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경영 의사결정 시장 : 성장, 동향, COVID-19의 영향, 예측(2021-2026년)

Global Management Decision Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

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경영 의사결정 시장 : 성장, 동향, COVID-19의 영향, 예측(2021-2026년) Global Management Decision Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
발행일 : 2022년 01월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

경영 의사결정 솔루션은 다수의 업계에 걸쳐서 디지털 전환 전략을 도입하기 위한 선택 방법이 되고 있습니다. 이러한 솔루션의 어프로치는 대용량에 초점을 맞추는 것입니다. 이러한 운영상 결정은 운영 프로세스 결정, 콜센터 대표자 및 기타 최전선 스탭의 결정을 포함해 조직내에서 매일 실시할 필요가 있습니다. 비지니스 룰을 도입하고, 비지니스 룰과 분석을 연결시켜 위험을 관리하고, 부정을 줄이고, 고객 참여를 향상시키는 방법에 대해서도 경영자의 의사결정 솔루션이 필요합니다. 견고한 인사이트에 기반한 관리 의사결정 솔루션을 보유하여 조직은 최선의 의사결정을 효율적으로 실시할 준비가 갖추어집니다.

2019년 3월 신속한 소비자 피드백 플랫폼인 Alpha는 300명 이상의 의사결정자를 조사하고, 주요 과제와 가장 효과적인 의사결정 프로세스를 발견했습니다. 그들은 사내 조직과 사외 시장 양방으로부터의 변화의 힘이 비지니스 의사결정의 성질을 바꾼다는 것을 발견했습니다. 응답자의 86.8%는 직장 환경이 항상 유동적이거나 명확하고 올바른 결정이 부족하다고 보고하고, 40%는 시장 상황의 변화 때문에 의사결정 프로세스를 변경할 의향이 있다고 진술했습니다. 많은 기업은 데이터 주도 의사 의사결정 체계의 채용과 신제품이나 신기능의 발매를 보다 신속히 진행하여 진보를 이루어 왔습니다. 그러나 의사결정자는 현재 다수의 이해관계자에게 의무가 있는 한편, 과잉인 데이터 입력에 직면하고 있습니다.

올바른 결정과 잘못된 결정의 차이는 어느 때보다 명확하지 않습니다. 이 점점 더 어려운 의사결정 환경에 직면하고 있는 기업은 시장에서의 리더십을 획득하고 유지하고 싶은 경우에 적응할 필요가 있습니다. 디지털 시대에서 효과적인 의사결정이란 목표에 보다 많이 달성하고 반복 주기를 단축하는 것을 의미하며, 다양한 의사결정자에게 그러한 어프로치에 대한 보수를 줍니다. 2019년 Alpha의 조사에 의하면 응답자의 82.9%가 기업이 달성한 결과에 의해 결정의 성공을 측정하고 있는데 반해, 결정을 형성하기 위해 사용된 프로세스 또는 조사 방법에 기반해 평가하고 있는 것은 33.2%에 지나지 않는다고 언급했습니다. 응답자의 60% 이상이 사용자의 피드백 또는 실험이 가장 성공한 프로젝트에 기여했다고 말했으며, 37.1%가 과거 1년 이내의 의사결정에 더 많은 실험을 포함했다고 말했습니다.

비지니스 프로세스와 백오피스 태스크는 엔드 투 엔드 자동화 점에서 아직 지연되고 있습니다. 프로세스 플로우에서 어느 정도의 인텔리전스가 필요한 경우는 언제나 기존 비지니스 프로세스 관리 어프로치가 실패하고, 프로세스가 중단되는 경우가 자주 있습니다. 적절한 담당자로의 태스크 할당, 검증과 계산, 문서 분류 또는 고객 세분화 등의 예가 있습니다. 관리 결정 솔루션은 다양한 방법과 테크놀러지를 조합하고, 필요한 인텔리전스를 디지털 비지니스 프로세스에 결합할 수 있습니다. 의사결정 관리에 대한 2가지 가장 중요한 어프로치는 비지니스 룰 관리와 머신러닝입니다. 비지니스 룰 관리에서 조직은 결정 로직을 룰로서 정의합니다. 머신러닝은 경험에 기반해 인사이트를 자동적으로 생성하는 알고리즘을 이용합니다.

