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가전제품 포장 시장 : 성장, 동향, COVID-19의 영향, 예측(2021-2026년)

Consumer Electronics Packaging Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

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발행일 2022년 01월 상품코드 989384
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가전제품 포장 시장 : 성장, 동향, COVID-19의 영향, 예측(2021-2026년) Consumer Electronics Packaging Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
발행일 : 2022년 01월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

가전제품 포장 시장 규모는 2021-2026년간 9.5%의 연평균 복합 성장률(CAGR)로 획대될 것으로 예상됩니다. 가전제품 포장에서는 기계적 손상, 냉각, 무선 주파수 소음 방출, 정전기 방전으로부터의 보호를 고려해야 합니다. 가전제품 포장 제품 제조업체는 기포 완충재, 에어 필로우, 가전제품을 보호할 수 있는 기타 팽창 가능한 포장 제품 등의 보호 포장 제품에 중점을 두고 있습니다. 향후 이러한 포장 솔루션은 모든 전자 부문의 동향에 대응할 수 있게 될 것입니다.

  • 가전제품 포장 위조 방지에 대한 강력한 필요성이 시장 성장을 가속할 것입니다. 포장에는 제품의 완전성을 유지하기 위한 바코드, 홀로그램, 실링 테이프, 무선 주파수 식별 기기 등과 같은 확실하고 은밀한 기술이 있습니다. 벤더가 지정된 행선지까지 제품을 배송하기 위해서 RFID 등의 강력한 추적 기술을 제공할 필요가 있기 때문에 신흥경제국에서의 급격한 E-Commerce 출현은 세계 위조 방지 가전제품 포장 시장에 수혜를 가져올 것입니다.
  • Corporation Service Company(CSC)에 의하면, 위조 가전 업계는 2020년까지 3조 달러(미국) 이상에 달할 전망입니다. 온라인 세계에서 제공하는 모호함을 이용한 사기로 인해 정품 브랜드의 매출과 평판을 잃게 됩니다.
  • 친환경 포장은 가전제품 포장에서 떠오르는 트렌드가 되고 있습니다. 정부기관이나 규제기관은 친환경 포장으로의 전환을 추진하고 있습니다. 브랜드와 고객 모두가 친환경 포장을 의식하고 있고, 불필요한 비생분해성 포장 폐기물로부터 환경을 보호하게 되었습니다.
  • 예를 들어, Zune은 이전의 크램쉘 포장에서 새로운 포장 형태로 전환하고 있습니다. 새로운 포장은 더 효율적이고, 환경 친화적이며, 개봉하기 쉽습니다. 이것은 80% 재활용 가능한 종이 펄프 바가스로 만들어진 플라스틱 트레이이며, 부드러운 벨벳과 같은 질감을 가집니다.
  • 그러나, 플라스틱 사용에 관한 규제는 플라스틱 재료에 의해 제공되는 포장 솔루션 시장 성장에 있어서 과제가 되고 있습니다. PVC 플라스틱은 경량 가전제품에 사용되고 있는데, 고온이 되면 플라스틱 채널 품질이 떨어지고, 그 효과에 의해 파손되는 단점이 있습니다.

세계의 가전제품 포장(Consumer Electronics Packaging) 시장을 조사했으며, 시장 개요, 시장 성장요인 및 저해요인 분석, 시장 기회, 소재·용도·지역별 시장 규모 추이와 예측, 경쟁 구도, 주요 기업 개요 등의 정보를 제공합니다.

