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남성용 그루밍 가전 시장 : 성장, 동향, 예측(2021-2026년)

Men´s Grooming Appliances Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

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발행일 2022년 01월 상품코드 990453
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남성용 그루밍 가전 시장 : 성장, 동향, 예측(2021-2026년) Men´s Grooming Appliances Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
발행일 : 2022년 01월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 남성용 그루밍 가전 시장 규모는 예측기간 중 5.32%의 CAGR로 성장할 것으로 예측됩니다.

  • 퍼스널케어와 그루밍에 대한 주목 상승은 세계의 남성용 그루밍 기기 시장을 추진하는 주요 요인의 하나입니다. 소셜 미디어는 패션, 메이크업, 헤어 스타일링 세계에서 매우 영향력이 있고, 유행을 선도하고 있습니다. 따라서 다양한 미디어 채널에서의 남성용 그루밍 기기 광고를 포함한 프로모션 증가가 고객의 주목을 끌고 있습니다.
  • 한편 세계 벤더의 존재에 의해 보완된 남성용 그루밍 제품 대두와 그러한 기기에 대한 수요 증가는 시장 전체를 자극했습니다.
  • E-Commerce 부문 수요 증가도 시장을 비약적으로 견인하고 있습니다. 젊은 남성 집단의 대부분은 온라인 포털을 통해 이러한 남성 그루밍 가전을 많이 구입하고 있기 때문에 이러한 다양한 제품의 수요가 증가하고 있습니다.
  • COVID-19 유행후 많은 국가가 각각의 국가에서 엄격한 락다운을 실시하고, 세계의 미용실을 폐쇄했습니다. 따라서 이 요인에 의해 쉐이버나 트리머 등의 남성용 퍼스널케어 제품 매출이 증가하고, 남성 소비자는 자택에서 몸단장을 할 수 있게 되었습니다.

남성용 그루밍 가전(Men's Grooming Appliances) 시장을 조사했으며, 시장 개요, 시장 성장 촉진요인 및 저해요인 분석, 종류별·유통 채널별·지역별 시장 규모 추정과 예측, 경쟁 상황, 주요 기업 개요, 시장 기회 등의 정보를 제공합니다.


제1장 서론

제2장 조사 방법

제3장 주요 요약

  • 시장 개요

제4장 시장 역학

  • 시장 추진력
  • 시장 성장 억제요인
  • Porter's Five Forces 분석

제5장 시장 세분화

  • 종류별
    • 쉐이버
    • 스타일러/트리머
    • 제모기
  • 유통 채널별
    • 슈퍼마켓/하이퍼마켓
    • 전문점
    • 온라인 스토어
    • 기타
  • 지역별
    • 북미
    • 유럽
    • 아시아태평양
    • 남미
    • 중동과 아프리카

제6장 경쟁 상황

  • 가장 활발한 기업
  • 가장 많이 채용된 전략
  • 시장 점유율 분석
  • 기업 개요
    • Procter & Gamble
    • Koninklijke Philips NV
    • Panasonic Corporation
    • Wahl Clipper Corporation
    • Spectrum Brands, Inc.
    • Conair Corporation
    • Andis Company
    • Syska

제7장 시장 기회와 동향

제8장 COVID-19의 시장에 대한 영향

KSM 21.03.05

The men's grooming appliances market was valued at USD 6,080.87 million in 2020 and is projected to register a CAGR of 2.63% during the forecast period (2021-2026).

The onset of COVID-19 globally and the resulting lockdown measures in various countries have significantly impacted the market. Currently, the revival of the sales of men's grooming appliances is slow, primarily due to the adoption of short-term measures to deter the transitory disruption in the supply chain and the closure of manufacturing units. However, the continued growth in demand in e-commerce channels created opportunities to rebalance the men's grooming appliances industry, even amid the COVID-19 restrictions. Moreover, Philips witnessed a 45-50% surge in demand for its grooming products for men, including appliances for both men and women, in May 2020.

The increased focus on personal care and grooming is one of the major factors driving the men's grooming appliances market. Social media has become very influential in creating and popularizing trends in fashion, makeup, and hairstyling. Hence, there are increasing instances of product and brand promotions, including advertisements for men's grooming appliances on various media channels, which are gaining the attention of consumers.