COVID-19의 발생은 일부 기업이 공급망 셧다운에 직면하고, 기타 기업이 극단적인 수요에 직면하고 있는 경제에 헤아릴 수 없는 이차적 영향을 나타내고 있습니다. 어느 쪽이든 노동력 혼란, 다양한 조직 커뮤니케이션과 의사결정 프로세스의 변화로 이어지고 있습니다. 관리 결정 솔루션에 의해 코어 비지니스 오퍼레이션을 가장 비용 효과 높은 방법으로 관리하고, COVID-19의 많은 단기적 및 장기적인 영향에 일상적으로 대응할 수 있습니다. 조직은 거의 실시간으로 COVID-19에 의한 영향 확대를 계획, 실행 및 적응할 필요가 있습니다. 봉쇄 프로그램에는 곡선을 평탄화하고, 최전선 직원을 안전하게 유지하면서 고객에게 서비스를 제공하고, 벤더, 공급업체 및 써드파티와 제휴하기 위한 효과적인 경영 의사결정 솔루션에 의해 실현될 수 있는 결정적인 개입이 필요합니다.

경영 의사결정(Management Decision) 시장에 대해 조사했으며, 시장 개요와 함께 컴포넌트별, 전개 방식별, 최종사용자 업계별, 지역별 동향 및 시장에 참여하는 기업 개요 등을 제공합니다.

목차

제1장 서론

제2장 조사 방법

제3장 주요 요약

제4장 시장 인사이트

  • 시장 개요
  • Porter's Five Forces 분석
  • COVID-19에 의한 영향 평가

제5장 시장 역학

  • 시장 성장 촉진요인
    • 보다 신속하고 효율적인 의사결정을 필요로 하는 비지니스 민첩성에 대한 요구 상승
  • 시장 성장 억제요인
    • 도입에 따른 높은 비용

제6장 시장 세분화

  • 컴포넌트별
    • 소프트웨어
    • 서비스
  • 전개 방식별
    • 온프레미스
    • 클라우드
  • 최종사용자 업계별
    • BFSI
    • IT와 통신
    • 헬스케어
    • 소매
    • 제조
    • 기타
  • 지역
    • 북미
    • 유럽
    • 아시아태평양
    • 라틴아메리카
    • 중동 및 아프리카

제7장 경쟁 상황

  • 기업 개요
    • IBM Corporation
    • Oracle Corporation
    • SAS Institute Inc.
    • TIBCO Software Inc.
    • FICO(Fair Isaac Corporation)
    • Pegasystems Inc.
    • SAP SE
    • Actico GmbH
    • Sapiens International Corporation
    • Equifax, Inc.
    • Scorto, Inc.
    • Experian Information Solutions, Inc.
    • Sparkling Logic, Inc.
    • InRule Technology, Inc.
    • DMC Dubai(Decision Management Consultants)

제8장 투자 분석

제9장 시장 전망

KSM 20.11.09

The Management Decision Market is expected to register a CAGR of 15.26% over the forecast period 2021 - 2026. The outbreak of COVID-19 has caused immense secondary effects on many economies. Some companies are seeing shutdowns of their supply chains, while others face extreme demands, leading to disrupted workforces and changed communication and decision-making processes.

