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프로젝션 매핑 시장 : 성장, 동향, COVID-19의 영향, 예측(2021-2026년)

Projection Mapping Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

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프로젝션 매핑 시장 : 성장, 동향, COVID-19의 영향, 예측(2021-2026년) Projection Mapping Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
발행일 : 2022년 01월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 프로젝션 매핑 시장 규모는 예측기간 중 20%의 CAGR로 성장할 것으로 예측됩니다.

프로젝션 매핑은 VR 등의 기존 확장 테크놀러지와는 달리 컴퓨터로 생성된 그래픽스를 실제 표면에 겹치게 하여 물리 세계와 가상 세계를 원활하게 통합합니다. 그로 인해 세계에서 경이적인 채용률을 달성하고 있습니다.

기하학적 캘리브레이션, 방사 보정을 포함한 프로젝션 매핑 기술적 측면의 경이적인 진보에 의해 그 용도 확대가 가능해졌습니다.

프로젝션 매핑은 현재 콘서트 홀, 제품 발매 등의 공개 이벤트에 사용되고, 관객을 감정적으로 끌어당기고, 경이적인 요소를 늘려 참여를 촉진함에 따라 중요한 역할을 담당하고 있습니다.

그러나 고액의 초기 비용 등의 요인은 시장 채용과 성장을 저해하고 있습니다.

또한 최근의 COVID-19 팬데믹 발생과 세계의 락다운 발표에 의해 모든 주요 이벤트가 취소된 미디어 비지니스는 불황을 맞이하고 있습니다. 이것은 분명하게 엄청난 손실로 이어지고, 시장 성장에 영향을 미치고 있습니다.

프로젝션 매핑(Projection Mapping) 시장을 조사했으며, 시장 개요, 시장 성장 촉진요인 및 저해요인 분석, 종류별·지역별 시장 규모 추정과 예측, 경쟁 상황, 주요 기업 개요, 시장 기회 등의 정보를 제공합니다.

목차

제1장 서론

제2장 조사 방법

제3장 주요 요약

제4장 시장 역학

  • 시장 개요
  • 시장 성장 촉진요인
  • 시장 성장 억제요인
  • 밸류체인/공급망 분석
  • Porters 5 Force 분석
    • 신규 참여업체의 위협
    • 구매자의 협상력/소비자의 협상력
    • 공급 기업의 협상력
    • 대체 제품의 위협
    • 경쟁 기업간 경쟁 관계
  • 업계에서의 COVID19 평가

제5장 시장 세분화

  • 제공별
    • 하드웨어(프로젝터, 미디어 서버)
    • 소프트웨어
  • 차원별
    • 2차원
    • 3차원
    • 4차원
  • 거리별
    • 표준
    • 쇼트
  • 용도별
    • 대회장
    • 이벤트
    • 페스티벌
    • 엔터테인먼트
    • 기타 용도
  • 지역별
    • 북미
    • 유럽
    • 아시아태평양
    • 라틴아메리카
    • 중동과 아프리카

제6장 경쟁 상황

  • 벤더의 시장 점유율
  • 투자 분석
  • 기업 개요
    • Panasonic Corporation
    • Seiko Epson Corporation
    • BenQ Corporation
    • Vivitek Corporation
    • ViewSonic Corporation
    • Barco NV
    • Digital Projection
    • NEC Display Solutions
    • HeavyM
    • Green Hippo Ltd.
    • Pixel Rain Digital

제7장 시장 기회와 동향

KSM 21.02.25

Key Highlights

  • The market for the projection mapping market is expected to register a CAGR of 20% over the forecast period (2021 - 2026).
  • Over the last decade, projection mapping has been experiencing tremendous adoption rates across the world majorly due to its seamless integration the physical and virtual world by superimposing computer-generated graphics onto real surfaces unlike the traditional augmentation technologies such as VR is that it allows many users to directly experience the augmentation without using any peripherals such as glasses.
  • The technical limitations of the traditional projector hardware including dynamic range, latency, spatial resolution, depth-of-depth, and color gamut make it difficult to display desired appearances in wanted visual quality even with the application of computational algorithms has initiated the adoption of projection mapping.
  • The tremendous advancements in the technological aspect of projection mapping including geometric calibration, radiometric compensation have allowed the expansion of its applications For instance, Target hired Chicago Projection Mapping, a production firm based in Chicago to design Halloween theme installation at Nokia Plaza, LA live entertainment complex. The installation used 11 projectors to augment the Skeleton Square with animations and choreography
  • Projection mapping now permeates public events including concert halls, product launches to hype up the excitement level of audience and also plays the key role by emotionally engaging the audience, increasing the wow factor and promoting greater participation.
  • The companies leveraging the technology are now able to bring event-goers and customer further closer to the brand by providing them engaging experience with compelling graphical content and images that resonate the users. Also, Guerrilla marketers believe that having projection mapping creates long-lasting experience on the audience.
  • However, Fitalls such as high upfront cost that on average cost as high as USD 10,000 per one-minute of 3D video content stream through projection mapping added to server, projectors, and hard drive hinder the adoption and growth of the market.
  • Additionally, due to the recent outbreak of COVID-19 contagion and announcement of lockdowns across the globe, the media busineses with all major events getting canceled is looming into recession which evidently is translating into devastating losses directly impacts the growth of the market.

