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세계의 차세대 3D 디스플레이 시장 : 성장, 동향, COVID-19의 영향, 예측(2021-2026년)

Next Generation 3D Display Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

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발행일 2022년 01월 상품코드 989468
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세계의 차세대 3D 디스플레이 시장 : 성장, 동향, COVID-19의 영향, 예측(2021-2026년) Next Generation 3D Display Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
발행일 : 2022년 01월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

차세대 3D 디스플레이 시장 규모는 2021-2026년 예측기간 중 19.2%의 CAGR로 성장할 것으로 예상됩니다.

다중 사용자 디스플레이 개발, 특히 Samsung Electronics, Nvidia, Microsoft 등의 대다수 기업이 굴절 광학 어프로치 사용에 중점을 두는 점도 시장 성장을 지지하고 있습니다.

  • 패널 제조의 지속적인 개발, 8K TV 도입, 시각적인 쾌적함의 중요성 상승은 시장 성장을 촉진하는 요인의 일부입니다. 예를 들어 Society of Motion Picture & Television Engineers에 의하면 최대의 시각적 쾌적성과 경험을 위한 "THX 표준"에서는 각각 30°와 40°의 FOV가 추천됩니다.
  • 자동차 및 가전제품 업계의 드라이버 경험을 향상시키고, 드라이버가 도로에 주의가 흐트러지지 않도록 차량과 간단하고 효과적으로 대화할 수 있도록 하는 솔루션 작성 등 휴먼 머신 인터랙션의 인텔리전트 개념을 개발한다는 과제도 차세대 3D 디스플레이 시장 성장에 기여하는 업계의 중심 요인이기도 합니다. 그러나 3D 디스플레이의 고비용과 3D 컨텐츠 결여는 시장을 저해하고 있습니다.
  • 최근의 COVID-19 발생에 의해 주요 시장을 포함한 몇 가지 국가가 봉쇄되고 있으며, 이 기술을 사용한 대다수의 상품 생산 정지, 공급망 혼란, 단기적인 수요 감소에 의해 매출 면에서 3D 디스플레이에 악영향을 미치고 있습니다. Samsung, LG Display, Xiaomi 등의 주요 제조업체는 중국, 인도, 한국, 유럽 국가에서의 제조 업무를 정지하고 있습니다. 그러나 장기적으로는 자동차, 가전제품, 기타 업계 최종사용자로부터의 수요가 증가할 것입니다. 비지니스의 주요 과제는 발생한 손실을 커버하는 것이기 때문에 향후 몇 년간은 이 분야의 조사 개발에 대한 금전적 투자가 감소될 가능성이 있습니다.

세계의 차세대 3D 디스플레이(Next Generation 3D Display) 시장을 조사했으며, 시장 개요, 시장 성장 촉진요인 및 저해요인 분석, 시장 기회, COVID-19의 영향, 제품·기술·액세스 방법·최종 이용 산업·지역별 시장 규모 추정과 예측, 경쟁 상황, 주요 기업 개요 등 체계적인 정보를 제공합니다.

목차

제1장 서론

제2장 조사 방법

제3장 주요 요약

제4장 시장 역학

  • 시장 개요
  • 업계의 밸류체인 분석
  • Porter's Five Forces 분석
  • 시장 추진력
    • 자동차 및 가전제품 시장 성장 확대
    • 디지털 포토 프레임과 헤드 마운트 디스플레이 채용 증가
  • 시장 성장 억제요인
    • 3D 컨텐츠 개발 결여
    • 비용이 드는 3D 디스플레이
  • COVID-19의 업계에 대한 영향 평가

