The automotive centre stack display market is expected to exhibit a CAGR of more than 7% during the forecast period (2020 - 2025).
- There is an increasing demand for enhanced safety, comfort, and convenience features in automobiles, especially in the developed economies. Advanced infotainment systems, centre stack displays, heads-up displays, telematics, gesture control systems, and central controllers are increasingly being introduced by OEMs in vehicles.
- Autonomous cars use technologies like RADAR, LIDAR, GPS, and computer vision in order to sense their environment. Advanced control systems that are integrated into the car can interpret the sensory inputs and present the interpretable information on advanced center smart displays to warn the driver and prevent collisions and accidents.
- Manufacturers are increasing their R&D expenditures to develop improved technologies that are expected to meet, for instance, the ever-expanding connected car features. Consumer awareness in developed economies is playing a key role in driving the popularity of smart displays for automotive applications.
- The rise in investments in haptic technology is expected to fuel the market growth for centre stack displays. Preh GmbH has developed a scalable actuator technology that enables haptic feedback on touch screen devices.
Key Market Trends
Safety and Cybersecurity Threat are Expected To Hamper The Market Growth
Increase in demand for connected devices due to introduction of new innovative technologies, concept of Internet of Things and development of smart cities has resulted in the creation of a cyber environment that will support the operations of these connected machines including autonomous cars. Risk of inaccurate processing of data that may lead to false display of parameters and being hacked is always associated with autonomous cars.
- For instance, in 2015, researchers Charlie Miller and Chris Valasek demonstrated that they were able to hack a Jeep Cherokee and control it remotely. The incident led to the recall of 1.4 million cars by Fiat Chrysler.
Additionally, in early 2017, the Chinese researchers exposed the vulnerabilities in Tesla Model X. They were able to take control of the vehicle's brakes, remotely, open the trunk and the doors, and take control of the radio. The researchers hacked the vehicle through Wi-Fi and cellular connections, using malware, which was sent to the car's web browser in a series of circuitous computer exploits.
Asia-Pacific to Register The Highest Growth Rate
Asia-Pacific is the biggest market for automotive artificial intelligence and this factor is fueling the market for automotive centre stack display market. In China, the number of OEMs deploying AI in China went up by 4% points from 5% to 9% during 2017-2018. This growth is fueled by open source platform for AI technology by major technology companies. For instance, Internet giant Baidu developed an open source platform, Apollo, that saw partnership from well over 130 companies.
India is an emerging economy and global OEMs are setting up their manufacturing facilities in India. Recently Morris Garages and Kia motors introduced their new models in India in June and August of 2019. Centre Stack Display demand is strong in of India due to presence of global manufacturers such as Faurecia SA and BHTC and huge aftermarket demand.
The market for automotive centre stack display is a fragmented with players such as Faurecia SA, Preh GmbH, Delphi Automotive PLC dominating the market.
In April 2020, Audi revealed its new fourth generation A3 sedan that has integrated 10.1 inch centre stack display that is compatible with both Android Auto and Apple CarPlay.
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Table of Contents
- 1.1 Study Assumptions
- 1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
- 4.3 Porter's Five Force Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
- 5.1 Vehicle
- 5.1.1 Passenger Cars
- 5.1.2 Commercial Vehicles
- 5.2 Sales Channel
- 5.2.1 OEM
- 5.2.2 Aftermarket
- 5.3 Function
- 5.3.1 Navigation
- 5.3.2 HVAC controlling
- 5.3.3 Infotainment
- 5.3.4 Others
- 5.4 Display Technology
- 5.5 Geography
- 5.5.1 North America
- 220.127.116.11 United States
- 18.104.22.168 Canada
- 22.214.171.124 Rest of North America
- 5.5.2 Europe
- 126.96.36.199 Germany
- 188.8.131.52 United Kingdom
- 184.108.40.206 France
- 220.127.116.11 Spain
- 18.104.22.168 Rest Of Europe
- 5.5.3 Asia-Pacific
- 22.214.171.124 India
- 126.96.36.199 China
- 188.8.131.52 Japan
- 184.108.40.206 South Korea
- 220.127.116.11 Rest of Asia-Pacific
- 5.5.4 South America
- 18.104.22.168 Brazil
- 22.214.171.124 Argentina
- 126.96.36.199 Rest of South America
- 5.5.5 Middle-East & Africa
- 188.8.131.52 United Arab Emirates
- 184.108.40.206 South Africa
- 220.127.116.11 Rest of Middle-East & Africa
6 COMPETITIVE LANDSCAPE
- 6.1 Vendor Market Share
- 6.2 Company Profiles
- 6.2.1 Preh GmbH
- 6.2.2 Hyundai Mobis Co. Ltd.
- 6.2.3 Marelli Corporation
- 6.2.4 Behr-Hella Thermocontrol GmbH
- 6.2.5 Magna International Inc.
- 6.2.6 Valeo Group
- 6.2.7 Continental AG
- 6.2.8 Methode Electronics Inc.
- 6.2.9 Visteon Corporation
- 6.2.10 Delphi Automotive PLC
7 MARKET OPPORTUNITIES AND FUTURE TRENDS