목차

제1장 서론

제2장 조사 방법

제3장 개요

제4장 시장 역학

  • 시장 개요
  • 시장 추진력
    • 가전제품 포장 위조 방지에 대한 강력한 수요
    • 친환경 포장 채용
  • 시장 억제요인
    • 플라스틱 사용에 관한 규제
  • 업계 밸류체인 분석
  • 업계의 매력 - Porter의 산업 분석
    • 신규 진출업체의 위협
    • 구매자/소비자의 교섭력
    • 공급 기업의 교섭력
    • 대체 제품의 위협
    • 경쟁 기업간 경쟁 관계

제5장 시장 세분화

  • 소재별
    • 플라스틱
    • 종이
  • 용도별
    • 스마트폰
    • 컴퓨팅 기기
    • TV/DTH 박스
    • 전자 웨어러블
    • 기타
  • 지역별
    • 북미
    • 유럽
    • 아시아태평양
    • 라틴아메리카
    • 중동 및 아프리카

제6장 경쟁 구도

  • 기업 개요
    • Smurfit Kappa Group PLC
    • Pregis Corporation
    • DunaPack Packaging Group
    • International Paper Company
    • Sonoco Products Company
    • Sealed Air Corporation
    • Dordan Manufacturing
    • Stora Enso Oyj
    • DS Smith PLC
    • Johns Byne Company

제7장 투자 분석

제8장 시장의 미래

LSH 21.03.02

The consumer electronic packaging market is expected to reach a CAGR of 9.5% over the forecast period (2021 - 2026). Packaging of an electronic system must consider protection from mechanical damage, cooling, radio frequency noise emission, and electrostatic discharge. Manufacturers of consumer electronics packaging products are focusing more on protective packaging products such as air bubble wraps, air pillows, and other inflatable packaging products that can protect consumer electronics products. In the coming period, these packaging solutions can cater to the trends in all the electronic segments.

Key Highlights

  • Prompting a strong demand in the anti-counterfeit in electronics packaging drives the market. Packaging includes overt and covert technologies like barcodes, holograms, sealing tapes, and radio frequency identification devices to preserve the integrity of products. The radical emergence of e-commerce in emerging economies has been a boon for the global anti-counterfeit electronics packaging market, as the vendors have to impart a robust tracking technology such as RFID in order to deliver products to designated destinations.
  • According to Corporation Service Company (CSC), the counterfeit consumer electronics industry is set to exceed USD 3 trillion (U.S.) by 2020. With fraudsters using the obscurity afforded to them by the online world, it costs genuine brands lost revenue and also reputation.
  • Further, eco-friendly packaging is becoming an emerging trend in the packaging of electronic products. There has been a significant push by the government authorities and regulators for moving towards green packaging. The brands and the customers are both becoming conscious of eco-friendly packaging and protecting the environment from unwanted non-biodegradable packaging waste.
  • For instance, Zune moves to a new packaging format from the earlier clamshell packaging. The new packaging is more efficient, eco-friendly, and convenient to open. A plastic tray made from 80% recyclable paper pulp-bagasse and has a soft velvety texture.
  • However, the regulations pertaining to the use of plastic challenges the market growth in packaging solutions provided by plastic materials. Also, PVC plastics are used in lightweight consumer electronics, but in higher temperatures, the quality of plastic channels decreases and is effectively broken, which leads to a disadvantage.

Key Market Trends

Paper Packaging Accounted For Significant Market Share in Smartphone

  • According to the International Telecommunication Union, it is estimated that 4.30 billion people, representing around 58.7% of the global population, use mobile phones. Surging demand for secured packaging of mobile phone accessories, such as earphones, chargers, and USB cables, is providing a significant momentum to the global mobile phone packaging market growth.
  • Smartphones come in their original packaging from their manufacturers. Most of the smartphones are packed in corrugated or cardboard boxes. These are a special type of materials that provide the required protection to the phones packed inside.
  • Rigid boxes (also called set-up boxes) are sturdier and do not fold or collapse as folding cartons do. They are used when the product is heavy and in need of extra support. An iPhone box is an example of a rigid box.
  • The iPhone packaging is a form of paper over board packaging. The walls of the box are made of super thick chipboard. The outside is a soft touch wrapping paper. Further, the molds are made of heat-molded polystyrene.
  • For iPhone, the box mostly is made of a thick fiberboard (paperboard) greater than 24 mils, and the plastic used is PS (polystyrene). Thin plastic components that are flexible are most likely LLDPE or LDPE.
  • Most phone boxes are designed to hide the contents of the box, and the phone one just bought. Players are continuously innovating new designs for attracting customers. For instance, RAZR's, on the other hand, is one of the most stylish boxes. It's designed to stand up and comes fully unfolded and ready for the user to pull out. The box features a minimalistic aesthetic that is incredibly appealing.
  • Further, according to IBEF, smartphone users in India are expected to increase to 450 million by 2020. This enhances the growth of paper packaging (corrugated) in the coming period.

