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액션 카메라 시장 : 성장, 동향, COVID-19의 영향 및 예측(2021-2026년)

Action Camera Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

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액션 카메라 시장 : 성장, 동향, COVID-19의 영향 및 예측(2021-2026년) Action Camera Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
발행일 : 2022년 01월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 액션 카메라 시장 규모는 예측기간(2021-2026년) 중 약 18%의 CAGR로 성장할 전망입니다. 액션 카메라 시장은 표준 오토 포커스 또는 디지털 일안 리플렉스와 비교해 다양한 이점이 있기 때문에 상당한 성장이 전망됩니다. 제공되는 다양한 이점은 수고를 들이지 않고 최고 품질로 4k 비디오를 녹화할 수 있는 점, 컴팩트한 사이즈, 서핑이나 스키 등 다양한 각도의 익스트림 스포츠를 캡처할 수 있는 점, 차 블랙박스로서 사용할 수 있는 점입니다.

  • 액션 카메라는 이러한 디바이스로 촬영된 비디오에 의해 시청자에게 일인칭 시점을 제공하도록 설계되고 있습니다. 서핑, 록 클라이밍, 스키 등의 액티비티에서 주관 시점 영상을 찍을 수 있기 때문에 관심이 높아지고 있습니다.
  • 스마트 가젯 사용 증가, 스포츠 이벤트, 뮤직 페스티벌 증가, 소셜 네트워킹 웹사이트에서의 컨텐츠 공유 경향 상승, 가전 업계의 호황 등 다양한 요인이 액션 카메라 시장의 성장을 지지하고 있습니다.
  • 또한 첨단 렌즈와 기능을 갖춘 스마트폰이 적정 가격으로 입수할 수 있는 시대에서는 액션 카메라 가격이 시장 성장을 저해할 가능성이 있습니다.

액션 카메라(Action Camera) 시장을 조사했으며, 시장 개요, 시장 성장 촉진요인 및 저해요인 분석, 해상도별·지역별 시장 규모 추정과 예측, 경쟁 상황, 주요 기업 개요, 시장 기회 등의 정보를 제공합니다.

목차

제1장 서론

제2장 조사 방법

제3장 주요 요약

제4장 시장 역학

  • 시장 개요
  • 시장 성장 촉진요인
    • 항공우주 및 자동차 등의 수요 높은 시장
    • 하드웨어 진보는 가혹한 환경에서의 이식성과 사용을 강화하는데 있어서 역할을 담당
    • 스마트 디바이스 사용 증가와 가전제품 진보
  • 시장 성장 억제요인
    • 스마트폰의 점진적인 진보
  • Porter's Five Forces 분석
  • 유통 채널 분석 - 소매 및 온라인 판매
  • 주요 응용 분야 동향 - 스포츠, 어드벤처, 긴급 서비스 등

제5장 시장 세분화

  • 해상도별
    • 울트라 HD
    • 풀 HD
    • 기타
  • 지역별
    • 북미
    • 유럽
    • 아시아태평양
    • 기타 지역

제6장 경쟁 상황

  • 기업 개요
    • GoPro, Inc.
    • Nikon Corporation
    • Garmin Limited
    • Olympus Corporation
    • Rollei GmbH & Co. KG
    • Sony Corporation
    • Drift Innovation
    • SZ DJI Technology Co., Limited
    • Yi Technology
    • TomTom NV
    • Veho

제7장 투자 분석

제8장 시장 기회와 동향

KSM 21.02.19

The Action Camera Market is expected to register a CAGR of approximately 18% during the forecast period (2021 - 2026). The market for action cameras is expected to witness a substantial growth due to the various benefits it provides in comparison with either standard point and shoot or DSLR. The various benefits provided are the provision of recording 4k videos in top-notch quality without any hassle, compact size, provision to capture different angles extreme sports such as surfing and skiing, and ability to use as a car dashcam.

Key Highlights

  • Action cameras are designed such that the videos shot on these devices provide the first-person perspective to the viewers. This is generating interest among the viewers as they have can develop their personal view into activities such as surfing, rock climbing, and skiing.
  • Various factors such as the increasing use of smart gadgets, rise in extreme sports events, holidays, and music festivals, the growing trend of sharing content on social networking websites, and booming consumer electronics industry are driving the growth of the action camera market.
  • Further, in the age where smartphones with advanced lens and features are available within an affordable price, the price of the action cameras could hinder the growth of the market. However, this challenge of a price war among the latest devices is handled with the players in the market introducing low cost, durable, waterproof, weather resistance, and compact design action cameras.