Key Market Trends

Mapping Software is Expected to Witness the Fastest Market Growth

  • The Projection Mapping software is anticipated to witness faster growth as compared to its hardware counterparts owing to the cost, the sustainability of software, support, ease of use, integration/compatibility with 3rd party hardware and tailored solutions offered by few vendors
  • The pure-play mapping software vendors are focused on developing projection mapping tools that make deployment of projects easier and optimized for viewing the audience. For instance, The Mapping software solution provided by HeavyM is a ready-to-use solution that requires prior no animation skills to create projection mapping effects
  • Furthermore, many other vendors offer solutions that manage complexities such as s imaging warping and soft-edge blending which is a very time-consuming process of aligning the projections and stacking projectors.
  • Additionally, few software solutions also are designed to make real-time projects that is very beneficial for end-users to host events such as live performances. Thereby supports the better penetration of the market.
  • Also, further developments of algorithms uch as High Resolution Projection, Non-Rigid Dynamic Projection,Local Per-Pixel Radiometric Compensation among others by researchers further elevates the growth.

Asia-Pacific to Witness the Fastest Market Growth

  • The Asia Pacific region is anticipated to witness major growth over the forecast period, as the region is leveraging the conduction of major global events, presence of historical museums and government bodies focusing on tourism as a source of earning elevates the growth of the market
  • The countries in the region such as Singapore is home to major festivals, events such as the annual Singapore night festival, i Light marina bay, annual marina bay that relay on technologies such as projection mapping leverage the growth of the market in the region
  • As with India' statue of unity which is accounted as world' tallest statue standing at the height of 182 meters that as of January 2020 records total of 91 lakhs tourist since the beginning and has generated INR 85.57 crores from entrance fees has adopted projection mapping as a mean to enhance tourist attraction and engagement.
  • For instance, Pyramid Technologies Collaborated with HD-Laser, a german laser show producer to design, install and integrate the crimson projectors on the world's tallest statue named Statue of Unity which is 182m tall and located in India. This permanent deployment has 51 Christie crimson WU25 3DLP laser projectors installed to achieve the projection mapping.

Competitive Landscape

The Projection Mapping market is moderately fragmented and consists of several major players owing to similar portfolio offerings, accounting as the threat of substitutes. The vendors are enhancing the product line leveraging strategic collaborative initiatives, acquisitions as a competitive advantage to further expand their customer base and gain market share.

  • February 2020 - Seiko Epson Corporation announced that it will be unveiling its laser projection and smart glasses at ISE 2020, Amsterdam. The product to be launched at ISE 2020 include 30,000-lumen laser projector, ELPLX03 ultra-short-throw lens, Epson Pro L30000U, and Moverio AR Smart Glasses.
  • July 2019- Panasonic Corporation announced its real-time tracking and projection mapping compatible projector. This projector was deployed for video performance during the "one year to go" ceremony held at Tokyo International Forum.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
  • 4.3 Market Restraints
  • 4.4 Value Chain / Supply Chain Analysis
  • 4.5 Porters 5 Force Analysis
    • 4.5.1 Threat of New Entrants
    • 4.5.2 Bargaining Power of Buyers/Consumers
    • 4.5.3 Bargaining Power of Suppliers
    • 4.5.4 Threat of Substitute Products
    • 4.5.5 Intensity of Competitive Rivalry
  • 4.6 Assesment of COVID 19 on the Industry

5 MARKET SEGMENTATION

  • 5.1 Offering
    • 5.1.1 Hardware ( Projector, Media Server)
    • 5.1.2 Software
  • 5.2 Dimension
    • 5.2.1 2 Dimension
    • 5.2.2 3 Dimension
    • 5.2.3 4 Dimension
  • 5.3 Throw distance
    • 5.3.1 Standard
    • 5.3.2 Short
  • 5.4 Application
    • 5.4.1 Large Venue
    • 5.4.2 Event
    • 5.4.3 Festival
    • 5.4.4 Entertainment
    • 5.4.5 Other Applications
  • 5.5 Geography
    • 5.5.1 North America
      • 5.5.1.1 US
      • 5.5.1.2 Canada
    • 5.5.2 Europe
      • 5.5.2.1 Germany
      • 5.5.2.2 UK
      • 5.5.2.3 France
      • 5.5.2.4 Rest of Europe
    • 5.5.3 Asia Pacific
      • 5.5.3.1 India
      • 5.5.3.2 China
      • 5.5.3.3 Japan
      • 5.5.3.4 Rest of Asia Pacific
    • 5.5.4 Latin America
      • 5.5.4.1 Brazil
      • 5.5.4.2 Argentina
      • 5.5.4.3 Rest of Latin America
    • 5.5.5 Middle East and Africa
      • 5.5.5.1 UAE
      • 5.5.5.2 Saudi Arabia
      • 5.5.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Vendor Market Share
  • 6.2 Investment Analysis
  • 6.3 Company Profiles
    • 6.3.1 Panasonic Corporation
    • 6.3.2 Seiko Epson Corporation
    • 6.3.3 BenQ Corporation
    • 6.3.4 Vivitek Corporation
    • 6.3.5 ViewSonic Corporation
    • 6.3.6 Barco NV
    • 6.3.7 Digital Projection
    • 6.3.8 NEC Display Solutions
    • 6.3.9 HeavyM
    • 6.3.10 Green Hippo Ltd.
    • 6.3.11 Pixel Rain Digital

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

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