered by various travel companies is also a major driving factor.
  • Increased improvement in product features like helmets integrated with Bluetooth capability, which enables an individual to answer phone calls, listen to music, and even get driving directions, have also helped in the increased demand of these gears.
  • Riding gear products have been consistently showing improvements from the manufacturers, to attract and capture a sustainable market share in the highly fragmented market. Other than helmets, riding gloves have also evolved, since, nowadays, riding gloves come equipped with knuckle protectors and reinforced material around the palms and fingers that offer optimum protection and supports touch screen operations on navigating device.

Key Market Trends

Growing Sales of Helmet and Increase in Awareness and Adoption of Safety Measures

Increase in the sales of motorcycles, especially in the Asia-Pacific region, and the end users' preference and awareness toward enhanced safety and comfort offered by premium helmets are some of the factors driving the growth of the market. In the developed markets, high capacity performance bikes form a high percentage of sales and are mostly bought by enthusiasts and not daily commuters.

Manufacturers are now introducing Bluetooth and hands-free options in helmets that improves the connectivity with fellow riders and saves the hassle of reaching out for smartphone for picking up calls or navigating.

India is the biggest motorcycle market in the world. Stringent traffic rules and regulations are expected to boost the sales of helmets in India. According to new amendments in Motor Vehicle Act that came into force in September 2019, authorities will levy a fine of INR 1000 and disqualify the license for 3 months if a motorcycle rider is found to ride without helmet. According to Central Motor Vehicle Rules, the manufacturer of the 2-wheeler shall give protective headgear at the time of purchase.

Asia-Pacific Leading the Global Market

The demand for riding gear in North America and Europe is high because of high motorcycles demand, owing to a rise in recreational rides, increase in bike racing events, and growing traffic congestion. This, in turn, has increased the demand for riding gear such as helmets, gloves, jackets, and shoes.

Asia-Pacific is the largest motorcycle market. Although the sales have stagnated in the last 11-12 months in major markets like India and China, some emerging geographies such as Bangladesh. Owing to the investment by Indian OEMs and favourable government policies, sales of motorcycles in Bangladesh doubled since 2016 and is expected to cross 600,000 units mark by 2019.

Philippines show a 9.7% rise in motorcycle sales in 2019 against previous year. Taiwan's second quarter sales of 2019 shows a 30% increase over the 2018 second quarter sale. Till third quarter, 748,701 units were sold in Taiwan which is 26% higher than last year sales.

Asia-Pacific has some of the largest motorcycle manufacturers such as Hero, Honda and Bajaj. These manufacturers export their models globally to markets such as Africa and Latin America. OEMs such as Royal Enfield and TVS have entered the riding gear market and displays the gears in the showrooms which enhances the customer buying experience.

In Europe, riding gear market (especially helmets) is expected to grow significantly due to 65% rise in electric 2 wheelers market in 2019.

Competitive Landscape

The riding gear market is fragmented due to the presence of a large number of both regional and small local players, across the world. However, the riding gear market is majorly dominated by AGV, Alpine stars, FLY Racing Jackets, Fox Racing Inc., HKM Sports Equipments GmbH, Joe Rocket Jackets, Rynox Gears, Spartan Pro Gear amongst others.

This industry has seen various innovations and collaborations in the recent years. Airbag Jackets and vests, HUD visors, Bluetooth connectivity are some examples of recent innovations. Various startups are coming up in emerging economies that are committed to providing high quality gear at affordable prices. Indian startups such as ViaTerra, Motoziel and BluArmor are few such examples. Myntra, an Indian e-commerce platform has collaborated with MotoGP to make riding gears for Indian biking enthusiasts. Royal Enfield has introduced a new window on their website where customers can customize their gears.

The companies are expanding their global presence and launching new products so that they can reach to a large number of customers and improve their competitive position in the market. For instance;

AGVSports America LLC is a newly formed company with headquarters in the Dallas, Texas area. AGVSport America has assembled a team of industry professionals and enthusiasts focusing on the growth of the brand in the United States.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

Table of Contents


  • 1.1 Study Assumptions
  • 1.2 Scope of the Study




  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry


  • 5.1 By Type
    • 5.1.1 Jackets
    • 5.1.2 Helmets
    • 5.1.3 Gloves
    • 5.1.4 Knee Guards
    • 5.1.5 Shoes
    • 5.1.6 Others
  • 5.2 Material Type
    • 5.2.1 Mesh
    • 5.2.2 Leather
    • 5.2.3 Plastic
    • 5.2.4 Carbon Fiber
    • 5.2.5 Others
  • 5.3 Distribution Channel
    • 5.3.1 Online
    • 5.3.2 Offline
  • 5.4 Geography
    • 5.4.1 North America
      • United States
      • Canada
      • Rest of North America
    • 5.4.2 Europe
      • Germany
      • United Kingdom
      • France
      • Italy
      • Rest of Europe
    • 5.4.3 Asia-Pacific
      • China
      • Japan
      • India
      • South Korea
      • Rest of Asia-Pacific
    • 5.4.4 Rest of the World
      • South America
      • Middle-East & Africa


  • 6.1 Vendor Market Share**
  • 6.2 Company Profiles
    • 6.2.1 AGVSport
    • 6.2.2 Alpinestars SPA
    • 6.2.3 FLY Racing Jackets
    • 6.2.4 Fox Racing Inc.
    • 6.2.5 HKM Sports Equipment GmbH
    • 6.2.6 Joe Rocket Jackets
    • 6.2.7 Klim Technical Riding Gear
    • 6.2.8 Kushitani Hamamatsu
    • 6.2.9 Ride Icon
    • 6.2.10 Royal Enfield Gear
    • 6.2.11 Spartan Pro Gear Co.
    • 6.2.12 Rynox Gears India Pvt. Ltd.


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