제5장 시장 세분화

  • 제품별
    • 3D 홀로그래픽 디스플레이
    • 헤드 마운트 디스플레이(HMD)
    • 정적 볼륨 디스플레이
    • 입체시
    • 스웹트 볼륨 디스플레이
    • 볼륨 디스플레이
  • 기술별
    • 디지털 광처리 리어 프로젝션 TV(DLP RPTV)
    • 발광 다이오드(LED)
    • 유기 발광 다이오드(OLED)
    • 플라즈마 디스플레이 패널(PDP)
    • 액정 디스플레이(LCD)
  • 액세스 방법별
    • 마이크로 디스플레이
    • 기존/화면 기반 디스플레이
  • 최종 이용 산업별
    • 가전
    • 자동차 및 수송
    • 의료
    • 항공우주 및 방위
    • 산업
    • 기타
  • 지역별
    • 북미
    • 유럽
    • 아시아태평양
    • 라틴아메리카
    • 중동과 아프리카

제6장 경쟁 상황

  • 기업 개요
    • Avalon Holographics Inc.
    • Avegant Corp.
    • Robert Bosch GmbH
    • Continental AG
    • Fovi 3D
    • Samsung Electronics
    • Nvidia
    • Google
    • Coretronic Corporation
    • Creal 3D
    • SHARP Corporation
    • LG Electronics
    • AU Optronics Corp.
    • Panasonic Corporation

제7장 투자 분석

제8장 시장 기회와 동향

KSM 21.03.09

The next generation 3D display market is expected to register a CAGR of 19.2% during the forecast period of 2021 - 2026. The emphasis on developing multi-user display and in particular using refractive optics approach by majority of the companies such as Samsung Electronics, Nvidia, Microsoft, etc. is also boosting the growth of the market.

Key Highlights

  • The continuous development in panel manufacturing, introduction of 8K television and increasing emphasis on visual comfort are some of the factors driving the growth of the market. For instance, as per the Society of Motion Picture & Television Engineers and the "THX standard" for maximum visual comfort and experience FOVs of 30° and 40° are recommended respectively.
  • Challenges in the automotive and consumer electronics industry to develop intelligent concepts for the human-machine interaction such as creating solutions that enhance the driver experience and allow the driver to simply and effectively interact with the vehicle without becoming distracted from the road are also industry centric factors contributing towards the growth of the next generation 3D display market. However, high cost of the 3D display and lack of 3D content hinders the market.
  • Due to the recent outbreak of COVID-19 outbreak several countries including those having major markets are under lockdown impacting the 3D display negatively in terms of revenue due to the hault in production of majority goods using this technology, disrupted supple chain and decreased demand in the short run. Major manufacturers including Samsung, LG Display, and Xiaomi among others have suspended their manufacturing operations in China, India, South Korea, and European countries. However, in the long run the demand from automotive, consumer electronics and other industry end users will boost. The monetory investments in the research and developments in this field might be lower in coming few years as the main agenda of businesses would be to cover the losses incurred.

Key Market Trends

Consumer Electronics to Provide Growth Opportunities

  • With the vigorous development of VR, augmented reality (AR) is also gradually emerging. The future of VR/AR technology based on holographic display is predicted by analogy with the VR/AR based on binocular vision display and light field display thus creating growth opportunities for next generation 3D display in the consumer electronics industry. For instance, Facebook brought VR to the masses by releasing new standalone and tethered headset such as Oculus Go and Quest in May 2019.
  • Major technology giants such as Microsoft and Google have been instrumental in aiding the emergence of holographic devices. Various real holographic reconstruction application places objects where they belong in the real world, not near a display screen. Companies are focusing to project holographic 3D (H3D) into space using tailored micro displays for HMD and HUD applications.
  • In July 2019, a visual technology company HYPERVSN built the world's first 3D holographic display system. A lightweight, easy-to-install combination of hardware and software, the system brings ideas, concepts and products to fantastical, surprising life. HYPERVSN has been used to create a variety of experiences for companies and events including a Nike product launch in Seoul, an installation for Louis Vuitton at Selfridges and a Hennessy event at Roland Garros.
  • On the downside, the excessive cost of assembling 3Ddisplay devices are restraining the market growth. The process involves manufacturing and fabrication of new technologies, which might prove cost-intensive for smaller companies. Furthermore, the pricing might seem expensive for consumers across underdeveloped nations, limiting the market's growth therein.

