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웹 퍼포먼스 시장 : 성장, 동향, COVID-19의 영향, 예측(2021-2026년)

Web Performance Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

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발행일 2022년 01월 상품코드 965621
페이지 정보 영문 배송안내 2-3일 (영업일 기준)
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웹 퍼포먼스 시장 : 성장, 동향, COVID-19의 영향, 예측(2021-2026년) Web Performance Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
발행일 : 2022년 01월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

현재 기술에서는 고객은 모든 웹사이트로부터 고속이고 신뢰성 높은 온라인 사용자 경험을 기대하고 있습니다. 사용자가 페이지 로드를 기다리는 경우 웹사이트 로드를 기다리는 시간이 한정되어 있기 때문에 대신에 다른 웹사이트에 액세스 할 가능성이 있습니다. 고객은 일반적으로 로드 시간이 느리다고 생각하고 있기 때문에 웹사이트 퍼포먼스는 매우 중요합니다. 이것은 다양한 조직이 웹사이트 부하에 대해서 웹 퍼포먼스 최적화 솔루션을 가능한 한 빨리 전개할 필요성이 높아지고 있는 것을 의미합니다. 비지니스가 완전하게 웹상에서 운영되고 있는 경우 퍼포먼스는 매우 중요합니다. 사이트 사용자 경험이 고속인 경우는 비지니스에 도움이 됩니다.

  • 웹 퍼포먼스는 온라인 벤처 성공에 중요한 역할을 담당합니다. 이것은 퍼포먼스 높은 사이트가 퍼포먼스 낮은 사이트보다 사용자를 유지하고, 참여를 높이는 방법을 나타내는 몇 가지 예입니다. Pinterest는 지각되는 대기 시간이 40% 감소했을 때 검색 엔진 트래픽과 사인업이 15% 증가했다고 보고했습니다.
  • 전환을 향상시키려면 사용자를 유지하는 것이 중요합니다. 느린 웹사이트는 매출에 악영향을 미칩니다. 그리고 그 반대 역시 진실입니다. 이것은 퍼포먼스가 비지니스를 많든 적든 수익성 높게 하는데 있어서 어떻게 역할을 담당해 왔는지 몇 가지 예입니다. 테크놀러지 기업인 Mobify의 경우 홈페이지 로드 속도가 100ms 지연당 세션 기반 전환이 1.11% 증가하고, 연간 평균 수익은 약 38만 달러 증가했습니다. 또한 체크아웃 페이지 로드 속도가 100ms 저하하면, 세션 기반 전환이 1.55% 증가하고, 그 결과 연간 평균 수익은 약 530,000 달러 증가했습니다. DoubleClick 보고에 의하면 5초 이내에 로드된 사이트 운영자는 19초 이내에 로드된 사이트의 최대 2배 광고 수익을 획득했습니다.
  • 모바일 사용자는 세계 인터넷 사용자의 보다 중요한 부분이 되고 있습니다. 이러한 사용자 대부분이 모바일 5G, LTE, 3G, 2G 네트워크를 통해 웹에 액세스한다는 것을 기억해 두는 것이 중요합니다. 선불 데이터 플랜 비용이 하락하여 인터넷으로의 액세스가 보다 적정 가격이 됩니다. 웹 퍼포먼스 솔루션 전개에 의해 모바일 사용자가 개개 기업 웹사이트에 액세스하는 경험이 향상될 가능성이 있습니다.
  • COVID-19의 발생으로 세계의 테크놀러지 부문은 디지털 전환 전략을 가속하기 위한 급증하는 수요와 높아지는 압력에 대처하고 있습니다.

웹 퍼포먼스(Web Performance) 시장을 조사했으며, 시장 개요, 시장 성장 촉진요인 및 저해요인 분석, 컴포넌트별·최종사용자 업계별·전개 방식별·지역별 시장 규모 추정과 예측, 경쟁 상황, 주요 기업 개요, 시장 기회 등의 정보를 제공합니다.