Key Highlights

  • Management decision solutions are significantly becoming the method of choice for implementing digital transformation strategies across multiple industries. The approach of such solutions is about focusing on the high volume. These operational decisions should be made every day in the organization, including the decisions in the operational processes, the decisions of the call-center representatives, and other front-line staff. Management decision solutions are needed to implement business rules and even for the way to tie business rules and analytics together to manage risk, reduce fraud, and improve customer engagement.
  • Alpha, a rapid consumer feedback platform, surveyed more than 300 decision-makers to discover their primary challenges and the most effective decision-making processes. They found that the forces of change, both from the internal company organization and external market forces, have changed the nature of business decision-making. 86.8% of respondents reported that their work environment is in constant flux or lacking clear, correct decisions, and 40% said that they're motivated to change their decision-making process because of changing market conditions. Many companies have made progress in adopting data-driven decision-making frameworks and launching new products and features faster. However, decision-makers now face an overabundance of data inputs while remaining obligated to numerous stakeholders.
  • AI is being incorporated in multiple management decision solutions that leverage domain knowledge and human expertise to provide context to and complement data-driven insights by applying decision management with business rules, knowledge graphs, or physical models in conjunction with machine learning models. In June 2021, Bristlecone, a provider of AI-powered application transformation services for the connected supply chain, announced a new partnership with Cognitive Automation company Aera Technology.
  • Business processes and back-office tasks still lag in terms of end-to-end automation. Wherever a certain degree of intelligence is required in the process flow, traditional business process management approaches often fail, resulting in interrupted processes. Instances include assigning tasks to the right person, validations and calculations, document classifications, or customer segmentations. Management decision solutions can combine different methods and technologies to embed the necessary intelligence into digital business processes.
  • The management decision solution offered by ACTICO has more than 100 clients, and more than 90 of them are billion-dollar enterprises, and the remaining are small and medium enterprises. This shows that the penetration of such solutions is significant in large enterprises with substantial capital to invest compared to small and medium-sized businesses.

Key Market Trends

BSFI Sector is Expected to Hold Significant Share

  • Most of the BFSI companies also deal with critical credit management and need to effectively manage collection management and fraud detection management for its day-to-day financial operations. Using decision software, the bank officer can spend more time focusing on borderline cases or dealing with people instead of dealing with spreadsheets. In other words, all the routine analyzing, and number crunching is handled automatically intuitive decision making.
  • Most banks wanting to launch new services simply hand over their business requirements to IT and go through a lengthy software development cycle of months or years. Business needs are often not properly met by the software due to the inability of the business domain to clearly articulate their business requirements. This can be highly detrimental to the organization. In such scenarios, management decision tools can be helpful.
  • Furthermore, in various geographies, banks are impacted by the increasing credit gap. Numerous initiatives have been deployed to decrease the gap in countries, such as India. These measures can be coupled with increased focus on credit lenders to target consumers and further acquire them has supported the growth of the market. Financial institutions are focusing on adjusting models to eliminate poor decisions and mitigate risks. This has led to the adoption of various solutions offered by the market propelling its growth.
  • The industry is marked with several partnerships between banking institutions and technology developers which is supporting the growth of the market. Credit Unions and Community Banks are applying decision management solutionsto automare lending decision leveraging cloud-based platforms.
  • For instance, in July 2021, Experian announced that Soar, a digital banking platform is deploying Decision Analytics solution aimed to cater to the demands in the community banking platform. The partnership outlines the usage of SaaS PowerCurve Customer Acquisition platform for automation of lending decisions, digitisation of customer onboarding and customer application.

North America is Expected to Hold Major Share

  • The North American region houses significant players such as Oracle Corporation, IBM Corporation, and SAS Institute, Inc., to name a few. The emergence of robust management decision models made different types of organizations in the North American region opt for supply chain optimization, customer management, debt collection, fraud, and financial inclusion.
  • In the US, analytics is one of the relevant topics in many organizations today, with many increasingly focused on advanced analytics - data mining, predictive analytics, text analytics, machine learning (ML), artificial intelligence (AI), and cognitive. Yet, most analytic systems are completely separate from operational systems that run the business. These analytic systems rely on the data extracted from the operational systems but are otherwise quite standalone. In contrast, Decision Management Systems deeply embed analytic insight to improve their operational behavior.
  • In June 2020, FIS, a financial services technology company, has announced that the company is teaming up with FICO, a leader in predictive analytics and financial crime prevention, to help North American financial institutions to stay ahead of the increasingly sophisticated money launderers and other financial criminals by building an advanced anti-money laundering (AML) solution.
  • According to the U.S. Department of Treasury, domestic financial crime generates an estimated USD 300 billion of proceeds for laundering activities. Under the collaboration, FIS AML Compliance Manager, coupled with FICO Falcon X decision management technology, will offer financial institutions a unified platform for AML risk and compliance. The new cloud-based solution will use machine learning and A.I. to detect suspicious activity and provide bank investigators with transparent, detailed intelligence.
  • In the healthcare segment, according to National Academy of Medicine, the US healthcare system spends USD 750 billion on unnecessary services. Predictive analytics can help in reducing the wastage of money and save up to 15% of its budget through analyzing the likelihood of the particular patient being subjected to a particular disease.