Asia Pacific to Witness Largest Growth in The Market

  • Asia-Pacific presents a very lucrative market for the holographic display market owing to the presence of developing economies as well as countries well advanced in the consumer electronics industries such as China, Taiwan, and South Korea.
  • While the market in India is at a very nascent stage, however with a developing economy buoyed by a retail sector, increasing advertising expenditures, improving public and private infrastructure in India, the demand for next generation displays is expected to grow over the forecast period.
  • Further, the expansion of consumer electronics manufacturing capacities, especially in the South Central region of China, coupled with rising exports to neighboring countries in Southeast Asia and declining average selling prices of various display technologies such as 4K,LCD, LED and OLED is projected to increase the adoption of holographic display among the various 3D display devices in the region.
  • The easy availability of the 3D gaming hardware and software in the region will boost the growth opportunities for next generation 3D display, as most of the prime vendors like Nintendo are based in the region, provides the region with a competitive edge over others.

Competitive Landscape

The next generation 3D display market is highly fragmented because of the presence of large number of players in the market. The major market players are focusing on technological advancements and the players are adopting different strategies namely acquisitions, partnerships, joint ventures, by which only top players are gaining the market share.

  • June 2019 - Continental AG worked with Silicon Valley company Leia Inc. to bring the new 3D Lightfield technology that generates an unprecedented 3D experience for all vehicle passengers without special eyewear.
  • January 2019 - Samsung was granted a patent from the USPTO (United States Patent and Trademark Office) for a 'three-dimensional display device and user interfacing method. The patented Samsung 3D display device may be a 3D television or a 3D monitor that can connect to a smartphone or tablet.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitutes
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Market Drivers
    • 4.4.1 Increasing Growth of Automotive and Consumer Electronics Market
    • 4.4.2 Rising Adoption of Digital Photo Frames and Head-mount Displays
  • 4.5 Market Restraints
    • 4.5.1 Lack of 3D Content Development
    • 4.5.2 Cost-Intensive 3D Displays
  • 4.6 Assessment of Impact of Covid-19 on the Industry

5 MARKET SEGMENTATION

  • 5.1 Product
    • 5.1.1 3D Holographic Display
    • 5.1.2 Head Mounted Displays (HMD)
    • 5.1.3 Static Volume Displays
    • 5.1.4 Stereoscopy
    • 5.1.5 Swept Volume Displays
    • 5.1.6 Volumetric Displays
  • 5.2 Technology
    • 5.2.1 Digital Light Processing Rear-Projection Television (DLP RPTV)
    • 5.2.2 Light Emitting Diode (LED)
    • 5.2.3 Organic Light Emitting Diode (OLED)
    • 5.2.4 Plasma Display Panel (PDP)
    • 5.2.5 Liquid Crystal Display (LCD)
  • 5.3 Access Method
    • 5.3.1 Micro Display
    • 5.3.2 Conventional/Screen Based Display
  • 5.4 End User Industry
    • 5.4.1 Consumer Electronics
    • 5.4.2 Automotive and Transportation
    • 5.4.3 Medical
    • 5.4.4 Aerospace & Defense
    • 5.4.5 Industrial
    • 5.4.6 Others
  • 5.5 Geography
    • 5.5.1 North America
    • 5.5.2 Europe
    • 5.5.3 Asia-Pacific
    • 5.5.4 Latin America
    • 5.5.5 Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Avalon Holographics Inc.
    • 6.1.2 Avegant Corp.
    • 6.1.3 Robert Bosch GmbH
    • 6.1.4 Continental AG
    • 6.1.5 Fovi 3D
    • 6.1.6 Samsung Electronics
    • 6.1.7 Nvidia
    • 6.1.8 Google
    • 6.1.9 Coretronic Corporation
    • 6.1.10 Creal 3D
    • 6.1.11 SHARP Corporation
    • 6.1.12 LG Electronics
    • 6.1.13 AU Optronics Corp.
    • 6.1.14 Panasonic Corporation

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS

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