목차

제1장 서론

제2장 조사 방법

제3장 주요 요약

제4장 시장 인사이트

  • 시장 개요
  • Porter's Five Forces 분석
  • 업계의 밸류체인 분석
  • COVID-19별 영향 평가

제5장 시장 역학

  • 시장 성장 촉진요인
    • 이미지나 비디오를 포함한 웹사이트 이용 증가
    • E-Commerce의 상당한 성장
  • 시장 과제
    • 대규모 조직의 사용을 제한하는 높은 도입 비용

제6장 시장 세분화

  • 컴포넌트별
    • 소프트웨어
    • 서비스
  • 전개 방식별
    • 온프레미스
    • 클라우드
  • 최종사용자 업계별
    • BFSI
    • IT와 통신
    • 소매
    • 자동차
    • 정부
    • 헬스케어
    • 기타 최종 이용 산업
  • 지역별
    • 북미
    • 유럽
    • 아시아태평양
    • 중남미
    • 중동과 아프리카

제7장 경쟁 상황

  • 기업 개요
    • Akamai Technologies, Inc.
    • Micro Focus International PLC
    • IBM Corpration
    • SolarWinds Worldwide, LLC(Pingdom)
    • F5, Inc.
    • Radware Ltd.
    • Dynatrace LLC
    • Cloudflare, Inc.
    • Neustar, Inc.
    • Netmagic Solutions(NTT Limited)
    • ThousandEyes, Inc.
    • CDNetworks Inc.

제8장 투자 분석

제9장 시장 전망

KSM 20.11.03

The Web Performance Market is expected to register a CAGR of 8.72% over the forecast period from 2021 - 2026. In the present technological world, customers are expecting fast and reliable online user experiences from every website. If the user waits for the page to load, they'll most likely visit another website instead, as they have limited time to wait for the website to load. Website performance is incredibly essential because customers generally think load times are slower than they are. This means there is a raising need for various organizations to deploy web performance optimization solutions for the website load as fast as possible. If the business is run entirely on the web, performance is crucial, and if the site's user experience is fast and responsive to user input, it can only serve the business well.

Key Highlights

  • Web performance plays a significant role in the success of any online venture. Here are some instances that show how high-performing sites retain and engage users better than low-performing ones. Pinterest reported an increased search engine traffic and sign-ups by 15% when they decreased perceived wait times by 40%. COOK, a provider of medical devices, increased conversions by 7%, reduced bounce rates, and increased pages per session by 10% when they decreased average page load time by 850 milliseconds. The BBC found they lost 10% of users for every second their website took to load. DoubleClick by Google reported that 53% of mobile site visits were exited if a page took longer than 3 seconds to loaded and also, it was found that sites loading within 5 seconds had 70% longer sessions, 25% higher ad viewability and 35% lower bounce rates than sites taking almost four times longer at 19 seconds.
  • Retaining users is crucial to improving conversions. Slow websites have a negative impact on revenue, and the opposite is also true. Here are some instances of how performance has played a role in making businesses more or less profitable. For Mobify, a technology company, every 100ms delay in homepage load speed resulted in a 1.11% increase in session-based conversion, resulting in an average annual revenue increase of almost USD 380,000. Also, a 100ms decrease in checkout page load speed amounted to a 1.55% increase in session-based conversion, which resulted in an average annual revenue increase of nearly USD 530,000. DoubleClick reported that publishers whose sites loaded within five seconds earned up to twice as much ad revenue than site loading within 19 seconds.
  • As mobile users continue to become a more substantial portion of internet users worldwide, it's essential to bear in mind that many of these users access the web through mobile 5G, LTE, 3G, and even 2G networks. The decreasing cost of prepaid data plans makes access to the internet more affordable in locations where it once wasn't. According to the Backlinko analysis of 5.2 million pages, the average desktop Time to First Byte (TTFB) speed is 1.286 seconds on desktop and 2.594 seconds on mobile. The average time it takes to load a web page entirely is 10.3 seconds on desktop and 27.3 seconds on mobile, which translates that the average web page takes 87.84% longer to load on mobile vs. desktop. The deployment of web performance solutions could enhance the mobile user's experience of accessing websites of individual enterprises website.
  • With the outbreak of COVID-19, technology departments across the globe are grappling with surging demand and mounting pressures to accelerate digital transformation strategies. According to a survey from AppDynamis, 81% of the technologists believe that managing spikes in website traffic is the biggest challenge in delivering seamless customer experiences during the pandemic, which could augment significant growth web performance solutions. A surge in traffic can increase IT costs, especially bandwidth and compute consumption, as they are often optimized for different ranges. Deployment of web performance solutions can reduce costs and serve most, if not all, of the static resources to reduce bandwidth and computation costs.