Competitive Landscape

The management decision market primarily comprises multiple domestic and international players such as IBM Corporation, Oracle Corporation, SAS Institute, Inc., TIBCO Software Inc., etc. in quite a moderately fragmented and highly competitive environment. Technological advancements in the market are also bringing considerable competitive advantage to the companies, and the market is also witnessing multiple partnerships.

  • Jan 2021 -FICO has announced that they partnered with Yapi Kredi, one of the largest private banks in Turkey who will use FICO Decision Central to manage analytics models and decision logic across the enterprise. This is part of Yapi Kredi's System of Intelligence vision and roadmap to seamlessly conduct and orchestrate smarter analytics and data pipelines and enhance AI/machine learning lifecycle management. FICO Decision Central enables businesses to capture models and other decision assets to be reused, modified, and improved over time.
  • May 2021 - Oracle announced its plans to add support for India to Oracle Fusion Cloud Payroll, part of Oracle Fusion Cloud Human Capital Management (HCM). This new offering is intended to help make it faster and easier for local and multinational companies to pay workers in India while allowing customer to follow local regulations and practices.
  • June 2021 - Slovenska sporitelna, the largest commercial bank in Slovakia, has partnered with FICO to use its FICO Decision Optimizer to increase profitability and improve its cash loan portfolio management. Using FICO's advanced AI-powered optimization, the bank will develop data-driven lending strategies to enhance results systematically.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Force Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Assessment on the impact due to COVID-19
  • 4.4 Market Drivers
    • 4.4.1 Increasing need for business agility which requires faster and efficient decision making
  • 4.5 Market Restraints
    • 4.5.1 High monetary cost involved for the implementation

5 MARKET SEGMENTATION

  • 5.1 By Component
    • 5.1.1 Software
    • 5.1.2 Services
  • 5.2 By Deployment Type
    • 5.2.1 On-premises
    • 5.2.2 Cloud
  • 5.3 By End-User Industry
    • 5.3.1 BFSI
    • 5.3.2 IT and Telecom
    • 5.3.3 Healthcare
    • 5.3.4 Retail
    • 5.3.5 Manufacturing
    • 5.3.6 Other End-User Industries
  • 5.4 Geography
    • 5.4.1 North America
    • 5.4.2 Europe
    • 5.4.3 Asia Pacific
    • 5.4.4 Latin America
    • 5.4.5 Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 IBM Corporation
    • 6.1.2 Oracle Corporation
    • 6.1.3 SAS Institute Inc.
    • 6.1.4 TIBCO Software Inc.
    • 6.1.5 FICO (Fair Isaac Corporation)
    • 6.1.6 Pegasystems Inc.
    • 6.1.7 SAP SE
    • 6.1.8 Actico GmbH
    • 6.1.9 Sapiens International Corporation
    • 6.1.10 Equifax, Inc.
    • 6.1.11 Scorto, Inc.
    • 6.1.12 Experian Information Solutions, Inc.
    • 6.1.13 Sparkling Logic, Inc.
    • 6.1.14 InRule Technology, Inc.
    • 6.1.15 DMC Dubai (Decision Management Consultants)

7 INVESTMENT ANALYSIS

8 FUTURE OF THE MARKET

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