The rise in the use of male grooming products, supplemented by the presence of global vendors, is expected to drive the market during the forecast period.

Key Market Trends

Technological and Product Innovations Expected to Drive Market Growth

The market has witnessed significant investments by the key players, who are focusing on product innovation. These new products have enhanced benefits, to not just differentiate a company's products from the others', but also to cater to the prevailing problems associated with traditional grooming appliances and changing consumer preferences. One such example is multifunctional products. These innovations are driving the men's grooming appliances market.

For instance, in June 2019, Koninklijke Philips NV launched its Three-in-One Hair Trimmer in India, which performs three functions, i.e., shaving, trimming, and shaping facial hair. Additionally, since conventional single-blade razors pose the risk of cuts and injuries, manufacturers are experimenting with artificial intelligence (AI) and virtual reality (VR) to overcome these limitations. For instance, in September 2019, Philips announced the launch of its AI-powered Smart Shaver series 7000 at the IFA in Germany. Moreover, e-retailer companies are entering partnerships with electric trimmer manufacturers, which may fuel the demand for men's grooming appliances over the forecast period.

Asia-Pacific Expected to Dominate the Market

In the Asia-Pacific region, the is an increasing demand for premium ranges of men's grooming appliances. This is due to the increasing standards of lifestyle, coupled with the growing number of appearance-conscious consumers, who believe that an unkempt, ungroomed appearance will negatively impact their chances of social and career-related success. Also, in 2018, the largest share of the consumers of men's grooming products in China were new graduates and businessmen in their forties. Consequently, manufacturers are introducing new products that create an enhanced grooming experience. For instance, in May 2020, the Panasonic Corporation released its skincare shaver, the Lamb Dash ES-MT21, in Japan. This product has a new structure that allows the consumer to take care of their skin while shaving. Among Asian men, the use of grooming appliances is observed to be high, as the consumers in the region are predominantly inclined toward a clean-shaved look, and hence, use shavers regularly. Also, the appliances offering the smoothest shaving experience are the preferred choices of the consumers. Thus, the primary research focus of the manufacturers is on developing products to cater to this preference.

Competitive Landscape

The global men's grooming appliances market is highly concentrated, with global and regional players adopting varied strategies, such as mergers and acquisitions, partnerships, expansions, and product innovations.

Various global companies, such as Koninklijke Philips NV, Spectrum Brands, and P&G, hold the largest shares in the men's grooming appliances market. They are implementing product innovation as the primary strategy to meet the growing competition from the new players. For instance, in February 2020, Philips South Africa launched its new range of OneBlade Shavers. The OneBlade Shaver range is the first blade to be designed for the modern market, allowing men to trim, edge, or shave their beards of any length with complete comfort and convenience.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support



  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study




  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry


  • 5.1 By Type
    • 5.1.1 Shavers
    • 5.1.2 Stylers/Trimmers
    • 5.1.3 Epilators and Hair Clippers
  • 5.2 By Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Specialty Stores
    • 5.2.3 Online Stores
    • 5.2.4 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
      • United States
      • Canada
      • Mexico
      • Rest of North America
    • 5.3.2 Europe
      • Spain
      • United Kingdom
      • Germany
      • France
      • Italy
      • Russia
      • Rest of Europe
    • 5.3.3 Asia-Pacific
      • China
      • Japan
      • India
      • Australia
      • Rest of Asia-Pacific
    • 5.3.4 South America
      • Brazil
      • Argentina
      • Rest of South America
    • 5.3.5 Middle-East and Africa
      • South Africa
      • Saudi Arabia
      • Rest of Middle-East and Africa


  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Procter & Gamble
    • 6.4.2 Koninklijke Philips NV
    • 6.4.3 Panasonic Corporation
    • 6.4.4 Wahl Clipper Corporation
    • 6.4.5 Spectrum Brands Inc.
    • 6.4.6 Conair Corporation
    • 6.4.7 Andis Company
    • 6.4.8 Syska



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