Key Market Trends

Retail is Expected to Hold Significant Share

  • As retailers focus more and more on eCommerce initiatives, site performance becomes increasingly critical, especially when it comes to mobile efforts. A speedy and consistent online shopping experience will take customers through checkout. If page load speed is lagging, shoppers will be quick to leave and head to Amazon or a competitor. Overall, a faster site translates to more sales, and many brands agree. By optimizing the eCommerce site for performance, not only will the online shopping experience be consistent and fast, the website will be armed and organized against threats, such as becoming non-compliant to privacy laws, exposing customer data, or experiencing significant performance anomalies due to increases in traffic or third party failures.
  • According to TotalRetail, one second of page delay could cost Amazon.com USD 1.6 billion in annual revenue. But scraping this one second is a complex task, especially for online retail, with websites all about product images. Consumers require to see high-quality photos of a product from every angle before they click "Add to Cart." A large number of high-resolution images mean large page sizes and a proportionally large chance of a slow-loading page. According to a report, if users have to wait longer than five seconds for a page to load, they're 20 percent more likely to leave a website without buying anything, and chances are, they'll never come back. So even though the picture quality is essential, excellent web performance plays quite a vital role in e-commerce.
  • Google Lighthouse Score is a popular method used by online retailers to measure performance for mobile devices on chrome browsers only. According to the 2020 e-commerce leaders survey report, retail leaders are trying to get high scores by investing in web performance solutions in 2020. By meeting the standard framework for fast-loading mobile pages, brands can hit a more top mobile SEO ranking, driving more traffic to their sites and potentially boosting their Lighthouse Score. However, 28%, including the most prominent brands surveyed, do not believe Google Lighthouse data is an accurate representation of their site's performance, and 69% understand the Google Lighthouse Score is comparing their complex e-commerce site to simple, non-eCommerce sites.
  • According to SEMrush, since 52% of consumers are trying to implement social distancing, more people are shopping online for a growing number of new product categories. So, it is not just about a rapid rise in online purchases but also about the nature of that demand. Some of the biggest retail chains have already been announcing that they are expanding their e-commerce sales, but COVID-19 has expedited this process. And although these businesses may seem to be better equipped to serve the customer needs, this shift is spanning out of control due to the pandemic. Consumers start purchasing in categories that weren't forecasted to see such a rapid rise in online shopping. Web performance became a critical priority for retailers, as users expect instant, secure, and reliable access to online shopping, from any device and location.