Asia-Pacific to Register a Significant Growth Rate

  • An increase in spending by the middle class across the region on consumer electronics products such as smartphones, tablets, wearable electronics, televisions, etc. is driving the consumer electronics packaging market growth. The regional market is also witnessing a steadily increasing demand for low cost, less material, and lightweight packaging.
  • According to gfu, the sales of television in 2019 were highest in this region, accounting for 83 million unit sales. This enhances the demand for corrugated carton packaging along with the demand of thermocol moulding, thermocol pipe section, thermocol sheet slabs.
  • Further, many e-commerce companies are focusing on sustainable packaging solutions in order to reduce plastic wastes and moving towards paper-based packaging. The trend is also expected to hit the consumer electronics segment, which is sensitive to external impacts with better designing to make packaging more robust.
  • The Indian e-commerce companies, such as Amazon, Flipkart, among others, are finding themselves alternatives to single-use plastic, as the Government of India is likely to restrict the use of plastic packaging. Walmart-owned Flipkart, in recent times, said that it has already reduced the use of single-use plastic by 25% and has set a target of using 100% recycled plastic by March 2021.​

Competitive Landscape

The consumer electronics packaging is fragmented in nature as there are various global players who are competing through the introduction of innovative packaging solutions, acquisitions, partnerships, etc. Key players are DS Smith PLC, Sealed Air Corporation. Recent developments in the market are -

  • April 2019 - DS Smith agreed to sell two of its packaging businesses to US-based pulp and paper company International Paper for EUR 63 million. The strategy towards deal would reduce the level of competition in corrugated sheets, and corrugated cases market in Portugal, as well as the market for corrugated cases in Western France as the merged entity, would face limited constraints from competitors.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Prompting a Strong Demand in the Anti-Counterfeit in Electronics Packaging
    • 4.2.2 Adoption of Eco-Friendly Packaging
  • 4.3 Market Restraints
    • 4.3.1 Regulations in Pertaining the Use of Plastics
  • 4.4 Industry Value Chain Analysis
  • 4.5 Industry Attractiveness - Porters Five Forces Analysis
    • 4.5.1 Threat of New Entrants
    • 4.5.2 Bargaining Power of Buyers/Consumers
    • 4.5.3 Bargaining Power of Suppliers
    • 4.5.4 Threat of Substitute Products
    • 4.5.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Material
    • 5.1.1 Plastics
      • 5.1.1.1 Foam
      • 5.1.1.2 Thermoformed Trays
      • 5.1.1.3 Other Plastics
    • 5.1.2 Paper
      • 5.1.2.1 Folding Cartons
      • 5.1.2.2 Corrugated Boxes
      • 5.1.2.3 Other Papers
  • 5.2 By Application
    • 5.2.1 Smartphones​
    • 5.2.2 Computing Devices​
    • 5.2.3 Television/DTH Box​
    • 5.2.4 Electronic Wearables
    • 5.2.5 Other Applications
  • 5.3 Geography
    • 5.3.1 North America
    • 5.3.2 Europe
    • 5.3.3 Asia-Pacific
    • 5.3.4 Latin America
    • 5.3.5 Middle East & Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Smurfit Kappa Group PLC
    • 6.1.2 Pregis Corporation
    • 6.1.3 DunaPack Packaging Group
    • 6.1.4 International Paper Company
    • 6.1.5 Sonoco Products Company
    • 6.1.6 Sealed Air Corporation
    • 6.1.7 Dordan Manufacturing
    • 6.1.8 Stora Enso Oyj
    • 6.1.9 DS Smith PLC
    • 6.1.10 Johns Byne Company

7 INVESTMENT ANALYSIS

8 FUTURE OF THE MARKET

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