Key Market Trends

Increased Use of Action Cameras Amongst the Adventure Enthusiasts is Expected to Aid the Market Growth

  • The growing popularity of sports events and outdoor adventure activities at the domestic and regional levels and the increase in sports enthusiasts and adventurists are further supporting the growth of the market. The action cameras are increasingly being used in sports and adventure activities such as surfing, rock climbing, and skiing as action cameras are designed in such a way that the videos shot on these devices provide the first-person perspective to the viewers.
  • Growing involvement in sports to adopt a healthy and active lifestyle, and popularity of adventure sports such as trekking, mountain racing, and ice skating is attracting the consumers from countries across the globe for sports participation and influencing the sales of these devices.
  • Also, the increasing use of social media platforms for sharing live videos and pictures and for various promotional and marketing activities is augmenting the growth of the market studied. Developing countries such as India, China are observing an increasing trend of social media adoption among individuals.
  • According to Facebook, it had 1,562 million active users daily, as of the first quarter of 2019. In fact, Twitter stated that 500 million Tweets are sent each day and 9% more people are using Twitter every day, reinstating the growing penetration of social media networks at a global level
  • However, an incremental technological advancement in the smartphone cameras with the smartphone makers making heavy investments in the market is expected to hinder the market growth. Also, the affordable rate of smartphones with advanced camera features as compared to the action cameras is further expected to hinder the market growth of the action cameras in the forecast period.

North America Region is Expected to Contribute Significantly

  • The North American region is expected to contribute significantly to the market studied, over the forecast period, owing to the presence of a large number of vendors, who are also investing hugely in market innovation, coupled with the dominance of the United States in the global market.
  • The growing production volume of light commercial vehicles and the growing influence of the New Car Assessment Program (NCAP) is expected to drive the demand for action cameras in the North American region.
  • North America is one of the leading markets owing to various factors such as the increasing trend of athleticism, rising concern for health, among others. The increasing participation of individuals in extreme sports events is further supporting the market growth.
  • Physical Activity Council (PAC), US estimated that the % of individuals who had participated in fitness sports and outdoor sports has increased from 60.1% and 53.9%, in 2013 to 66.0% and 59.2%, in 2018, respectively. Outdoor sports included trail running, cross-country skiing, stand-up paddling, hiking, etc.

Competitive Landscape

The competitive landscape of the global action camera market is moderately consolidated with few vendors available globally, with the majority of the market share. The market players are increasingly making significant investments in terms of new product launches while making various innovations in the existing products. This will help them gain maximum market traction, as the market is continuously evolving due to the emerging trends.

  • January 2020 - Insta360 showcased One R Convertible Action Camera in CES. The company's latest camera is waterproof and can be used as a standard action camera or as a 360-degree capture device.
  • October 2019 - GoPro released new versions of both its Hero line and its newer 360-degree ruggedized action cameras. The GoPro Hero8 Black's most significant change is that it gains a new body design that incorporates GoPro's signature mounting system right into the case so that users no longer need add-on frames to attach it to selfie sticks, suction mounts, body mounts and more.
  • March 2019 - Sony announced the successor for its rugged RX0 action camera, the RX0 II. Sony's new action camera has a 180-degree flip-up screen. It caters to the demands of the vloggers and action shooters of a tiny camera that can fit in a pocket but can still shoot high-quality vlogs.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 High-demand Markets Such as Aerospace & Automotive
    • 4.2.2 Hardware Advancements Have Played a Role in Enhancing the Portability and Use in Rugged Environments
    • 4.2.3 Increasing Use of Smart Devices and Advancements in Consumer Electronics
  • 4.3 Market Restraints
    • 4.3.1 Incremental Advancements in Smartphones
  • 4.4 Industry Attractiveness - Porter's Five Force Analysis
    • 4.4.1 Threat of New Entrants
    • 4.4.2 Bargaining Power of Buyers/Consumers
    • 4.4.3 Bargaining Power of Suppliers
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry
  • 4.5 Distribution Channel Analysis - Retail & Online Sales
  • 4.6 Key Application Area Trends - Sports, Adventure, Emergency Services, etc.

5 MARKET SEGMENTATION

  • 5.1 By Resolution
    • 5.1.1 Ultra HD
    • 5.1.2 Full-HD
    • 5.1.3 Other Resolutions
  • 5.2 Geography
    • 5.2.1 North America
    • 5.2.2 Europe
    • 5.2.3 Asia-Pacific
    • 5.2.4 Rest of the World

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 GoPro, Inc.
    • 6.1.2 Nikon Corporation
    • 6.1.3 Garmin Limited
    • 6.1.4 Olympus Corporation
    • 6.1.5 Rollei GmbH & Co. KG
    • 6.1.6 Sony Corporation
    • 6.1.7 Drift Innovation
    • 6.1.8 SZ DJI Technology Co., Limited
    • 6.1.9 Yi Technology
    • 6.1.10 TomTom N.V.
    • 6.1.11 Veho

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS

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