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DIY 주택 개조 시장 : 성장, 동향, 예측(2020-2025년)

DIY Home Improvement Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

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발행일 2021년 05월 상품 코드 965163
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DIY 주택 개조 시장 : 성장, 동향, 예측(2020-2025년) DIY Home Improvement Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)
발행일 : 2021년 05월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

건물의 메인터넌스, 배관, 기타 개조 목적으로 사용되는 DIY 주택 개조 제품은 이 시장의 타깃 제품으로 간주됩니다. DIY 주택 개조 제품과 활동에 의해 주택 소유자는 DIY 주택 개조 툴, 기기 및 전기화 제품의 도움으로 스스로 시행할 수 있습니다. 라이프스타일의 변화에 의해 DIY 인테리어 디자인에 대한 관심이 높아지고 있습니다. 또한 개발도상 지역에서는 일하는 여성이 증가하며 집 장식의 의사결정 프로세스에도 참여하고 있으며, 이 프로젝트에 필요한 제품의 판매를 촉진하고 있습니다. 이에 따라 DIY 리폼 제품의 채택이 증가하고 있습니다. DIY 제품의 사용은 고가의 노동력에 작업을 외주하는 것보다 장기적인 비용을 절감합니다. 따라서 DIY 주택 개조 제품의 수요는 이 시장을 촉진하는 주요 요인입니다.

DIY 주택 개조 시장에 대해 조사했으며, 시장의 개요와 유형별, 유통 채널별, 지역별 동향 및 시장에 참여하는 기업의 개요 등을 정리하여 전해드립니다.


제1장 서론

제2장 조사 방법

제3장 주요 요약

제4장 시장 인사이트와 역학

  • 시장 개요
  • 촉진요인
  • 억제요인
  • 시장 기회
  • 밸류체인 분석
  • Porter's Five Forces 분석
  • 인구통계별 소비자 행동 분석에 관한 인사이트
  • 주요 동향과 기술 혁신
  • 지역 전체의 정부 규제와 정책
  • COVID19의 시장에 대한 영향

제5장 시장 세분화

  • 유형별
    • 목재와 경관 관리
    • 장식과 실내 정원
    • 주방
    • 페인팅과 벽지
    • 툴과 하드웨어
    • 건축자재
    • 조명
    • 배관 및 설비
    • 바닥재, 수리, 교환
    • 전기공사
  • 유통 채널별
    • DIY 주택 개조 스토어
    • 전문점
    • 온라인
    • 가구 및 기타 실점포
  • 지역별
    • 북미
    • 유럽
    • 아시아태평양
    • 중동·아프리카
    • 라틴아메리카

제6장 경쟁 구도

  • 시장 집중의 개요
  • 기업 개요
    • Groupe Adeo
    • Home Depot
    • Lowe's Companies, Inc.
    • Menard
    • Walmart
    • Ace Hardware
    • Travis Perkins
    • Kingfisher plc
    • HORNBACH Holding
    • Bauhaus
    • Obi(Tengelmann)
    • Hagebau
    • Kesko
    • Hornbach
    • Maxeda
    • 기타 기업(Crate and Barrel, The True Value Company, Les Mousquetaires, 기타)

제7장 시장의 미래

제8장 면책사항

KSA 20.11.05

The DIY home improvement market is projected to register a CAGR greater than 3% during the forecast period, 2021-2026.

The industry for do-it-yourself (DIY) home improvement retailing has observed a notable growth during the COVID-19 pandemic. DIYers in developed and developing countries are investing time to complete home improvement projects as majority of the people are under COVID-19 lockdown. Majority of the DIYers are engaged in gardening practices to enhance customers' living space to keep them entertained during the lockdown situation. Such factors are driving the demand for DIY products amid COVID-19.

Do-it-yourself (DIY) is the activity of designing and modifying any project yourself. This technique allows customers to develop eye-catching projects without any professional help. It is a comprehensive term that mainly refers to developing or modifying innovative products like shoe holders, letter boards, wall painting, and many others. DIY home improvement products that are used in building maintenance, plumbing, and other home improvement purposes are considered the target products of the market. DIY home improvement products and activities allow homeowners to execute tasks by themselves with the help of DIY home improvement tools, equipment, and appliances. The changes in lifestyles have increased interest in DIY interior designing. Moreover, in the developing regions, the growing population of working women and their participation in the decision-making process for home decoration are also boosting the sales of products required for such projects. Subsequently, there is increasing adoption of DIY home improvement products. The use of DIY products lowers long-term costs than work outsourced to expensive labor. Therefore, the demand for DIY home improvement products is a major factor driving the market studied.