North America is Expected to Hold Significant Share

  • Most people working on the websites being built are working on fast laptops, on wired or relatively quick connections within the North American region. A user of a website could instead be on a mobile device and mobile network, a computer outside of the U.S., or a system that is congested or just plain slow. Being on a network outside the United States could mean an extra 150 milliseconds in round trip time to the server due to the long distance the signal has to travel translates to seconds more time in loading a page. Various types of networks, such as satellite networks, have much higher round trip times, leading to longer times while loading a page. When considering the speed of site loading, it's essential to deploy adequate web performance solutions to know the web site's performance in such a situation.
  • The U.S. Web Design Systems (USWDS) is a government organization that provides principles, guidance, and code to help various users design and build accessible, mobile-friendly government websites and digital services. According to USWDS, as technology becomes more prevalent in the United States, it's more common than the primary way Americans interact with the government is through the web. Ensuring that government sites perform swiftly for all ensures that all the users in the American religion have a better user experience and aren't blocked from the web services they require, tacking and improving a site's performance is the primary step for ensuring that a website can reach as full of a userbase as possible.
  • The prevalence of mobile usage of websites in the region also significantly contributes to a site's speed for a customer. According to the Digital analytics program run by USWDS, roughly 37% of traffic to government sites is from mobile devices. While wired and wi-fi networks provide reliable performance, mobile networks can rapidly change from fast 4G connections to relatively slow 3G connections, to periods of being disconnected. Smaller devices, such as mobile phones, don't have adequate CPU power to quickly download and process multiple resources. By limiting the measurement of the performance of a site to just a user on a fast connection and device, a considerable amount of the site's user base could be left with a site that's very difficult to use and interact with, due to poor performance.
  • The companies present in the region are updating their existing web performance solutions. For instance, in August 2019, SolarWinds, a US-based IT management solution provider, announced updates to their web performance monitoring (WPM) solutions, Web Performance Monitor 3.0, and Pingdom. Web Performance Monitor, which is part of SolarWinds' Orion Platform, tracks the performance of internally-developed websites and web-based applications. The updates are made to make it easier for users with complex IT infrastructures, including hybrid cloud and multi-cloud deployments, to observe website and web application performance. For Pingdom, SolarWinds has added the latest website application performance monitoring features with these updates.

Competitive Landscape

The Web Performance Market is quite competitive moderately fragmented due to the presence of significant players such as Akamai Technologies, Inc., Micro Focus International PLC, IBM Corporation, F5, Inc., etc. The players in the market are launching innovative solutions and forming partnerships to increase their market share.

  • July 2020 - F5 unveiled Silverline Shape Defense, a solution that protects websites from the rising tide of fake internet traffic. F5's Silverline managed security services improve web security and performance and bridge the resources gap of skilled cybersecurity professionals that are needed to address the latest cyber threats in real-time.
  • May 2020 - Cisco announced it's intent to acquire ThousandEyes, Inc. and will incorporate its capabilities in the AppDynamics application intelligence section to enhance visibility across the enterprise, web, and the cloud. The acquisition will enable a more in-depth and broader profile to pinpoint deficiencies and improve the web and application performance across all networks the business relies on by allowing end-to-end visibility when accessing cloud applications.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Force Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Assessment on the impact due to COVID-19

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increased Usage of Websites Containing Images and Videos
    • 5.1.2 Significant Growth in E-Commerce
  • 5.2 Market Challenehes
    • 5.2.1 High Deployment Costs which Limits its Usage for Large Organizations

6 MARKET SEGMENTATION

  • 6.1 By Component
    • 6.1.1 Software
    • 6.1.2 Services
  • 6.2 By Deployment Type
    • 6.2.1 On-premises
    • 6.2.2 Cloud
  • 6.3 By End-User Industry
    • 6.3.1 BFSI
    • 6.3.2 IT and Telecom
    • 6.3.3 Retail
    • 6.3.4 Automotive
    • 6.3.5 Government
    • 6.3.6 Healthcare
    • 6.3.7 Other End-User Industries
  • 6.4 Geography
    • 6.4.1 North America
    • 6.4.2 Europe
    • 6.4.3 Asia-Pacific
    • 6.4.4 Latin America
    • 6.4.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Akamai Technologies, Inc.
    • 7.1.2 Micro Focus International PLC
    • 7.1.3 IBM Corpration
    • 7.1.4 SolarWinds Worldwide, LLC (Pingdom)
    • 7.1.5 F5, Inc.
    • 7.1.6 Radware Ltd.
    • 7.1.7 Dynatrace LLC
    • 7.1.8 Cloudflare, Inc.
    • 7.1.9 Neustar, Inc.
    • 7.1.10 Netmagic Solutions (NTT Limited)
    • 7.1.11 ThousandEyes, Inc.
    • 7.1.12 CDNetworks Inc.

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET

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