Key Market Trends

DIY Shops are Preferable Distribution Channels

As a majority of DIY resources are online, in-store display plays a major role in how DIY consumers learn to manage DIYs. Big-box retailers have seen a boost in sales by implementing these tactics, and these are also just as useful for small and local home improvement businesses. Most often, small businesses excel over the big box stores in terms of customer service and store-consumer relationships. 82% of all DIYers are likely to explore products in the store, even if the final purchase is made online, and millennial DIYers are more likely to seek the product and make the final purchase of quality products in-store, especially for products like paint.

North America and Europe Account for the Largest Market Shares

In 2019, the DIY home improvement world market turnover reached EUR 618 billion, breaking through the EUR 600 billion ceiling. North America and Europe combined represent approximately 86.6% of this market, although their joint population accounts for only 16% of the world population. The DIY markets of these two continents sum up to EUR 535 billion. North America and Europe reach 58% and 28% of the world market, respectively. North America had the highest average DIY expenditure per capita in 2019 at EUR 972.

Approximately 81% of the DIY market (EUR 502.2 billion) is concentrated in only eight countries, the United States, Germany, Canada, Japan, the United Kingdom, France, Australia, and Italy. Moreover, the three major DIY markets in Europe (Germany, France, and the United Kingdom) represent 50% of the continent's market.

Competitive Landscape

The report covers major international players operating in the DIY home improvement market. In terms of market share, few of the major players currently dominate the market studied. However, the demand is driven by consumer income. Large companies compete through volume purchasing, breadth of products, and effective merchandising and marketing. Small companies focus on a market segment and compete through the depth of products and superior customer service.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support



  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study




  • 4.1 Market Overview
  • 4.2 Market Drivers
  • 4.3 Market Restraints
  • 4.4 Value Chain/Supply Chain Analysis
  • 4.5 Porter's Five Forces Analysis
    • 4.5.1 Threat of New Entrants
    • 4.5.2 Bargaining Power of Buyers/Consumers
    • 4.5.3 Bargaining Power of Suppliers
    • 4.5.4 Threat of Substitute Products
    • 4.5.5 Intensity of Competitive Rivalry
  • 4.6 Impact of COVID-19 on the Market


  • 5.1 By Product Type
    • 5.1.1 Lumber and Landscape Management
    • 5.1.2 Decor and Indoor Garden
    • 5.1.3 Kitchen
    • 5.1.4 Painting and Wallpaper
    • 5.1.5 Tools and Hardware
    • 5.1.6 Building Materials
    • 5.1.7 Lighting
    • 5.1.8 Plumbing and Equipment
    • 5.1.9 Flooring, Repair, and Replacement
    • 5.1.10 Electrical Work
  • 5.2 By Distribution Channel
    • 5.2.1 DIY Home Improvement Stores
    • 5.2.2 Specialty Stores
    • 5.2.3 Online
    • 5.2.4 Furniture and Other Physical Stores
  • 5.3 By Geography
    • 5.3.1 North America
    • 5.3.2 Europe
    • 5.3.3 Asia-Pacific
    • 5.3.4 South America
    • 5.3.5 Middle-East and Africa


  • 6.1 Company Profiles
    • 6.1.1 Groupe ADEO
    • 6.1.2 Home Depot
    • 6.1.3 Lowe's Companies Inc.
    • 6.1.4 Menard
    • 6.1.5 Walmart
    • 6.1.6 Ace Hardware
    • 6.1.7 Travis Perkins
    • 6.1.8 Kingfisher PLC
    • 6.1.9 Hornbach Holding
    • 6.1.10 Bauhaus
    • 6.1.11 Obi (Tengelmann)
    • 6.1.12 Hagebau
    • 6.1.13 Maxeda
    • 6.1.14 Crate and Barrel



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